Notice Concerning Strengthening Public Channel Management Work

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GFSZ No. (2002)425


On the basis of the spirit of the “Central Committee Secretariat and State Council Secretariat Notice Concerning Transmitting the ‘Central Propaganda Department, SARFT, and General Administration of Press and Publications Some Opinions concerning Deepening Press, Publications, Radio, Film and Television Sector Reform’” (GBF No. (2001)17), and the SARFT “Implementation Regulations Concerning City (District) and County (City) Radio and Television Broadcasting Organ Duty Transformation Work (Trial)”, hereby, issues concerning public channel establishment, operation and management, etc., are notified as followed:

I, It is necessary to highly recognize the important function of public channels in city (district) and country (city) radio and television broadcast organ duty transformation work and radio and television reform. It is necessary to create conditions to completely move duty transformation work forward through public channel establishment and operation, and provide guarantees for city (district) and county (city) radio and television departments to even better complete their duties to relay central and provincial-level radio and television programme duties, strengthen the system’s cohesion, and stimulate the coordinated development of undertakings.

Public channels are channels for public use that organize and insert programmes of all levels’ broadcasting organs. Public channel operation must ensure the propaganda requirements of both city and county level local Party committees and governments. Under the precondition of guaranteeing the smooth conduct of public channels, provinces and cities (districts) must fully consider and care for the interest of the grass roots, and fully muster the vigour of the grass roots.


II, Public channels are in principle set up by provincial-level television stations or a number of city (district) television stations. Where there is a real necessity, setting up joint subjects may also be permitted. The procedure for setting up public channels must be progressively reported to SARFT for approval. Public channels use the same provincial-level (or city-level) television stations’ call sign and logo. Where provincial and district levels both establish public channels, the programme orientation shall have the emphasis of each, avoiding duplication, waste and harmful competition.


III, Where county (city) radio and television broadcasting organs, insert programmes into public channels, they can only insert the local news and economic-type, science and technology-type, legal-type, agricultural-type and major event-type themes, culture and art programmes with local characteristics and advertising into the provided time slots, and may not insert film or television dramas and talk shows, etc., guessing competitions and other non-local cultural characteristic culture and art programmes, at other times, they must completely broadcast the programmes of public channels.


IV, Plans for county (city) broadcast organs for the timeslot arrangement and technology of inserting  programmes in public channels are guided, supervised and implemented by the provincial-level administrative radio, film and television department. Once timeslot and technology plans for inserting programme are determined, they shall be strictly implemented, where temporary reform of insertion time is required due to special circumstances, it shall be consulted in advance and a consensus reached.


V, When county (city) radio and television broadcast organs insert programmes into public channels, they may continue to use the original call sign and broadcasting logo, but the display position of the logo must be clearly different from the logo of the pubic channel, and may not cover the logo of the public channel.


VI, All levels’ radio and television transmission coverage network operating organs must use standard channels to transmit public channel programmes without compensation in cable radio and television networks, localities that cable radio and television transmission coverage networks have not yet reached, may use wireless, microwave and other transmission methods to act as an intermediate stage with SARFT approval. Counties (cities originally using wireless television transmission methods with approval, may continue to use wireless methods to transmit public channels. Public channels bay not be transmitted with encryption.


VII, It is necessary to vigorously explore concrete operational models such as public channel programme setups, broadcasting timeslot arrangements and operational management methods, etc., that are effective in practice, provinces, cities (districts) and counties (cities) must at three levels integrate the concrete situation of each and fully coordinate. It is necessary to fully utilize the people, financial and material resources that radio and television departments presently have, and appropriately resolve problems such as profit sharing etc., give rein to the superiority of the entire system, and stimulate joint development.


VIII, A few remote cities, cities which have relatively many subordinate rural towns and especially large-scale enterprise and undertaking work unit radio and television departments, if they truly require so, may insert the news programmes of those work units in the local public channels with provincial-level administrative radio and television department approval and after reporting to SARFT for filing, but may not insert film or television dramas and other programmes, and may also not name themselves a television station.


IX, All levels’ administrative radio and television departments must realistically strengthen leadership, guidance and supervision over public channels. It is necessary to before 1 July 2002, realize that provincial-level and a part of city (district) television stations’ public channels have started broadcasting and operate regularly. Where it is impossible to start broadcasting because of real special circumstances, it is necessary to provisionally transform a set of existing  programmes with relatively good viewing effect of self-organized programme channels into public channels, to provide to county and city stations for insertion, and at the same time, prepare new public channels, and start broadcasting as soon as possible before the end of the year, and the original programmes may resume. All provincial, autonomous region and municipal administrative radio and television departments must integrate the concrete operational methods of their regions’ public channels, and formulate corresponding supervision and management measures. New circumstances and new problems appearing in the work must be timely reported to SARFT.

国家广播电影电视总局关于加强公共频道管理工作的通知 广发社字〔2002〕425号



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