Implementation Rules concerning Newspaper and Periodical Editorial Structure Reform

On the basis of the spirit of the “Central Committee Secretariat and State Council Secretariat Opinions concerning Deepening Structural Reform of Non-Current Affairs-Type Newspaper and Periodical Publishing Work Units” (ZBF No. (2011)19), and according to the relevant provisions of the “Publishing Management Regulations”, integrating the real situation of newspaper and periodical editorial departments, these Implementation Rules are formulated. Continue reading

Unify Thoughts and Acts with the Spirit of General Secretary Hu Jintao’s Speech – Construct a Good Ideological and Public Sphere Climate for the Convocation of the 18th Party Congress

Liu Yunshan

On 23 and 24 July, the Central Committee organized the Provincial-Level Main Leading Cadre Specialized Research Class in Beijing, General Secretary Hu Jintao made an important speech at the beginning of the class. The propaganda, ideology and culture fronts must deeply study and understand, and earnestly implement the spirit of General Secretary Hu Jintao’s speech, soundly do all work matters according to the spirit of the speech, and promote an upsurge in propaganda and education to welcome the 18th Party Congress. Continue reading

China Network Audiovisual Programme Service Self-Discipline Convention

(Passed at the 1st meeting of 2012 of the China Network Audiovisual Programme Service Association Council on 13 July 2012)

Chapter I: General Principles

Article 1: In order to stimulate the sustainable development of our country’s network audiovisual programme service business, let network culture flourish, safeguard a healthy and orderly sector order, this Convention is formulated. Continue reading

National Cartoon Industry Development Plan for the “12th Five-Year Plan” Period

Table of Contents


I, Basic experience and the circumstances that are faced

(1) Basic experience

(2) Circumstances that are faced

II, Main tasks

(1) Guiding cartoon creation and production

(2) Innovating profit models, perfecting cartoon industry chains

(3) Optimizing cartoon industry composition and structures

(4) Moving cartoon industry innovation forward

(5) Implementing backbone enterprise and major programme driving strategies

(6) Strengthening talent grasping

(7) Promoting the cartoon industry to “march out”

III, Guarantee measures

(1) Expanding financial input

(2) Protecting intellectual property rights

(3) Perfecting investment policies

(4) Implementing fiscal preferences

(5) Strengthening organizational implementation Continue reading

SARFT Spokesperson Talks with Journalist on the “Notice Concerning Further Strengthening Network Drama, Microfilm and Other Network Audiovisual Programme Management”

Note: the text of this Notice has not been made public. However, the following interview gives a good indication of the key provisions of this Notice and the consequences for Internet media enterprises.

On the 9th, a SARFT spokesperson responded to the questions of a Xinhua journalist on the “Notice Concerning Further Strengthening Network Drama, Microfilm and Other Network Audiovisual Programme Management”.

Q: Why was the “Notice Concerning Further Strengthening Network Drama, Microfilm and Other Network Audiovisual Programme Management” rolled out?

A: In recent years, network dramas, microfilms and other network audiovisual programmes have become a kind of burgeoning network culture business model that develops quickly, and has provided new channels for enriching the popular masses’ spiritual and cultural lives, and for the popular masses to participate in cultural construction. But, vulgar content, low style, playing up violence, sex and other problems have appeared in a part of the programmes, some use obscenities continuously, some sedulously display lower-grade tastes and scenes, some completely display gory and violent acts and scenes without any form of concealing, etc. Against this, one side is that netizens react strongly, and require the government to protect the spiritual and metal health of minors according to the law; another side is that audiovisual websites devoting themselves to producing and disseminating excellent network dramas, microfilms and other network audiovisual programmes reacted strongly, requiring government departments to restrain this timely, and prevent that bad programmes occupy the timeslots and space of excellent programmes. On the basis of the calls of netizens and the requirements of society, according to the “Internet Audiovisual Programme Management Regulations “SARFT and Ministry of Information Industry Decree No. 56), the State Administration of Radio, Film and Television and the State Internet Information Office have jointly promulgated the “Notice Concerning Further Strengthening Network Drama, Microfilm and Other Network Audiovisual Programme Management” (hereafter simply named “Notice”) on 9 July.

Q: How will guidance and standardization of network dramas, microfilms and other network audiovisual programme development be achieved through the “Notice?

A: As cultural products facing the social masses, how to be able to both comply with the rules and characteristics of Internet development, and comply with persisting in the correct orientation and disseminating mainstream values, is the basic principle of government management departments in formulating policy. The “Notice” clearly points out that the State encourages production of excellent network dramas, microfilms and other network audiovisual programmes. At the same time, the “Notice” also further clarified the measures for norm development, firstly, Internet audiovisual programme service work units, according to the principle of “who operates the web is responsible”, are to first examine and only afterwards broadcast network dramas, microfilms and other network audiovisual programmes without exception; second, network audiovisual programme sector associations and organizations are to launch sector self-discipline; third, government management departments conduct access and exit management over professional start-up subjects according to the law.

Q: Which concrete requirements does the “Notice” put forward?

A: The Notice requires Internet audiovisual programme service work units to realistically implement start-up subject duties, bear the social responsibility of mass media, and be responsibility for the broadcasted network dramas, microfilms and other network audiovisual programmes. Before programme broadcast, they shall organize examination personnel to conduct content examination, and only after passing through examinations may programmes be broadcast online. The “Notice” requires network audiovisual programme service sector associations to vigorously launch sector self-discipline activities, organize examination personnel training and examination, firmly grasp completing and perfecting corresponding work mechanisms, guide member work units to disseminate healthy and beneficial audiovisual programmes, creating a civilized and healthy network environment. The “Notice” requires corresponding government management departments to jointly bear the responsibility for management, guide and supervise Internet audiovisual service work units within their jurisdiction to implement management requirements.


Copyright Law of the People’s Republic of China (Second Revision Draft)

Changes in the updated document in comparison with the earlier March draft are underlined.

National Copyright Administration, July 2012

Chapter I: General Principles

Chapter II: Copyright

Section I: Copyright holders and their rights

Section II: Copyright entitlement

Section III: The term of protection of copyright

Chapter III: Related rights

Section I: Publishers

Section II: Performers

Section III: Audio producers

Section IV: Radio stations and television stations

Chapter IV: The limitations of rights

Chapter V: The exercise of rights

Section I: Copyright and related right contracts

Section II: Collective copyright management

Chapter VI: Technological protection measures and rights management information

Chapter VII: The protection of rights

Chapter VIII: Supplementary provisions Continue reading

A Brief Explanation concerning the Revision and Perfection of the “Copyright Law of the People’s Republic of China” (Second Revision Draft)

(National Copyright Administration, July 2012)

I, The basic situation of the Opinion-seeking Draft

On 31 March 2012, the National Copyright Administration published the “Copyright Law of the People’s Republic of China” (Revision Draft) through the official websites of the National Copyright Administration and the General Administration of Press and Publications, and openly solicited the opinions and suggestions from all walks of society. In early April, the National Copyright Administration legislative work leading small group chair, General Administration of Press and Publications Director and National Copyright Administration Director Liu Binje and legislative work leading small group vice-chair, GAPP vice-director and NCA vice-director Comrade Yan Xiaohong respectively sent letters to the responsible comrades of 35 relevant departments to solicit opinions in their personal name; the National Copyright Administration Secretariat sent letters to 40 relevant State Council ministries and commissions to solicit opinions. Continue reading

Six Major Challenges that Our Country’s Ideological Construction Faces at Present

Party Building”, July 2012, Ren Jie

-       Firmly occupy the ideological battlefield is both where the core interest of the country lies, and an important chip in the international contest of strength.

-       In the present world, vying for the power of discourse, the power of network control, the power of information dissemination, the power of regulation formulation, the power of cultural leadership and other “soft powers” have become the focus point for competition in comprehensive national strength.

-       The fight for mastery and trial of strength in the ideological area will never disappear, the task of strengthening our country’s mainstream ideology construction is huge. Continue reading