This is a translation of the press release on this notice published on the SAPPRFT website. In good SAPPRFT tradition, the original document has not been made public.
Recently, in response to the problems of topic selection, programme content, production quality and other aspects of a number of online dramas, microfilms and other such online television programmes, the State Administration of Press, Publications, Radio, Film and Television has issued the “Supplementary Notice concerning Further Perfecting the Management of Online Dramas, Microfilms and Other Such Online Audiovisual Programmes”, which aims to further perfect management, create a civilized and healthy online environment, and prevent online audiovisual programmes with vulgar content and a low style, which play up violence and sex to have a harmful influence on society.
The “Supplementary Notice” stresses that Internet audiovisual programme service work units must carry out their responsibilities as operating subjects well, strictly keep the broadcast gate, and produce and broadcast online dramas, microfilms and other such online audiovisual programmes that are suited for online dissemination, reflect the spirit of the times, carry forward the true, the good and the beautiful, that the people love to see and hear. Bodies engaging in the production of online dramas, microfilms and other such audiovisual programmes shall obtain a “Radio and Television Programme Production Permit” issued by the administrative radio, film and television departments according to the law. Internet audiovisual programme service work units may not broadcast online dramas, microfilms and other such online audiovisual programmes produced by bodies that have not obtained a “Radio and Television Programme Production Permit”. Where online dramas, microfilms and other such online audiovisual programmes are produced and uploaded by individuals, the Internet audiovisual programme service work unit that transmits this programme is to bear the responsibility of the producing body. Internet audiovisual programme service work units can only transmit online dramas, microfilms and other such online audiovisual programmes uploaded by individuals after verifying their real identity information and where they conform to content management regulations, they may not transmit this sort of programmes uploaded by users not using their real names.
The “Supplementary Notice” requires that all localities’ administrative press, publications, radio, film and television departments strengthen management over radio and television production and business bodies, launch focused training for main creative personnel producing online dramas, microfilms and other such online audiovisual programmes, strengthen management over online drama and microfilm theme selection, and guarantee that the selected topics are positive, healthy and upward. At the same time, they are to adopt methods including organizing creative fora, launching excellent programme competitions, sector self-discipline and artistic criticism to guide creative personnel to persist consciously in the correct orientation.
The “Supplementary Notice” provides that before online dramas, microfilms and other such audiovisual programmes are broadcast online, programme information filing shall be completed; where, after online broadcast, the masses report or the press, publications, radio, film and television department discovers that programme content does not conform to relevant State regulations, it must be immediately taken offline. Where radio and television programme production business bodies produce online dramas, microfilms and other such online audiovisual products, and the product content violates relevant radio and television regulations, the controlling department imposes punishment according to the “Radio and Television Management Regulations”, the “Radio and Television Programme Production Management Regulations” and other such relevant regulations.
In July 2012, the then SARFT and the State Internet Information Office jointly issued the “Notice concerning Further Strengthening Management over Online Dramas, Microfilms and Other Such Online Audiovisual Programmes”. In response to new issues that emerged in practice, the State Administration of Press, Publications, Radio, Film and Televisions researched and formulated the “Supplementary Notice”.