Opinion concerning Strengthening Our Foreign Language Book and Periodical Distribution and Doing Foreign Propaganda Work Well

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Administration of Press and Publications, State Council Information Office, Ministry of Finance, State Tourism Bureau

Following the further broadening of our country’s reform and opening up, increasing numbers of Hong Kong, Macau and Taiwan compatriots, overseas compatriots and foreigners enter the borders, the tasks for foreign propaganda work are very formidable. With domestically published foreign language books and periodicals introducing our country’s situation as medium, the moment is to be seized to launch propaganda work, to ensure that the people of even more countries and regions understand China, to serve the reform, opening up and economic construction of our country, this is an important channel for foreign propaganda.

Since many years, under the leadership of the relevant departments of our country’s Foreign Languages Bookstores at the centre and in provincial cities, a consciousness of foreign propaganda has incessantly strengthened, and work has been launched vigorously. With the support of tourism, transportation, financial and other departments, selling points have been successively established in foreign-oriented hotels, restaurants, airports and stations in a number of large and mid-size cities, these distributed large amounts of foreign language books and periodicals, and engendered a positive influence. But, at present, some problems still remain. For example: the variety of books and periodicals for Hong Kong, Macau and Taiwan compatriots, overseas compatriots and foreigners to buy or read is relatively small; distribution channels are insufficiently smooth; some foreign-oriented work units give insufficient regard to displaying and selling domestically published foreign language books and periodicals. In order to further strengthen foreign language book and periodical distribution, do foreign propaganda work well, and serve reform, opening up and economic construction even better, the following opinions are hereby put forward:

I, Foreign propaganda work is an important component of the country’s overall foreign affairs, all levels’ foreign propaganda, press and publications, tourism and financial departments must give full regard to launching foreign propaganda work though our foreign language books and periodicals. Under new circumstances, the distribution work of domestically published foreign language books that introduce our country’s situation must persist in the basic Party line of “one centre, two basic points”, transform work styles, improve work methods, do service work well in order to stimulate and develop our country’s economic and scientific cooperation with all countries in the world, as well as exchange in cultural, educational and other areas.

II, All provincial, autonomous region and municipal foreign propaganda groups must strengthen linkages with Foreign Languages Bookstores, guide Foreign Languages Bookstores in adopting flexible and varied methods to launch foreign book and periodical propaganda work, assist them and coordinate with them to resolve the difficulties and problems they meet in foreign propaganda work.  In the process of launching work, the vigour of distribution of foreign language books and periodicals must be further mustered according to the provisions of the Ministry of Finance “Notice concerning Issuing the ‘Nationwide Non-Trade Foreign Exchange Retention Rules'”, and Foreign Languages Bookstores must be supported and encouraged to vigorously and effectively launch foreign propaganda work.

III, State-regulated tourism work units and foreign-oriented venues must further give regard to foreign propaganda work, vigorously support Foreign Languages Bookstores in distributing domestically published foreign language books and periodicals that introduce our country’s situation, provide conveniences as much as possible in commercial premises, or adopt consignment selling method, to jointly do foreign propaganda work well.

In order to encourage the vigour of Foreign Languages Bookstores, hotels and restaurants to engage in the sale of domestically published foreign language books and periodicals that introduce our country’s situation, on the basis of the relevant provisions of the Central Foreign Propaganda Group, Ministry of Finance and Ministry of Culture “Notice concerning Some Matters on Doing Foreign Propaganda Book and Periodical Display and Sale Work Well” (WWWZ No. (86)1514), awards must be instituted earnestly for relevant personnel.

IV, Foreign Languages Bookstores must closely revolve around serving the centre of economic construction. Strengthen distribution strength for foreign propaganda books and periodicals, vigorously organize goods supplies, increase variety, and give prominence to characteristics. Many kinds of methods must be adopted to launch sales promotion activities, actively and enthusiastically recommend domestically published foreign language books and periodicals that introduce our country’s situation to Hong Kong, Macau and Taiwan compatriots and foreign guests, earnestly and timely do non-trade propaganda goods transmission, gift-giving and display work well. Expand our foreign language book and periodical sales in any way possible, adopt realistic measures to raise the political and professional quality of Foreign Languages Bookstore distribution personnel, strengthen business training and operational management, strive to raise social effect and economic effect.

V, All provincial, autonomous region and municipal People’s Governments, information offices, Party Committee foreign propaganda groups and press and publications bureaus must strengthen leadership over foreign propaganda, put forward concrete tasks and requirements to Foreign Languages Bookstores on the basis of central foreign propaganda policies and principles, and conduct regular supervision and inspection. Work units and individuals that obtain outstanding achievements in launching foreign propaganda work shall be timely rewarded and commended. Foreign propaganda, press and publications, finance, tourism and other departments must link up closely, provide mutual support, and must at the same time strengthen investigation and research, earnestly summarize popularization experience, timely resolve problems that occur, and further do foreign propaganda work well.

26 April 1993.

关于加强我外文书刊发行,做好对外宣传工作的意见
新闻出版署、国务院新闻办公室、财政部、国家旅游局
意见
随着我国改革开放的进一步扩大,入境的港澳台同胞、海外侨胞和外国人越来越多,对外宣传工作的任务十分艰巨。以国内出版的介绍我国情况的外文书刊为媒介,不失时机地开展宣传工作,使更多的国家和地区的人民了解中国,为我国的改革开放和经济建设服务,是对外宣传的重要
途径。
多年来,全国外文书店在中央和省市有关部门的领导下,不断增强外宣意识,积极开展工作。在旅游、交通、财政等部门的支持下,陆续在一些大中城市的涉外宾馆、饭店、机场、车站设立了销售点,发行了大量的外文书刊,产生了积极的影响。但是,目前仍存在一些问题。如:供港
澳台同胞、海外侨胞和外国人购买或阅读的书刊品种还比较少;发行渠道还不够畅通;有的涉外单位对陈列和销售国内出版的外文书刊重视不够。为了进一步加强外文书刊发行,做好对外宣传工作,更好地为改革开放和经济建设服务,现提出如下意见:
一、对外宣传工作是国家总体外交的一个重要组成部分,各级对外宣传、出版发行、旅游、财政部门都必须十分重视通过我外文书刊开展对外宣传工作。在新的形势下,国内出版的介绍我国情况的外文书刊发行工作,要坚持党的“一个中心、两个基本点”的基本路线,转变工作作风,
改进工作方法,为促进和发展我国同世界各国的经济、科技合作和文化、教育等领域的交流做好服务工作。
二、各省、自治区、直辖市对外宣传小组,要加强与外文书店的联系,指导外文书店采取灵活多样的方式开展对外书刊宣传工作,并帮助协调,解决其对外宣传工作中所遇到的困难和问题。在业务开展过程中,要按照财政部《关于颁发<全国非贸易外汇留成办法>的通知》(〔92〕
财外字第56号)的规定,进一步调动发行外文书刊的积极性,支持和鼓励外文书店积极有效地开展对外宣传工作。
三、国家规定的旅游单位及涉外场所,要进一步重视对外宣传工作,积极支持外文书店发行国内出版的介绍我国情况的外文书刊,在营业场地上尽量提供方便,或采取寄售方式,共同搞好对外宣传工作。
为了鼓励外文书店、宾馆、饭店从事销售国内出版的介绍我国情况的外文书刊工作人员的积极性,根据中央对外宣传小组、财政部、文化部《关于做好对外宣传书刊陈列、销售工作有关事项的通知》(文外文字〔86〕1514号)的有关规定,要认真落实对有关人员的奖励。
四、外文书店要紧紧围绕服务于经济建设这个中心。加强对外宣传书刊发行力量,积极组织货源,增加品种,突出特色。要采取多种形式开展促销活动,主动热情地向港澳台同胞、外宾宣传推荐国内出版的介绍我国情况的外文书刊,认真及时地做好非贸易宣传品的转发、赠送、陈列工
作。千方百计扩大我外文书刊销售,采取切实措施提高外文书店发行人员的政治业务素质,加强业务培训和经营管理,努力提高社会效益和经济效益。
五、各省、自治区、直辖市人民政府、新闻办公室、党委对外宣传小组和新闻出版局要加强对外文书店的领导,依据中央对外宣传的方针政策,对外文书店提出具体任务和要求,并进行经常性的监督检查。对于在开展对外宣传工作中取得显著成绩的单位和个人,应及时给予表彰和奖励
。对外宣传、新闻出版、财政、旅游等部门要密切联系,互相支持,同时要加强调查研究,认真总结推广经验,及时解决出现的问题,进一步做好对外宣传工作。

1993年4月26日

One thought on “Opinion concerning Strengthening Our Foreign Language Book and Periodical Distribution and Doing Foreign Propaganda Work Well

    Latest Updates | China Copyright and Media said:
    July 27, 2013 at 10:05 am

    […] Opinion concerning Strengthening Our Foreign Language Book and Periodical Distribution and Doing For… (1993) […]

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