Some Opinions Concerning Promoting Our Country’s Cartoon Industry Development

NDC No. (2006) 32

All provincial, autonomous region and municipal People’s Governments, all State Council ministries and commissions, all directly subordinate organs:

The Ministry of Finance, Ministry of Education, Ministry of Science and Technology, Ministry of Information Industry, Ministry of Commerce, Ministry of Culture, General Administration of Customs, State Administration of Industry and Commerce, State Administration of Radio, Film and Television, General Administration of Press and Publications “Some Opinions Concerning Supporting our Country’s Cartoon Industry Development” have been agreed with by the State Council, are hereby transferred to you, please implement them earnestly.

State Council Secretariat

24 April 2006

Cartoon products are cultural products loved by the popular masses, especially minors. Developing the cartoon industry has an important significance for satisfying the popular masses’ spiritual culture needs, moving the construction of advanced socialist culture and ideology and morals of minors forward, promoting cultural industry development, fostering new economic growth points. In recent years, our country’s cartoon industry has developed relatively quickly, a batch of cartoon enterprises has burst into the limelight, but it must also be seen that there still is a very large difference between our country’s cartoon industry’s development and the popular masses’ incessantly increasing spiritual culture needs and incessantly developing market requirements, and the difference with developed cartoon countries is even larger. In order to promote the healthy and speedy development of our country’s cartoon industry, the following opinions are hereby put forward:

I, Guiding ideology, basic thinking and development objectives for cartoon industry development.

(1) Cartoon industry refers to the industry that has “creativity” at the core, has animations or cartoon drawings as external form, includes development, production, publication, dissemination, performance and sales of direct cartoon products such as cartoon books, periodicals, films, television, audiovisual products, stage plays and new cartoon product varieties based on modern information dissemination technology means, as well as production and operation of derivative products such as costumes, toys, electronic games, etc., related to cartoon images.

(2) Guiding ideology. According to the requirements of making advanced socialist culture and the harmonious society flourish and develop, promoting cartoon product creation carrying forward the excellent culture of the Chinese nation, with vigorous and healthy content, sticking close to the masses, satisfying the popular masses’ spiritual culture needs, creating a beneficial for minors’ healthy upbringing. According to the requirements of developing a socialist market system, progressively shaping a cartoon industry development setup with corresponding complete structures, structural deployment is more reasonable daily, with an advanced overall technological level, orderly market competition, and clear economic benefits.

(3) Basic thinking. Based on the real development of our country’s cartoon industry, according to the specialities and rules of socialist market economy development and socialist advanced culture construction, striving to remove structural, mechanism and systemic obstacles for cartoon industry development, creating a beneficial social environment and market conditions for cartoon industry development. Adopting realistic and effective steps to strengthen our country’s cartoon industry capacity for indigenous positive development. Focusing on supporting domestic enterprises in indigenous research and developments, development, production, publication, dissemination, performance and sales of direct cartoons such as cartoon books, periodicals, films, television, audiovisual products, stage plays and new cartoon products based on modern information dissemination technology means having our country’s indigenous intellectual property rights. Encouraging production and operation of derived products related to cartoon images such as costumes, toys, electronic games, etc.

(4) Development objectives. Through policy promotion, progressively shaping mature cartoon industry chain with mutual linkages in art image creation, cartoon product production, supply and sales; forging a number of large-scale cartoon key enterprises with solid strength and having international competitiveness, fostering a batch of small and medium cartoon enterprises full of vitality and with strong specializations, creating a batch of cartoon brands having Chinese style and international influence. Striving to within five to ten years, making domestic originally-created cartoon product production amount to increase significantly, production quality to clearly go up, technological innovation capacity to be strengthened continuously, excellent product masterpieces to emerge in large number incessantly, cartoon industry creation, development and production capacity to ascend into the ranks of large and strong world cartoon countries, simultaneously with progressively occupying the main domestic market, vigorously developing international markets.

(5) Establishing an interministerial joint conference system supporting cartoon industry development. The responsible comrades from entities such as the Ministry of Culture in the lead, the Ministry of Education, the Ministry of Science and Technology, the Ministry of Finance, The Ministry of Information Industry, the Ministry of Commerce, the General Administration of Customs, the State Administration of Industry and Commerce, the State Administration of Radio, Film and Television and the General Administration of Press and Publications, etc., will participate in the interministerial joint conference, its office is set up within the Ministry of Culture.

II, Expanding input strength, focusing on supporting original creation activities, promoting shaping of a mature cartoon industry chain.

(6) The Central Financial Administration establishes special funds supporting cartoon industry development. The specialized funds are mainly to be used for supporting creation and production of excellent originally-created cartoon products, ethnic and folk cartoon material database construction, as well as establishing key segments for cartoon industry chain development such as cartoon public service systems, etc. Relevant localities’ Peoples Governments must adopt effective steps, expand input, vigorously support cartoon creation activities, promote shaping of a mature cartoon industry chain.

(7) Establishing excellent originally-created cartoon product selection, award and popularization mechanisms. Establishing State-level originally-created cartoon awards, awarding our country’s originally-created cartoon product with healthy content, strong artistry, high innovation, deeply loved by the masses. Supporting and encouraging originally-created cartoon product dissemination, performance and publication, through organizing all sorts of activities such as originally-created cartoon competitions and exhibitions, etc, popularizing originally-created cartoon products.

(8) Encouraging cartoon publication and broadcast organs to expand the proportion of published, magazine-published and broadcasted domestic cartoon products, adopting effective steps to expand cost compensation for domestic cartoon products published, magazine-published, broadcast or performed.

III, Supporting cartoon enterprise development, strengthening market competitiveness

(9) Expanding financial input support strength, encouraging cartoon enterprises to construct modern enterprise systems. Removing all sorts of obstacles blocking social capital to enter the cartoon industry, encouraging using small or medium enterprise establishment funds to expand risk capital into the cartoon industry, encouraging large-scale Stat-owned strong enterprises to enter the cartoon industry through methods such as share participation, share control or merger, encouraging non-public capital to equally invest and participate in all sorts of cartoon products research, development, and creation and production. According to the “Foreign Investment Industrial Guidance Catalogue” and relevant policies for attracting foreign capital in the cultural sphere, guiding foreign businesses to invest in all kinds of cartoon products research and development, and creation and production. Poly banks must provide financial support to cartoon enterprises meeting conditions. Small and medium cartoon enterprises meeting conditions are to be brought into the funding scope of the “Science and Technology-Type Small and Medium Enterprise Technology Innovation Fund”. Preferentially arranging cartoon enterprises meeting conditions to enter the financial market inside the country.

(10) Cartoon enterprises accredited by the relevant State Council entity indigenously developing and producing cartoon products, may apply for enjoying current State V.A.T. and income tax preferential policies for encouraging the software industry development; cartoon enterprising indigenously developing and producing cartoon products involving business tax payment services (excluding the advertising sector and the entertainment sector), temporarily subtract 3% of the tax rate when business tax is collected. Cartoon products and enterprise scope and management rules for enjoying the above preferential policies shall be formulated elsewhere by the Ministry of Finance and the General Taxation Administration in consultation with relevant entities.

(11) Cartoon enterprises accredited by the relevant State Council entity indigenously developing and producing direct cartoon products, on products that they truly need to import, may enjoy the preferential policies of exemption from import duties and import segment V.A.T. Concrete management rules for the exempted product scope and management will be formulated elsewhere by the Ministry of Finance in consultation with relevant entities.

IV, Supporting State cartoon industry base construction, promoting the integral development of cartoon “production, study and research”

(12) Vigorously supporting construction of multi-function, integrated State cartoon industry bases collecting talent education and training, technological development and services, key enterprise intensive development, small and medium enterprise incubation as well as international economic and technological cooperation. The interministerial joint conference must do well State cartoon industry base deployment and planning, formulate corresponding base objectives, are responsible for base accreditation, establishing relevant appraisal mechanisms.

(13) Newly-accredited State cartoon enterprise base construction, must preferentially integrate with high and new technology development regions and software parks, fully utilizing present conditions such as policies, technology services, venues etc.

(14) State cartoon base implement the survival of the fittest system, every three years, a one-time appraisal and readjustment is conducted.

V, Supporting core cartoon technology research and development, providing technological guarantees for cartoon industry development

(15) Entities such as science and technology, information industry, etc., must through present channels expand support strength for cartoon industry development basic, strategic and forward-looking core technology research and development, and industrialization, vigorously promote cartoon technology equipment and public technology platform support service structures and shared mechanism construction.

(16) Encouraging domestic and foreign enterprises, scientific research institute, higher education institutes, etc., through all kinds of methods, to provide tools and corresponding services for cartoon creation to relevant work units.

VI, Supporting cartoon talent training, strengthening cartoon industry development reserve strength

(17) Giving rein to the superiority of domestic education and training resources. It is necessary to bring cartoon talent training into State culture and art-type personnel training plans and grant suitable support. According to market requirements and cartoon industry development tendencies, perfecting cartoon talent training cost sharing mechanisms, expanding talent training scale, reforming talent training models, vigorously utilizing methods such as vocational education and modern distance learning, etc., to train cartoon talents. Through methods such as organizing creation competitions, establishing small interest groups, etc., training and guiding the masses creation interest and consumption habits concerning cartoon products, expanding domestic cartoon product influence. Fully giving rein to the vigour of organs and work units such as cartoon enterprises, scientific research institutes, sector organization, higher education and professional education, etc., developing cartoon technology and talent training.

(18) Vigorously utilizing foreign superior education resources. Taking cartoon industry requirements as guidance, through channels such as “studying abroad funding” etc., fostering cartoon teaching teams and superior talents; inviting foreign cartoon creativity, technology and enterprise operation and management expert to come to China for lecturing and work.

VII, Expanding market supervision and intellectual property rights protection, creating a beneficial environment for cartoon industry development

(19) Strengthening cartoon industry intellectual property rights protection. Protecting intellectual property rights is a basic guarantee for cartoon industry subsistence and development, it is necessary to vigorously encourage cartoon product copyright registration, according to the law adopting steps focusing on protecting cartoon products’ intellectual property rights, strengthening supervision over cartoon operations and markets, strictly attacking all kinds of activities of smuggling, infringing and pirating cartoon products.

(2) Strengthening examination over imported cartoon products, guaranteeing cartoon product content vigour and health.

VIII, Supporting cartoon product in “marching out”, expanding cartoon industry development space

(21) Establishing and completing cartoon industry foreign service support structures. Supporting our country’s cartoon enterprises to expand into foreign markets, suitably subsidizing cartoon product export and dubbing fees. Through “Small and Medium Enterprise International Market Expansion Funding” channels, vigorously encouraging and supporting excellent domestic cartoon works and products to go abroad to participate in exhibitions. The China Import and Export Bank may provide export credit support for cartoon enterprises exporting cartoon products. Vigorously utilizing State export credit guarantees to promote cartoon product sales on foreign markets.

(22) Enterprises exporting cartoons enjoy uniformly State-regulated export tax return (exemption) policies. Enterprises exporting cartoon copyright may be suitably rewarded. Business tax is not levied over foreign income of cartoon enterprises obtained by providing services abroad, income tax already paid abroad may be deducted according to regulations.

IX, Initiating sector self-regulation, promoting the cartoon industry ‘s healthy and orderly development

(23) All levels’ entities such as culture, radio, film and television, press and publications, information industry, etc., must implement sector management and supervision over the cartoon industry. Encouraging establishment at different levels of cartoon industry associations according to the extent of cartoon industry development gathering, supporting sector associations to coordinate with government entities in formulating sector standards and cartoon classification systems, remove blockages from communication channels between enterprise and government, guaranteeing and promoting the cartoon industry ‘s healthy and orderly development. Fees required by all levels’ sector associations for launching activities are to be jointly borne by the association members, and certain social assistance may also be received after approval.

X, Doing well cartoon industry standard formulation and cartoon enterprise accreditation for enjoying support policies work.

(24) Cartoon industry sector standards and cartoon enterprise accreditation standards for enjoying policies as provided in these Opinions shall be formulated by the interministerial joint conference.

(25) For cartoon enterprises enjoying policies as provided in these Regulations, an annual examination system is implemented. Enterprises not meeting qualifications in annual examination, may not again enjoy relevant preferential policies.

(26) Implementation of accreditation and annual examination work of cartoon enterprises enjoying policies as provided in these Regulations, is the concrete responsibility of the provincial-level or higher culture, radio, film and television, press and publications, information industry, tax, etc., entity.

XI, Strengthening organizational guidance, coordination and cooperation, jointly promoting cartoon industry development

(27) All regions and all relevant entities must according to the requirements of these Opinions, unify ideology, raise understanding, strengthen organizational guidance, bring promoting cartoon industry development into their agendas, earnestly grasp implementation of all policies, laws and regulations. Relevant State Council entities must bring mutual support, strengthen coordination and cooperation, timely investigate and resolve major problems in cartoon industry development, jointly promote cartoon industry development.

(28) All provincial, autonomous region and municipal People’s Governments and relevant State Council entities must, according to the spirit of these Opinions, and integrating reality, formulate complete sets of implementation rules and concrete policy steps.

国务院办公厅转发财政部等部门关于推动
我国动漫产业发展若干意见的通知
 

国办发〔2006〕32号
各省、自治区、直辖市人民政府,国务院各部委、各直属机构:
财政部、教育部、科技部、信息产业部、商务部、文化部、税务总局、工商总局、广电总局、新闻出版总署《关于推动我国动漫产业发展的若干意见》已经国务院同意,现转发给你们,请认真贯彻执行。
国务院办公厅
二○○六年四月二十五日

关于推动我国动漫产业发展的若干意见
财政部 教育部 科技部 信息产业部 商务部 文化部
税务总局 工商总局 广电总局 新闻出版总署

动漫产品是广大人民群众特别是未成年人喜爱的文化产品。发展动漫产业对于满足人民群众精神文化需求,促进社会主义先进文化和未成年人思想道德建设,推动文化产业发展,培育新的经济增长点都具有重要意义。近年来,我国动漫产业发展较快,一批动漫企业崭露头角,但也要看到,我国动漫产业的发展与人民群众不断增长的精神文化需要和不断发展的市场需求之间还有很大差距,与动漫产业发达的国家差距更大。为推动我国动漫产业健康快速发展,现提出以下意见:
一、推动动漫产业发展的指导思想、基本思路和发展目标
(一)动漫产业是指以“创意”为核心,以动画、漫画为表现形式,包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售,以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。
(二)指导思想。按照繁荣和发展社会主义先进文化与构建和谐社会的要求,促进弘扬中华民族优秀文化、内容积极健康、贴近群众的动漫产品的创作,满足人民群众精神文化需求,为未成年人健康成长营造良好氛围。按照发展社会主义市场经济的要求,逐步形成产业体系相对完整、结构布局日趋合理、整体技术水平先进、市场竞争有序、经济效益显著的动漫产业发展格局。
(三)基本思路。立足我国动漫产业发展实际,按照社会主义市场经济发展和社会主义先进文化建设的特点和规律,努力消除影响动漫产业发展的体制、机制和制度性障碍,为动漫产业发展营造良好的社会环境和市场条件。采取切实有效措施,增强我国动漫产业自主良性发展的能力。重点支持国内企业自主研发,具有我国自主知识产权的动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售。鼓励与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营。
(四)发展目标。通过政策推动,逐步形成艺术形象创作、动漫产品生产供应和销售环环相扣的成熟动漫产业链;打造若干个实力雄厚、具有国际竞争力的大型动漫龙头企业,培育一批充满活力、专业性强的中小型动漫企业,创造一批有中国风格和国际影响的动漫品牌。力争用5至10年时间,使国产原创动漫产品的生产数量大幅增加、产品质量明显提高、技术创新能力持续增强、精品力作不断涌现,动漫产业创作开发和生产能力跻身世界动漫大国和强国行列,在逐步占据国内主要市场的同时,积极开拓国际市场。
(五)建立扶持动漫产业发展部际联席会议制度。部际联席会议由文化部牵头,教育部、科技部、财政部、信息产业部、商务部、税务总局、工商总局、广电总局、新闻出版总署等部门负责同志参加,办公室设在文化部。
二、加大投入力度,重点支持原创行为,推动形成成熟的动漫产业链
(六)中央财政设立扶持动漫产业发展专项资金。专项资金主要用于支持优秀动漫原创产品的创作生产、民族民间动漫素材库建设,以及建立动漫公共技术服务体系等动漫产业链发展的关键环节。有关地方人民政府要采取有效措施,加大投入,积极支持动漫原创行为,推动形成成熟动漫产业链。
(七)建立优秀原创动漫产品评选、奖励和推广机制。设立国家级动漫原创大奖,奖励内容健康、艺术性强、创新度高、深受群众喜爱的我国动漫原创产品。支持和鼓励动漫原创产品的播出、演出、出版,通过举办各种动漫原创大赛和展览等活动,推广动漫原创产品。
(八)鼓励动漫出版和播映机构增加国产动漫产品的出版、刊载和播出比例,采取有效措施增加对出版、刊载、播出和演出的国产动漫产品的成本补偿。
三、支持动漫企业发展,增强市场竞争能力
(九)加大投融资支持力度,鼓励动漫企业建立现代企业制度。消除阻碍社会资本进入动漫产业的各种障碍,鼓励利用中小企业创业投资有关基金加大对动漫产业的风险投资,鼓励我国有实力的大型企业通过参股、控股或兼并等方式进入动漫产业,鼓励非公有资本平等地投资和参与各类动漫产品的研究开发和创作生产。按照《外商投资产业指导目录》和文化领域引进外资有关政策,引导外商投资各类动漫产品的研究开发和创作生产。政策性银行对符合条件的动漫企业要提供融资支持。将具备条件的动漫中小企业纳入“科技型中小企业技术创新基金”资助范围。优先安排符合条件的动漫企业境内上市融资。
(十)经国务院有关部门认定的动漫企业自主开发、生产动漫产品,可申请享受国家现行鼓励软件产业发展的有关增值税、所得税优惠政策;动漫企业自主开发、生产动漫产品涉及营业税应税劳务的(除广告业、娱乐业外),暂减按3%的税率征收营业税。享受上述优惠政策的动漫产品和企业的范围及管理办法,由财政部和税务总局会同有关部门另行制定。
(十一)经国务院有关部门认定的动漫企业自主开发、生产动漫直接产品,确需进口的商品可享受免征进口关税及进口环节增值税的优惠政策。具体免税商品范围及管理办法由财政部会同有关部门另行制定。
四、支持国家动漫产业基地建设,促进动漫“产、学、研”一体发展
(十二)积极支持建设集人才教育与培训、技术研发与服务、龙头企业集约发展、中小型企业孵化以及国际经济技术合作等多功能一体的国家动漫产业基地。部际联席会议要做好国家动漫产业基地的布局和规划,制订基地相关标准,负责基地的认定,建立有关评估机制。
(十三)新认定的国家动漫产业基地建设,要优先与高新技术开发区和软件园区建设相结合,充分利用已有的政策、技术、服务、场所等条件。
(十四)国家动漫产业基地实行优胜劣汰机制,每三年进行一次评估和调整。
五、支持动漫核心技术研发,为动漫产业发展提供技术保障
(十五)科技、信息产业等部门要通过现有渠道加大对动漫产业发展中基础性、战略性和前瞻性核心技术的研发和产业化支持力度,积极推动动漫技术设备和公共技术平台支撑服务体系与共享机制的建立。
(十六)鼓励国内外企业、科研院所、高等院校等通过各种方式,向有关单位提供动漫创作工具和相关服务。
六、支持动漫人才培养,增强动漫产业发展后劲
(十七)发挥国内教育与培训资源优势。要把动漫人才培养纳入国家文化艺术类人才培养规划并给予适当支持。按照市场需求和动漫产业发展趋势,完善动漫人才培养成本分担机制,扩大人才培养规模,改革人才培养模式,积极利用职业教育、现代远程教育等方式培养动漫人才。通过举办创作比赛、建立兴趣小组等方式,培养和引导公众对动漫产品的创作兴趣和消费习惯,扩大国产动漫产品的影响。充分发挥动漫企业、科研院所、行业协会、高等教育和职业教育等机构和单位的积极性,开展动漫技术与人才培训。
(十八)积极利用海外优势教育资源。以动漫产业需求为导向,通过“出国留学经费”等渠道来培养动漫教师队伍和优秀人才;聘请海外动漫创意、技术和企业经营管理专家来华讲学和工作。
七、加强市场监管和知识产权保护,为动漫产业发展营造良好环境
(十九)加强动漫产业知识产权保护。保护知识产权是动漫产业生存发展的根本保障,要积极鼓励动漫作品著作权登记,依法采取措施重点保护动漫产品的知识产权,加强对动漫运营市场的监管,严厉打击各种走私、侵权和盗版动漫产品的行为。
(二十)加强对引进动漫产品的审查,确保动漫产品内容积极健康。
八、支持动漫产品“走出去”,拓展动漫产业发展空间
(二十一)建立健全动漫产业海外服务支撑体系。支持我国动漫企业开拓海外市场,适当补助动漫产品出口译制经费。通过“中小企业国际市场开拓资金”渠道,积极鼓励和支持优秀国产动漫作品和产品到海外参展。中国进出口银行可以为动漫企业出口动漫产品提供出口信贷支持。积极利用国家出口信用保险促进动漫产品海外市场营销。
(二十二)企业出口动漫产品享受国家统一规定的出口退(免)税政策。企业出口动漫版权可适当予以奖励。对动漫企业在境外提供劳务获得的境外收入不征营业税,境外已缴纳的所得税款可按规定予以抵扣。
九、倡导行业自律,推动动漫产业健康有序发展
(二十三)各级文化、广电、新闻出版和信息产业等部门要对动漫产业实行行业管理和监督。鼓励根据动漫产业发展的集聚程度成立不同层次的动漫行业协会,支持行业协会配合政府部门制定行业标准和动漫分级制度,畅通企业和政府之间的沟通渠道,保障和促进动漫产业健康有序发展。各级行业协会开展活动所需经费由协会成员共同承担,也可经过批准接受一定的社会赞助。
十、做好动漫行业标准制定和享受扶持政策的动漫企业认定工作
(二十四)动漫产业行业标准和享受本意见规定政策的动漫企业认定标准由部际联席会议制定。
(二十五)对享受本意见规定政策的动漫企业实行年审制度。年审不合格的企业,不再享受有关优惠政策。
(二十六)享受本意见规定政策动漫企业的认定和年审组织工作由省级以上文化、广电、新闻出版、信息产业、税务等部门具体负责实施。
十一、加强组织领导和协调配合,共同推动动漫产业发展
(二十七)各地区、各有关部门要按照本意见要求,统一思想,提高认识,加强组织领导,把推动动漫产业发展列入议事日程,认真抓好各项政策法规的落实。国务院有关部门要相互支持,加强协调配合,及时研究解决动漫产业发展中的重大问题,共同推动动漫产业发展。
(二十八)各省、自治区、直辖市人民政府和国务院有关部门要按照本意见精神,结合实际,制定配套实施细则和具体政策措施。

 

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One thought on “Some Opinions Concerning Promoting Our Country’s Cartoon Industry Development

  1. Pingback: Some Thoughts about Disney’s China Deal | China Copyright and Media (BETA)

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