Implementation Regulations Concerning Accelerating Effective Integration of Cable Radio and Television Network (Trial)

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SSO No. (2001)1458

According to the Central Committee Secretariat, State Council Secretariat Notice Concerning Transmission of the ‘Central Propaganda Department, State Administration of Radio, Film and Television and General Administration of Press and Publication Some Opinions Concerning Deepening Press and Publications and Radio, Film and Television Sector Reform”(NDC No. (2000)17) and the “State Council Secretariat Notice Concerning Printing and Distribution the ‘Ministry of Information Industry and State Administration of Radio, Film and Television Opinions Concerning Strengthening Radio and Television Cable Network Establishment and Management'” (SCS No. (1999)82), hereby, the following implementation regulations concerning effective integration of radio, film and television networks are formulated.

I, It is necessary to adopt many kinds of methods such as economic, technology, professional, administrative methods, etc., to accelerate effective integration of radio and television networks nationwide, establishing a new radio and television network operation setup with capital as link, with present network assets as basis, with programmes as the beginning point, with science and technology innovation as driver, linking up the entire country, linking high and low, shaping a new grouped management setup with uniform management, uniform operation, uniform professionalism and uniform standards, further stimulating network optimization and upgrade, and scale benefit expansion, further expanding effective central and provincial-level radio and television programme coverage, guaranteeing the safe broadcast and safe transmission of radio and television programmes, guaranteeing the sound of the Party and State to enter thousand families and ten thousand households.

II, Cable radio and television network integration, must persist in radio and television mouthpiece functions and public interest characteristics, persist in starting from the larger picture, starting from reality, suiting measures to local conditions, fixing eyes upon development, reasonably adjusting radio and television network investment, accumulation and profit allocation relationships, fully transferring all levels’ radio and television entities’ vigour and activeness. In the process of integration, it is necessary to realistically guarantee State rights and interest, prevent radio and television network asset loss, and it is gravely prohibited to sell at a low price or give for free State assets to individuals through stockholding means. Network integration must be closely integrated with grouping development as well as city (prefecture) and country (town) radio and television broadcast organ function transformation work, town and village radio and television management structure reform, thought over and considered as a whole, and completely moved forward.

III, Accelerating State and provincial-level radio and television programme platform construction, establishing programme databases, accelerating nationwide radio and television programme resource integration, shaping programme application platforms with  many networks that can be used for cable networks, satellite networks, wireless networks, Internet, etc., and that also can be used for many aspects such as high-definition television broadcast, standard definition television broadcast, cable television network on-demand programmes, Internet broadcast and search, audiovisual material publishing, etc., spurring nationwide radio and television network integration, thereby promoting radio and television to take the transformation from mainly providing public services to being able to provide diversified, individualized, and specialized service orientations on the basis of guaranteeing public service, as a radio and television development change and growth point.

IV, Radio and television network integration, must take technological innovation as driver and technological standards as guarantee. It is necessary to vigorously conduct cable digital television experiments, accelerate conditions for technological experiments such as reception systems, user management systems, professional information, electronic programme guidelines, etc., vigorously exploring new cable television network operation models, promoting the development of new sectors such as data broadcast, audiovisual on-demand broadcast, high-speed Internet, etc., broadening radio and television network service scopes, satisfying the requirements at different levels of users. It is necessary to grasp conducting technological standard formulation for cable television networks, data broadcast, etc., and perfect nationwide radio and television network standard setups. During the process of optimizing, upgrading and two-way creation of transmission networks and user networks, it is necessary to plan uniformly, and standardize uniformly, guaranteeing nationwide network technology system unity, linking of high and low, and smooth operation.

V, For radio and television network integration, it is necessary to break through in focus points, and implement in different steps. First, it is necessary to complete State and provincial network company establishment. Second, it is necessary to implement reorganization and integration, and professional connection of the State radio and television network and all provincial network assets, taking State network companies as the beginning point, with participation of all provincial network companies. Second, it is necessary to according to the requirements of the “Company Law”, accelerate integration of prefecture (city) and county networks allocated by provinces, prefecture (cities) and lower may establish provincial network company branch companies or subsidiary companies, through asset and professional linking realize the connection of the three levels of province, prefecture (city) and county, and uniform operation.

VI, For radio and television network integration, many kinds of methods such as absorbing, merger and purchasing may be adopted, but mainly use absorbing and merger. State network companies must vigorously support and promote provincial network company integration with prefecture (city) and county networks, and provide technical, professional and consultancy services, etc., they may select a part of the province (region) to conduct integration trials,  providing experience for establishing nationwide network companies. Provincial network companies must, according to methods such as “constant storage, incremental division”, etc., accelerate integration of prefecture (city) and county networks, shape radio and television transmission network companies with the province as unit.

VII, In all cases of radio and television network involving asset reorganization, it is necessary to use the “replacement cost method” to conduct asset valuation. In all cases where State-owned assets are involved, valuation must be conducted according to the provisions of the “State-Owned Asset Valuation Management Rules”, etc., the emergence of activities where asset valuation is untrue must be prevented, and State-owned asset loss must be prevented. Those whose funds have not yet been appropriately dealt with, or whose network assets have already been brought on the market, may use the method of joint operation to conduct professional integration, reasonably allocate profits, and vigorously create conditions, select correspondingly suited methods to conduct asset integration.

VIII, Radio and television transmission network companies must establish entrustment relations with radio and television broadcast organs, establish uniform account division and accounting systems conforming to radio and television network characteristics, rationalize the economic relations of account division or entrustment for sale, etc., between the network operation side and the programme content providing side, guarantee the lawful rights and interests of both sides. It is necessary to grasp formulation of expense policies conforming to the radio and television network reality.

IX, Financial problems of radio and television networks, are to be resolved according to the “Radio and Television Finance Structural Reform Implementation Rules”. The phenomenon of violation of financial regulations in the previous phase of the network process must be settled, funds already dealt with that do not conform to the requirements of regulations, will be appropriately dealt with within the radio and television system by methods such as preferential purchasing or transfer to State-owned large scale enterprise or undertaking work units.

X, Radio and television network integration must be vigorous and reliable. It is necessary to realistically strengthen leadership, straiten work discipline, with the approval of SARFT, guarantee that no problems arise in propaganda, not problems arise in transmission and no problems arise in teams, State-owned assets are not lost, and to guarantee the nationwide radio and television network integration transition to be smooth, and that it is successfully completed.

State Administration of Radio, Film and Television

14 December 2001

国家广播电影电视总局关于加快有线广播
电视网络有效整合的实施细则(试行)

广发办字(2001)1458号

根据《中共中央办公厅、国务院办公厅关于转发〈中央宣传部、国家广电总局、新闻出版总署关于深化新闻出版广播影视业改革的若干意见〉的通知》(中办发〔2001〕17号)和《国务院办公厅关于转发〈信息产业部、国家广电总局关于加强广播电视有线网络建设管理意见〉的通知》(国办发〔1999〕82号),现就加快广播电视网络的有效整合制定以下实施细则。
一、要采用经济、技术、业务、行政等多种手段,加快全国广播电视网络的有效整合,建立以资本为纽带、以现有网络资产为基础、以节目为龙头、以科技创新为动力、全国联网、上下贯通的广播电视网络运营新格局,形成统一管理、统一运营、统一业务、统一标准的集团化管理新体制,进一步促进网络优化升级和规模效益增长,进一步扩大中央和省级广播电视节目的有效覆盖,确保广播电视节目的安全播出、安全传输,保证党和国家的声音进入千家万户。
二、有线广播电视网络的整合,必须坚持广播电视的喉舌功能和公益属性,坚持从全局出发、从实际出发,因地制宜,着眼于发展,合理调整广播电视网络投资、积累和利益分配关系,充分调动各级广播电视部门的积极性和主动性。在整合过程中,要切实保障国家权益,防止广播电视网络资产流失,严禁以持股形式将国有资产低价出售或无偿分配给个人。网络整合要与集团化发展以及市(地)、县(市)广播电视播出机构职能转变工作、乡镇广播电视管理体制改革紧密结合,统筹考虑,整体推进。
三、加快国家和省级广播影视节目平台建设,建立节目数据库,加快全国广播影视节目资源整合,形成既可用于有线网、卫星网、无线网、互联网等多个网络,又可用于高清晰度电视播出、标准清晰度电视播出、有线电视网的节目点播、互联网广播检索、音像资料出版等多个层面的节目应用平台,带动全国广播电视网络的整合,从而推动广播电视从以提供公共服务为主向在确保公共服务基础上又能提供多样化、个性化、专业化服务方向的转变,为广播电视发展寻求新的增长点。
四、广播电视网络的整合,要以科技创新为动力、以技术标准为保障。要积极进行有线数字电视试验,加快条件接收系统、用户管理系统、业务信息、电子节目指南等技术试验,积极探索有线电视网络新的运营模式,推动数据广播、视频点播、高速互联网等新业务的开展,拓宽广播电视网络的服务范围,满足用户不同层次的需求。要抓紧进行有线电视网络、数据广播等技术标准的制定,完善全国广播电视网络的标准体系。在传输网络和用户网络进行优化升级和双向改造的过程中,要统一规划、统一标准,保证全国网络技术体制统一,上下贯通,安全、顺畅运行。
五、广播电视网络的整合,要突出重点,分步实施。一是要完成国家和省网络公司的组建。二是要以国家网络公司为龙头、各省网络公司参与,实现国家广电网与各省网资产的重组整合和业务联通。三是要按照《公司法》的要求,加快省对地(市)县分配网的整合,地(市)以下可以组建省网络公司的分公司或子公司,通过资产和业务为纽带实现省、地(市)、县三级贯通,统一运营。
六、广播电视网络的整合,可采取吸收合并、收购等多种方式,应以吸收合并为主。国家网络公司要积极支持和推动省网络公司对地(市)县网络的整合,并提供技术、业务、咨询等服务,可以选择部分省(区)进行整合的试点,为组建全国性的网络公司提供经验。省网络公司要按照“存量不变,增量分成”等方式,加快对地(市)县网络的整合,形成以省为单位的广播电视传输网络公司。
七、广播电视网络的整合中凡涉及到资产重组的,要采用“重置成本法”进行资产评估。凡涉及到国有资产的,要按照《国有资产评估管理办法》等规定进行评估,防止出现资产评估不实行为,防止国有资产流失。违规融资尚未妥善处理的或者已将网络资产上市的,可采用联营的方式进行业务整合,合理分配收益,并积极创造条件,选择相适应的方式进行资本性整合。
八、广播电视传输网络公司与广播电视播出机构要建立委托关系,建立符合广播电视网络特性的统一分帐和结算体制,理顺网络运营方与节目内容提供方之间的分帐或委托销售等经济关系,保障双方的合法利益。要抓紧制定符合广播电视网络实际的资费政策。
九、广播电视网络的融资问题,按照《广播影视融资体制改革的实施细则》执行。对于前一阶段网络建设过程中的融资违规现象要进行清理,对不符合规定要求已进入的资金,由广播影视系统内优先收购或向国有大型企事业单位转让等方式,予以妥善处理。
十、广播电视网络的整合要积极稳妥。要切实加强领导,严格工作纪律,经国家广电总局批准,确保宣传不出问题、传输不出问题、队伍不出问题、国有资产不流失,确保全国广播电视网络的整合平稳过渡和顺利完成。

国家广播电影电视总局
2001年12月14日

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