Some Opinions Concerning Supporting Our Country’s Cartoon Industry Development

Posted on Updated on

All provincial, autonomous region and municipal culture offices (bureaus), all directly subordinate work units of this Ministry:

In order to implement the spirit of the 17th Party Congress concerning promoting the great development and great flourishing of socialist culture, implement the “Outline of the National “11th Five Year Plan” Period Cultural Development Plan” and the Party Central Committee and State Council “Some Opinions Concerning Further Strengthening and Improving Moral and Thought Construction of Minors” (ND No. [2004]8) according to the spirit of the State Council Secretariat Transmission of the Ministry of Finance, etc., “Notice Concerning Some Opinions to Promote Our Country’s Cartoon Industry Development” (NDC No. [2006]32) and the provisions of the State Council Secretariat “Notice Concerning Printing and Issuing the Ministry Of Culture’s Main Duties, Internal Structuring and Personnel Appointment” (NDC No. [2008]79), according to the general work deployment of the interministerial joint conference on supporting cartoon industry development, the Ministry of Culture hereby puts forward the following Opinions for supporting our country’s originally-created cartoon sector development.

I, Basic situation and guiding ideology

(1) In recent years, our country’s cartoon industry has developed quickly, domestic cartoon product amounts have substantially increased, quality has somewhat gone up, a batch of cartoon enterprises and cartoon brands have burst into the limelight, the pace of Chinese cartoons “marching out” has accelerated. At the same time, our country’s cartoon industry’s development status quo is not yet adapted to the popular masses’ incessantly increasing spiritual culture requirements, is not adapted to the vigorous market requirements, and in aspects such as creative capacity, talent training, technological development, industry chain integration, intellectual property rights protection etc., must still be raised, the objective to realize an ascent into the ranks of large and strong world cartoon countries in five to ten years time is a heavy responsible for a long road ahead.

(2) Carrying forward socialist core values, persisting in the correct orientation of cartoon culture and cartoon industry development. From the height of constructing a socialist advanced culture, harmonious culture and strengthening the construction of minors’ ideology and virtue, fully understanding the importance of developing our country’s creative cartoon industry under new circumstances. Strengthening creation, fostering excellent products, initiating and supporting cartoons to walk the way of integrating ethnic style and the special characteristics of the times, persisting in walking the industrial development road of integrating technological innovation with market development, substantially raising amount and quality of cartoon products created in our country, forging cartoon images and cartoon brands having indigenous intellectual property rights.

(3) Deeply implementing the scientific development view, realizing complete coordination and sustainable development of the cartoon industry. Following market principles, giving rein to the basic function of the market in resource allocation, reasonably guiding social capital, perfecting cartoon industry chains. Starting from reality, exploring many sorts of profit models, constructing our own endogenous mechanisms for virtuous development. Planning in a coordinated fashion, breaking through on focus points, integrating resources, organically integrating cartoon industry development and regional characteristics, avoiding blind development and disorderly competition. Vigorously innovating mechanisms, improving management, striving to eliminate structural, mechanism and systemic obstacles influencing cartoon industry development, shaping a development phase with political guidance and market leadership and a uniform, open, competitive and orderly market structure.

II, Supporting ethnic creation, perfecting industry chains

(4) Implementing the domestic cartoon promotion project. Taking focusing on supporting originally-created product creation and production as beginning, giving rein to the leverage function of financial capital, encouraging enterprise creation in all sorts of ownership systems, promoting and disseminating cartoon products sticking close to reality, sticking close to life and sticking close to the masses, full of the Chinese cultural spirit and bearing China’s excellent cultural tradition, containing a create amount of characteristics of the time. First, selecting State originally-created cartoon prizes, awarding originally-created cartoon products with healthy content, strong artistry, high innovation, that are loved by the public; second, supporting originally-created cartoon products, every year assessing and selecting some excellent originally created cartoons, network cartoons and mobile telephone cartoon work and cartoon stage plays to conduct focus support; third, supporting creative personnel of originally-created cartoons, every year supporting some cartoon, network cartoon, mobile cartoon and cartoon stage play writers; four, promoting originally-created cartoon works, in many ways and methods recommending excellent originally-created cartoon works to society and especially to minors. Striving to strengthen domestic cartoon creation and production capacity, deriving product development and design capacity, fostering a batch of cartoon enterprising having strong vitality and expertise and cartoon images and cartoon brands having Chinese style and international influence.

(5) Constructing mutually supporting cartoon industry chains. Cartoon industry chains mainly include links such as cartoons (books, magazines), cartoon films (films, television, audiovisual programmes), stage plays, network cartoons, mobile telephone cartoons, etc. Cartoon creation is the basis of the industry, film and television cartoon is the body of the industry, cartoon stage plays are the extension and promotion of the industry, network cartoons and mobile telephone cartoons are the industry’s vanguard. Besides, there are also derived products related to cartoon images such as costumes, toys, writing materials, electronic games, etc. Completely grasping the inner links of all cartoon industry segments, taking cartoon images as core, structuring indigenous mechanisms of self-virtuous development for the industry.

(6)Supporting cartoon creation, tamping the industrial basis. Giving high regard to the basic function of cartoon in the cartoon industry chains. Strengthening guidance over cartoon creation, supporting the focus periodicals for cartoon creation and research, rewarding cartoon creators having outstanding contributions. Taking art galleries, cultural centres, community art centres and museums as backing, exhibiting and showing originally-created excellent cartoon products, promoting cartoon art education, strengthening market popularization.

(7) Developing cartoon stage plays. Encouraging art forms such as children’s’ plays, youth plays, etc., to extend in the direction of cartoonization and multimediatization. Fully giving rein to the function of State-owned culture and art performance troupes as the principal creative force, through subsidizing the number of performances, subsidizing performance of originally-created cartoon stage plays. The “State Stage Art Excellent Product Project” encourages cartoon stage play creation, forges even more excellent originally-created cartoon performance products, moulds classic images of cartoon performances with Chinese characteristics. Encouraging cartoon enterprises to enter into the performance market, supporting cartoon enterprises through methods such as share participation, share control or merger, etc., to participate in State-owned culture and art performance troupes to transfer into enterprises, realizing the repeated popularization and promotion of cartoon images and cartoon brands. According to the law, strengthening management and standardization of cartoon image role-playing games-type (cosplay) culture and art performance troupes and their performance activities

(8) Energetically developing network cartoons and mobile telephone cartoons. Utilizing high and new technology and innovative production methods. Energetically developing network cartoon and mobile telephone cartoon industries having digitalized production and network dissemination as main characteristics, fully utilizing digital, network, etc., core technologies and modern production methods, move traditional cartoon industry upgrade forward, extending industry chains. Encouraging business-type Internet culture work units to engage in network cartoon services and develop cartoon copyright agencies, forging cartoon websites to become an important platform for network cartoon industry development. Encouraging excellent network cartoon products with a high hit-rate and good market response to be extended to traditional channels. Vigorously guiding financial administration funding and social funding to support technological research, development and application relating to supporting network cartoons, promoting cartoon production, dissemination and consumption based on new technology and new platforms. Giving high regard to the mobile telephone cartoon industry’s development, handling well the Chinese originally-created mobile telephone cartoon contest, incessantly raising the quality and level of originally-created mobile telephone cartoons, and making it become a new growth point for our country’s cartoon industry development and a breakthrough point for our country’s cartoon industry’s international competitiveness.

III, Completing support systems, expanding platform construction

(9) Strengthening theoretical research. Vigorously giving rein to supporting the function of the interministerial joint conference expert committee on cartoon industry development, encouraging cartoon enterprises and relevant higher-education institutes and research organs to develop research into basic theories and major real questions of the cartoon industry. Integrating relevant resources, perfecting research structures, vigorously strive for State social science funding support, broadening the support area for theoretical research. The Ministry of Culture cultural “Innovation Award” expands award strength for cartoon theories and practical innovation. Announcing annual reports of China’s cartoon industry development, providing authoritative information.

(10) Raising personnel training levels, promoting cartoon talent professionalization. From the different levels of higher education, professional education, continuous education, basic education, etc., completely moving cartoon talent training forward. Giving rein to the Ministry of Culture’s superiority in art education and training resources, bringing cartoon talent training into State culture and art-type talent training plans, giving vigorous support in course types, degree setup (including Master and Ph.D. points) and teaching research funding. With the backing of high-level professional schools, energetically moving cartoon talent professional education forward. Fully mustering the vigour of enterprises, schools, sector associations, etc, developing cartoon talent training. Adding cartoon-area level examination majors to social art level examination. Grasping cartoon high-end talent training, handling well cartoon industry development high-level advanced study classes. Accelerating cartoon talent training standardization progress, formulating cartoon talent training standards, promoting cartoon talent professionalization.

(11) Fostering and promoting cartoon industry development platforms. Strengthening State cartoon industry base and regional-characteristic cartoon industry park construction guidance and management, straiten access standards, formulating appraisal mechanisms, avoiding resource waste, preventing overheating and overflowing. Fully giving rein to the presently-existing bases’ function in talent training, technology research, development and services, public technology platform support, key enterprise intensive development, small and middle enterprise incubation, international exchange and cooperation, etc. Handling well specialized exhibitions such as the China International Cartoons and Games Fair, setting up exhibition platforms for ethnic originally-created cartoon products to march towards the world. Strengthening planning and guidance over regional cartoon exhibitions and cartoon festival activities. Foreign-related and international cartoon exhibition exchange and competition activities must be reported to the Ministry of Culture according to relevant provisions.

(12) Construction of cartoon industry public information service management platforms. Public information platforms include policy information announcements, industry statistics, expert committee work exchange, etc, public service platforms include creation and production of ethnic and folklore cartoon material databases, providing government services; public management platforms include cartoon enterprise accreditation on-line reporting and announcement systems, and are work platforms supporting project management of the cartoon industry development interministerial joint conference office.

(13) Moving international exchange and cooperation forward, supporting cartoon industry to “march out”. Encouraging governmental and popular foreign-related multilateral and bilateral exchange and cooperation, encouraging our country’s cartoon enterprises to participate in many methods such as joint ventures, cooperation, service and processing, etc., in international cooperation and international market competition. Energetically supporting originally-created cartoon product export, bringing excellent cartoon export enterprises into the “Cultural Product and Service Export Guidance Catalogue”. Encouraging and organizing cartoon enterprises to participate in international famous exhibitions, supporting our country’s cartoon industry in opening up foreign markets. Establishing domestic cartoon product export awards and special subsidy funds, promoting our country’s cartoon industry’s internationalization.

IV, Improving management service, optimizing development environments

(14) Strengthening market supervision, protecting cartoon intellectual property rights. Taking domestic originally-created cartoon images and cartoon brands and their related products as focus points, expanding intellectual property protection strength. Through daily supervision, management and specialized campaigns, strictly attacking unlawful cartoon business activities, protecting lawful business, standardizing market order, creating a market order with fair competition for cartoon industry development. Granting commendations and awards to work units and individuals having outstanding achievements in protecting cartoon intellectual property rights.

(15) Strengthening cartoon product content supervision, cleaning up market environments. According to the law, investigating and prosecuting cartoon products having unlawful content such as violence, sex, obscenity, harm to social and public morals and excellent ethnic tradition and culture, violations of ethnic customs and habits, etc. Strengthening content examination over imported cultural products such as cartoon-type artworks, cartoon stage plays and network cartoons, mobile telephone cartoons, etc. Orderly importing excellent cartoon products, enriching our country’s cartoon variety, categories, raiding the aesthetic sense and enjoyment capacity of the public, especially minors. According to the law, investigating and prosecuting imported cartoon products that did not undergo examination, persisting in resisting harmful culture to be disseminated through cartoon products, creating a healthy and orderly market environment for culture operations, creating a healthy and upward culture environment for minors.

(16) Guiding cartoon industry association construction. Giving rein to the function of all sorts of cartoon-type learning associations and sector associations, taking consultation, cooperation and coordination as basis, taking enterprises as the main subject, simultaneously dealing with scholarly matters and social matters, coordinating, enriching and creating, newly building cartoon industry associations, integrating administrative resources and industry resources, shaping force pools, giving rein to the function of industry association in communication with government, serving enterprises and sector self-regulation.

(17) Strengthening organization guidance and departmental cooperation. All levels’ administrative culture entities must make ideology uniform, raise understanding, strengthen guidance, according to the new “Three Fixed Quotas” planning, endowing administrative cultural entities’ duties, vigorously and actively developing work. Accurately grasping the cartoon industry development situation in their regions, completely implementing functions, earnestly implementing Document NDC No. [2006]32, formulating complete policy sets adapted to the local situation, striving for specialized funding guarantees, vigorously doing well work in cartoon industry planning, industry base and project construction, exhibition and exchange, market supervision, sector association guidance, etc. Effectively undertaking daily work supporting the cartoon industry development interministerial joint conference office, energetically strengthening office self-construction, raising general coordination capacity, closely cooperating with all entities, earnestly resolving local cartoon industry development problems, moving cartoon industry good and speedy development forward.

Document NDC No. [2008]79 grants the Ministry of Culture new duties in cartoon industry planning, industry bases and project construction, exhibition and exchange, market supervision, guidance of sector organizations, etc., the Ministry of Culture formulates concrete implementation measures that shall be announced elsewhere.

13 August 2008

文化部关于扶持我国动漫产业发展的若干意见

各省、自治区、直辖市文化厅(局),本部各直属单位:

为贯彻党的十七大关于推动社会主义文化大发展大繁荣的精神,落实《国家“十一五”时期文化发展规划纲要》和《中共中央、国务院关于进一步加强和改进未成年人思想道德建设的若干意见》(中发[2004]8号),根据《国务院办公厅转发财政部等部门关于推动我国动漫产业发展若干意见的通知》(国办发[2006]32号)精神和《国务院办公厅关于印发文化部主要职责内设机构和人员编制规定的通知》(国办发[2008]79号)的规定,按照扶持动漫产业发展部际联席会议的总体工作部署,文化部现就扶持我国原创动漫产业发展提出以下意见:

一、基本状况和指导思想

(一)近年来,我国动漫产业发展很快,国产动漫产品的数量大幅度增长,质量有所提高,一批动漫企业和动漫品牌崭露头角,中国动漫“走出去”步伐加快。同时,我国动漫产业的发展现状与人民群众不断增长的精神文化需求还不相适应,与旺盛的市场需求不相适应,在原创能力、人才培养、技术开发、产业链整合、知识产权保护等方面还需要进一步提高,用5至1O年时间实现跻身世界动漫大国和强国行列的目标任重道远。

(二)弘扬社会主义核心价值观,坚持动漫文化和动漫产业发展的正确方向。从建设社会主义先进文化、和谐文化、加强未成年人思想道德建设的高度,充分认识新形势下发展我国原创动漫产业的重要意义。加强创作,培育精品,倡导、扶持动漫产业走民族风格和时代特点相结合的原创之路,坚持走技术创新与市场开发相结合的产业发展道路,大幅度提高我国原创动漫产品的数量和质量,打造拥有自主知识产权的动漫形象和动漫品牌。

(三)深入贯彻落实科学发展观,实现动漫产业的全面协调可持续发展。遵循市场规律,发挥市场对资源配置的基础性作用,合理引导社会资金,完善动漫产业链条。从实际出发,探索多种盈利模式,构建自我良性发展的内生机制。统筹规划、突出重点、整合资源,将动漫产业发展与区域特点有机结合,避免盲目发展,无序竞争。积极创新机制,改进管理,努力消除影响动漫产业发展的体制、机制和制度性障碍,形成政府引导、市场主导的发展局面和统一、开放、竞争、有序的市场格局。

二、扶持民族原创,完善产业链条

(四)实施国产动漫振兴工程。以重点支持原创产品的创作生产为龙头,发挥财政资金的杠杆作用,鼓励扶持各类所有制企业创作、推广和传播贴近实际、贴近生活、贴近群众,富有中国文化精神、承载中华优秀传统文化、饱含时代特点的动漫产品。一是评选国家原创动漫大奖,奖励内容健康、艺术性强、创新度高、深受群众喜爱的原创动漫产品;二是扶持原创动漫作品,每年评估、遴选出若干优秀原创漫画、网络动漫、手机动漫作品、动漫舞台剧进行重点扶持;三是扶持原创动漫创作人才,每年扶持若干漫画、网络动漫、手机动漫、动漫舞台剧创作者;四是推广原创动漫作品,以多种形式向社会特别是青少年推介优秀原创动漫作品。努力增强国产动漫的原创制作能力、衍生产品开发设计能力,培育一批具有活力、专业性强的动漫企业和具有中国风格、国际影响的动漫形象、动漫品牌。

(五)构建相互支撑的动漫产业链。动漫产业链主要包括漫画(图书、报刊)、动画(电影、电视、音像制品)、舞台剧、网络动漫、手机动漫等环节。漫画创作是产业的基础,影视动漫是产业的主体,动漫舞台剧是产业的延展和提升,网络动漫、手机动漫是产业的前锋。此外,还有与动漫形象有关的服装、玩具、文具、电子游戏等衍生产品。全面把握动漫产业各环节的内在联系,以动漫形象为核心,构建产业自我良性发展的内生机制。

(六)支持漫画创作,夯实产业基础。高度重视漫画在动漫产业链中的基础性作用。加强对漫画创作的引导,扶持漫画创作与研究的重点刊物,奖励具有突出贡献的漫画创作人员。以美术馆、文化馆、群艺馆、博物馆为依托,展览展示原创漫画精品,推进漫画艺术教育,加强市场推广。

(七)发展动漫舞台剧。鼓励儿童剧、青春剧等艺术形式向动漫化、多媒体化方向延伸。充分发挥国有文艺表演团体创作主力军的作用,以场次补贴的形式扶持原创动漫舞台剧的演出。“国家舞台艺术精品工程”鼓励动漫舞台剧的创作,打造更多原创动漫演出精品,塑造中国特色动漫演出经典形象。鼓励动漫企业进入演出市场,支持动漫企业通过参股、控股或兼并等形式参与国有文艺表演团体转企改制,实现动漫形象、动漫品牌的再次推广与提升。依法加强对动漫形象角色扮演(cosplay)类文艺表演团体及其演出活动的管理与规范。

(八)大力发展网络动漫、手机动漫。运用高新技术创新生产方式,培育新兴动漫业态。大力发展以数字化生产、网络化传播为主要特征的网络动漫、手机动漫产业,充分利用数字、网络等核心技术和现代生产方式,改造传统的动漫生产和传播模式。积极推动动漫产品通过网络传播,丰富表现形式,拓展传播方式,推进传统动漫产业升级,延伸产业链条。鼓励经营性互联网文化单位从事网络动漫业务及开展动漫版权代理,将动漫网站打造成为网络动漫产业发展的重要平台。鼓励点击率高、市场反应好的优秀网络动漫产品向传统渠道拓展延伸。积极引导财政资金、社会资金支持网络动漫相关技术的研发和应用,推动基于新技术、新平台的动漫制作、传播和消费。高度重视手机动漫产业的发展,办好中国原创手机动漫大赛,不断提高原创手机动漫作品的质量和水平,并将其作为我国动漫产业发展新的增长点和提升我国动漫产业国际竞争力的突破口。

三、完善支撑体系,加快平台建设

(九)加强理论研究。积极发挥扶持动漫产业发展部际联席会议专家委员会的作用,鼓励动漫企业和有关高等学校、研究机构开展动漫产业基础理论和重大现实问题的研究。整合相关资源,完善研究体系,积极争取国家社科基金支持,拓宽理论研究的支撑领域。文化部文化“创新奖”加大对动漫理论和实践创新的奖励力度。发布中国动漫产业发展年度报告,提供权威信息。

(十)提高人才培养水平,促进动漫人才职业化。从高等教育、职业教育、继续教育、基础教育等不同层次全面推进动漫人才培养。发挥文化行政部门的艺术教育与培训资源优势,将动漫人才培养纳入国家文化艺术类人才培养规划,在学科门类、学位设置(包括博士硕士点)、教学研究经费上给予积极支持。以高等职业院校为依托,大力推进动漫人才职业教育。充分调动企业、学校、行业协会等的积极性,开展动漫人才培训。社会艺术考级中增设动漫方面的考级专业。抓好动漫高端人才培养,办好动漫产业发展高级研修班。加快动漫人才培养标准化进程,制定动漫人才培养标准,促进动漫人才职业化。

(十一)培育提升动漫产业发展平台。加强国家动漫产业基地和区域性特色动漫产业园区建设的引导和管理,严格准入标准,制定评估机制,避免资源浪费,防止过热与泛化。充分发挥现有基地在人才培养、技术研发与服务、公共技术平台支撑、龙头企业集约发展、中小型企业孵化、国际交流与合作等功能。办好中国国际动漫游戏博览会等专业性展会,为民族原创动漫产品走向世界搭建展示平台。加强对区域性动漫会展与动漫节庆活动的规划与指导。涉外和国际性动漫会展交易和比赛活动要依照有关规定报文化部审批。

(十二)建设动漫产业公共信息服务管理平台。公共信息平台包括政策信息发布、产业统计、专家委员会工作交流等功能,公共服务平台包括创作生产民族民间动漫素材库,提供政务服务;公共管理平台包括动漫企业认定网上申报及公示系统,是扶持动漫产业发展部际联席会议办公室项目管理的工作平台。

(十三)促进国际交流与合作,支持动漫企业“走出去”。鼓励政府间和民间与国(境)外开展多边和双边的交流与合作,鼓励我国动漫企业以合资、合作、服务加工等多种形式参与国际合作和国际市场竞争。大力扶持原创动漫产品出口,将优秀动漫出口企业产品列入《文化产品和服务出口指导目录》。鼓励和组织动漫企业参加国际知名展会,支持我国动漫企业开拓海外市场。设立国产动漫产品出口奖励和补贴专项资金,促进我国动漫产业国际化。

四、改进管理服务,优化发展环境

(十四)加强市场监管,保护动漫知识产权。以国产原创动漫形象、动漫品牌及其衍生产品为重点,加大知识产权保护力度。通过日常监管和专项整治,严厉打击违法动漫经营活动,保护合法经营,规范市场秩序,为动漫产业发展创造公平竞争的市场秩序。对保护动漫知识产权业绩突出的单位和个人给予表彰和奖励。

(十五)加强动漫产品内容监管,净化市场环境。依法查处存在暴力、色情、淫秽、危害社会公德和民族优秀传统文化、侵害民族风俗习惯等违法内容的动漫产品。加强对漫画类美术品、动漫舞台剧和网络动漫、手机动漫等进口文化产品的内容审查。有序引进优秀动漫产品,丰富我国动漫品种、门类,提高公众特别是青少年的审美情趣和欣赏能力。依法查处未经审查的进口动漫产品,坚决抵制不良文化通过动漫产品传播, 为动漫文化营造健康有序的市场环境,为青少年营造健康向上的文化环境。

(十六)指导动漫行业协会建设。发挥现有各类动漫类学会和协会的作用,以协商、协作、协调为基础,以企业为主体,兼顾学术性和社会性,调整、充实或改造、新建动漫行业协会,整合行政资源和产业资源,形成合力,发挥行业协会联系政府、服务企业、行业自律的作用。

(十七)加强组织领导和部门协作。各级文化行政部门要统一思想,提高认识,加强领导,按照新“三定”方案赋予文化行政部门的职责,积极主动地开展工作。准确掌握本地区动漫产业发展状况,全面履行职能,认真贯彻国办发[2006]32号文件,因地制宜制定配套政策,争取专项经费保障,积极做好动漫产业规划、产业基地、项目建设、会展交易、市场监管、行业协会指导等方面的工作。有效承担扶持动漫产业发展联席会议办公室的日常工作,大力加强办公室自身建设,提高综合协调能力,与各部门密切协作,认真解决本地动漫产业发展中的问题,促进动漫产业又好又快发展。

国办发[2008]79号文件给文化部新增的动漫产业规划、产业基地、项目建设、会展交易、市场监管、指导行业协会等职责,文化部将制定具体落实措施另行发布。

二○○八年八月十三日

One thought on “Some Opinions Concerning Supporting Our Country’s Cartoon Industry Development

    […] importance of attracting foreign expertise and capital, later policy of the Ministry of Culture (on the cartoon industry in 2008 and general cultural industry development in 2009) did not mention this at all. The Ministry’s […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s