Radio and television are one of the most influential mass media at present, and are a mouthpiece for the Party, the government and the people. In order to strengthen radio and television team construction, propose a good professional spirit and professional morals and standardize the professional ethics of radio and television editors and journalists, these Standards are formulated.
Article 1: The undertaking in which radio and television editors and journalists are engaged, bears a noble mission and a social responsibility for disseminating advanced culture, carrying the spirit of the nation forward, safeguarding the national interest, stimulating economic and social development, and promoting human civilization.
Article 2: Warmly love the motherland and the people, cherish the rights endowed by the State and the people, serve the people, serve Socialism and serve the larger picture of Party and State work with a whole heart and soul.
Article 3: Be faithful to the Party’s news undertaking, persist in the principle of the Party spirit, and determinedly implement the Party’s line, principles and policies.
Article 4: Consciously obey the Constitution, laws and regulations.
Article 5: Protect State secrets.
Article 6: Truthfully report news, correctly guide public opinion, strive to disseminate knowledge, provide service enthusiastically, incessantly satisfying the popular masses’ spiritual and cultural
Article 7: Radio and television editors and journalists shall be responsible for the truthfulness and correctness of the content of their reports, reports must have facts as basis, do not fabricate news, do not distort or exaggerate facts.
Article 8: Information sources must be truthful and reliable. News scenes must be penetrated to collect first-hand information, guarantee that news elements are correct and without mistakes; unverified information must be indicated; apart from where information providers must be kept secret for special requirements, the source of information shall be indicated in reports.
Article 9: Earnestly verify report content, including basic facts, background material, reported quotes, language, etc. Achieve that voices, images, data, document extracts and other materials used in contributions are truthful, correct, scientific and uniform.
Article 10: Details in reports must be truthful, do not raise them, imagine or exaggerate them. Voices and images used in reporting shall come from the news scene or by newsgathering activities corresponding to the reporting subject, and not be fabricated or put together by individuals
Article 11: When reporting, explaining, interpreting and commenting on facts, we must completely grasp and correctly reflect the essence and the mainstream of social life, avoid that errors and misunderstanding emerge in the public’s judgements because of superficial or one-sided reporting.
Article 12: As soon as reports are issued, if errors emerge, they shall be immediately and openly rectified.
Article 13: Radio and television editors and journalists shall persist in the professional concepts of objectivity and fairness, persist in the professional spirit of deeply going into reality, investigation and research, being devoted to facts and pursuing truth.
Article 14: Persist in the reporting principles of correctness, fairness, completeness and objectivity. Do not conduct reporting influencing public interest starting from individual or factional interests.
Article 15: Differentiate reporting facts and evaluating facts, do not do not make comments or surmises in to facts for publication.
Article 16: Do not participate in any organization or activity that may damage one’s fairness or prestige; do not publish reports and commentary concerning lawsuits and events one oneself or relatives in media one serves; do not obstruct regular public opinion supervision.
Article 17: Correctly execute public opinion supervision functions, dare to criticise and expose acts violating laws and discipline, appearances of passive corruption and harmful tendencies violating social morals, carry forward correct social trends, defend social fairness, safeguard social stability.
Article 18: Critical and exposing reporting must benefit the resolution of problems. Do not pursue so-called “sensational effects”, or cajole the public with claptrap, do not substitute policies and laws with individual emotions, let off personal spite, or defame other persons. Respect the right of criticized persons to defend themselves.
Article 19: Case reporting shall not influence judicial fairness and legal judgements. Do not partially side any side in lawsuits; before cases are decided, do not declare persons guilty or make determinist reports; do not conduct secret investigations into courtroom trial activities; reporting openly tried cases, shall respect corresponding laws and regulations.
Article 20: Avoid any sort of discrimination against ethnicity, sex, age, profession, religious belief, education level, place of residence, etc. in reporting.
Article 21: Radio and television editors and journalists must establish a political consciousness, a sense of the larger picture, a sense of responsibility, persist in correct public opinion guidance.
Article 22: Keep the political gate, the facts gate and the safe broadcasting gate well. Put an end to problems of political orientation and policy mistakes, do not provide dissemination channels to bad speech or harmful information.
Article 23: Persist in the principle of mainly having positive propaganda, timely transmit the standpoint of the people, reflect the people’s voices, construct vigorous, healthy and upward public opinion environments.
Article 24: Reporting content must conform to the needs of designated political, economic, cultural, moral, customary and other social environments.
Article 25: Persisting correct news value orientations, safeguard national dignity, ethnic honour and social moral standards. Do not carry forward egoist, Mammonist and hedonist views of life, value systems and life styles.
Article 26: Persist in putting social effect first, strictly and earnestly consider the social effects of news dissemination. Do not one-sidedly pursue economic interest, do not report content endangering national security, influencing social stability, violating social morals and damage public interest. Persist in the high quality and high status of reports, do not pander to vulgar and bad tastes.
Article 27: Concerning reporting major events, social hotspots and sensitive problems, grasping proper restraint, opportune moments, strength, dispelling doubts and uncertainties and vigorous guidance shall be stressed. Do not play up or deliberately fabricate public opinion “hotspots”, or mislead audiences.
Article 28: Radio and television editors and journalists shall respect the professional morals of respecting work and contributions, being honest and fair, uniting and coordinating, observing discipline and the law.
Article 29: Respect the right of reputation and right of honour of individuals and legal persons, respect individuals’ privacy rights and portrait rights, do not expose persons’ privacy, avoid reports harming other persons’ reputation.
Article 30: Strive to create a cultural environment benefiting minors’ healthy growing up. Do not disseminate content containing terror, violence, sex, feudal superstition and pseudoscience.
Article 31: When reporting accidents, the feelings of the victims and their relatives shall be taken into account, and when interviewing or recording matters, creating harm to their psychology shall be avoided.
Article 32: Respect and protect the lawful rights and interests of minors, women, the elderly and the disabled. When reporting on minors’ unlawful acts or crimes and victims of sex crimes, sound and image shall be dealt with specially, to make them unrecognizable; their real name shall not be made public, and the criminal process not described.
Article 33: When reporting matters involving the use of other news sources, those other news sources and the intellectual property rights of the corresponding news sources shall be respected. Content selection shall be faithful to the original work, and not quote it out f context.
Article 34: Respect the voices and requirements of newsgathering counterparts, when gathering news, work credentials or work unit introduction letters shall be produced actively.
Article 35: Preserve a good social image. When conducting reporting activities, clothing, language and actions must conform to the aesthetic interests of the masses, and avoid creating bad influence on society.
Article 36: Mutually respect, mutually learn from and mutually support persons in the same trade, launch proper professional competition.
Article 37: Radio and television editors and journalists should be upright, just, honest and clean, work selflessly for the public interest, and oppose “paid-for news” in any form.
Article 38: Do not use the conveniences of work and identity to directly or indirectly seek private gain for oneself, relatives and other persons.
Article 39: Do not form groups to engage in newsgathering activities without authorization, do not participate in newsgathering activities organized by others without authorization. Do not ask for, accept or borrow monies or objects from reporting counterparts under any name.
Article 30: Do not use the threat or criticizing reports or the lure or praising reports to seek individual or factional gain. Do not coerce other persons using methods of “public exposure”, “edited and released for internal reference”, etc., to achieve individual objectives or other improper objectives.
Article 41: Strictly differentiate news reports and advertising, do not engage in advertising and other business activities in any form. Do not utilize news reports to attract financial support or attract advertising; do not make covert advertising or image propaganda for enterprises or products using news report images; advertising and advertising information shall be clearly be indicated with advertising symbols.
Article 42: Consciously obey rule systems concerning honest and clean government and financial discipline, consciously accept supervision from the popular masses.
VII, Supplementary articles
Article 43: Editors and journalists in all radio and television production and broadcasting organs nationwide obey these Standards
Article 44: Editors and journalists violating these Standards will be reported for criticism within the sector; those violating Party discipline or government discipline, are subject to Party discipline or government discipline punishment; those violating the law, will be transferred to the judicial organs.
第一条 广播电视编辑记者所从事的事业，担负着传播先进文化，弘扬民族精神，维护国家利益, 促进经济社会发展，推动人类文明的崇高使命和社会责任。