On 23 August, SARFT issued a notice to all provincial, autonomous region and municipal radio, film and television stations, the Xinjiang Production-Construction Corps Television Bureau, the three central stations and China Education Television, prohibiting planning, reduction and broadcast of all sorts of mass-participation makeover and sex change programmes.
The “Notice” points out, recently, a few television stations produced makeover programmes “The New Beauty Testament” and other programmes involving sex change. This sort of programme leads to weak mentality, a general picture reeking of blood, terror, exposure and low artistic style, the activity organized exaggerated extravagance, examination passes were not strictly guarded, one-sided pursuit of viewing rates, led to audiences being strongly dissatisfied.
In order to guarantee that radio and television propagate correct orientation, health and progress, and realistically boycott vulgarity, further raise the influence and credibility of radio and television, safeguard the desirable social image and reputation of radio and television, SARFT requires:
1, From the date of issue of the Notice, all levels’ radio and television broadcasting organs are without exception prohibited to plan, produce and broadcast all sorts of mass participation makeover and sex change programmes (including all sorts of programmes related to sex change news, special reports, interviews, etc.), those in the process of being produced or broadcast must be halted immediately.
2, It is prohibited to plan, produce and broadcast for whatever reason and under whatever name, programmes and activities violating ethics and morals, blaspheming science and civilization, violating individual privacy, in case of violation, liability of administrative radio, film and television entities and production and broadcasting organs will be investigated.
3, All levels’ radio, film and television broadcast organs must realistically according to the requirements of the “SARFT Notice concerning Strengthening Mass-participation Selection-type Television Programme Activities Management, strictly report procedures for approval.
The “Notice” requires, all levels’ radio and television broadcast organs must firmly establish political consciousness, consciousness of the general situation and responsibility consciousness, firmly grasp the advanced direction of Socialist advance culture, energetically construct a Socialist core value system. It is necessary to make the social responsibility of media explicit, it is necessary to energetically propagate the glory and dishonour view of Socialism, put social interests first. It is necessary to guide a correct world view, view of life and value system, guide minors to establish correct aesthetic sense and moral sense, resist the wrong practice of one-sided pursuit of viewing rates, resist thoughts and concepts, ways of life and aesthetic orientations going against the Socialist core values system ant not conforming to the construction of harmonious culture. The “Notice” also requires that all levels’ administrative radio and television entities must realistically implement supervision and management tasks, strictly implement all SARFT management regulations, manage scientifically, manage boldly, strictly enforce discipline, achieve strict enforcement of orders and prohibitions. The “Notice” also required all levels’ administrative radio, film and television entities nationwide to, according to the spirit of the “Notice’, conduct centralized examination and tidying up of this sort of programmes of radio and television broadcast organs in their jurisdiction, where problems are discovered, they must be immediately rectified, those negligent in management must bear responsibility for professional neglect. All levels’ broadcast organs must earnestly implement and propagate management regulations, realistically strengthen education and management over editing and broadcasting staff, implement well all tasks from programme planning to examination pass guarding, so as to create a desirable television screen environment and public opinion environment.
8月23日，广电总局向各省、自治区、直辖市广播影视局，新疆生产建设兵团广播电视局、中央三台、中国教育电视台下发通知，禁止策划、制作和播出群众参与的各类整容变性节目。 《通知》指出，近期个别电视台制作播出了整容节目《美莱美丽新约》和其他涉及变性的节目。这些节目导向意识不强，画面血腥、恐怖、暴露、格调低下，活动组织奢华铺张，审查把关不严，片面追求收视率，引起观众强烈不满。 为确保广播电视宣传导向正确、健康向上、切实抵制低俗，进一步提高广播电视的影响力、感染力和公信力，维护广播电视良好的社会形象和声誉，广电总局要求： 1、自《通知》发出之日起，各级广播电视播出机构一律不得策划、制作和播出群众参与的各类整容、变性节目（包括涉及变性的新闻、专题、访谈等各类节目），正在制作、播出的必须立即停止。 2 、不得以任何理由和名目策划、制作和播出违背伦理道德、亵渎科学与文明、侵犯个人隐私的节目和活动，违者追究广播电视行政部门和制作播出机构的责任。 3、各级广播电视播出机构要切实按照《广电总局关于加强群众参与的选拔类广播电视活动管理的通知》要求，严格报批程序。 《通知》要求，各级广播电视播出机构要牢固树立政治意识、大局意识、责任意识，牢牢把握社会主义先进文化的前进方向，大力建设社会主义核心价值体系。要明确媒体的社会责任，要大力宣传社会主义荣辱观，把社会效益放在首位。要倡导正确的世界观、人生观、价值观，引导青少年树立正确的审美观和道德观，抵制片面追求收视率的错误做法，抵制与社会主义核心价值体系相违背的、与建设和谐文化不相符的思想观念、生活方式和审美取向。《通知》还要求各级广播电视行政机构要切实履行监督管理职责，严格执行广电总局各项管理规定，科学管理、大胆管理，严肃纪律，做到令行禁止。《通知》还要求全国各级广播电视行政部门按照《通知》精神，对所辖区域内广播电视播出机构的此类节目进行集中检查清理，发现问题，立即纠正，疏于管理者要承担失察责任。各级播出机构要认真执行宣传管理规定，切实加强对编播人员的教育和管理，落实好从节目策划到审查把关各项职责，以营造良好的荧屏环境和舆论环境。