Some Opinions Concerning Network Music Development and Management

Posted on Updated on

Ministry of Culture

In order to implement the “Outline of the National ’11th Five Year Plan’ Period Cultural Development Plan” issued by the Central Committee Secretariat and the State Council Secretariat, raise our country’s network music original creation levels, strengthen network music management, standardize network music import, and stimulate the healthy development of the network music industry, on the basis of the “State Council Decision on Administrative Examination and Approval Items that Need to be Preserved and Establishing Administrative Permits” (State Council Decree No. 412, hereafter simply named “Decision”) and the Ministry of Culture “Provisional Internet Culture Management Regulations” (Ministry of Culture Decree No. 27, revised according to Ministry of Culture Decree No. 32, hereafter simply named “Regulations”, the following opinions are put forward:

I, Our country’s network music market situation and development objectives

(1) In recent years, our country’s network music market has developed rapidly, music products are distributed through all sorts of cable and wireless methods such as the Internet, mobile communications networks, etc., digitized music product production, dissemination and consumption models have been shaped, which stimulated our country’s network culture industry development and enriched the popular masses’ cultural and entertainment life.

(2) Problems that are not to be ignored still exist in our country’s network music market, a part of the network music products have a low style, problems of piracy, illegal linking, illegal uploading and downloading and other intellectual property rights infringements and destruction of market order are prominent, some work units disseminate imported network music products that have not passed through examination without authorization, and content violating the customs and habits of ethnicities or influencing social stability have even appeared in small amounts of network music products, these problems have gravely harmed the healthy development of our country’s network music market.

(3) The development objectives of network music markets are: encouraging and supporting the creation and dissemination of healthy and upwards network music products with ethnic original creations, expanding ethnic network culture development spaces. Standardizing network music market order, protecting intellectual property rights, perfecting supervision and management structures, strengthening network music enterprises’ competitive strength, striving to forge a batch of original ethnic creation network music brands with a Chinese style and international influence.

II, Supporting the healthy development of the network music industry.

(4) Persisting in the correct value orientation, supporting the development of originally created network music. We must, according to the requirements of the “Outline of the National ’11th Five Year Plan’ Period Cultural Development Plan” and the “State Informatization Development Strategy 2006 – 2020”, accelerate and move forward the digitization and networking of excellent music products rich in ethnic style and the characteristics of the times, encourage and support domestic network service providers, network operators and music content providers to popularize and disseminate originally created network music products that stick close to reality, stick close to life and stick close to the masses, embody the spirit of the nation, and reflect the characteristics of the times.

(5) Promoting technology and content integration, fostering network music markets. Paying attention to utilizing digital technology and network technology to reform and upgrade the traditional music industry. Establishing excellent originally created network music product selection, reward and popularization mechanisms, upgrading network music production quality and levels. Awarding originally created network music products with a strong ideological nature, high artistry and integrating music content and network technology perfectly.

(6) Strengthening network music enterprises’ market competition strength. Supporting small and medium network music enterprise development. Encouraging and supporting digital technology, network technology as well as hardware enterprises to invest in, merge with or purchase cultural content business enterprises, shaping network cultural enterprise groups with capital as linkage, technology as support, and content at the core. Supporting a batch of network music enterprises with strong innovative capacity, good business reputation, and having indigenous intellectual property rights. Establishing State network culture innovation systems with enterprises as the main part, the market as guidance, vigorous government support, integrating industry, learning and research, striving to transform the superiorities of our country’s music resources and markets into enterprise competitive superiority and industry superiority.

III, Standardizing network music market order

(7) According to the characteristics of extensive Internet coverage, rapid dissemination speed, enterprise subjects’ interregional business, etc., exploring new network music market supervision and management models, innovating new cultural market supervision and management lines of thinking. Integrating law enforcement resources, strengthening a sense of cooperation, raising case-handling efficiency, establishing and completing cross-departmental and cross-regional cooperative investigation systems, striving to establish a healthy, flourishing, standardized and orderly network music market.

(8) Straitening market access, strengthening content supervision and management. Applications to establish Internet culture business work units engaging in network music business activities, shall conform to the requirements of the “Regulations”. When engaging in network music product business activities, a Ministry of Culture-issued “Network Culture Business Permit” must be obtained. It is prohibited to establish foreign-invested network culture business work units.

(9) Implementing network music product content examination systems. All network music products disseminated within the borders of the People’s Republic of China, must be approved by the Ministry of Culture for import and filed. Imported network music products must undergo content inspection by the Ministry of Culture, and only afterwards may be used for business. Where imported music products already underwent Ministry of Culture content examination is disseminated through networks, formalities must be conducted by commercial Internet culture work units according to the law. (See attachment for corresponding requirements). Engaging in network music import business, must be conducted by commercial Internet culture work units approved by the Ministry of Culture. Culture departments investigate and prosecute those disseminating imported network music products without authorization according to the law, and submit this to the telecommunications management departments to impose punishments on the corresponding websites according to the law. Domestic music products that are aimed to be specially disseminated through networks, shall be reported to the Ministry of Culture for filing.

(10) Establishing vigorous and healthy network culture environments. Timely and rationally coordinating the relationship between music content providers, network service providers and consumers, opposing unfair competition and sector monopolies, forging multi-win win cooperation mechanisms and industry chains, building open, fair, just and good market environments. Network music enterprises must strengthen inspection of music products imitated, created and performed by netizens themselves that are not for profit or commercial marketing objectives. It is necessary to initiate network civilization, strengthen network moral control, establish and perfect network behaviour standards, vigorously guide the broad masses’ network music creation, consciously resisting the corrosion of bad content, abandon the vulgar tendencies of network music products, establishing vigorous and healthy network culture.

(11) Expanding law enforcement strength, standardizing network music markets. Those engaging in unauthorized network music and other network culture business operations without Ministry of Culture permission must be banned according to the law. Those disseminating matters with content violating laws or regulations, shall be punished according to Article 24 of the “Regulations”. Where circumstances are grave and it constitutes a crime, criminal responsibility is investigated according to the law. Administrative culture departments must vigorously unite with relevant departments to jointly attack unlawful activities of infringing and pirating music. All websites that trade without permits or trade in content violating laws or regulations, must be investigated and prosecuted strictly according to the “Regulations”, all walks of society may report issues by calling the 12318 reporting telephone line. Those disseminating other persons’ music products through information networks without permission of copyright holders, where circumstances are grave and it constitutes a crime, be punished by judicial organs according to the “Criminal Law”.

(12) Strengthening sector self-discipline and social supervision. Vigorously stimulating the relevant segments of network music industry chains to mix together and communicate, innovate business methods, commercial models and marketing or popularization methods, avoid homogenic competition and malicious competition within the same sector, strive to foster a network music market with positive interaction, sustainable development and harmony. Vigorously giving rein to the demonstration functioning of network music enterprises that obey the law in doing business and have a fine reputation. Establishing and completing sector associations and organizations, strengthening sector self-discipline, sector supervision and sector service.

Attachments: 1. “Ministry of Culture Imported Network Music Product Reporting Form”

2. Network music product content examination procedures and reporting materials

20 December 2006

 
文化部关于网络音乐发展和管理的若干意见

中国文化市场网:为贯彻中共中央办公厅、国务院办公厅印发的《国家“十一五”时期文化发展规划纲要》,提高我国网络音乐原创水平,加强网络音乐管理,规范网络音乐进口,促进网络文化产业的健康发展,根据《国务院对确需保留的行政审批项目设定行政许可的决定》(国务院令第412号,以下简称《决定》)和文化部《互联网文化管理暂行规定》(文化部令第27号,根据文化部令第32号修订,以下简称《规定》),提出以下意见:

一、我国网络音乐市场的现状和发展目标

(一)近年来,我国网络音乐市场发展迅速,音乐产品通过互联网、移动通信网等各种有线或者无线方式的传播,形成了数字化的音乐产品制作、传播和消费模式,促进了我国网络文化产业的发展,丰富了人民群众的文化娱乐生活。

(二)我国网络音乐市场仍然存在着不容忽视的问题,部分网络音乐产品格调不高,侵权盗版、非法链接、非法上传和下载等侵犯知识产权、破坏市场秩序的问题突出,一些单位擅自传播未经审查的进口网络音乐产品,甚至在少数网络音乐作品中出现了侵害民族风俗习惯、影响社会稳定的内容,这些问题严重损害了我国网络音乐市场的健康发展。

(三)网络音乐市场的发展目标是:鼓励扶持民族原创、健康向上的网络音乐产品的创作和传播,拓展民族网络文化的发展空间。规范网络音乐市场秩序,保护知识产权,完善监管体系,增强网络音乐企业竞争能力,努力打造一批具有中国风格和国际影响的民族原创网络音乐品牌。

二、支持网络音乐产业健康发展

(四)坚持正确价值取向,扶持原创网络音乐发展。要按照《国家“十一五”时期文化发展规划纲要》和《二○○六至二○二○年国家信息化发展战略》的要求,加快推进富有民族风格和时代特点的优秀音乐产品的数字化、网络化,鼓励扶持国内网络服务提供商、网络运营商、音乐内容提供商创作、推广和传播贴近实际、贴近生活、贴近群众,体现民族精神,反映时代特点的原创网络音乐产品。

(五)推动技术和内容融合,培育网络音乐市场。注重利用数字技术和网络技术改造提升传统音乐产业。建立优秀原创网络音乐产品评选、奖励和推广机制,提升网络音乐制作质量和水平。奖励思想性强、艺术性高、音乐内容和网络技术完美结合的原创网络音乐产品。

(六)增强网络音乐企业的市场竞争能力。支持中小网络音乐企业发展。鼓励和支持数字技术、网络技术以及硬件企业投资、兼并、收购文化内容经营企业,形成以资本为纽带、技术为支撑、内容为核心的网络文化企业集团。扶持一批创新能力强、经营信誉好、具有自主知识产权的网络音乐企业。建立以企业为主体、市场为导向,政府积极推动,产学研相结合的国家网络文化创新体系,努力把我国的音乐资源和市场优势转化为企业竞争优势和产业优势。

三、规范网络音乐市场秩序

(七)根据互联网覆盖面广、传播速度快、企业主体跨区域经营等特点,探索网络音乐市场监管的新模式,创新文化市场监管新思路。整合执法资源,增强协作意识,提高办案效率,建立健全跨部门、跨区域的协查制度,努力建设健康、繁荣、规范、有序的网络音乐市场。

(八)严格市场准入,加强内容监管。申请设立从事网络音乐经营活动的互联网文化经营单位,应符合《规定》要求。从事网络音乐产品经营活动,须取得文化部核发的《网络文化经营许可证》。禁止设立外商投资的网络文化经营单位。

(九)实施网络音乐产品的内容审查制度。凡在中华人民共和国境内传播的网络音乐产品,必须经文化部批准进口或备案。进口网络音乐产品,必须经文化部内容审查后,方可投入运营。已经文化部内容审查的进口音乐制品通过网络传播的,需由经营性互联网文化单位依法办理手续。(相关要求参见附件)从事网络音乐进口业务,必须由文化部批准的经营性互联网文化单位经营。对擅自传播进口网络音乐产品的,由文化部门依法查处,并提请通信管理部门对相关网站依法予以处理。拟专门通过网络传播的国产音乐产品,应报送文化部备案。

(十)建设积极健康的网络文化环境。及时合理协调音乐内容提供商、网络服务提供商和消费者的关系,反对不正当竞争和行业垄断,打造多方共赢的合作机制和产业链,构建公开、公平、公正的良好市场环境。网络音乐企业对不以赢利和商业营销为目的的网民自行模仿、编创和表演的音乐产品要加强审查。要倡导网络文明,强化网络道德约束,建立和完善网络行为规范,积极引导广大群众的网络音乐创作,自觉抵御不良内容的侵蚀,摈弃网络音乐产品的低俗之风,建设积极健康的网络文化。

(十一)加大执法力度,规范网络音乐市场。对未经文化部许可,擅自从事网络音乐等网络文化经营活动的,要依法取缔。传播含有违法违规内容的,应依照《规定》第二十四条予以处罚。情节严重,构成犯罪的,依法追究刑事责任。文化行政部门要积极联合有关部门共同打击侵权盗版音乐的违法行为。凡未经许可擅自经营或者经营违法违规内容的网站,要依照《规定》予以严厉查处,社会各界可以拨打12318举报电话举报。对未经著作权人许可,通过信息网络传播他人音乐作品,情节严重,构成犯罪的,由司法机关依据《刑法》予以处罚。

(十二)加强行业自律和社会监督。积极促进网络音乐产业链相关环节的融合与沟通,创新经营模式、商务模式和营销推广模式,避免同质竞争和同行业恶性竞争,努力造就良性互动、可持续发展的和谐网络音乐市场。积极发挥守法经营、信誉良好的网络音乐企业的示范作用。建立健全行业协会组织,加强行业自律、行业监督和行业服务。

附件:1.《文化部进口网络音乐产品报审表》

2.网络音乐产品内容审查程序及申报材料

二○○六年十一月二十日

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s