Professional Ethics Standards for Chinese Radio and Television Editors and Journalists

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Radio and television are one of the most influential mass media at present, and are a mouthpiece for the Party, the government and the people. In order to strengthen radio and television team construction, propose a good professional spirit and professional morals and standardize the professional ethics of radio and television editors and journalists, these Standards are formulated.

I, Duties

Article 1: The undertaking in which radio and television editors and journalists are engaged, bears a noble mission and a social responsibility for disseminating advanced culture, carrying the spirit of the nation forward, safeguarding the national interest, stimulating economic and social development, and promoting human civilization.

Article 2: Warmly love the motherland and the people, cherish the rights endowed by the State and the people, serve the people, serve Socialism and serve the larger picture of Party and State work with a whole heart and soul.

Article 3: Be faithful to the Party’s news undertaking, persist in the principle of the Party spirit, and determinedly implement the Party’s line, principles and policies.

Article 4: Consciously obey the Constitution, laws and regulations.

Article 5: Protect State secrets.

Article 6: Truthfully report news, correctly guide public opinion, strive to disseminate knowledge, provide service enthusiastically, incessantly satisfying the popular masses’ spiritual and cultural

II, Truth

Article 7: Radio and television editors and journalists shall be responsible for the truthfulness and correctness of the content of their reports, reports must have facts as basis, do not fabricate news, do not distort or exaggerate facts.

Article 8: Information sources must be truthful and reliable. News scenes must be penetrated to collect first-hand information, guarantee that news elements are correct and without mistakes; unverified information must be indicated; apart from where information providers must be kept secret for special requirements, the source of information shall be indicated in reports.

Article 9: Earnestly verify report content, including basic facts, background material, reported quotes, language, etc. Achieve that voices, images, data, document extracts and other materials used in contributions are truthful, correct, scientific and uniform.

Article 10: Details in reports must be truthful, do not raise them, imagine or exaggerate them. Voices and images used in reporting shall come from the news scene or by newsgathering activities corresponding to the reporting subject, and not be fabricated or put together by individuals

Article 11: When reporting, explaining, interpreting and commenting on facts, we must completely grasp and correctly reflect the essence and the mainstream of social life, avoid that errors and misunderstanding emerge in the public’s judgements because of superficial or one-sided reporting.

Article 12: As soon as reports are issued, if errors emerge, they shall be immediately and openly rectified.

III, Fairness

Article 13: Radio and television editors and journalists shall persist in the professional concepts of objectivity and fairness, persist in the professional spirit of deeply going into reality, investigation and research, being devoted to facts and pursuing truth.

Article 14: Persist in the reporting principles of correctness, fairness, completeness and objectivity. Do not conduct reporting influencing public interest starting from individual or factional interests.

Article 15: Differentiate reporting facts and evaluating facts, do not do not make comments or surmises in to facts for publication.

Article 16: Do not participate in any organization or activity that may damage one’s fairness or prestige; do not publish reports and commentary concerning lawsuits and events one oneself or relatives in media one serves; do not obstruct regular public opinion supervision.

Article 17: Correctly execute public opinion supervision functions, dare to criticise and expose acts violating laws and discipline, appearances of passive corruption and harmful tendencies violating social morals, carry forward correct social trends, defend social fairness, safeguard social stability.

Article 18: Critical and exposing reporting must benefit the resolution of problems. Do not pursue so-called “sensational effects”, or cajole the public with claptrap, do not substitute policies and laws with individual emotions, let off personal spite, or defame other persons. Respect the right of criticized persons to defend themselves.

Article 19: Case reporting shall not influence judicial fairness and legal judgements. Do not partially side any side in lawsuits; before cases are decided, do not declare persons guilty or make determinist reports; do not conduct secret investigations into courtroom trial activities; reporting openly tried cases, shall respect corresponding laws and regulations.

Article 20: Avoid any sort of discrimination against ethnicity, sex, age, profession, religious belief, education level, place of residence, etc. in reporting.

IV, Orientation

Article 21: Radio and television editors and journalists must establish a political consciousness, a sense of the larger picture, a sense of responsibility, persist in correct public opinion guidance.

Article 22: Keep the political gate, the facts gate and the safe broadcasting gate well. Put an end to problems of political orientation and policy mistakes, do not provide dissemination channels to bad speech or harmful information.

Article 23: Persist in the principle of mainly having positive propaganda, timely transmit the standpoint of the people, reflect the people’s voices, construct vigorous, healthy and upward public opinion environments.

Article 24: Reporting content must conform to the needs of designated political, economic, cultural, moral, customary and other social environments.

Article 25: Persisting correct news value orientations, safeguard national dignity, ethnic honour and social moral standards. Do not carry forward egoist, Mammonist and hedonist views of life, value systems and life styles.

Article 26: Persist in putting social effect first, strictly and earnestly consider the social effects of news dissemination. Do not one-sidedly pursue economic interest, do not report content endangering national security, influencing social stability, violating social morals and damage public interest. Persist in the high quality and high status of reports, do not pander to vulgar and bad tastes.

Article 27: Concerning reporting major events, social hotspots and sensitive problems, grasping proper restraint, opportune moments, strength, dispelling doubts and uncertainties and vigorous guidance shall be stressed. Do not play up or deliberately fabricate public opinion “hotspots”, or mislead audiences.

V, Character

Article 28: Radio and television editors and journalists shall respect the professional morals of respecting work and contributions, being honest and fair, uniting and coordinating, observing discipline and the law.

Article 29: Respect the right of reputation and right of honour of individuals and legal persons, respect individuals’ privacy rights and portrait rights, do not expose persons’ privacy, avoid reports harming other persons’ reputation.

Article 30: Strive to create a cultural environment benefiting minors’ healthy growing up. Do not disseminate content containing terror, violence, sex, feudal superstition and pseudoscience.

Article 31: When reporting accidents, the feelings of the victims and their relatives shall be taken into account, and when interviewing or recording matters, creating harm to their psychology shall be avoided.

Article 32: Respect and protect the lawful rights and interests of minors, women, the elderly and the disabled. When reporting on minors’ unlawful acts or crimes and victims of sex crimes, sound and image shall be dealt with specially, to make them unrecognizable; their real name shall not be made public, and the criminal process not described.

Article 33: When reporting matters involving the use of other news sources, those other news sources and the intellectual property rights of the corresponding news sources shall be respected. Content selection shall be faithful to the original work, and not quote it out f context.

Article 34: Respect the voices and requirements of newsgathering counterparts, when gathering news, work credentials or work unit introduction letters shall be produced actively.

Article 35: Preserve a good social image. When conducting reporting activities, clothing, language and actions must conform to the aesthetic interests of the masses, and avoid creating bad influence on society.

Article 36: Mutually respect, mutually learn from and mutually support persons in the same trade, launch proper professional competition.

VI, Cleanliness

Article 37: Radio and television editors and journalists should be upright, just, honest and clean, work selflessly for the public interest, and oppose “paid-for news” in any form.

Article 38: Do not use the conveniences of work and identity to directly or indirectly seek private gain for oneself, relatives and other persons.

Article 39: Do not form groups to engage in newsgathering activities without authorization, do not participate in newsgathering activities organized by others without authorization. Do not ask for, accept or borrow monies or objects from reporting counterparts under any name.

Article 30: Do not use the threat or criticizing reports or the lure or praising reports to seek individual or factional gain. Do not coerce other persons using methods of “public exposure”, “edited and released for internal reference”, etc., to achieve individual objectives or other improper objectives.

Article 41: Strictly differentiate news reports and advertising, do not engage in advertising and other business activities in any form. Do not utilize news reports to attract financial support or attract advertising; do not make covert advertising or image propaganda for enterprises or products using news report images; advertising and advertising information shall be clearly be indicated with advertising symbols.

Article 42: Consciously obey rule systems concerning honest and clean government and financial discipline, consciously accept supervision from the popular masses.

VII, Supplementary articles

Article 43: Editors and journalists in all radio and television production and broadcasting organs nationwide obey these Standards

Article 44: Editors and journalists violating these Standards will be reported for criticism within the sector; those violating Party discipline or government discipline, are subject to Party discipline or government discipline punishment; those violating the law, will be transferred to the judicial organs.

中国广播电视编辑记者职业道德准则

广播电视是当今最具影响力的大众传媒之一,是党、政府和人民的喉舌。为加强广播电视队伍建设,倡导良好的职业精神和职业道德,规范广播电视编辑记者的职业行为,特制定本准则。

一、责 任

第一条 广播电视编辑记者所从事的事业,担负着传播先进文化,弘扬民族精神,维护国家利益, 促进经济社会发展,推动人类文明的崇高使命和社会责任。
第二条  热爱祖国和人民,珍视国家和人民赋予的权利,全心全意为人民服务,为社会主义服务,为党和国家工作的大局服务。
第三条  忠诚党的新闻事业,坚持党性原则,坚定执行党的路线、方针、政策。
第四条  自觉遵守宪法和法律、法规。
第五条  保守国家秘密。
第六条  真实报道新闻,正确引导舆论,努力传播知识,热情提供服务,不断满足广大人民群众的精神和文化需要。

二、真 实

第七条 广播电视编辑记者应该对报道内容的真实和准确负责,报道必须以事实为依据,不编造新闻,不歪曲、夸大事实。
第八条 消息来源必须真实可靠。应深入新闻现场采集第一手信息,保证新闻要素准确无误;未经证实的消息,应加以说明;除需要对提供信息者保密外,报道中应指明消息来源。
第九条 认真核实报道内容,包括基本事实、背景资料、引述转述语言等。对稿件中采用的声音、图像、数据、文件摘录及其他材料,做到真实、准确、科学、统一。
第十条 报道中的细节必须真实,不加以拔高、想象和夸张。报道所采用的声音、图像均应来自新闻现场或与报道主题相关的采编活动,而非个人编造或拼接。
第十一条 在报道、说明、解释和评论事实时,要全面把握和正确反映社会生活的本质和主流,避免因为报道肤浅、片面而导致公众对事物的判断产生偏差或错误。
第十二条  报道一经发布,如果发现错误,应立即公开更正。

三、公 正

第十三条 广播电视编辑记者应坚持客观公正的职业理念,坚持深入实际,调查研究,忠于事实,追求真理的职业精神。
第十四条 坚持准确、公正、全面、客观的报道原则。不从个人或小团体利益出发进行影响公共利益的报道。
第十五条 区分报道事实和评价事实,不将评论或猜测作为认定的事实发表。
第十六条 不参与任何可能有损于自身公正和信誉的组织及活动;不在自己服务的媒体上发表本人及亲属涉诉事件的报道和评论;不阻挠正当的舆论监督。
第十七条 正确行使舆论监督职能,勇于批评和揭露违法违纪行为、消极腐败现象和违背社会公德的不良风气,弘扬社会正气,捍卫社会公正,维护社会稳定。
第十八条 批评性或揭露性报道要有利于问题的解决。不追求所谓“轰动效应”、哗众取宠;不以个人情绪代替政策法律、发泄私愤、中伤他人。尊重被批评者申辩的权利。
第十九条 案件报道不应影响司法公正和法律判决。不偏袒诉讼任何一方;案件判决前,不作定罪、定性报道;不针对法庭审判活动进行暗访;报道公开审理的案件,应遵守相关法律规定。
第二十条 报道中避免对种族、性别、年龄、职业、宗教信仰、教育程度、居住地等的任何歧视。

四、导 向

第二十一条 广播电视编辑记者必须树立政治意识,大局意识,责任意识,坚持正确的舆论导向。
第二十二条 把好政治关、事实关、安全播出关。杜绝政治导向问题和政策性错误,不给不良言论、有害信息提供传播渠道。
第二十三条 坚持正面宣传为主的方针,及时传达党的主张,反映人民呼声,营造积极健康向上的舆论环境。
第二十四条  报道内容要符合特定的政治、经济、文化、道德、习俗等社会环境要求。
第二十五条  坚持正确的新闻价值取向,维护国家尊严、民族荣誉和社会道德规范。不宣扬利己主义、拜金主义、享乐主义的人生观、价值观和生活方式。
第二十六条   坚持把社会效益放在首位,严肃认真地考虑新闻传播的社会效果。不片面追求经济利益,不报道危害国家安全、影响社会稳定、违背社会公德、损害公共利益的内容。坚持报道的高品质、高品位,不迎合庸俗、低级趣味。
第二十七条  对重大事件、社会热点和敏感问题的报道,应注意把握分寸、时机、力度,释疑解惑,积极引导。不炒作和蓄意制造舆论“热点”,误导受众。

五、品 格

第二十八条  广播电视编辑记者应恪守敬业奉献、诚实公正、团结协作、遵纪守法的职业道德。
第二十九条 尊重公民和法人的名誉权、荣誉权,尊重个人隐私权、肖像权,不揭人隐私,避免损害他人名誉的报道。
第三十条 努力营造有利于未成年人健康成长的文化环境。不传播含有恐怖、暴力、色情、封建迷信和伪科学的内容。
第三十一条 报道意外事件,应顾及受害人及家属的感受,在提问和录音、录像时应避免对其心理造成伤害。
第三十二条 尊重和保护未成年人、妇女、老人和残疾人的合法权益。报道违法犯罪的未成年人和性侵犯的受害者时,录音、图像应经过特殊处理,使之不可辨认;不公布其真实姓名,不描述犯罪过程。
第三十三条 涉及使用其他新闻来源的报道时,应尊重其他新闻来源和相关作者的知识产权。对内容的选择应忠实于原作,不断章取义。
第三十四条 尊重采访对象的声明和要求,采访时应主动出示工作证件或单位介绍信。
第三十五条 保持良好的社会形象。进行报道活动时,衣着、语言和行为要符合大众审美情趣,避免在社会上产生不良影响。
第三十六条 同行之间互相尊重,互相学习,互相支持,开展正当的业务竞争。

六、廉 洁

第三十七条  广播电视编辑记者应该清正廉洁,克己奉公,反对任何形式的“有偿新闻”。
第三十八条 不利用职务之便,直接或间接地为本人、亲属及其他人谋取私利。
第三十九条 不擅自组团进行采访活动,不参加他人擅自组织的采访活动。不以任何名义索要、接受和借用报道对象的钱物。
第四十条 不以批评报道相威胁或以表扬报道相引诱,为个人和小团体谋利。不以“公开曝光”、“编发内参”等方式要挟他人以达到个人目的或其它不正当目的。
第四十一条 严格区分新闻报道与广告,不以任何形式从事广告和其他经营活动。不利用新闻报道拉赞助、拉广告;不以新闻报道形式为企业或产品做变相广告或形象宣传;广告和广告信息应有明确广告标识。
第四十二条 自觉遵守有关廉政的规章制度和财经纪律,自觉接受公众和有关部门的监督。

七、附  则

第四十三条  全国各广播电视制作、播出机构的编辑记者遵守本准则。
第四十四条  违犯本准则的编辑记者,将在行业内通报批评;触犯党纪政纪的,给予党纪政纪处分;触犯法律的,移送司法机关处理。

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