Notice Concerning Strengthening Public Channel Management Work

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GFSZ No. (2002)425

 

On the basis of the spirit of the “Central Committee Secretariat and State Council Secretariat Notice Concerning Transmitting the ‘Central Propaganda Department, SARFT, and General Administration of Press and Publications Some Opinions concerning Deepening Press, Publications, Radio, Film and Television Sector Reform’” (GBF No. (2001)17), and the SARFT “Implementation Regulations Concerning City (District) and County (City) Radio and Television Broadcasting Organ Duty Transformation Work (Trial)”, hereby, issues concerning public channel establishment, operation and management, etc., are notified as followed:

I, It is necessary to highly recognize the important function of public channels in city (district) and country (city) radio and television broadcast organ duty transformation work and radio and television reform. It is necessary to create conditions to completely move duty transformation work forward through public channel establishment and operation, and provide guarantees for city (district) and county (city) radio and television departments to even better complete their duties to relay central and provincial-level radio and television programme duties, strengthen the system’s cohesion, and stimulate the coordinated development of undertakings.

Public channels are channels for public use that organize and insert programmes of all levels’ broadcasting organs. Public channel operation must ensure the propaganda requirements of both city and county level local Party committees and governments. Under the precondition of guaranteeing the smooth conduct of public channels, provinces and cities (districts) must fully consider and care for the interest of the grass roots, and fully muster the vigour of the grass roots.

 

II, Public channels are in principle set up by provincial-level television stations or a number of city (district) television stations. Where there is a real necessity, setting up joint subjects may also be permitted. The procedure for setting up public channels must be progressively reported to SARFT for approval. Public channels use the same provincial-level (or city-level) television stations’ call sign and logo. Where provincial and district levels both establish public channels, the programme orientation shall have the emphasis of each, avoiding duplication, waste and harmful competition.

 

III, Where county (city) radio and television broadcasting organs, insert programmes into public channels, they can only insert the local news and economic-type, science and technology-type, legal-type, agricultural-type and major event-type themes, culture and art programmes with local characteristics and advertising into the provided time slots, and may not insert film or television dramas and talk shows, etc., guessing competitions and other non-local cultural characteristic culture and art programmes, at other times, they must completely broadcast the programmes of public channels.

 

IV, Plans for county (city) broadcast organs for the timeslot arrangement and technology of inserting  programmes in public channels are guided, supervised and implemented by the provincial-level administrative radio, film and television department. Once timeslot and technology plans for inserting programme are determined, they shall be strictly implemented, where temporary reform of insertion time is required due to special circumstances, it shall be consulted in advance and a consensus reached.

 

V, When county (city) radio and television broadcast organs insert programmes into public channels, they may continue to use the original call sign and broadcasting logo, but the display position of the logo must be clearly different from the logo of the pubic channel, and may not cover the logo of the public channel.

 

VI, All levels’ radio and television transmission coverage network operating organs must use standard channels to transmit public channel programmes without compensation in cable radio and television networks, localities that cable radio and television transmission coverage networks have not yet reached, may use wireless, microwave and other transmission methods to act as an intermediate stage with SARFT approval. Counties (cities originally using wireless television transmission methods with approval, may continue to use wireless methods to transmit public channels. Public channels bay not be transmitted with encryption.

 

VII, It is necessary to vigorously explore concrete operational models such as public channel programme setups, broadcasting timeslot arrangements and operational management methods, etc., that are effective in practice, provinces, cities (districts) and counties (cities) must at three levels integrate the concrete situation of each and fully coordinate. It is necessary to fully utilize the people, financial and material resources that radio and television departments presently have, and appropriately resolve problems such as profit sharing etc., give rein to the superiority of the entire system, and stimulate joint development.

 

VIII, A few remote cities, cities which have relatively many subordinate rural towns and especially large-scale enterprise and undertaking work unit radio and television departments, if they truly require so, may insert the news programmes of those work units in the local public channels with provincial-level administrative radio and television department approval and after reporting to SARFT for filing, but may not insert film or television dramas and other programmes, and may also not name themselves a television station.

 

IX, All levels’ administrative radio and television departments must realistically strengthen leadership, guidance and supervision over public channels. It is necessary to before 1 July 2002, realize that provincial-level and a part of city (district) television stations’ public channels have started broadcasting and operate regularly. Where it is impossible to start broadcasting because of real special circumstances, it is necessary to provisionally transform a set of existing  programmes with relatively good viewing effect of self-organized programme channels into public channels, to provide to county and city stations for insertion, and at the same time, prepare new public channels, and start broadcasting as soon as possible before the end of the year, and the original programmes may resume. All provincial, autonomous region and municipal administrative radio and television departments must integrate the concrete operational methods of their regions’ public channels, and formulate corresponding supervision and management measures. New circumstances and new problems appearing in the work must be timely reported to SARFT.

国家广播电影电视总局关于加强公共频道管理工作的通知 广发社字〔2002〕425号
根据《中共中央办公厅、国务院办公厅关于转发〈中央宣传部、国家广播电影电视总局、新闻出版署关于深化新闻出版广播影视业改革的若干意见〉的通知》(中办发〔2001〕17号)文件精神和总局《关于市(地)、县(市)广播电视播出机构职能转变工作的实施细则(试行)》,现就公共频道的设立、运作和管理等问题通知如下:
一、要高度认识公共频道在市(地)、县(市)广播电视播出机构职能转变工作和广播电视改革中的重要作用。要通过公共频道的设立和运作,为全面推进职能转变工作创造条件,为市(地)、县(市)广播电视部门更好地完成转播中央和省级广播电视节目的任务提供保障,增强系统凝聚力,促进事业协调发展。
公共频道是主办和插播节目的各级播出机构的共用频道。公共频道的运作要确保市、县两级地方党委、政府的宣传需要。在保证公共频道顺利进行的前提下,省和市(地)要充分考虑和照顾基层利益,充分调动基层的积极性。
二、公共频道原则上由省级电视台或部分市(地)电视台设立。确有必要,也可以允许设立联合主体。设立公共频道须按规定的程序逐级报总局审批。公共频道统一使用省级(或市级)电视台的呼号和台标。省、地两级都设立公共频道的,节目定位应各有侧重,避免重复浪费和不良竞争。
三、县(市)广播电视播出机构在公共频道中插播节目,只能在规定的时段内插播当地新闻和经济类、科技类、法制类、农业类、重大活动类专题、有本地特色的文艺节目以及广告,不得插播影视剧和谈话类等专题、竞猜类等非本地特色的文艺节目,其它时间须完整转播公共频道节目。
四、县(市)播出机构在公共频道中插播节目的时段安排和技术等方案,由省级广播电视行政部门指导并监督实施。插播节目的时段和技术方案一经确定,应严格执行,因特殊情况需临时更改插播时间的,应提前协商,达成一致。
五、县(市)广播电视播出机构在公共频道中插播节目时可继续使用原有呼号和播出台标,但台标的显示位置应与公共频道的台标有明显区别,不得覆盖公共频道的台标。
六、各级广播电视传输覆盖网络运营机构必须在有线广播电视网络中用标准频道无偿转播公共频道的节目,有线广播电视传输覆盖网尚未通达的地方,经国家广电总局批准可用无线、微波等传输方式作为过渡。原经批准拥有无线电视传输方式的县(市),可继续使用无线方式转播公共频道。公共频道不得加密传送。
七、要积极探索行之有效的公共频道的节目设置、插播时段安排和运作管理方式等具体运营模式,省、市(地)和县(市)三级要结合各地具体情况,充分协商。要充分利用省、市、县三级广播电视部门现有的人、财、物资源,妥善解决利益共享等问题,发挥系统整体优势,促进共同发展。
八、个别远离城区、所辖农业乡镇较多的市辖区和特大型企事业单位广播电视站如确有需要,经省级广播电视行政部门批准并报总局备案,可在当地公共频道中插播本单位的新闻节目,不得插播影视剧及其他节目,也不得称台。
九、各级广播电视行政部门要切实加强对公共频道的领导、指导和监管。要在2002年7月1日以前实现省级和部分市(地)电视台公共频道的开播和正常运行。确因特殊原因无法开播的,要将现有自办节目频道中收视效果较好的一套节目暂时改造为公共频道,供县市台插播,同时筹备新的公共频道,尽快于年底前开播,原有节目可以恢复。各省、自治区、直辖市广播电视行政部门要结合本地区公共频道的具体运行模式,制定相应的监管措施。对在工作中遇到的新情况、新问题要及时向总局汇报。

 

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