Press and Publications Sector “12th Five-Year Plan” Period Development Plan

The “12th Five-Year Plan” period is a key period in completely constructing a relatively well-off society, and is an important period in deepening press and publications structural reform and accelerating the transformation of development methods. In order to realize that the press and publications sector develops both well and quickly, promote our country to stride forward in becoming a strong press and publications country, according to the “Outline of the 12th Five-Year Plan for National Economic and Social Development of the People’s Republic of China” and the “State ’12th Five-Year Plan’ Period Cultural Structural Reform and Development Planning Outline”, this Plan is formulated.

I, The press and publications sector has achieved huge results in the “11th Five-Year Plan” period

During the “11th Five-Year Plan” period, the press and publications sector has, with the scientific development view as lead, completely persisted in the correct political orientation and public opinion orientation, liberated thoughts and openly forged ahead, deepened reform and accelerated development, and has explored and marched a new path of press and publications development with Chinese characteristics, and has initiated a new picture in press and publications sector reform and development.

(1) Service capacity has clearly strengthened

Persisting in revolving around the Centre and serving the larger picture, firmly grasping the progressive orientation of Socialist advanced culture, letting the construction of a Socialist core value system penetrate through all aspect of press and publications work, organizing the publication of excellent works and masterpieces with the newest theoretical achievements of the Sinicization of Marxism, and that carry forward the main melody, strengthening the construction of mainstream media and public opinion guidance capacity, sticking to the ideological battlefield position, disseminating the Party’s innovative theory, inheriting excellent Chinese culture, and guiding the ideological trends of the times, has provided important ideological guarantees, spiritual drovers and public opinion support for economic and social development. Revolving around serving the masses, improving people’s lives, focus publishing projects for great classic works, projects serving rural peasant book rooms, East Wind project supporting the development of the Xinjiang ethnic minority regions, reading projects raising civic quality of the whole people have been organizing and implemented, press and publications public service system frameworks have been basically established, which has made historical contributions to satisfying the popular masses’ spiritual culture requirements, and guaranteeing the popular masses’ basic cultural rights and interests.

(2) Industrial scale has risen quickly

Traditional publishing such as books, newspapers, periodicals, audiovisuals, electronic publications, etc., has developed continuously, printing and reproduction has a powerful growth momentum, publications distribution displays a tendency of diversification. The press and publications industry has quickly integrated with modern science and technology, new business models such as digital publishing, digital printing, digital distribution, etc., have developed swiftly, the press and publications sector’s development space expands progressively, industrial scale has quickly expanded, industrial structures are incessantly optimized, industry chains become more perfect every day, and a complete industrial system with the publication, printing, reproduction, dissemination, foreign trade, etc., of media such as books, newspapers, periodicals, audiovisuals, electronics, networks, mobile telephones, etc., at the core, including education, scientific research, copyright agency, material supply, international cooperation, etc., has been basically formed. In 2010, 3.38 million books and 7.17 billion copies were published in the entire nation; 9884 periodicals and 3.54 billion periodicals were published; 1939 newspapers and 50.02 billion copies were published; nationwide publications import and export business work units exported 10.475 million copies (boxes, discs, numbers) of books, newspapers, periodicals, audiovisual products and electronic publications, the export value achieved 37.582 million Dollars, publications have already entered into more than 190 countries and regions around the world, newspaper distribution covers more than 80 countries and regions, the copyright export quantity to focus developed countries increased by 14 times in comparison with 2005. At present, our country’s newspaper publication scale, book publishing variety and publishing quantity are at number one in the world, electronic publications and network academic publications quantities are number two in the world, and the total production value of the printing sector is number three in the world. In 2010, the overalll press and publications sector production achieved 1.22 trillion Yuan, an increase of 350 billion Yuan. Production capacity and production quantities both display that our country has already become a large publications country worth of that name, he press and publications sector is not only a cultural battleground, it has also become the main force in the cultural industries and a new bright point in the growth of the national economy.

(3) Reform and opening up has been completely moved forward

The “11th Five-Year Plan” was a new historical phase in which press and publications structural reform obtained major prominence. Commercial book, audiovisual and electronic publishers’ transformations are basically complete, and a batch of publications media groups and newspaper, periodical, printing and distribution groups have been established. Post-production enterprises have become market subjects, competition capacity has clearly strengthened, financial investment channels have been incessantly expanded, mergers, acquisitions and reorganizations across media, across sectors, across regions, across national boundaries and across ownership systems has made breakthrough development. The scope and scale of social capital entering into press and publications has incessantly expanded, and a structure with public ownership at the core, and jointly developing with many kinds of ownership is in the process of being shaped. “Marching out” models are being incessantly innovated, channels are broadened gradually, foreign trade structures are perfected more year by year, and both growth points of publications export and copyright export have been realized.

(4) Administrative management levels have been raised incessantly

Administrative press and publications departments have become even more complete, and have realized a separation between government and undertakings, a separation between government and enterprises, a separation between government and capital, and a distancing between management and organization, government functions have been transformed even more realistically. To further perfect press and publications laws and regulations, a batch of laws and regulations have been formulated and revised, and a batch of regulations and documents that are no longer applicable have been abolished. Copyright management work systems have been vigorously completed, the “Sweeping Pornography and Striking Illegality” has been deeply launched, infringement and piracy have been gravely attacked, and the intellectual property rights protection strength has been further expanded.

At the same time, problems and lacks still exist in press and publications sector development. Press and publications products and services still cannot fully satisfy the popular masses’ requirements, industrial concentration strength and industrial differentiation levels are relatively low, the problems of structural industrial and product contradictions and lagging science and technology innovations are relatively prominent, the task of remoulding market subjects is still huge, a unified market system has not yet been completely shaped, our country’s publishing media sector’s dissemination strength influence at the international level also still need to be further raised.

Box 1: The “11th Five-Year Plan” main objectives’ implementation situation

Plan objective Realization situation
Objective Unit 2005 2010 Annual average growth percentage 2010 Annual average growth percentage
Added value Billion Yuan 190 2660 7.0 350 13.0
Book publishing product variety Thousand titles 222 255 2.8 32.8 8.1
Total book publishing and printing quantities Billion copies (items) 6.47 7 1.6 7.17 2.1
Total book sheet publishing and printing quantities Billion sheets 49.33 60 4.0 60.61 4.2
Total newspaper publishing and printing quantities Billion copies 41.26 50 3.9 50.02 3.9
Total newspaper sheet publishing and printing quantities Billion sheets 161.31 2030 4.7 215.38 6.0
Total periodical publishing and printing quantities Billion numbers 2.76 3 1.7 3.54 5.1
Total periodical sheet publishing and printing quantities Billion sheets 12.53 14 2.2 20.01 9.8
Publications export quantities thousand copies, items, boxes, discs 8076 10113 4.6 1047.5 5.3
Copyright export product variety items 1517 3000 14.6 5691 30.3
Distribution network point quantity thousand 160 180 2.4 168 1.0
Average annual book variety use per million persons titles 170.1 192 2.4 244.6 7.5
Average annual book use quantity copies per person 4.9 5.3 1.4 5.35 1.6
Average annual periodical use quantity number per person 2.1 2.4 2.6 2.6 4.6
Newspaper copy use quantity per thousand persons copy per thousand persons 86.5 90 0.8 102.2 3.4
Newspaper dissemination rate copy per household 0.27 0.3 2.1 0.37 6.8

II, The development environment facing the press and publications sector during the “12th Five-Year Plan” period

Internationally, the changes in global economic and political structures caused unprecedented historical opportunities and challenges facing the press and publications sector.

- The chess-game of cultural soft power between countries made the position and function of the press and publications sector more prominent daily. Cultural soft has already become an important factor in strategic competition between countries. The press and publications sector is an important aspect of State cultural soft power, and has gotten an even more prominent function in aspects such as consolidating the public opinion battlefield, disseminating Chinese culture, strengthening comprehensive national strength, etc.

- The new changes in the global economic structure caused a reconstruction of the global press and publications sector structure. During the “12th Five-Year Plan” period, cultural industries’ position, function and proportion in Western developed countries’ economy and social development will continue to be raised, global-level mergers and reorganization trends are still continuously strengthened, market competition will inevitably further intensify, our country’s press and publications sector’s expansion, strengthening and participation in international competitive market environments will become even more complex.

- The new characteristics of globalized cultural competition require the press and publications sector to race to occupy the commanding heights in science and technology innovation and burgeoning industries. At present, the global press and publications sector is experiencing a new cycle of technological revolution. Following the complete dissemination of digital technology, information technology and network technology, new business models with digital publishing as representative have already become new strategic commanding heights in press and publications sector development, the competition of all countries in the areas of publishing technology, standard formulation and new business model fostering will become even more intense.

Domestically, the press and publications industry has already become a growth point for national economic development and an important rallying point for accelerating the transformation of economic development models, development will face new and even higher requirements.

Socialist modernization construction endows the press and publications industry with a new historical mission. The press and publications sector is an important component part of the comprehensive composition of Socialist undertakings with Chinese characteristics, and in the key period for completely constructing a relatively-well off society, the press and publications sector undertakes an important mission in constructing the Socialist core value system, strengthening the attractiveness and cohesion of Socialist ideology, moving the Sinicization, updating and popularization of Marxism forward, consolidating the public opinion battleground, inheriting Chinese culture and disseminating scientific knowledge.

- The large picture of accelerating the transformation of economic development methods and promoting the cultural industries to become a pillar industry in the national economy, requires the press and publications industry to accelerate development. The press and publications industry is a core industry and basic industry in the cultural industries. Accelerating the transformation of economic development methods, requires on one hand that the press and publications industry makes a contribution to the transformation of national economic development method; and on the other hand requires the press and publications industry to incessantly expand industrial scale, and accelerate industrial structural adjustment and upgrading, raising the proportion of the press and publications industry in the national economy.

- The popular masses’ daily increasing spiritual culture requirements has put forward even higher requirements to press and publications sector development. Following the incessant development of economy and society and the incessant rise of the people’s life levels, the popular masses’ spiritual culture requirements have presented new characteristics of diversification, multiple levels and multiple aspects., the popular masses’ eagerness for knowledge has become even more urgent than in any other time, the popular masses’ hope to participate in cultural creation has become even stronger than in any other time, this requires the press and publications sector to comply with the popular masses’ new expectations, and accelerate the development of press and publications undertakings and industries.

Within the industry, the “12th Five-Year Plan” period, is a key period for deepening press and publications sector reform, accelerating development and industry structure adjustment and upgrading.

- The press and publications system reform enters an attack period. Press and publications structure reform further faces the tasks of structural innovation, mechanism  transformation, facing the market and strengthening vitality, it will touch deep-layered contradictions and problems, and must have path-breaking progress in focus areas and key segments.

- The press and publications industry structure enters a strategic adjustment period. Following the daily increasing perfection of the market system, enterprise mergers are more dynamic every day, high and new technology changes every day, which will inevitably lead to interflow and reorganization of market factors such as talent, capital and resources in an even larger scope, and will inevitably bring a deep adjustment of press and publications industry structures.

- Press and publications sector transformation and upgrading enters a speeding-up period. Following the incessant rise of press and publications enterprises’ indigenous innovation capacity and high technology application levels, products and patterns are incessantly innovated, industrial blending incessantly deepens, and the development of digital publishing, digital printing, digital distribution and other new business models will further accelerate, which inevitably will promote the further acceleration of the pace of press and publications sector transformation and technology upgrading.

During the “12th Five-Year Plan” period, press and publications sector development will still remain in an important strategic opportunity period in which great developments are possible, and there are many beneficial conditions. The Centre put forward the promotion of the cultural industry to become a pillar industry in the national economy, which brought cultural industry development up to national strategy, and which provided rare historical opportunities for press and publications sector development; the popular masses’ speedily increasing spiritual culture requirements and the cultural consumption potential of 1.3 billion people have provided high market space for press and publications sector development; press and publications structural reform strength has moved forward, which provided strong drivers for press and publications sector development; the swift development of science and technology progress and especially information technology, has provided important support to press and publications sector development; the incessant expansion of State policy support strength, has provided powerful guarantees for press and publications sector development; the incessant perfection of financial support and capital markets, has provided beneficial conditions for press and publications sector development; the daily increase of China’s international position and the incessant “marching out” of Chinese culture has provided momentum for press and publications sector development; all levels’ ministries and commissions and governments high regard, has provided ideological guarantees and organizational guarantees for press and publications sector development.

III, Guiding ideology and basic requirements of press and publications sector development during the “12th Five-Year Plan” period

(1) Guiding ideology

With Deng Xiaoping Theory and the important “Three Represents” thought as guidance, deeply implementing the scientific development view, raising high the banner, revolving around the larger picture, serving the people, reforming and innovating, with scientific development at the core, with transforming economic development methods as main thread, and with deepening reform as driver, striving to guarantee the basic cultural rights and interests of the popular masses, striving to arouse the vitality of market subjects, striving to adjust industrial structures, striving to raise the indigenous development capacity of the sector, striving to strengthen the dissemination strength and influence of Chinese culture, forcefully carry forward the desirable traditions of Chinese culture, laying down the basis for realizing the objective of a strong press and publications country.

(2) Basic requirements

- Persisting in the progressive orientation of advanced Socialist culture. Closely grasping the correct public opinion orientation, carrying the main melody forward, persisting in the three sticking close, completely letting the Socialist core value system penetrate through all aspects of press and publications life, putting social interest first, realizing the organic integration of social interest and economic interest, fully giving rein to the function of press and publications in guiding society, educating the people and promoting development, strengthening the nation’s cohesion and creativity.

- Persisting in accelerating development. With scientific development at the core, deepening press and publications structural reform, using the methods of reform to resolve problems in development, using the achievements  of reform to inspect the effects of reform, realistically liberating and developing press and publications development productive strength, promoting that the press and publications sector develops both well and quickly.

- Persisting in taking people at the core. With serving the people as basic purpose, with satisfying the popular masses’ spiritual culture requirements and stimulating the people’s complete development as basic objective, satisfying the popular masses’ spiritual cultural life needs, promoting development in respecting the main position of the popular masses and realizing the popular masses’ basic interest.

- Persisting complete coordination. Making complete coordination and sustainability into the basic requirement for promoting press and publications sector development, grasping public interest press and publications undertakings with one hand, and commercial press and publications industries with one hand, developing public interest-type undertakings and commercial industries jointly, strengthening cooperation, stimulating unions, promoting press and publications sector structure and composition to become even more optimized, making speed, quality and efficiency even more coordinated, sustainable development capacity to become further strengthened.

- Persisting in comprehensive planning. Making comprehensive planning into a basic method of promoting press and publications sector development, correctly dealing with the major relationships such as press and publications construction and economic and social development, social interest and economic interest, carrying the main melody forward and advocating diversification, ethnic culture and culture coming from outside, stimulating flourishing and strengthening management, giving rein to governmental function and mustering all social strength, public ownership at the core and joint development with many kinds of ownership.

- Persisting in science and technology innovation. Making science and technology innovation into a main pillar for promoting press and publications sector development, raising indigenous innovation capacity, promoting industrial technology innovation, promoting dissemination method innovation, promoting the development of burgeoning business models, promoting the modernization and transformation of the traditional publishing sector.

IV, Main objectives of press and publications sector development during the “12th Five-Year Plan”

By the end of the “12th Five-Year Plan”, basically completing the development method transformation of the press and publications sector, vigorously developing burgeoning business models, with the development of strategic burgeoning industry areas such as digital publishing, etc., to reach global levels. Press and publication products and services to become even richer, public service capacity and levels to be further raised. Basically reversing the export deficit situation of press and publications products and services, substantially raising the international dissemination strength and influence of Chinese culture. Basically shaping and industrial structure with public ownership at the core, jointly developing with many kinds of ownership, and an open structure with national culture at the head, and jointly flourishing with attracting foreign beneficial culture. Basically establishing a uniform and open, competitive and orderly, healthy and flourishing modern publications market system, a press and publications public service system putting people firs, facing the grass-roots, for the benefit of the masses, and a modern dissemination system with advanced technology, fast transmission and broad coverage.

- Economic quantities. During the “12th Five-Year Plan” period, press and publications industry growth speed to attain 19.2%, by the end of the “12th Five-Year Plan” period, realizing an overall production output for the entire sector of 2.940 trillion Yuan, realizing an added value of 844 billion Yuan.

- Product scale. By the end of the “12th Five-Year Plan” Period, annual book publishing and printing quantities to reach 7.92 billion volumes (sheets); newspaper publishing and printing quantities to reach 55.23 billion copies; periodical publishing and printing quantities to reach 4.22 billion numbers. Publications export quantities to exceed 11.5 million volumes (copies, boxes, discs), copyright export variety quantities to reach 7000.

- Social contributions. By the end of the “12th Five-Year Plan” Period, realizing an annual book use of 5.8 volumes, periodical use of 3.1 numbers, annual use of newspapers per 1000 people reaching 100 copies, comprehensive citizen reading rates to reach 80%, average book, newspaper and periodical use quantities per person to reach 240 printed pages, publications distribution points per 1000 people to become 0.13, copyright registration quantities to become 700.000 items.

- Lowering energy consumption. During the “12th Five-Year Plan” Period, the proportion of science and technology input in the sector’s added value to increase annually, work units energy consumption to decrease annually, green printing enterprises’ proportion of overall printing enterprises to exceed 30%.

BOX 2: main “12th Five-Year Plan” Period press and publications sector development targets

Target unit 2010 2015 annual growth%
Economic targets
Added value trillion Yuan 0.35 0.84 19.2
Total output trillion Yuan 1.22 2.94 19.2
Product variety quantity targets
Book publishing product variety 1000 titles 328 419 5.0
Book publishing and printing quantities billion volumes 7.17 7.92 2.0
Newspaper publishing and printing quantities billion copies 50.02 55.23 2.0
Periodical publishing and printing quantities 1000 numbers 354 422 3.6
Publications export quantities million volumes, copies, boxes, discs 10.475 11.565 2.0
Copyright export and cooperative publication product variety titles 5691 7000 4.2
Social service targets
Annual book use quantities per person volumes per person 5.3 5.8 1.5
Annual periodical use quantities per person numbers per person 2.6 3.1 3.1
Newspaper use quantities per 1000 persons copies per 1000 persons 91.7 100.6 1.9
Book, newspaper and periodical paper use quantity per person printed sheets per person 220.7 240.1 1.7
Publications distribution network point use quantity per 1000 persons points 0.125 0.132 1.0
Comprehensive citizen reading rates % 77.1 80.0 0.7
Copyright registration quantities items 506700 700766 6.7

V, focus tasks for press and publications sector development during the “12th Five-Year Plan” Period.

(1) Disseminating advanced Socialist culture, carrying forward the Socialist cure value system

Organizing and publishing the most recent theoretical achievements in the Sinicization of Marxism, closely integrating the realty of reform and opening up, and modernization construction, with major real problems as attention focus point, with deeply researching overall, strategic and forward-looking questions relating to Party and State cause development as main direction of attack, rolling out a batch of publishing programmes with depth and value; revolving around deep-level ideological and theoretical problems, and hot and difficult social problems, organizing the publication of excellent products and master pieces reflecting the Socialist theoretical system with Chinese characteristics and especially the scientific development view and the Socialist core value system, and even more and better popular theory reading, using the Socialist core value system to guide social ideological trends, raising the cultural content, character and morals of economic development and economic products, promoting the Sinicization, updating and popularization of Marxism. Raising the dissemination capacity and public opinion guidance capacity of newspapers and periodicals.

BOX 3: Socialist core value system construction projects

1 Chinese Communist Party Ideology and Theory Resource Database and Dissemination Project (2nd Phase)
Revolving around the objective of “orderly care, eternal preservation, efficient dissemination”, integrating the Party’s ideology and theory-type book, newspaper and periodical article materials, focusing on completing the digitization and database entry of 200000 books and 2 million newspaper and periodical articles on Party ideology and theory, as well as corresponding photos and audiovisual works. Launching the “Chinese Communist Party Ideology and Theory Lexicon”, completing the semantic annotations of  Marxist-Leninist works, leaders’ works, Party and State documents. Launching the construction of hand-held reading devices, satellite dissemination systems and short-run printing business, opening up foreign-language web pages, launching new service functions, expanding service areas, expanding the coverage of theory dissemination. Promoting the construction and linking up of nationwide town and country-level or higher Party and government organs’ and corresponding work units’ websites and the Chinese Communist Party Ideology and Theory Database website, striving to construct Party ideology and theory dissemination platforms with systematic content, standardized editing and advanced functions, and wit broad influence.

(2) Strengthening the production of excellent products and masterpieces, inheriting and carrying forward Chinese civilization

Forcefully promoting content innovation, focusing on grasping excellent product projects such as major State publishing projects, focus academic periodicals, etc., organizing and publishing even more excellent works and masterpieces having the spirit and characteristics of the times, rolling out even more  publications of all kinds representing the perpetual memories of the Chinese nation and even the perpetual memories of the world, creating Chinese stories, Chinese images, Chinese styles and Chinese spirits influencing world civilization. Promoting clean government cultural publishing work. Filly giving rein to the guiding function of the Chinese Publishing Government Fund and the State Publishing Fund, incessantly raising the quality and level of press and publications products. Strengthening propaganda and marketing of excellent press and publications products and masterpieces, deeply launching activities such as book criticism, etc.

BOX 4: Excellent press and publications product projects

1 Major State publishing projects
Focusing on grasping 100 major State publishing programmes in areas of Marxist-Leninist classics, economic and social development, philosophy and social sciences, etc., promoting the publication of publications carrying forward the spirit of the nation and the spirit of the times, and publications proposing a Socialist view of honour and disgrace or establishing correct world views, views of life, of values, promoting the publishing of clean government culture construction publications, rolling out a batch of excellent publication products inheriting history, serving the present and benefiting later generations.
2 State ancient book arrangement and publishing projects
Rolling out 300 State focus ancient book arrangement and publishing programmes, systematically arranging rare editions of Chinese ancient books that are lost or overseas, selecting excellent products for translation, and stimulating their publishing for “marching out”. Strengthening arrangement and publishing of science and technology classics such as mathematics, astronomy and the calendar system, rural medicine, ethnic minorities, etc., strengthening the arrangement and publishing of precious and rare social documents and records, unearthed documents, etc., strengthening the publishing of the achievements of ancient book digitalization, raising the application and utilization capacity of ancient book arrangement and publishing achievements.
3 State focus academic periodical construction projects
Establishing academic periodical scientific selection and fostering mechanisms, focusing on supporting the development of academic periodicals representing our country’s academic level, having international organization capacity and having desirable development prospects. Fostering 20 international first-rate academic level State focus academic periodicals, fostering a batch of influential excellent academic periodicals, promoting the rise our country’s academic periodicals’ comprehensive scientific level and international influence.
4 State academic thesis digitalization and dissemination platforms
Establishing digital academic periodicals covering the main academic areas, forging an academic thesis dissemination platform based on “cloud computing” technology, establishing many academic periodical work units’ on-line draft submission, peer review, publishing and distribution systems, encouraging interaction between traditional academic periodicals and digital academic periodicals, promoting the digitalization and transformation of academic periodical publishing, driving the development of industrialization, standardization and upscaling of original academic document and data publishing.

(3) Perfecting press and publications public service systems, guaranteeing the basic cultural rights and interests of the popular masses

According to the requirements of the public interest, essence, equality and convenience, through expanding input, transforming mechanisms, strengthening vitality and improving service, accelerating and completing a press and publications public service system with the government in the lead, with public finance as support, with public interest work units as backbone, with major press and publications public service projects as carrier, and with broad participation of social forces, making the popular masses’ basic cultural rights and interests gain effective guarantees. Fully giving rein to the backbone function of public interest-type press and publications work units, vigorously mustering the vigour of press and publications enterprises, raising the production capacity and dissemination capacity of press and publications products and services, perfecting production and supply systems for press and publications public services, raising supply quantity and quality, focusing on supporting popular language publishing, “three rurals” publishing, publishing for the blind and publishing aimed at minors, labourers migrating into the cities and other special groups, building press and publications public service systems. With the Central and Western region countryside and ethnic and border regions as focal points, completely strengthening grass-roots press and publications service facility construction in agricultural and pastoral regions, schools, communities, factories, military companies, etc. building a press and publications public service network system covering town and country. Striving to raise press and publication public service digitalization and networking levels. Forcefully launching reading activities for all the people, guiding the entire society in shaping reading habits, raising the cultural quality of the entire population.

BOX 5: Press and publications public service construction projects

1 Rural family book room projects
By 2012, basically completing the task of rural family book rooms covering all administrative villages in the entire country. Progressively expanding the implementation scope of the rural family book room, construction community book rooms, staff book rooms, farming, forestry and grazing land book rooms, temple book rooms, army company book rooms etc., and progressively extending them to natural villages and households. Establishing publications renewal mechanisms, through many kinds of channels and in many kinds of ways, striving to renew a certain quantity of publications in already established book rooms, progressively raising rural family book room audiovisual product and electronic publications provision proportions. Perfecting delivery systems, launching digital rural family book room trial projects.
2 Town and country newspaper case (screen) projects
During the “12th Five-Year Plan” Period, adopting models supported by governments, implemented by newspaper publishers (groups), with participation of social forces and marketized operation models, constructing 100000 newspaper reading cases and electronic reading screens in locations with concentrated human flows such as urban and rural stations, trading centres, markets, squares, etc. Posted and transmitted newspapers will be mainly Party newspapers, “three rural”-type newspapers, popular science-type newspapers, culture and life-type newspapers and health digest-type newspapers.
3 Press and publications East Wind projects
In regions such as Xinjiang, Tibet, etc., establishing folk language publishing bases. Deploying the necessary professional  premises and editing, printing and production facilities to a batch of ethnic language publishing work units, ethnic region Party newspapers and Party periodicals, focus folk language periodicals and work units mainly undertaking folk language printing tasks. Newly building and broadening a batch of country-level Xinhua Bookstore retail network points in ethnic regions, fostering a batch of mobile selling (delivery) book cars. Implementing programmes in aspects of free donation of publications, folk language new media construction, folk language publications “marching out”, ethnic region press and publications talent team construction and publications market supervision, etc.
4 Focus folk language publication translation projects
Subsidizing the publishing of publications that decipher ethnic religion, policy, law and regulation, enrich science and technology, on ethic professional education, youth education, excellent traditional ethnic culture, medicine and health care, literature and art, etc., annually subsidizing 1000 focus folk-language (including double-language with folk language and Mandarin) books, focusing on producing 500 folk-language audiovisual products. Subsidizing the folk-language translation of excellent Mandarin or foreign-language publications, annually translating 800 books and 500 audiovisual products
5 Braille publishing projects
Strengthening Braille publishing base construction, deploying Braille printing machines and Braille printing and production lines, realizing an annual production scale of 1600 Braille books and 700000 volumes. Exploiting Braille music scores, reference books, periodicals and digital audiobooks adapted to blind people’s cognitions, publishing focus books such as the “Encyclopaedia for the Blind”, etc. Constructing the China Braille Library (China Visual Impairment Cultural Consulting Service Centre). Establishing informatized support technology research and product development programmes adapted to the blind’s needs.
6 Projects on reading materials for all the people
Focusing on promoting children’s reading and minors’ reading, satisfying the reading needs of special groups, forcefully spreading digital reading, and disseminating the concept of reading, fostering reading habits in the entire population, and raising the entire population’s reading capacity. Focusing on launching children’s “reading starting lines” and reading support activities, promoting the construction of demonstration bases for reading for all the people. Strengthening reading research and guidance, progressively integrating all localities’ and all departments’ reading resources, establishing and completing organizations and organs for reading materials for all the people. Vigorously striving to construct a State reading fund, establishing State reading festivals, progressively establishing long-term mechanisms for the construction of projects on reading materials for all the people.
7 The China Publishing Museum Construction Programme
Collecting and displaying historical materials, classics and cultural relics of China’s printing sector, revealing the long history, glorious achievements and development process of China’s publishing sector; opening interactive experience regions, making visitors’ experience the long glamour and technological level of China’s printing culture first-hand; launching academic exchange, stimulating the research of China’s publishing culture, giving rein to the educational enlightenment and history inheriting functions of museums.

(4) Creating an excellent, large and strong press and publications industry, raising the press and publications industry’s comprehensive strength and competitiveness

Forcefully developing the “Five Large Industries”; with content innovation and digitalized transformation as focus points, accelerating resource integration, continuing the development of paper-medium traditional publishing industries such as books, newspapers, periodicals, etc.; with business model innovation and service innovation as focus points, accelerating the application of new technologies, forcefully developing strategic burgeoning publishing industries such as digital publishing, etc; with creation innovation as focus point, quickly raising the quantity and quality of domestically-produced cartoon publishing products, accelerating and developing the cartoon game publishing industry; with technology upgrades and a green environment as focus point, accelerating the spread of digitalized technology, persisting in developing the printing and reproduction industry; with regional integration as focus point, innovating publications dissemination methods and channels, vigorously developing press and publications’ circulation and logistics industries. Forging a batch of large-scale publishing media “aircraft carriers”, reorganizing a batch of large-scale printing and reproduction enterprises, organizing a batch of large-scale distribution and logistics groups. Encouraging the press and publications industry to mix and link up with other industries.

BOX 6: Focus points of press and publications industry development

1 Focus points of traditional press and publications industry development
Building three levels of focus publications publishing planning network systems at the national and provincial level, and in publishing work units, shaping long-term mechanisms for the production of excellent products, organizing the implementation of the “State Focus Book, Audiovisual and Electronic Publications’ Publishing Plan in the “12th Five-Year Plan” (2000 titles). Organizing the launch of the “One Hundred of Three” excellent originally-created product selection activity, accelerating the construction of State music industry bases, fostering 20 audiovisual brand enterprises with clear characteristics, core competitiveness and original creation capacity, driving the development of the audiovisual publishing sector. Strengthening the Centre’s main newspapers and periodicals, and academic periodicals’ sustainable development capacity and dissemination capacity. Shaping about 10 newspaper and periodical printing industry concentration centres with relatively strong radiation capacity. Forging about 10 large-scale State owned newspaper and periodical media groups operating across regions, across sectors and across media. Constructing branded academic journal groups with international influence in specialized discipline areas. Realizing 20 comprehensive daily newspapers of which the distribution quantity exceeds 1 million, and 30 mass service-type periodicals of which the distribution quantity exceeds 1 million. Halving the quantity of newspaper and periodical publishing work units nationwide, and lowering them below 5000. Halving the proportion that non-independent legal person newspaper and periodical editorial departments occupy in newspaper and periodical publishing work units, and lowering them below 30%.
2 Focus points of burgeoning press and publications industry development
By the end of the “12th Five-Year Plan” Period, striving to realize that the total output value of digital publishing reaches 25% of the total output value of the press and publications industry, and that its overall scope is at advanced global levels. Shaping about 10 State digital publishing bases or State digital publishing industry parks with characteristics and an annual output exceeding 10 billion across the country, establishing 5-8 digital content delivery platforms with the capacity to integrate books, newspapers, periodicals and audiovisual or electronic publications, shaping about 20 digital publishing backbone enterprises with an annual main business income exceeding 1 billion Yuan, and that have international competitiveness.
3 Focus points for cartoon and game publishing industry development
Accelerating and developing ethnic cartoon industries, substantially raising the quality and quantity of domestically-produced cartoon products; forcefully supporting the exploitation of cartoon and game publishing products with mobile telephones as main dissemination channel and carriers; vigorously developing the ethnic network gaming industry, encouraging and supporting ethnic originally-created network cartoon product creation, research and development, expanding ethnic network culture development space.
4 Focus points for the printing and reproduction industry
With primary and secondary school textbooks, government procurement of products and packaging of foods and drugs as focus point, forcefully promoting the development of green printing, with digital printing and digitized workflows, CTP and digitalized management systems as focus point, spreading digitized technology across the entire sector, promoting our country’s transformation from a large printing country to a strong printing country to make major headway, striving to realize the strong country objective in the press and publications sector ahead of time. By the end of the “12th Five-Year Plan” Period, striving to become the second largest printing country worldwide; fostering a batch of excellent printing enterprises with international competitiveness; striving to achieve that the quantity of green printing enterprises occupies 30% of our country’s total printing enterprise quantity; and that digitalized printing output value exceeds 20% of our country’s total printing output value. On the basis of preserving the optical disc reproduction sector’s steady development, growing high-capacity high-definition optical disc production capacity by 500%, eliminating 40-50% of the low-capacity and low-definition optical disc production capacity. By the end of the “12th Five-Year Plan” Period, our country’s optical disc reproduction quantity to occupy 50% of global quantities,  and becoming an important global reproduction base.
5 Focus points for publications distribution industry development
Basically shaping a publications distribution and circulation network with chain operation, logistical delivery and electronic commerce as main characteristics, with large cities at the centre, complemented by small and mid-size cities, linking up town and country. Cross-regional development obtaining major breakthroughs, basically shaping a development structure with Southern and Northern Nationwide Xinhua Distribution Group and the Postal Newspaper and Periodical Distribution Group in the lead. Building 3-4 modern press and publications circulation enterprises radiating across the entire country, effectively lowering the logistical costs of the press and publications sector. Shaping 4-5 digital distribution and Internet distribution enterprises with high technological content, having indigenous intellectual property rights, and a retail value exceeding 100 million Yuan. By the end of the “12th Five-Year Plan” Period, striving to realize that publications distributions network points cover all villages and towns.

BOX 7: Press and publications industry promotion projects

1 Central State-owned large-scale publications media group company support projects
Integrating high-quality publishing resources in all Central departments and work units, constructing three to four Central State-owned large-scale publications media group companies.
2 “Prime mover” originally-created cartoon and ethnic network game publishing projects
Focusing on encouraging the creation and publication of 100 originally-created cartoon books, 40 originally-created cartoon periodicals, 60 originally-created digital cartoons and 100 originally-created gaming products per year, supporting 100 excellent originally-created cartoon and game talents (teams), supporting 50 domestically-produced cartoon game technology research and development focus programmes. Focusing on fostering a batch of originally-created cartoon periodicals with a monthly distribution rate exceeding 1 million volumes, rolling out a batch of domestically-produced large-scale network game excellent products having relatively strong influence and a certain number of excellent webpage game and mobile telephone game products, encouraging the publication of mobile telephone cartoon newspapers and mobile telephone cartoon magazines, as well as the construction of mobile telephone WAP websites.
3 Green printing and digitalized printing projects
Implementing digital printing and the two subordinate programmes of printing digitalization projects and green environment printing system construction, accelerating innovation and industrialization progress in printing technology, craft and management, realizing the indigenous exploitation and application of ink-jet digital printing technology progressively constructing and perfecting green printing environmental protection quality systems, giving rein to the guiding function of green printing and digital technology to the overall printing industry’s implementing of innovation drives and endogenous growth, driving industrial transformation and upgrading.
4 Nationwide publications logistics system construction programmes (including the Xinhua Bookstore “One Through Network”)
With all provincial-level Xinhua Bookstores as basis, accelerating the construction of nationwide State-owned large-scale distribution group construction. Implementing modern publications supply chain system demonstration projects, establishing and completing publications logistics standard systems, realizing the linking and interaction of upstream and downstream information systems; building open-style, comprehensive, multifunctional and integrated publications circulation information platforms, promoting the construction of networks in the publishing area. Promoting the integration of nationwide Xinhua Bookstore information platforms, selling venue platforms, logistics platforms as well as service and support platforms, etc., realizing the Xinhua Bookstore “One Through Network”.
5 Rural publications retail network point construction programmes
Spreading Xinhua Bookstore rural publications chain models, encouraging Xinhua Bookstores to rely on rural family book rooms, all sorts of convenience stores as well as individually-owned ships, to establish all sorts of publications distribution network points or consignment selling points, incessantly expanding main rural publications distribution channels, fostering rural publications retail markets. By 2015, striving to realized that “all cities have large book stores, all counties have bookshops, all townships have network points and all villages have book rooms”.

(5) Complying with tendencies of digitalization, informatization and networking, moving press and publications sector transformation and upgrading forward

Establishing press and publications science and technology innovation systems with policy as guidance, input as guarantee, enterprises at the core, innovation platforms as support, market requirements as guidance, that integrate industry, learning and research. Encouraging and supporting press and publications enterprises to exploit key technologies with indigenous intellectual property rights, developing digital publishing and other burgeoning technologies with content production digitalization, management process digitalization, product form digitalization, and dissemination channel digitalization as main characteristics, and with network publishing and mobile telephone publishing as main representative, promoting research, development and production of technologies and equipment for digital content processing, storage, transmission, reading, etc., developing electronic reading and audio reading, reforming and upgrading the traditional press and publications industry, raising press and publications enterprises’ equipment level and press and publications products’ science and technology content, realizing deep press and publications content resource integration. Strengthening public press and publications service programmes’ digitalization construction, accelerating major State digital publishing project construction and State digital publishing base construction. Further perfecting press and publications electronic government service systems.

BOX 8: Press and publications science and technology innovation projects

1 The Chinese Character Database Project
By the end of the “12th Five-Year Plan” Period, completing the Chinese Character Database Project. Collecting Chinese character forms in presently existing historical documents and materials and ethnic minority character forms, establishing the encoding of the main characters and a database of all fonts and symbols. Focusing on researching and developing key technology for character encoding systems, input and output, storage and transmission as well as intercompatibility, etc. Realizing that the number of recorded Chinese character and ethnic minority character forms exceeds 500.000, and completing symbol encoding, realizing font style’s adaptation to digital publishing and printing, networking and digitalization.
2 The State Knowledge Resource Database Project (1st Phase)
Establishing a framework and application demonstration platforms for the State Knowledge Resource Database Project, systematically integrating all sorts of knowledge resources in all sorts of sectors and spheres, establishing analytical knowledge database bodies with scientific structuring, clear hierarchies, complete covering and high-level connections. The 1st project phase is the construction phase of the programme, its objective is to integrate the planning of the database framework, formulate corresponding standards and constructing application demonstration platforms. Establishing State publishing resource digital specimen databases, completing the digitalization and arrangement of publications such as the Great Encyclopaedia of China, old Chinese records, etc.
3 State digital reproduction and publication projects
Formulating a series of digital reproduction and publishing standards and norms, preparing, coordinating and collecting editing and screening platforms, comprehensive processing and production platforms, overall media resource management platforms, multi-channel issuing platforms, mutually serving and supporting platforms and corresponding public technology. In different categories and areas of publishing such as reference book publishing, educational publishing, science and technology publishing, newspaper and news publishing, medical periodical publishing as well as mass publishing, etc., launching application demonstrations, and spreading them across the entire sector.
4 Digital copyright protection technology research and development projects
Launching digital copyright protection research and development suited to digital publishing and having indigenous intellectual property rights, realizing key technologies and core breakthroughs, shaping comprehensive digital publishing copyright protection technology plans and digital copyright public management technology systems and spreading their application. Building environments for application and demonstration, building digital copyright protection comprehensive supervision, management and service platforms.
5 The Electronic Schoolbag Research and Development Project
Researching and developing electronic schoolbag projects relying on the network environment, jointly constructed from mobile terminal equipment, electronic education service platforms, resource processing and publishing support systems as well as educational digital content, where participants can conduct educational activities through using the terminal equipment. The first project phase starts electronic schoolbag research and development work and launches small-scale trials; the second phase conducts optimizing and adjustment ad well as dissemination in a part of the regions; the third phase comprises spreading work on a nationwide scale.
6 State digital publishing service management platform construction projects (including nationwide Party newspaper and new media information issuing platform programmes)
Drawing support from high and new technologies in reproduction and publishing, digital copyright protection, data storage and processing, semantic analysis, etc., launching the construction of open digital publishing resource concentration and service platforms, realizing digital content resource sharing, progressively making them into digital publications production and processing service centres, digital content delivery and trade centres and digital publishing content supervision and management centres.

(6) Comprehensively planning the two large international and domestic pictures, promoting the press and publications sector’s “marching out”

Vigorously utilizing both international and domestic markets, and two sorts of resources, forcefully promoting the press and publications sector’s “marching out”. Mapping out and distributing matters n a planned manner, striving to force a batch of large-scale media groups and logistics enterprises having international competitiveness, forging international copyright trade platforms having important influence, forging well-known publishing media brands having core competitiveness, clearly accelerating the pace of press and publications products, services, enterprises and capital “marching out”. Subsidizing the foreign-related translation of excellent publications, expanding copyright export and foreign publishing areas and scopes, raising copyright export quality. During the “12th Five-Year Plan” Period, realizing that the proportion of copyright import and export decreases to 2:1. Encouraging enterprises to produce even more foreign-oriented new-type press and publications products, preserving continuous publications export growth, by 2015, realizing a publications export value of 42 million Dollars. Focusing on supporting enterprises in expanding into overseas markets and enter international mainstream markets with digital publication products and services such as cartoons, network games, periodical databases, electronic books, etc., by the 2015 having digital publication product and service export value exceed 1 billion Dollar. Forcefully promoting printing service export, encouraging enterprises to undertake international high-end printing and processing business, by 2015 realizing that printing service export income reaches 100 billion Renminbi. Supporting enterprises having capacity to expand foreign investment, or initiate press and publications entities abroad through many kinds of methods, expanding press and publications business. Organizing well important international exhibitions such as the Beijing International Book Fair, etc., continuing to launch events in which China is the guest of honour at important international book fairs. Vigorously expanding publishing exchange and cooperation with Hong Kong, Macau and Taiwan, fully utilizing the superiority of the Hong Kong and Macau regions, promoting press and publications product and service export.

BOX 9: Press and publications “marching out” projects

1 “Classical China” international publishing projects:
Adopting programme management methods to subsidize foreign-oriented excellent book topic translation, publishing and dissemination, with methods such as copyright export and publishing cooperation, realizing foreign-oriented publishing and distribution and entering foreign mainstream distribution channels, raising Chinese publications’ publishing levels and international competitiveness; encouraging export to developed countries, with mainstream social readers as targets, spreading our country’s excellent ideological culture, spiritual civilization as well as historical achievements to international markets.
2 China publications international retail channel expansion projects
Vigorously implementing the “borrowing a boat to go to sea” strategy, strengthening cooperation with global and regional large-scale bookstores, expanding international mainstream retail channels; integrating and consolidating existing overseas Chinese-language publications retail channels; vigorously expanding important international network bookstores and other burgeoning publications retail channels; thereby building solid international retail networks, and promoting even more excellent Chinese publications to march towards the world.
3 Focus press and publications enterprise foreign development support projects
Accelerating our country’s press and publications enterprises’ overseas development pace, providing support to our country’s focus press and publications enterprises in aspects such as product export, foreign organ establishment, foreign capital operation, etc. Focusing on supporting 20 foreign-oriented backbone enterprises, through methods such as exclusive investment, joint ventures and cooperation, establishing publishers and stations, organizing newspapers and periodicals, and opening plants and stores abroad, though many kinds of methods such as share-participation, share control, etc., expanding foreign investment, participating in international capital operation and international enterprise management; creating desirable environments and service platforms, encouraging and supporting enterprises in all sorts of ownership to expand press and publications product and service export business.
4 Taiwan Strait publishing exchange and cooperation projects
Forcefully moving Taiwan Straits press and publications exchange and cooperation forward, focusing on supporting the excavation and integration of Taiwan Straits publishing resources and cultural resources, perfecting Taiwan Straits professional exchange mechanisms, strengthening programme cooperation, jointly expanding overseas cultural markets and carrying forward Chinese culture.
5 The China International Book Exhibition Centre Construction Programme
With serving international publications trade and copyright trade as focus points, constructing international first rate large scale comprehensive exchange platforms, providing all sorts of services to participants from all countries, seeking new connection opportunities with publishers from all over the world.

(7) Strengthening market system construction, creating a desirable market order

Accelerating the construction of the publications market and factor markets such as the capital market, technology markets, information markets, etc., shaping uniform and open, competitive and orderly, and healthy and flourishing modern press and publications market systems. Accelerating moving press and publications sincerity and honesty system construction forward, establishing press and publications sector social credit systems’ basic frameworks and operational mechanisms, perfecting press and publications enterprise appraisal systems, standardizing market competition activities. Accelerating copyright protection strength, protecting originally created works, protecting the rights and interest of rights holders, protecting cultural innovation spirits. Deeply launching “sweeping pornography and striking illegality”, and attacking infringement, piracy and illegal publishing activities, disciplining the market environment. Fully giving rein to the government’s  management function, sector self-discipline functions and social supervision function, shaping desirable market environment order.

BOX 10: Press and publications market supervision and management projects

1 Nationwide “sweeping pornography and striking illegality” capacity upgrade programmes
Establishing a secret information network connecting “Sweeping Pornography and Striking Illegality” offices in all provinces (regions, municipalities) in the entire country as well as all member work units of the national “Sweeping Pornography and Striking Illegality” work small group and systems such as internal “Sweeping Pornography and Striking Illegality” work management platforms; establishing illegal publication databases, illegal publication on-line appraisal platforms, banned Internet content supervision and management platforms, real-time publications market supervision and control platforms; accelerating “Sweeping Pornography and Striking Illegality” team construction; accelerating “Sweeping Pornography and Striking Illegality” equipment guarantees, completely raising “Sweeping Pornography and Striking Illegality” work levels and work efficiency.
2 National Copyright Supervision and Management Platform Construction Programme (2nd Phase)
Integrating all sorts of existing copyright registration platforms, perfecting copyright public service systems, establishing convenient, high efficiency and unimpeded daily administration and management channels, providing corresponding information on work registration, copyright permission and transfer registration, copyright authentication registration, copyright pledge registration, etc., to law enforcement departments, providing services for developing copyright industries and strengthening copyright law enforcement. Providing technology support for attacking all sorts of infringing and pirating activities, creating a desirable copyright order.
3 Press and publications monitoring system construction programmes
Integrating newspaper and periodical content resources, establishing content transmission networks covering nationwide newspaper and periodical publishing work units, shaping nationwide newspaper and periodical content database systems updated in real-time, completely constructing nationwide newspaper and periodical electronic specimen databases, through information technology means, realizing hierarchical monitoring of newspaper and periodical publishing content, realizing statistics, analysis, appraisal and guidance over the nationwide newspaper and periodical publishing situation, providing scientific and effective basic platforms for our country’s newspaper and periodical publishing administration and management.

VI, Main measures for promoting press and publications sector development during the “12th Five-Year Plan” Period.

(1) Persisting in reform and opening up

Further deepening press and publications structure reform, obtaining key breakthroughs in focus regions and key segments. Completely completing non-current affairs-type newspaper and periodical publishing work unit transformation work. Accelerating the moving forward of Party newspaper and Party periodical distribution structure reform, establishing and completing market distribution systems. Promoting press and publications enterprises to establish modern enterprise systems, perfecting legal person governance structures, forging large-scale press and publications media groups, raising enterprises’ core competitiveness. Expanding internal opening up, encouraging, guiding and standardizing social capital to enter into areas permitted by policies in many ways, creating a desirable policy environment and fair competition opportunities for non-publicly owned cultural enterprises’ continuous fast and healthy development. Expending foreign opening up, attracting strategic investors, expanding the foreign opening up strength of printing, retail, etc, strengthening copyright cooperation and cooperative publishing. Further deepening public interest-type press and publications work unit structural reform, perfecting undertaking work reform legal person governance structures, raising press and publications public service capacity and levels. Further deepening press and publications administrative management structure reform, accelerating government function transformation, innovating government management structures, mechanisms, methods and means, raising administrative efficiency.

(2) Accelerating structural adjustment

Further accelerating press and publication product structure, industrial structure, enterprise organization structure, ownership structure, spatial distribution structure and technological structure adjustment, establishing and perfecting press and publications industry systems, completely raising industrial levels and international competitiveness. Further accelerating moving traditional press and publications sector digitalization transformation forward, accelerating the development of strategic burgeoning press and publications industries such as digital publishing. Further fostering press and publications backbone enterprises, encouraging press and publications enterprises meeting conditions to operate and reorganize across regions, across sectors and across ownership systems, promoting press and publishing resources to be appropriately concentrated within superior enterprises. Supporting the development of “special” “excellent” “characteristic” and “new” modern press and publications enterprises. Further accelerating the construction of press and publications industry belts, industrial parks and industrial bases, continuing to promote press and publications industry concentrations and industrial belt construction such has the Yangtze River Delta, the Pearl River Delta, the Bohai Shore, etc., focusing on developing industrial parks and bases in digital publishing, copyright creation, printing and reproduction industries, etc., encouraging diversified and specialized development, stimulating the coordinated development of industrial areas, raising press and publications industry concentration. Further utilizing many sorts of channels for funding, promoting enterprises meeting conditions to go on the market, attracting social capital to participate in press and publications activities in an orderly manner.

(3) Accelerating the transformation of economic development methods

Further accelerating press and publications sector development to transform from mainly relying on capital expansion to mainly relying on science and technology progress, cultural innovation and raising the quality of workers, truly realizing that press and publications sector development methods transform from extensive modes to productive modes, from quantitative modes to qualitative modes, and from expansive modes to science and technology modes. Accelerating ideological concept innovation, structure and mechanism innovation, content shaping innovation, publishing form innovation, dissemination method innovation, industrial structure innovation, commercial model innovation and copyright service system innovation. Establishing creativity incentive mechanisms, with encouraging content innovation at the core, conducting State awarding and support of all sorts of creative works, creative talents, creative organs and creative industrial parks, striving to foster innovative subjects.

(4) Accelerating science and technology progress

Promoting science and technology innovation and science and technology achievement transformation, researching and developing a batch of vanguard technologies having indigenous intellectual property rights, with a strategic, guiding and driving nature, grasping a batch of basic technologies with a pillar function and guarantee function, focusing on supporting the research and development of content collection and processing technology, audio and image technology, cloud publishing technology, semantic analysis technology, digital display technology, digital printing technology and next-generation colour reading equipment, strengthening the exploitation and application of knowledge organization and management, as well as coordinated editing management technology, new types of printing, ink and material technology. Encouraging and supporting enterprises’ technology research, development and transformation. Accelerating the construction pace of press and publications sector standards, moving the formulation and dissemination work of standards corresponding to digital publishing forward, formulating and completing basic sector standards, researching and formulating core standards for new industry models, Moving green publishing strategy forward, proposing low-carbon production methods that protect the environment. Moving the environmental protection concept of “green publishing” forward in the entire sector, spreading high-efficiency and energy-saving technologies and product application. Forging “green” printing industries.

(5) Strengthening talent team construction

Establishing priority talent development strategies, with fostering all sorts of commanding personalities in press as publishing as objective, comprehensively planning and grasping the construction of talent teams with leading talents, business management talents, technology expert talents and especially composite talents and talents that the sector badly needs and urgently requires, bringing up a batch of famous writers, famous editors, famous journalists, sector technology experts, publishers and entrepreneurs. Focusing on developing press and publishing famous artist projects, leading talent projects, expert talent fostering and exploitation planning. With professional entry and job posting entry as grasping points, incessantly raising grass-roots talent team quality. Perfecting expert press and publications technology personnel professional qualification systems, establishing talent-training mechanisms in many kinds of ways. Brining non-publicly owned organ talent teams into sector talent construction systems. Innovating talent incentive mechanisms, completing talent selection mechanisms, completing talent circulation mechanism, shaping a systemic environment benefiting all sorts of talents to come to the fore.

(6) Strengthening policy support and guidance

Expanding government input, striving that the State finance administration expands support strength for the State publishing fund, the rural book room project sustainable development fund, the ethnic language publishing special fund, the special “marching out” fund, etc. Striving to continue and expand State policies to the press and publications sector such as tax preference and trade support, etc., grasping policy implementation. Vigorously striving for the central and regional governments’ funding support for major programmes in the press and publications area, enlarging press and publications focus programme implementation strength, accelerating the pace of press and publications reform and development programme database construction, guiding and driving press and publications sector development. Formulating and announcing industrial development and investment guidance catalogues, perfecting and implementing funding input policies. Formulating and implementing policies shifting publishing resources towards focus publishing media enterprises and bases, preferring large-scale interregional backbone publishing media enterprises and State-level publishing industry bases in publishing resource allocation, encouraging making them large and strong. Perfecting laws, regulations and policy systems corresponding to copyright, supporting copyright agency, appraisal, pledge, investment, funding and other activities, supporting the construction of copyright service platforms. Researching press and publications asset management, labour allocation and other new problems occurring after transformation, arousing enterprises’ development vitality.

(7) Strengthening administration according to the law

Completing legal systems guaranteeing press and publications sector development, promoting press and publications law and regulation formulation and revision, completing publishing work unit legal person systems, controlling and sponsoring systems, new media publishing management and other regulatory systems. Raising the level of administration according to the law, moving the construction of a service-type government, rule of law government, responsible government and clean government forward. Establishing and completing mechanisms for press and publications enterprise entry, appraisal, evaluation, reward or punishment, exit, etc., and supervision and management mechanisms for assets, business, profit distributions, etc., improving undertaking work unit management methods and professional achievement appraisal and evaluation rules, standardizing the activities of undertaking and enterprise work units, strengthening work style construction. Formulating new book number approval, issue and management rule. Perfecting manuscript examination, popular feeling supervision, information communication and emergency management mechanisms, further standardizing newsgathering procedures and newspaper or periodical operating procedures. Strengthening and improving press and publications statistics work according to the law.

(8) Strengthening organizational guidance

Starting from the height of the larger picture, fully understanding the strategic position of the press and publications sector, realistically strengthening organizational guidance over planning and implementation work. The General Administration of Press and Publications is responsible for comprehensive planning, coordination and macro-level guidance of this Plan, formulating break-down implementation plans and major project implementation plans for all programme objectives’, establishing monitoring, appraisal and evaluation mechanisms for the Plan’s implementation situation, and strengthening supervision and examination. All levels’ administrative press and publications departments must strengthen the promotion of a sense of responsibility for press and publications sector development, vigorously strive for the leadership and support of Party Committees and governments for the press and publications industry, complete and perfect leading systems and work mechanisms, according to the objectives, tasks and measures in this Plan, determine “roadmaps” and formulate “timetables”, select responsible persons, conclude target guarantee agreements, and implement strict accountability mechanisms, guaranteeing that the press and publications sector “12th Five-Year Plan” Period planning quality and quantity are guaranteed and implemented on schedule.

新闻出版业“十二五”时期发展规划

“十二五”时期,是全面建设小康社会的关键时期,是深化新闻出版体制改革、加快转变发展方式的重要时期。为实现新闻出版业又好又快发展,推动我国向新闻出版强国迈进,根据《中华人民共和国国民经济和社会发展第十二个五年规划纲要》和《国家“十二五”时期文化体制改革和发展规划纲要》,编制本规划。
一、“十一五”时期新闻出版业取得巨大成绩
  “十一五”时期,新闻出版业以科学发展观为统领,始终坚持正确的政治方向和舆论导向,解放思想,开拓进取,深化改革,加快发展,探索走出了一条中国特色新闻出版发展的新路,开创了新闻出版业改革发展的新局面。
(一)服务能力显著增强
坚持围绕中心、服务大局,牢牢把握社会主义先进文化的前进方向,把建设社会主义核心价值体系贯穿到新闻出版工作各个方面,组织出版马克思主义中国化最新理论成果和弘扬主旋律的精品力作,加强主流媒体和舆论引导能力建设,坚守意识形态阵地,传播党的创新理论,传承中华优秀文化,引领时代思想潮流,为经济社会发展提供了重要的思想保证、精神动力和舆论支持。围绕服务群众、改善民生,组织实施了打造传世经典的重点出版工程、服务农民的农家书屋工程、扶持新疆少数民族地区发展的东风工程、提升国民素质的全民阅读工程、净化市场的文化环保工程,新闻出版公共服务体系框架基本建立,为满足人民群众精神文化需求、保障人民群众基本文化权益,作出了历史性贡献。
(二)产业规模快速提升
图书、报纸、期刊、音像、电子出版物等传统出版持续发展,印刷复制增长势头强劲,出版物发行呈现多元化趋势。新闻出版业与现代科学技术加速融合,数字出版、数字印刷、数字发行等新业态发展迅猛,新闻出版业发展空间逐步拓展,产业规模迅速扩大,产业结构不断优化,产业链日趋完善,基本形成以图书、报纸、期刊、音像、电子、网络、手机等媒体的出版、印刷、复制、传播、外贸等为主,包括教育、科研、版权代理、物资供应、国际合作等在内的完整产业体系。2010年,全国共出版图书32.8万种,71.7亿册(张);出版期刊9884种,35.4亿册;出版报纸1939种,500.2亿份;全国出版物进出口经营单位出口图书、报纸、期刊、音像制品、电子出版物1047.5万册(份、盒、张)、出口金额达3758.2万美元,出版物已进入世界190多个国家和地区,报刊发行覆盖80多个国家和地区,对重点发达国家的版权输出总量比2005年增长近14倍。目前,我国日报出版规模、图书出版品种与出版总量居世界第一,电子出版、网络学术出版总量居世界第二,印刷业总产值居世界第三。2010年,新闻出版业总产出达到1.22万亿元,增加值达到3500亿元。生产能力和产出总量都表明,我国已经成为名副其实的出版大国,新闻出版业不仅是文化的主阵地,还成为文化产业的主力军,国民经济增长的新亮点。
(三)改革开放全面推进
“十一五”时期,是新闻出版体制改革取得重大突破的一个历史新阶段。经营性图书、音像、电子出版社转制工作基本完成,组建了一批出版传媒集团和报业、期刊、印刷、发行集团。转制后的企业成为市场主体,竞争能力显著增强,投融资渠道不断拓宽,跨媒体、跨行业、跨地区、跨国界和跨所有制的并购重组取得突破性进展。社会资本进入新闻出版的领域和规模不断扩大,以公有制为主体、多种所有制共同发展的格局正在形成。“走出去”模式不断创新,渠道日渐宽广,对外贸易结构逐年改善,实现了出版物出口和版权输出双增长。
(四)行政管理水平不断提高
新闻出版行政机构更加健全,实现了政事分开、政企分开、政资分开和管办分离,政府职能得到切实转变。进一步完善新闻出版法规,制定和修订了一批法规规章,废止了一大批不再适用的规章和文件。积极完善版权管理工作体系,深入开展“扫黄打非”,严厉打击侵权盗版,保护知识产权力度进一步加大。
与此同时,新闻出版业发展还存在问题和不足。新闻出版产品和服务还不能充分满足人民群众的需求,产业集中度和产品差别化程度较低,产业及产品的结构性矛盾和科技创新滞后问题较为突出,重塑市场主体的任务仍很艰巨,统一的市场体系尚未完全形成,我国出版传媒业在国际上的传播力和影响力还有待于进一步提高。

专栏1  “十一五”规划主要指标实现情况
指标 单位 2005年 规划目标 实现情况
2010年 年均增长% 2010年 年均增长%
增加值 亿元 1900 2660 7.0 3500 13.0
图书出版品种数 万种 22.2 25.5 2.8 32.8 8.1
图书出版总印数 亿册(张) 64.7 70 1.6 71.7 2.1
图书出版总印张数 亿印张 493.3 600 4.0 606.1 4.2
报纸出版总印数 亿份 412.6 500 3.9 500.2 3.9

 

报纸出版总印张数 亿印张 1613.1 2030 4.7 2153.8 6.0
期刊出版总印数 亿册 27.6 30 1.7 35.4 5.1
期刊出版总印张数 亿印张 125.3 140 2.2 200.1 9.8
出版物出口数量 万册、份、盒、张 807.6 1011.3 4.6 1047.5 5.3
版权输出品种 1517 3000 14.6 5691 30.3
发行网点数量 万个 16.0 18 2.4 16.8 1.0
百万人均年拥有图书种数 170.1 192 2.4 244.6 7.5
人均年拥有图书数量 册/人 4.9 5.3 1.4 5.35 1.6
人均年拥有期刊数量 册/人 2.1 2.4 2.6 2.6 4.6
每千人拥有报纸份数 份/千人 86.5 90 0.8 102.2 3.4
报纸普及率 份/户 0.27 0.3 2.1 0.37 6.8

二、“十二五”时期新闻出版业面临的发展环境
从国际看,世界经济政治格局的变化,使得新闻出版业面临前所未有的历史性机遇与挑战。
——国家间文化软实力的博弈使新闻出版业的地位作用日益凸显。文化软实力已成为国家间竞争战略中的重要因素。新闻出版业作为国家文化软实力的重要方面,在巩固舆论阵地、传播中华文明、增强综合国力等方面的重要作用更加突出。
——世界经济格局的新变化使全球新闻出版业格局面临重构。“十二五”时期,文化产业在西方发达国家经济社会发展中的地位、作用和所占比重仍将继续提高,全球范围的并购重组势头仍将继续加强,市场竞争必将进一步加剧,我国新闻出版业做大做强、参与国际市场竞争的环境更加复杂。
——全球化产业竞争的新特征要求新闻出版业抢占科技创新和新兴产业的制高点。当前,全球新闻出版业正经历新一轮技术革命。随着数字技术、信息技术、网络技术全面普及,以数字出版为代表的新业态已成为新闻出版业发展的新的战略制高点,各国在新闻出版技术创新、标准制定、新业态培育领域的竞争将更加激烈。
从国内看,新闻出版产业已成为国家经济发展新的增长点和加快转变经济发展方式的重要着力点,发展将面临新的更高要求。
——社会主义现代化建设赋予新闻出版业新的历史使命。新闻出版业是中国特色社会主义事业总体布局的重要组成部分,在全面建设小康社会的关键时期,新闻出版业肩负着建设社会主义核心价值体系,增强社会主义意识形态的吸引力和凝聚力,推进马克思主义中国化、时代化、大众化,巩固舆论阵地,传承中华文明,普及科学知识的重要使命。
——加快转变经济发展方式,推动文化产业成为国民经济支柱性产业的大局,要求新闻出版产业加快发展。新闻出版产业是文化产业的基础产业和核心产业。加快转变经济发展方式,一方面要求新闻出版产业为国家经济发展方式转变作出贡献;另一方面要求新闻出版产业不断扩大产业规模,加快产业结构调整和升级,提高新闻出版产业在国民经济中的比重。
——人民群众日益增长的精神文化需求对新闻出版业发展提出了更高要求。随着经济社会不断发展和人民生活水平不断提高,人民群众的精神文化需求呈现出多样化、多层次、多方面的新特点,人民群众对知识的渴求比任何时候都更加迫切,人民群众参与文化创造的愿望比任何时候都更加强烈,这就要求新闻出版业顺应人民群众新期待,加速发展新闻出版事业和产业。
从行业自身看,“十二五”时期,是新闻出版业深化改革、加快发展和产业格局调整与升级的关键时期。
——新闻出版体制改革进入攻坚期。新闻出版体制改革进一步面临创新体制、转换机制、面向市场、增强活力的任务,将触及深层次的矛盾和问题,需要在重点领域和关键环节有突破性进展。
——新闻出版产业格局进入战略调整期。随着市场体系日趋完善,企业并购日渐活跃,高新技术日新月异,必将导致人才、资本和资源等市场要素更大范围的流动和重组,必将带来新闻出版产业格局的深入调整。
——新闻出版业转型升级进入加速期。随着新闻出版企业自主创新能力和高科技应用水平不断提高,产品形态不断创新,产业融合不断深化,数字出版、数字印刷、数字发行等新业态将进一步加快发展,必将推动新闻出版业转型及技术升级步伐进一步加快。
“十二五”时期,新闻出版业发展仍处于可以大有作为的重要战略机遇期,具备许多有利条件。中央提出推动文化产业成为国民经济支柱性产业,使文化产业发展上升为国家战略,为新闻出版业发展提供了难得的历史机遇;人民群众快速增长的精神文化需求,十三亿人口的文化消费潜力,为新闻出版业发展提供了巨大的市场空间;新闻出版体制改革的强力推进,为新闻出版业发展提供了强大动力;科技进步特别是信息网络技术的迅猛发展,为新闻出版业发展提供了重要支撑;国家政策支持力度的不断加大,为新闻出版业发展提供了有力保障;金融支持和资本市场的不断完善,为新闻出版业发展提供了有利条件;中国国际地位的日益提高和中华文化不断“走出去”,为新闻出版业发展提供了新的契机;各级党委、政府的高度重视,为新闻出版业发展提供了坚强的思想保证和组织保证。

三、“十二五”时期新闻出版业发展的指导思想和基本要求
  (一)指导思想
以邓小平理论和“三个代表”重要思想为指导,深入贯彻落实科学发展观,高举旗帜,围绕大局,服务人民,改革创新,以科学发展为主题,以转变经济发展方式为主线,以深化改革为动力,着力保障人民群众基本文化权益,着力激发市场主体活力,着力调整产业结构,着力提升行业自主创新能力,着力增强中华文化的传播力和影响力,大力弘扬中华文化优良传统,为实现新闻出版强国目标打下坚实的基础。
(二)基本要求
——坚持社会主义先进文化的前进方向。牢牢把握正确的舆论导向,弘扬主旋律,坚持三贴近,始终把建设社会主义核心价值体系贯穿到新闻出版工作各个方面,把社会效益放在首位,实现社会效益与经济效益的有机统一,充分发挥新闻出版引导社会、教育人民、推动发展的功能,增强民族凝聚力和创造力。
——坚持加快发展。以科学发展为主题,深化新闻出版体制改革,用改革的办法解决发展中的问题,用发展的成果检验改革的成效,切实解放和发展新闻出版生产力,推动新闻出版业又好又快发展。
——坚持以人为本。以服务人民为根本宗旨,以满足人民群众精神文化需求、促进人的全面发展为根本目的,在满足人民群众精神文化需求、尊重人民群众主体地位、实现人民群众基本利益诉求中推动发展。
——坚持全面协调。将全面协调可持续作为推动新闻出版业发展的基本要求,一手抓公益性新闻出版事业,一手抓经营性新闻出版产业,公益性事业和经营性产业共同发展,强化协作,促进联合,推动新闻出版业结构和布局更加优化,速度与质量、效益更加协调,可持续发展能力进一步增强。
——坚持统筹兼顾。将统筹兼顾作为推动新闻出版业发展的根本方法,正确处理新闻出版建设与经济社会发展、社会效益与经济效益、弘扬主旋律与提倡多样化、民族文化与外来文化、促进繁荣与加强管理、发挥政府作用与调动全社会力量、公有制为主体与多种所有制共同发展等重大关系。
——坚持科技创新。将科技创新作为推动新闻出版业发展的主要支撑,提高自主创新能力,推动产业技术革新,推动传播手段创新,推动新兴业态发展,推动传统出版业的现代化转型。
四、“十二五”时期新闻出版业发展的主要目标
到“十二五”期末,新闻出版业发展方式转变基本到位,新兴业态蓬勃发展,数字出版等战略性新兴产业领域的发展达到世界先进水平。新闻出版产品和服务更加丰富,公共服务能力和水平进一步提高。基本扭转新闻出版产品和服务的出口逆差状况,大幅度提升中华文化的国际传播力和影响力。基本形成以公有制为主体、多种所有制共同发展的产业格局,以民族文化为主导、吸收外来有益文化共同繁荣的开放格局。基本建立起统一开放、竞争有序、健康繁荣的现代出版物市场体系,以人为本、面向基层、惠及大众的新闻出版公共服务体系,技术先进、传输快捷、覆盖广泛的现代传播体系。
——经济总量。“十二五”时期, 新闻出版产业增长速度达到19.2%,到“十二五”期末实现全行业总产出29400亿元,实现增加值8440亿元。
——产品规模。到“十二五”期末,年图书出版总印数达到79.2亿册(张);报纸出版总印数达到552.3亿份;期刊出版总印数达到42.2亿册。出版物实物出口数量超过1150万册(份、盒、张),版权输出品种数达到7000种。
——社会贡献。到“十二五”期末,实现人均年拥有图书5.8册、期刊3.1册,每千人拥有日报达到100份,国民综合阅读率达到80%,人均书报刊用纸量达到240印张,千人拥有出版物发行网点数0.13个,版权登记数量70万件。
——节能降耗。“十二五”时期,科技投入在行业增加值中所占比重逐年增加,单位能源消耗逐年降低,绿色印刷企业在全部印刷企业数量中所占比重超过30%。

专栏2  “十二五”时期新闻出版业发展主要指标
指    标 单位 2010年 2015年 年均增长(%)
经济指标
    增加值 万亿元 0.35 0.84 19.2
    总产出 万亿元 1.22 2.94 19.2
品种数量指标
    图书出版品种数 万种 32.8 41.9 5.0
    图书出版总印数 亿册 71.7 79.2 2.0
    报纸出版总印数 亿份 500.2 552.3 2.0
    期刊出版总印数 亿册 35.4 42.2 3.6
    出版物出口数量 万册、份、盒、张 1047.5 1156.5 2.0
    版权输出与合作出版品种 5691 7000 4.2
社会服务指标
    人均年拥有图书数量 册/人 5.3 5.8 1.5
    人均年拥有期刊数量 册/人 2.6 3.1 3.1
    每千人拥有日报份数 份/千人 91.7 100.6 1.9
    人均书报刊用纸量 印张/人 220.7 240.1 1.7
千人拥有出版物发行

网点数量

0.125 0.132 1.0
    国民综合阅读率 % 77.1 80.0 0.7
    版权登记数量 506700 700766 6.7

五、“十二五”时期新闻出版业发展的重点任务
(一)传播社会主义先进文化,弘扬社会主义核心价值体系
组织出版马克思主义中国化最新理论成果,紧密联系改革开放和现代化建设实际,以重大现实问题为着眼点,以深入研究关系党和国家事业发展的全局性、战略性、前瞻性问题为主攻方向,推出一批有深度、有价值的出版项目;围绕深层次思想理论问题和社会热点难点问题,组织出版反映中国特色社会主义理论体系,特别是科学发展观和社会主义核心价值体系的精品力作和更多更好的通俗理论读物,用社会主义核心价值体系引领社会思潮,提升经济发展和经济产品的文化含量、精神品格,推动马克思主义中国化、时代化、大众化。提高报刊的传播能力和舆论引导能力。

专栏3  社会主义核心价值体系建设工程
 01  中国共产党思想理论资源数据库与传播工程(二期)

围绕“有序保管、永续保存、高效传播”的目标,整合党的思想理论类图书、报刊文章资料,重点完成对党的思想理论类图书20万种、报刊文章200万篇,以及相关图片、音视频作品入库及数字化。开发“中国共产党思想理论词库”,完成马列著作、领袖著作、党和国家文件文献的语义标注。开发建设手持阅读器、卫星传播系统和短版印刷业务,开设外文网页,开发服务新功能,开拓服务新领域,扩大理论传播的覆盖面。推动全国乡镇以上党政机关和相关单位网站与中国共产党思想理论数据库网站建立链接,努力建成内容系统、编校规范、功能先进的具有广泛影响力的党的思想理论传播平台。

(二)加强精品力作的生产,传承和弘扬中华文明
大力推动内容创新,重点抓好国家重大出版工程、重点学术期刊等精品工程,组织出版更多具有时代精神与特点的精品力作,推出更多代表中华民族永久记忆乃至世界永久记忆的各类出版物,创造出影响世界文明的中国故事、中国形象、中国风格和中国精神。推动廉政文化出版工作。充分发挥中国出版政府奖、国家出版基金的导向作用,不断提升新闻出版产品的质量和水平。加强对新闻出版精品力作的宣传推广,深入开展书评等活动。

专栏4  新闻出版精品生产工程
 01  国家重大出版工程

重点抓好马列经典、经济社会发展、哲学社会科学等领域100种国家重大出版项目,推动弘扬民族精神和时代精神的出版物和倡导社会主义荣辱观、树立正确世界观人生观价值观出版物的出版,推动廉政文化建设出版物的出版,推出一批传承历史、服务当代、惠及后人的精品出版物。

 02  国家古籍整理出版工程

推出300种国家重点古籍整理出版项目,系统整理散失海外的中华古籍珍本,甄选精品进行翻译,促进出版“走出去”。加强对数学、天文历法、农医、少数民族等科技典籍的整理出版,增加珍贵、稀有社会文献档案、出土文献等的整理出版,加强古籍数字化成果的出版,提高古籍整理出版成果的使用和应用能力。

 03  国家重点学术期刊建设工程

建立学术期刊科学遴选和培育机制,重点支持代表我国学术水平、具备国际办刊能力、具有良好发展前景的学术期刊发展。培育20种国际一流学术水平的国家重点学术期刊,培育一批有影响力的优秀学术期刊,推动我国学术期刊整体学术水平和国际影响力的提升。

 04  国家学术论文数字化发布平台

建立覆盖主要学科领域数字学术期刊,打造基于“云计算”技术的学术论文发布平台,建立多学术期刊单位的在线投稿、同行评议、出版与发布系统,鼓励传统学术期刊与数字学术期刊互动,推动学术期刊出版数字化转型,带动原创学术文献数字出版的产业化、规范化、规模化发展。

(三)完善新闻出版公共服务体系,保障人民群众基本文化权益
按照公益性、基本性、均等性、便利性要求,通过增加投入、转换机制、增强活力、改善服务,加快健全以政府为主导、以公共财政为支撑、以公益性单位为骨干、以新闻出版公共服务重大工程项目为载体,社会力量广泛参与的新闻出版公共服务体系,使人民群众基本文化权益得到有效保障。充分发挥公益性新闻出版单位的骨干作用,积极调动新闻出版企业的积极性,提高新闻出版产品和服务的生产能力与传播能力,完善新闻出版公共服务生产供给体系,提高供给总量与质量,重点支持民文出版、“三农”出版、盲文出版和面向未成年人、进城务工人员等特殊群体的出版,构建新闻出版公共服务产品体系。以中西部农村和民族边疆地区为重点,全面加强农牧区、学校、社区、工厂、连队等基层新闻出版服务设施的建设,构建覆盖城乡的新闻出版公共服务网络体系。努力提高新闻出版公共服务的数字化、网络化水平。大力开展全民阅读活动,倡导全社会形成读书风尚,提高全民文化素质。

专栏5  新闻出版公共服务建设工程
 01  农家书屋工程

到2012年基本完成农家书屋覆盖全国所有行政村的任务。逐步扩大农家书屋工程实施范围,建设社区书屋、职工书屋、农林牧场书屋、寺庙书屋、部队书屋等,并逐步向自然村和家庭延伸。建立出版物更新机制,通过多种渠道、多种方式,争取每年为已建成书屋更新一定数量的出版物,逐步提高农家书屋音像制品和电子出版物供应比例。完善配送系统,开展数字农家书屋试点。

02  城乡阅报栏(屏)工程

“十二五”期间,采取政府支持、报社(集团)实施、社会力量参与、市场化运作模式,在城市和乡镇车站、集贸市场、商场、广场等人流密集地点建设10万个阅报栏和电子阅报屏。上架和传输的报纸以党报、“三农”类报纸、科普类报纸、文化生活类报纸、健康文摘类报纸为主。

03  新闻出版东风工程

在新疆、西藏等地建设民文出版基地。为一批民族语言文字出版单位、民族地区党报党刊、重点民文期刊和主要承担民文印刷任务的单位配置必要的业务用房和编辑印刷生产设备。在民族地区新建和改扩建一批县级新华书店营业网点,配备一批流动售(送)书车。实施出版物免费赠阅、民文新媒体建设、民文出版物“走出去”、民族地区新闻出版人才队伍建设和出版物市场监管等方面的项目。

 04  重点民文出版译制工程

资助民族宗教政策法规解读、科技致富、民族职业教育、青少年教育、优秀传统民族文化、医疗卫生保健、文学艺术等出版物的出版,每年资助重点民文(含民汉双语)图书1000种,重点民文音像制品500种。资助优秀汉文、外文出版物的民文翻译,每年翻译图书800种、音像制品500种。

05  盲文出版工程

加强盲文出版基地建设,配置盲文刻印机和盲文制版印刷生产线,实现年生产盲文书刊1600种、70万册的规模。开发符合盲人认知的盲文乐谱、工具书、期刊、数字有声读物,出版《盲人百科全书》等重点图书。建设中国盲文图书馆(中国视障文化资讯服务中心)。设立盲用信息化辅助技术研究和产品研发专项。

06  全民阅读工程

以推动儿童阅读与青少年阅读、满足特殊群体阅读需求为重点,大力推广数字阅读,传播阅读理念,培养全民阅读习惯,提高全民阅读能力。重点开展儿童“阅读起跑线”和阅读援助活动,推动全民阅读示范基地建设。加强阅读研究与指导,逐步整合各地区各部门的阅读活动资源,建立健全全民阅读活动组织机构。积极争取建立国家阅读基金,设立国家读书节,逐步建立全民阅读工程建设长效机制。

07  中国出版博物馆建设项目

汇集和展示中国出版业历史资料、典藏文物,展现中国出版业的悠久历史、辉煌成就和发展历程;开设互动体验区,使参观者亲身体验中国出版文化的悠久魅力和技术水平;开展学术交流,促进中国出版文化研究,发挥博物馆的教育启蒙和历史传承作用。

(四)做优做大做强新闻出版产业,提高新闻出版业整体实力和竞争力
大力发展“五大产业”:以内容创新和数字化转型为重点,加快资源整合,继续发展图书、报纸、期刊等纸介质传统出版产业;以业态创新和服务创新为重点,加快新技术应用,大力发展数字出版等战略性新兴出版产业;以原创创意为重点,快速提高国产动漫出版产品的数量和质量,加速发展动漫游戏出版产业;以技术升级和绿色环保为重点,加快数字化技术推广,坚持发展印刷复制产业;以区域整合为重点,创新出版物传播手段和渠道,积极发展新闻出版流通和物流产业。打造一批大型出版传媒“航空母舰”、重组一批大型印刷复制企业、组建一批大型发行物流集团。鼓励新闻出版产业与其他产业的融合与对接。

专栏6  新闻出版产业发展重点
01  传统出版产业发展重点

构建国家、省级和出版单位三级重点出版物出版规划网络体系,形成精品生产的长效机制,组织实施《“十二五”国家重点图书、音像电子出版物出版规划》(2000种)。组织开展“三个一百”优秀原创作品评选活动,加快国家音乐产业基地建设,培育20家特色鲜明、核心竞争力强、有原创能力的音像品牌企业,带动音像出版业发展。增强中央主要报刊和学术期刊的持续发展能力、传播能力。形成10个左右具有较强辐射能力的报刊出版产业集聚中心。打造10家左右跨地区、跨行业、跨媒体经营的大型国有报刊传媒集团。建设专业学科领域内具有国际影响力的品牌学术期刊群。实现期发行量超过百万份的综合性日报20种,期发行量超过百万册的大众服务类期刊30种。全国报刊出版单位数量减半,降至5000家以下。非独立法人报刊编辑部占报刊出版单位总数的比例减半,下降到30%以下。

 02  新兴新闻出版产业发展重点

到“十二五”期末,力争实现数字出版总产值达到新闻出版产业总产值的25%,整体规模居于世界领先水平。在全国形成10家左右各具特色、年产值超百亿的国家数字出版基地或国家数字出版产业园区,建成5—8家集书报刊和音像电子出版物于一体的海量数字内容投送平台,形成20家左右年主营业务收入超过10亿元的具有国际竞争力的数字出版骨干企业。

 03  动漫游戏出版产业发展重点

加快发展民族动漫产业,大幅度提高国产动漫产品的数量和质量;大力扶持以手机为主要传播渠道和载体的动漫游戏出版产品的开发;积极发展民族网络游戏产业,鼓励扶持民族原创网络动漫产品的创作和研发,拓展民族网络文化发展的空间。

04  印刷复制产业发展重点

以中小学教科书、政府采购产品和食品药品包装为重点,大力推动绿色印刷发展,以数字印刷、数字化工作流程、CTP和数字化管理系统为重点,在全行业推广数字化技术,推动我国从印刷大国向印刷强国的转变取得重大进展,争取在新闻出版业中提前实现强国目标。到“十二五”期末,争取成为全球第二印刷大国;培育一批具有国际竞争力的优势印刷企业;力争绿色印刷企业数量占到我国印刷企业总数的30%;数字印刷产值占我国印刷总产值的比重超过20%。在保持光盘复制业平稳发展的基础上,大容量高端光盘产品产能增长500%,小容量低端光盘产品产能淘汰40%—50%。到“十二五”期末,我国光盘复制产量占全球的50%,成为全球重要的复制基地。

05  出版物发行产业发展重点

基本形成以连锁经营、物流配送、电子商务为主要特征,以大城市为中心、中小城市相配套、贯通城乡的出版物发行流通网络。跨地区发展取得重大突破,基本形成以南方、北方全国性新华发行集团和邮政报刊发行集团为主导的发展格局。建成3—4家辐射全国的现代新闻出版流通企业,有效降低新闻出版业物流成本。形成4—5家科技含量高、具有自主知识产权、销售额超亿元的数字发行和互联网发行企业。到“十二五”期末,力争实现出版物发行网点覆盖到全部乡镇。

专栏7  新闻出版产业振兴工程
01  中央国有大型出版传媒集团公司扶持工程

整合中央各部门各单位优质出版资源,建设三四个中央国有大型出版传媒集团公司。

02  “原动力”原创动漫及民族网游出版工程

每年重点鼓励100种原创漫画图书、40种原创漫画期刊、60种原创数字动漫、100种原创游戏作品的创作出版,扶持100个优秀原创动漫、游戏人才(团队),支持50个国产动漫游戏技术研发重点项目。重点培育一批月发行量超过100万册的原创漫画期刊,推出一批具有较强影响力的国产大型网游精品和一定数量的网页游戏、手机游戏精品,鼓励手机动漫报、手机动漫杂志的出版,以及手机动漫WAP网站建设。

03  绿色印刷和数字化印刷工程

实施数字印刷与印刷数字化工程、绿色环保印刷体系建设工程两个子项目,加快印刷技术、工艺、管理的创新和产业化步伐,实现喷墨数字印刷技术自主开发和应用,逐步建立和完善绿色印刷环保质量体系,发挥绿色印刷和数字技术对整个印刷产业实施创新驱动、内生增长的引导作用,带动产业转型和升级。

 04  全国性出版物物流体系建设项目(含新华书店“一网通”)

以各省级新华书店为基础,加快全国性国有大型发行集团建设。实施出版物现代供应链系统示范工程,建立健全出版物物流标准体系,实现产业链上下游信息系统互联互通;构建开放式、综合性、多功能集成的出版物流通信息平台,推动出版领域物联网建设。推动全国新华书店信息平台、卖场平台、物流平台以及服务支持平台等有机链接,实现新华书店“一网通”。

05  农村出版物销售网点建设项目

推广新华书店农村出版物连锁模式,鼓励新华书店依托农家书屋、各类便民店以及个体工商户,建立各种形式的出版物发行网点或代销点,不断壮大农村出版物发行主渠道,培育农村出版物消费市场。到2015年,努力实现“市市有书城、县县有书店、乡乡有网点、村村有书屋”。

(五)顺应数字化、信息化、网络化趋势,推进新闻出版业转型和升级
建立以政策为先导、投入为保障、企业为主体、创新平台为支撑、市场需求为导向、产学研相结合的新闻出版科技创新体系。鼓励和支持新闻出版企业开发拥有自主知识产权的关键技术,发展以内容生产数字化、管理过程数字化、产品形态数字化、传播渠道网络化为主要特征,以网络出版、手机出版为主要代表的数字出版等新兴业态,推动数字内容加工、存储、传输、阅读等技术和装备的研发与制造,发展电子阅读及有声阅读,改造提升传统新闻出版产业,提高新闻出版企业装备水平和新闻出版产品的科技含量,实现新闻出版内容资源深度整合。加强新闻出版公共服务项目的数字化建设,加快国家数字出版重大工程建设和国家数字出版基地建设。进一步完善新闻出版电子政务系统。

专栏8  新闻出版科技创新工程
 01  中华字库工程

到“十二五”期末,完成中华字库工程。收集现有文献资料中的汉字形体和少数民族文字形体,建立主要文字的编码和全部字体字符库。重点研发文字的编码体系、输入输出、存储传输以及相互兼容等关键技术。实现收录汉字及少数民族文字字符数在50万个以上,并完成字符编码,实现字体格式适合于数字出版印刷和网络化、数字化。

 

 02  国家知识资源数据库工程(一期)

建设国家知识资源数据库架构和应用示范平台,系统整合各个行业领域现存的各种类型的知识资源,建立起结构科学、层次清晰、覆盖全面、高度关联的分布式知识库群。一期工程是项目的建设阶段,目标是整体规划数据库架构,制定相关标准,建设应用示范平台。建设国家出版资源数字样本库,完成中国大百科全书、中华老唱片等出版物的数字化整理。

 03  国家数字复合出版工程

制定一系列数字复合出版标准规范,研制协同采集编审平台、综合加工制作平台、全媒体资源管理平台、多渠道发布平台、互动服务与支撑平台及相关公共技术。在工具书出版、教育出版、科技出版、报业新闻出版、医学期刊出版以及大众出版等不同类型的出版领域开展应用示范,并进行全行业推广。

 04  数字版权保护技术研发工程

开展适用于数字出版、具有自主知识产权的数字版权保护技术研发,实现关键技术和核心突破,形成数字出版版权保护技术整体解决方案和数字版权公共管理技术体系并推广应用。构建应用示范环境,搭建数字版权保护综合监管服务平台。

 05  电子书包研发工程

研究开发以网络环境为依托,由移动终端设备、电子教学服务平台、资源加工出版支撑体系以及教育教学数字内容共同构建,参与者通过使用终端设备来进行教学活动的电子书包工程。工程一期启动电子书包研发工作并展开小范围试点;二期进行优化调整并在部分地区推广;三期进行全国范围推广工作。

 

 06  国家数字出版服务管理平台建设项目(包括全国党报新媒体信息发布平台项目)

借助复合出版、数字版权保护、数据海量处理、语义分析等高新技术,开发建设开放的数字出版资源集成服务平台,实现数字内容资源共享,逐步成为数字出版生产与加工服务中心、数字内容投送交易中心、数字出版内容监管中心。

(六)统筹国际国内两个大局,推动新闻出版业“走出去”
积极利用国际国内两个市场、两种资源,大力推动新闻出版业“走出去”。有计划地布局布点,着力打造一批具有国际竞争力的大型传媒集团和物流企业,打造具有重要影响力的国际版权交易平台,打造具有核心竞争力的知名出版传媒品牌,使新闻出版产品、服务、企业、资本“走出去”步伐明显加快。资助优秀出版物对外翻译,扩展版权输出与对外合作出版的区域和范围,提高版权输出质量。“十二五”时期实现版权引进与输出比例降至2∶1。鼓励企业生产更多的外向型新闻出版产品,保持出版物出口持续增长,到2015年实现出版物出口金额4200万美元。重点支持企业以动漫、网络游戏、期刊数据库、电子书等数字出版产品和服务开拓海外市场,进入国际主流市场,到2015年数字出版产品和服务出口金额超过10亿美元。大力推动印刷服务出口,鼓励企业承接国际高端印刷加工业务,到2015年实现印刷服务出口收入达到1000亿人民币。支持有能力的企业扩大对外投资,通过多种方式在境外兴办新闻出版实体,拓展新闻出版业务。办好北京国际图书博览会等重要国际性展会,继续开展重要国际书展中国主宾国活动。积极开展同港澳台的出版交流合作,充分利用香港、澳门区位优势,推动新闻出版产品和服务出口。

专栏9  新闻出版“走出去”工程
 01 “经典中国”国际出版工程:

采用项目管理方式资助外向型优秀图书选题的翻译、出版、推广,以版权输出和出版合作等方式,实现对外出版发行,进入国外主流发行渠道,提高中国出版物出版水平和国际竞争力;鼓励向发达国家输出,以主流社会读者为对象,向国际市场推广我国优秀思想文化、精神文明以及历史成就。

 02  中国出版物国际营销渠道拓展工程

积极实施“借船出海”战略,加强与全球性和区域性大型连锁书店的合作,拓展国际主流营销渠道;整合和巩固现有海外华文出版物营销渠道;积极开拓重要国际网络书店等新型出版物销售渠道;从而构建国际立体营销网络,推动更多的中国优秀出版物走向世界。

03  重点新闻出版企业海外发展扶持工程

加快我国新闻出版企业海外发展步伐,为我国重点新闻出版企业在产品输出、境外机构设立、境外资本运营等方面提供支持。重点扶持20家外向型骨干企业,通过独资、合资、合作等方式,到境外建社建站、办报办刊、开厂开店,通过参股、控股等多种方式,扩大境外投资,参与国际资本运营和国际企业管理;营造良好环境和服务平台,鼓励和支持各种所有制企业拓展新闻出版产品和服务出口业务。

 04  两岸出版交流合作工程

大力推进海峡两岸新闻出版交流合作,重点支持挖掘和整合两岸出版资源、文化资源,完善两岸业界交流机制,加强项目合作,共同开拓海外华文市场,弘扬中华文化。

05  中国国际图书展销中心建设项目

以服务国际出版物贸易、版权贸易为重点,建造国际一流的大型综合性交流平台,为各国参展商提供各项服务,为世界各地的出版商寻找到新的接触机会。

 

(七)加强市场体系建设,创造良好的市场秩序
加快出版物市场和资本市场、技术市场、信息市场等要素市场建设,形成统一开放、竞争有序、健康繁荣的现代新闻出版市场体系。加快推进新闻出版诚信体系建设,建立新闻出版业社会信用体系的基本框架和运行机制,完善新闻出版企业评价体系,规范市场竞争行为。加大版权保护力度,保护原创作品,保护权利人的权益,保护文化创新精神。深入开展“扫黄打非”、打击侵权盗版和非法出版活动,整治市场环境。充分发挥政府的管理职能、行业的自律功能、社会的监督作用,形成良好的市场环境秩序。

专栏10  新闻出版市场监管工程
 01  全国“扫黄打非”能力提升项目

建立通达全国各省(区、市)“扫黄打非”办公室以及全国“扫黄打非”工作小组各成员单位的保密信息专网和“扫黄打非”内部工作管理平台等系统;建立非法出版物数据库、非法出版物网上鉴定平台、互联网违禁内容监测管理平台、出版物市场实时监控平台;加强“扫黄打非”队伍建设;加强“扫黄打非”的装备保障,全面提高“扫黄打非”工作水平和工作效率。

 02  国家版权监管平台建设项目(二期)

整合现有的各种版权登记资源,完善版权公共服务体系,建立便捷、高效、畅通的日常行政管理渠道,向社会和执法部门提供作品登记、版权许可和转让登记、版权认证登记、版权质押登记等相关信息,为发展版权产业和加强版权执法提供服务。为打击各类侵权盗版行为提供技术支持,营造良好版权秩序。

 03  新闻报刊出版监测系统建设项目

整合报刊内容资源,建立覆盖全国报刊出版单位的内容传输网络,形成实时更新的全国报刊内容数据库系统,全面建成全国报刊电子样本库,通过信息技术手段实现对报刊出版内容的分级监测,依法实现对全国报刊出版情况的统计、分析、评价和引导,为我国新闻报刊出版行政管理提供科学有效的基础平台。

 

六、推动“十二五”时期新闻出版业发展的主要措施
  (一)坚持改革开放
进一步深化新闻出版体制改革,在重点领域和关键环节取得突破。全面完成非时政类报刊出版单位转制工作。加快推进党报党刊发行体制改革,建立健全市场发行体系。推动新闻出版企业建立现代企业制度,完善法人治理结构,打造大型新闻出版传媒集团,提升企业核心竞争力。扩大对内开放,鼓励、引导和规范社会资本以多种形式进入政策许可的领域,为非公有制文化企业持续快速健康发展,创造良好的政策环境和平等竞争机会。扩大对外开放,引进战略投资者,加大印刷、分销等对外开放力度,加强版权合作和合作出版。进一步深化公益性新闻出版单位体制改革,完善事业单位法人治理结构,提高新闻出版公共服务能力和水平。进一步深化新闻出版行政管理体制改革,加快政府职能转变,创新政府管理的体制、机制、方式、方法,提高行政效能。
(二)加快结构调整
进一步加快新闻出版产品结构、产业结构、企业组织结构、所有制结构、区域布局结构、技术结构的调整,建立和完善新闻出版产业体系,全面提升产业水平和国际竞争力。进一步加快推进传统新闻出版业数字化转型,加快发展数字出版等战略性新兴新闻出版产业。进一步培育新闻出版骨干企业,鼓励有条件的新闻出版企业跨区域跨行业跨所有制经营和重组,推动新闻出版资源适度向优势企业集中。支持“专”、“精”、“特”、“新”的现代新闻出版企业发展。进一步加快建设新闻出版产业带、产业园区和产业基地,继续推动长三角、珠三角、环渤海等新闻出版产业集群、产业带建设,重点发展数字出版、版权创意、印刷复制产业等产业园区和基地,鼓励差异化、特色化发展,促进产业区域协调发展,提升新闻出版产业集中度。进一步利用多种渠道融资,推动有条件的企业上市,吸收社会资本有序参与新闻出版活动。
(三)加快转变发展方式
进一步加快新闻出版业发展由主要依靠资源扩张向主要依靠科技进步、文化创新和提高劳动者素质转变,真正实现新闻出版业发展方式由粗放型向效益型转变,由数量型向质量型转变,由扩张型向科技型转变。加快思想观念创新、体制机制创新、内容形式创新、出版形态创新、传播手段创新、产业体系创新、商业模式创新、版权服务体系创新。建立创意激励机制,以鼓励内容创新为核心,对各类创意作品、创意人才、创意机构、创意产业园区进行国家奖励与扶持,着力培育创新主体。
(四)加快科技进步
推动科技创新和科技成果转化,研发一批拥有自主知识产权,具有战略性、引导性和带动性的前沿技术,掌握一批具有支撑作用、保障作用的基础技术,重点支持内容采集与处理技术、声音与图形图像技术、云出版技术、语义分析技术、数字显示技术、数字印刷技术、下一代彩色阅读设备的研发,加强知识组织管理与协同编辑管理技术、新型印刷、油墨、材料技术的开发与应用。鼓励和支持企业技术研发与改造。加快新闻出版行业标准化建设步伐,推进数字出版相关标准制定与推广工作,编制完成行业基础性标准,研究编制新业态核心标准。推行绿色出版战略,倡导低碳环保生产模式。在全行业推行“绿色出版”的环保理念,推广高效节能技术和产品的应用。打造“绿色”印刷产业。
(五)加强人才队伍建设
确立人才优先发展战略,以培养新闻出版各类领军人物为目标,统筹抓好领导人才、经营管理人才、专业技术人才特别是复合型人才与行业紧缺和急需人才队伍建设,造就一批名作者、名编辑、名记者、行业技术专家和出版家、企业家。重点开展新闻出版名家工程、领军人才工程、专门人才培养与开发计划。以职业准入和岗位准入为抓手,不断提高基层人才队伍素质。完善新闻出版专业技术人员职业资格制度,建立多种形式的人才培训机制。把非公有文化机构的人才队伍纳入行业人才建设体系。创新人才激励机制,健全人才选拔机制,完善人才流动机制,形成有利于各类人才脱颖而出的体制环境。
(六)加强政策支持与引导
加大政府投入,争取国家财政加大对国家出版基金、农家书屋工程可持续发展资金、民族文字出版专项资金、“走出去”专项资金等的支持力度。争取延续并扩大国家对新闻出版业的税收优惠、贸易促进等政策,抓好政策落实。积极争取中央和地方政府对新闻出版领域重大项目的资金支持,加大新闻出版重点项目的实施力度,加快新闻出版改革发展项目库建设步伐,引导和带动新闻出版业发展。制定和公布产业发展和投资指导目录,完善、落实投融资政策。制定和实施出版资源向重点出版传媒企业和基地倾斜的政策,对大型跨地区骨干出版传媒企业和国家级出版产业基地,在出版资源配置上予以倾斜,鼓励其做大做强。完善版权相关法律、法规和政策制度,扶持版权代理、评估、质押、投资、融资等活动,支持建设版权服务平台。研究转制后新闻出版企业资产管理、劳动分配等新问题,激发企业发展活力。
(七)加强依法行政
健全保障新闻出版业发展的法制体系,推动新闻出版法规、规章的制定和修订,完善出版单位法人制度、主管主办制度、新媒体出版管理等法律制度。提高依法行政水平,推进服务政府、法治政府、责任政府、廉洁政府建设。建立完善新闻出版企业准入、评估、考核、奖惩、退出等机制和资产、经营、收益分配等监管制度,改进事业单位管理办法和业绩评价、考核办法,规范企事业单位的行为,加强行风建设。制订新的书号核发管理办法。完善审读、舆情监测、信息沟通和应急管理机制,进一步规范新闻采编秩序和报刊经营秩序。依法加强和改进新闻出版统计工作。
(八)加强组织领导
从全局高度出发,充分认识新闻出版业的战略性地位,切实加强对规划实施工作的组织领导。新闻出版总署负责本规划的统筹协调和宏观指导,制定各项目标任务的分解落实方案和重大工程实施方案,建立规划实施情况的监测、评估、考核机制,并加强督促检查。各级新闻出版行政部门要增强推动新闻出版业发展的责任意识,积极争取党委、政府对新闻出版产业的领导和支持,健全和完善领导体制和工作机制,根据规划的目标、任务和措施,确定“路线图”,制订“时间表”,选定责任人,签订责任状,并实行严格的问责制,确保新闻出版业“十二五”规划保质保量如期落实。

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One thought on “Press and Publications Sector “12th Five-Year Plan” Period Development Plan

  1. 小学五六年级时,一天晚上在表弟家看电视。 正在看CCTV-6电影频道,演到床戏时,姑姑拿着遥控器要换频道,说:“小孩子不能看这个。”弟弟一把抢过遥控器,喊道:“中央台不会脱的,你看。”结果,果然没脱。

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