Notice Concerning Launching Screening Activities of Excellent Films Commemorating the 30th Anniversary of Reform and Opening Up

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All provincial, autonomous region and municipal culture offices, radio, film and television bureaus, all film group companies, film channels, cinema chain companies, provincial-level film distribution companies, rural digital cinema chain companies, film screening work units, printing plants, relevant film production work units, Huaxia Film Distribution Co. Ltd., Administration Centre of Digital Film Content, China Film Rural Digital Film Distribution Co. Ltd, Beijing All-China Screening Digital Cinema Co. Ltd, China Film Producer Association, China Film Distribution and Screening Association, China Urban Cinema Development Association, China Film Press, magazine “Mass Films”, magazine “Film”, magazine “Contemporary Film”, magazine “Film Art” and magazine “Film Market”:

In order to commemorate the 30th anniversary of reform and opening up, enthusiastically celebrate the magnificent spirit of the reform and opening up times, bring about a public opinion atmosphere commemorating and extolling reform and opening up, fully give rein to the important function 0f film in constructing a harmonious society, unfold the substantial achievements of Chinese film reform and opening up to Party and People, the Film Bureau plans to widely launch a campaign exhibiting and showing a series of excellent films commemorating the 30th anniversary of reform and opening up on a nationwide scope in the near future, the relevant matters are hereby notified as follows:

I, Exhibition campaign arrangement

1, From 24 October until 15 November, in cities nationwide, mainstream cinema chain companies organize a campaign “Excellent Domestic Film Screening Commemorating the 30th Anniversary of Reform and Opening Up”.

2, From 10 November until the end of 2008, in second-tier film markets nationwide, organizing a campaign “Excellent Domestic Films Commemorating the 30th Anniversary of Reform and Opening Up Entering Communities”.

3, From 10 November until the end of 2009, in rural regions nationwide, launching a campaign “Offering Excellent Domestic Films Celebrating the 30th Anniversary of Reform and Opening Up”.

4, From the last third of October, on the Film Channel Programme Centre and provincial-level film channels promoting a campaign “Broadcast of a Propaganda Series Commemorating the 30th Anniversary of Reform and Opening Up”.

II, Participating film titles

1, Films participating in the campaign “Excellent Domestic Film Screening Commemorating the 30th Anniversary of Reform and Opening Up” organized by mainstream cinema chain companies nationwide, focus on the most recently created tribute films unfolding the magnificent achievements of reform and opening up: “Strong Typhoon”, “The Old Man Moves the Mountain”, “Eternal Spring”, “The Tide of Workers” and the large-scale reference documentary “China 1978”, paying simultaneous regard to excellent reality-themed materials and recommended films that will successively start screening in cinemas nationwide in the near future such as “My Strong Small Boat”, “Snow in the Twelfth Month”, “Newborn Ten Thousand Happinesses”, “Policeman Wang Fajin”, etc.

2, Films participating in the campaign “Excellent Domestic Films Commemorating the 30th Anniversary of Reform and Opening Up Entering Communities” organized on second-tier film markets nationwide, are excellent films reflecting the achievements of reform and opening up, that have influence, the concrete film catalogue are to be chosen by all cinema chains or digital cinema chain companies themselves.

3, The tribute films participating in the campaign “Offering Excellent Domestic Films Celebrating the 30th Anniversary of Reform and Opening Up”. launched in rural areas nationwide, are about fifty excellent films (digital screening, catalogue in attachment) produced since reform and opening up, suitable for watching by broad rural audiences, recommended by the Film Bureau and self-purchased 16mm film copies.

4, About the film catalogue participating in the campaign “”Broadcast of a Propaganda Series Commemorating the 30th Anniversary of Reform and Opening Up” presented by film channels, no uniform regulation is made, but is brought into broadcast planning commemorating the 30th anniversary and opening up by all film channels, and reported to the Film Bureau for filing.

III, Campaign requirements

1, All levels’ administrative film entities must fully understand the importance of this screening campaign, and make this screening campaign into the main content of the campaign commemorating the 30th anniversary of reform and opening up, vigorously organize, guide and coordinate the film screening campaign in their area; they must vigorously support the propaganda and recommendation work for excellent domestic films recommended by the Film Bureau, providing conditions for activities such as film premieres, news conferences, seminars, audience meetings, etc.; must vigorously coordinate with all news media to give this screening campaign ample propaganda reports.

2, Relevant film production and copyright work units must fully utilize the beneficial opportunity of the screening campaign, and take the initiative to negotiate film distribution matters with film distribution and cinema chain companies, expand market popularization strength, must vigorously organize film production units and creative personnel to participate in film propaganda, strive to raise the films’ propaganda effectiveness and social influence.

3, All film distribution work units must vigorously formulate propaganda, distribution, screening and promotion policies and plans, grasp completing film copy supply and coordination work, timely provide film copies and digital hard drives, and propaganda materials, satisfying market requirements. The Beijing All-China Screening Digital Cinema Co. Ltd must fully give rein to their film resource superiority, effectively utilize digital screening equipment to make even more excellent films to be brought into areas such as communities, schools, factories, mines, etc., must provide film sources to other cinema chains for preferential prices, and contribute to a dynamic second-tier film market. China Film New Rural Distribution Company and the  Administration Centre of Digital Film Content must take the initiative to provide film information to rural digital cinema chain companies and screening teams, satisfying rural film screening programme requirements.

4, All film printing and digital programme processing work units must give priority in arranging exhibition film printing, processing or digital programme production, providing sufficient high-quality film tapes or digital copies for the screening campaign.

5, Urban mainstream cinema chain companies and cinemas must fully utilize all sorts of promotional methods, attract even more audiences to walk into the cinema with preferential ticket prices and high-quality service, must integrate the screening activities with the annual examination, and substantially implement screening work of excellent domestic films. Second-tier film market cinema chain companies and screening work units must take the initiative to gain communication with work units such as communities, schools, factory and mining enterprises, concentrating on coordinating with society in all activities commemorating the 30th anniversary of reform and opening up for film screening work, encourage public interest screening, vigorously expand films’ social influence. Rural digital cinema chain companies and screening teams must closely integrate tribute screening work with rural film screening projects and the “Three Rurals” project, fully give rein to the function of State-subsidized equipment, organize sufficient programmes and screening numbers, widely launch all sorts and methods of public-interest film screening activities.

6, All film channels, apart from starting broadcasting columns in the golden hours, must also vigorously coordinate with all work matters in the complete screening campaign, fully give rein to their propaganda superiority, expand focus films’ propaganda strength, timely report all screening campaign situations.

7, Periodicals and magazines such as the China Film Press, etc., must fully give rein to the function of main film media, broadly propagate the magnificent achievements obtained by the film sector since reform and opening up, through concrete methods such as organizing propaganda articles, organizing expert commentary, published advertising, programme announcement, presentation of the screening campaign results, etc., construct a screening campaign atmosphere, expand screening influence.

8, The China Film Producer Association, China Film Distribution and Screening Association, China Urban Cinema Development Association, must vigorously give free rein to the sector associations’ superiority and function, guide and coordinate all member work units’ screening campaigns, find new and better ways for the screening campaign, vigorously coordinate with relevant entities and work units to fully implement the screening campaign.

9, All film work units must earnestly formulate screening campaign plans for themselves, in the spirit of seeking truth and pragmatism, reform and innovation, vigorously explore new ways of thinking and new paths for the screening campaign, making the screening campaign achieve actual results. After conclusion of the screening campaign, all work units must timely conduct summaries, and according to the facts report the screening campaign situation to the association they belong to or the controlling authority, in order to promote providing precious experience to domestic excellent film distribution and screening hereafter.

Attachment: recommended film catalogue for the rural area campaign “Offering Excellent Domestic Films Celebrating the 30th Anniversary of Reform and Opening Up”.

15 October 2008

广电总局电影局关于开展纪念改革开放30周年优秀影片展映活动的通知

各省、自治区、直辖市文化厅、广电局,各电影集团公司、电影频道、电影院线公司、省级电影发行公司、农村数字电影院线公司、电影放映单位、洗印厂,有关电影制片单位,华夏电影发行有限责任公司,电影数字节目管理中心,中影新农村数字电影发行有限公司,北京九州同映数字电影院线有限公司,中国电影制片人协会,中国电影发行放映协会,中国城市影院发展协会,中国电影报社、《大众电影》杂志社、《电影》杂志社、《当代电影》杂志社、《电影艺术》杂志社、《电影市场》杂志社:
为纪念改革开放30周年,热情讴歌改革开放的伟大时代精神,营造纪念和歌颂改革开放的舆论氛围,充分发挥电影在构建和谐社会中的重要作用,向党向人民展现中国电影改革开放的丰硕成果,电影局拟在近期在全国范围内广泛开展纪念改革开放30周年优秀影片系列展映活动,现将有关事项通知如下:

一、展映活动安排

1、10月24日至11月15日,在全国城市主流电影院线公司举办“纪念改革开放30周年优秀国产新片展映”活动。
2、11月10日起至2008年底,在全国二级电影市场举办“纪念改革开放30周年优秀电影进社区”活动。
3、11月10日起至2009年春节,在全国农村地区开展“纪念改革开放30周年优秀国产影片献映”活动。
4、10月下旬起,在电影频道节目中心及各省级电影频道推出“纪念改革开放30周年系列宣传展播”活动。
二、参展影片片目

1、全国城市主流电影院线公司举办的“纪念改革开放30周年优秀国产新片展映”活动,参展影片以最新创作的、展现改革开放伟大成就的献礼影片《超强台风》、《愚公移山》、《永远是春天》、《民工潮》和大型文献纪录片《中国1978》为重点,兼顾近期即将陆续在全国院线上映的《我坚强的小船》、《腊月雪》、《新生万喜》、《民警王法金》等优秀现实题材推荐影片。
2、全国二级电影市场举办的“纪念改革开放30周年优秀电影进社区”活动,参展影片为反映改革开放成就的、有影响的优秀影片,具体片目由各院线或数字院线公司自主选择。
3、全国农村地区开展“纪念改革开放30周年优秀国产影片献映”活动,参加献映的影片为电影局推荐的50部左右改革开放以来摄制的、适合广大农村观众观看的优秀影片(数字放映,片目附后)和自购16毫米电影拷贝组成。
4、电影频道推出的“纪念改革开放30周年系列宣传展播”活动,展映片目不做统一规定,由各电影频道纳入纪念改革开放30周年展播计划,报电影局备案。

三、活动要求

1、各级电影行政主管部门要充分认识本次展映活动的重要意义,将展映活动列为本部门纪念改革开放30周年系列活动的主要内容,积极组织、指导、协调本地区的电影展映活动;要积极支持电影局推荐的优秀国产影片的宣传推介工作,为影片的首映式、新闻发布会、研讨会、观众见面会等活动提供条件;要积极协调各新闻媒体对本次展映活动给予充分的宣传报道。
2、有关电影制片或版权单位,要充分利用展映活动的有利时机,主动与电影发行、院线公司洽谈影片发行事宜,加大市场的推广力度,要积极组织摄制组和主创人员参与影片的宣传,努力提高影片的宣传效果和社会影响力。
3、各电影发行单位要积极制定宣传发行放映营销策划方案,抓紧做好影片拷贝的供应和协调工作,及时提供满足市场需求的电影拷贝或数字硬盘及宣传品。北京九州同映数字电影院线公司要充分发挥影片资源优势,有效利用数字流动放映设备将更多的优秀影片送进社区、学校、厂矿等区域,要以优惠的价格向其他院线提供片源,为活跃二级电影市场做出贡献。中影新农村发行公司、电影数字节目管理中心要主动为农村数字院线公司、放映队提供影片信息,满足农村电影放映的节目需求。
4、各电影洗印和数字节目加工单位,要优先安排展映影片的洗印加工或数字节目制作,为展映活动提供充足优质的胶片或数字拷贝。
5、城市主流电影院线公司、影院要充分利用各种营销手段,以优惠的票价和优质的服务吸引更多的观众走进电影院,要将展映活动与年度考核结合起来,把放映优秀国产影片工作落到实处。面对二级电影市场的院线公司、放映单位要主动与社区、学校、厂矿企业等单位取得联系,围绕配合社会纪念改革开放30周年的各项活动开展电影放映工作,鼓励公益放映,积极扩大影片的社会影响。农村数字院线公司、放映队要将献映活动与农村电影放映工程和“三下乡”活动紧密结合,充分发挥国家资助设备的作用,订足节目和场次,广泛开展各种形式的公益电影放映活动。
6、各电影频道除在黄金时间开辟展播专栏外,还要积极配合整体展映活动的各项工作,充分发挥宣传优势,加大重点影片的宣传力度,及时报道各项展映活动情况。
7、中国电影报社等报刊杂志,要充分发挥电影主媒体的作用,广泛宣传改革开放以来电影行业取得的伟大成就,通过组织宣传文章、组织专家评论、刊登广告、节目预告、介绍展映活动成果等具体方式,营造展映活动氛围,扩大展映影响。
8、中国电影制片人协会、中国电影发行放映协会、中国城市影院发展协会,要积极发挥行业协会的优势和作用,指导和协调各会员单位的展映活动,为展映活动献计献策,积极配合有关部门和单位把展映活动落到实处。
9、各电影单位要认真制订本单位的展映活动计划,以求真务实、改革创新的精神,积极探索展映活动的新思路、新途径,使展映活动取得实效。展映活动结束后,各单位要及时进行总结,如实向所属协会或主管部门统计上报展映活动情况,为促进今后国产优秀影片的发行放映提供宝贵经验。
附件:农村地区“纪念改革开放30周年优秀国产影片献映”活动推荐片目

广电总局电影局

二OO八年十月十五日

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