Notice Concerning Launching Screening Activities of Excellent Films Commemorating the 30th Anniversary of Reform and Opening Up
All provincial, autonomous region and municipal culture offices, radio, film and television bureaus, all film group companies, film channels, cinema chain companies, provincial-level film distribution companies, rural digital cinema chain companies, film screening work units, printing plants, relevant film production work units, Huaxia Film Distribution Co. Ltd., Administration Centre of Digital Film Content, China Film Rural Digital Film Distribution Co. Ltd, Beijing All-China Screening Digital Cinema Co. Ltd, China Film Producer Association, China Film Distribution and Screening Association, China Urban Cinema Development Association, China Film Press, magazine “Mass Films”, magazine “Film”, magazine “Contemporary Film”, magazine “Film Art” and magazine “Film Market”:
In order to commemorate the 30th anniversary of reform and opening up, enthusiastically celebrate the magnificent spirit of the reform and opening up times, bring about a public opinion atmosphere commemorating and extolling reform and opening up, fully give rein to the important function 0f film in constructing a harmonious society, unfold the substantial achievements of Chinese film reform and opening up to Party and People, the Film Bureau plans to widely launch a campaign exhibiting and showing a series of excellent films commemorating the 30th anniversary of reform and opening up on a nationwide scope in the near future, the relevant matters are hereby notified as follows:
I, Exhibition campaign arrangement
1, From 24 October until 15 November, in cities nationwide, mainstream cinema chain companies organize a campaign “Excellent Domestic Film Screening Commemorating the 30th Anniversary of Reform and Opening Up”.
2, From 10 November until the end of 2008, in second-tier film markets nationwide, organizing a campaign “Excellent Domestic Films Commemorating the 30th Anniversary of Reform and Opening Up Entering Communities”.
3, From 10 November until the end of 2009, in rural regions nationwide, launching a campaign “Offering Excellent Domestic Films Celebrating the 30th Anniversary of Reform and Opening Up”.
4, From the last third of October, on the Film Channel Programme Centre and provincial-level film channels promoting a campaign “Broadcast of a Propaganda Series Commemorating the 30th Anniversary of Reform and Opening Up”.
II, Participating film titles
1, Films participating in the campaign “Excellent Domestic Film Screening Commemorating the 30th Anniversary of Reform and Opening Up” organized by mainstream cinema chain companies nationwide, focus on the most recently created tribute films unfolding the magnificent achievements of reform and opening up: “Strong Typhoon”, “The Old Man Moves the Mountain”, “Eternal Spring”, “The Tide of Workers” and the large-scale reference documentary “China 1978”, paying simultaneous regard to excellent reality-themed materials and recommended films that will successively start screening in cinemas nationwide in the near future such as “My Strong Small Boat”, “Snow in the Twelfth Month”, “Newborn Ten Thousand Happinesses”, “Policeman Wang Fajin”, etc.
2, Films participating in the campaign “Excellent Domestic Films Commemorating the 30th Anniversary of Reform and Opening Up Entering Communities” organized on second-tier film markets nationwide, are excellent films reflecting the achievements of reform and opening up, that have influence, the concrete film catalogue are to be chosen by all cinema chains or digital cinema chain companies themselves.
3, The tribute films participating in the campaign “Offering Excellent Domestic Films Celebrating the 30th Anniversary of Reform and Opening Up”. launched in rural areas nationwide, are about fifty excellent films (digital screening, catalogue in attachment) produced since reform and opening up, suitable for watching by broad rural audiences, recommended by the Film Bureau and self-purchased 16mm film copies.
4, About the film catalogue participating in the campaign “”Broadcast of a Propaganda Series Commemorating the 30th Anniversary of Reform and Opening Up” presented by film channels, no uniform regulation is made, but is brought into broadcast planning commemorating the 30th anniversary and opening up by all film channels, and reported to the Film Bureau for filing.
III, Campaign requirements
1, All levels’ administrative film entities must fully understand the importance of this screening campaign, and make this screening campaign into the main content of the campaign commemorating the 30th anniversary of reform and opening up, vigorously organize, guide and coordinate the film screening campaign in their area; they must vigorously support the propaganda and recommendation work for excellent domestic films recommended by the Film Bureau, providing conditions for activities such as film premieres, news conferences, seminars, audience meetings, etc.; must vigorously coordinate with all news media to give this screening campaign ample propaganda reports.
2, Relevant film production and copyright work units must fully utilize the beneficial opportunity of the screening campaign, and take the initiative to negotiate film distribution matters with film distribution and cinema chain companies, expand market popularization strength, must vigorously organize film production units and creative personnel to participate in film propaganda, strive to raise the films’ propaganda effectiveness and social influence.
3, All film distribution work units must vigorously formulate propaganda, distribution, screening and promotion policies and plans, grasp completing film copy supply and coordination work, timely provide film copies and digital hard drives, and propaganda materials, satisfying market requirements. The Beijing All-China Screening Digital Cinema Co. Ltd must fully give rein to their film resource superiority, effectively utilize digital screening equipment to make even more excellent films to be brought into areas such as communities, schools, factories, mines, etc., must provide film sources to other cinema chains for preferential prices, and contribute to a dynamic second-tier film market. China Film New Rural Distribution Company and the Administration Centre of Digital Film Content must take the initiative to provide film information to rural digital cinema chain companies and screening teams, satisfying rural film screening programme requirements.
4, All film printing and digital programme processing work units must give priority in arranging exhibition film printing, processing or digital programme production, providing sufficient high-quality film tapes or digital copies for the screening campaign.
5, Urban mainstream cinema chain companies and cinemas must fully utilize all sorts of promotional methods, attract even more audiences to walk into the cinema with preferential ticket prices and high-quality service, must integrate the screening activities with the annual examination, and substantially implement screening work of excellent domestic films. Second-tier film market cinema chain companies and screening work units must take the initiative to gain communication with work units such as communities, schools, factory and mining enterprises, concentrating on coordinating with society in all activities commemorating the 30th anniversary of reform and opening up for film screening work, encourage public interest screening, vigorously expand films’ social influence. Rural digital cinema chain companies and screening teams must closely integrate tribute screening work with rural film screening projects and the “Three Rurals” project, fully give rein to the function of State-subsidized equipment, organize sufficient programmes and screening numbers, widely launch all sorts and methods of public-interest film screening activities.
6, All film channels, apart from starting broadcasting columns in the golden hours, must also vigorously coordinate with all work matters in the complete screening campaign, fully give rein to their propaganda superiority, expand focus films’ propaganda strength, timely report all screening campaign situations.
7, Periodicals and magazines such as the China Film Press, etc., must fully give rein to the function of main film media, broadly propagate the magnificent achievements obtained by the film sector since reform and opening up, through concrete methods such as organizing propaganda articles, organizing expert commentary, published advertising, programme announcement, presentation of the screening campaign results, etc., construct a screening campaign atmosphere, expand screening influence.
8, The China Film Producer Association, China Film Distribution and Screening Association, China Urban Cinema Development Association, must vigorously give free rein to the sector associations’ superiority and function, guide and coordinate all member work units’ screening campaigns, find new and better ways for the screening campaign, vigorously coordinate with relevant entities and work units to fully implement the screening campaign.
9, All film work units must earnestly formulate screening campaign plans for themselves, in the spirit of seeking truth and pragmatism, reform and innovation, vigorously explore new ways of thinking and new paths for the screening campaign, making the screening campaign achieve actual results. After conclusion of the screening campaign, all work units must timely conduct summaries, and according to the facts report the screening campaign situation to the association they belong to or the controlling authority, in order to promote providing precious experience to domestic excellent film distribution and screening hereafter.
Attachment: recommended film catalogue for the rural area campaign “Offering Excellent Domestic Films Celebrating the 30th Anniversary of Reform and Opening Up”.
15 October 2008