Article 1: General Provisions
In order to safeguard the good social image and common interest of our country’s Socialist newspaper sector, ensure that newspapers persist in the correct public opinion orientation, persist in the principle of “serving the people and serving Socialism”, persist in the lawful operation of the newspaper sector under the presupposition of guaranteeing the social interest, stimulate and protect fair, just and orderly competition inside the newspaper sector, oppose and resist unfair competition, stimulate the sustained, stable and healthy development of our country’s newspaper sector, all member work units have voluntarily signed this Convention, and undertake the duty of implementing all agreements made in this Convention.
Article 2: Self-discipline clauses
Clause 1: Strictly obey all State management regulations on news activities, faithfully implement the social responsibilities of newspapers, do not make reporting any content that damages social or national interests, has vulgar style or has not been verified into a method of newspapers to participate in market competition.
Clause 2: During any propaganda or promotion activity in which newspapers engage, publish distribution quantities and advertising effects according to the facts, do not engage in false or misleading propaganda. Newspaper sheets or websites or any other method may not be used to engage in self-flaunting that does not conform to reality, work units in the same sector may not be openly criticized, slandered or attacked in any way. Distribution quantities should be reported according to the facts to the organ appointed through this Convention, and accept supervision and inspection of this organ.
Clause 3: Do not in any way confuse advertising content with news reporting content, do not confuse newsgathering activities with distribution, advertising and other commercial activities.
Clause 4: Strictly launch advertising business activities according to the law, strive to raise advertising service quality and levels, resist false advertising and advertising with unhealthy content, do not conduct dumping of advertising space or combined sales in any way.
Clause 5: Strictly launch distribution activities according to the law. Do not conduct distribution market competition through providing high commissions or large sums of money to distribution agency organs and individuals or other unsuitable methods, rationally determine newspaper prices. Distribution agency organs or individuals who are not operated by newspaper publishers themselves, may not be coerced with terminating the agency relationship, they may also not be refused the agency of the distribution business of a certain newspaper.
Newspaper publishers using self-run distribution networks are not to act as agent for the distribution foreign newspapers that have not been approved or any sort of internal publication, and must especially resist the distribution of illegal publication.
Clause 6: Do not adopt improper means to dig out any kind of commercial backbone or newspaper-running backbone from other contracting work units. If it falls under necessary personnel exchange, both sides should negotiate a settlement. In principle, the side hiring personnel should provide the necessary and reasonable economic compensation to the side losing personnel.
Clause 7: In purchasing newsprint or other important materials in the newspaper sector, do not drive up prices, do not hoard, corner or monopolize the supply of goods.
Clause 8: Launch many kinds of commercial activities according to the laws, conduct fair competition in every relevant sector and with every work unit in the same sector, do not utilize the social prestige and influence of the newspaper sector to seek improper gain.
Article 3: The rights of the contracting work units
Clause 1: The China Newspaper Association is the sponsoring work unit of this Convention, and will, together with relevant sector organization, list all the contracting work unit into a newspaper media advertising quality accreditation list, and recommend them with priority to domestic and foreign advertising customers and advertising agency organs.
Clause 2: Contracting work units may require the Convention organization to timely conduct distribution quality inspections, and publish verified distribution data.
Clause 3: Contracting work units may require the Convention organization to conduct investigation of other contracting work units’ acts violating the Convention and other unfair competition acts of other newspapers.
Clause 4: Contracting work units may require the revision of all clauses of this Convention, but must obtain the agreement of two thirds of the contracting work unit.
Article 4: The implementation and supervision of the Convention and the sanctions for acts violating the Convention
Clause 1: The China Newspaper Association has the authority to, on the basis of this Convention organize or appoint special organs to implement inspection and supervision over the contracting work units’ situation of implementing this Convention
Clause 2: Contracting work units shall unconditionally accept that the Convention organization and its appointed organs conduct inspection over their situation of implementing this Convention, and bear the corresponding expenses. The expenses for distribution quantity inspection are borne by the examined work unit, the expenses for investigating acts violating this Convention generally are paid in advance by the side requiring the investigation, if the acts violating the Convention are established, they will be borne by the side violating the Convention
Clause 3: Contracting work units where acts violating this Convention occur which are established through investigation shall, taking the gravity of the circumstances in regard, be subject to punishments of warning, public notification up to cancellation of membership from the China Newspaper Association on the basis of the “China Newspaper Association Constitution”.
Clause 4: Where investigated work units dispute the result of the investigation, they may put apply for reconsideration with the China Newspaper Association Presidium and Secretariat, the China Newspaper Association Presidium and Secretariat ruling will be the final ruling.
Article 5: Supplementary provisions
Clause 1: The powers to implement this Convention belongs to the China Newspaper Association.
Clause 2: All member work units of the China Newspaper Association, accept and obey all clauses of this Convention, and may sign and accede to this Convention.
Clause 3: The China Newspaper Association may, on the basis of the requirement of work, formulate implementation rules for this Convention.
Clause 4: This Convention takes effect on the date of conclusion.