Notice Concerning Doing Well Film Distribution and Screening Work in the 2009 New Year and Spring Festival Period

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On 31 December, SARFT issued the “Notice Concerning Doing Well Film Distribution and Screening Work in the 2009 New Year and Spring Festival Period” to all provincial, autonomous region and municipal radio, film and television bureaus, cultural offices (bureaus), all film distribution companies, cinema chain companies, rural digital cinema chain companies, relevant film production work units, the China Film Group Company, Huaxia Film Distribution Company Limited, China Film Rural Digital Film Distribution, Administration Centre of Digital Film Content, the China Film Producer Association, the China Film Distribution and Screening Association, the China Municipal Cinema Development Association, all film channels and film printing plants, the Notice stated that, in 2008, under the guidance of the 17th Parry Congress and the 3rd Plenum of the 17th Party Congress, the entire nation’s film sector took the scientific development view as command, took overall film undertaking and industry development and flourishing as objective, and has obtained outstanding results making people’s eyes focus. In order to further enrich and actively expand the popular masses’ basic-level cultural life, give rein to the important function of film in promoting the harmonious society, spiritual civilization and the construction of a new countryside, construct a joyous and auspicious social atmosphere, the SARFT Film Department has decided to develop wide-spread, all sorts and forms of film screening activities nationwide in the 2009 New Year and Spring Festival period, in order to make the activity successful, the following is notified as follows:

I, Activity plan

(1) Rural regions

1, According to the requirements of CPD notifications, coordinating the “Three Rurals” activities in the New Year and Spring Festival period, extensively launching rural film activities.

2, Earnestly implementing the spirit of the “SARFT Notice Concerning Launching Screening Activities of Excellent Films Commemorating the 30th Anniversary of Reform and Opening Up”, Document No. F. (2008)694, pushing the “contributory screening of excellent domestic films commemorating the 30th anniversary of reform and opening up” activities organized in rural areas nationwide to a new high, focusing on distributing and screening 50 recommended excellent domestic films suited to be watched by the broad rural audience.

3, Accelerating the provision schedule of more than 7000 rural digital film screening equipment sets purchased by the State, to be delivered and put in operation before the Spring Festival according to plan.

4, Energetically implementing rural film screening project screening number project subsidies, according to relevant SARFT and Ministry of Finance provisions, guaranteeing that they reach screening personnel around or about the Spring Festival.

5, The Film bureau taps into special funds to purchase 1000 film copies, focusing on supporting rural film screening in central areas where digital screening equipment is insufficient.

6, Developing the “giving the broad rural population 100.000 film screenings campaign”, the Film Bureau organizes in main peasant worker transportation points and work points,  100.000 free film screenings of the film “Peasant Workers”, provided free for peasant workers, with film tape or digital screening methods.

7, Localities meeting conditions are encouraged to organized public interest screenings or topical screenings on squares.

 

(2) Urban regions

1, In order to satisfy urban requirements, in the New Year period, distribution and screening activities of films such as “Mei Lanfang”, “Ye Wen”, etc., are to be continued, in the Spring Festival period, a batch of new domestic films greatly loved by the broad film audience will enter the market, striving for the double bumper harvest of social interest and economic interest.

2, According to the special characteristics of the film market in the holiday period, broadly launching all kinds of propaganda and promotional activities, encouraging low ticket price screenings.

 

(3) Film channels

1, All film channels in the New Year and Spring Festival period, choose happy and auspicious programmes suited for broadcast in the holiday period, extensively developing topical broadcast activities.

2, The SARFT film channel programme centre’s “Loving Films” column, launches a campaign giving films to the basic level  in selected provinces and cities nationwide.

 

II, Campaign requirements

1, Doing well New Year and Spring Festival period film screening work that is a large matter for satisfying the broad popular masses’ cultural life needs, all levels’ administrative film controlling entities must give this high regard, organize well film distribution and screening activities in their region, must strengthen supervision, examination and guidance, providing conditions for film screening activities, and coordinate with new media to expand film propaganda strength.

2, Relevant film production work units must fully give rein to the function of important film theatre schedules, vigorously take the initiative to negotiate film distribution matters with distribution and cinema chain companies, expand market popularization strength, must vigorously organize production units and creative personnel to take part in film propaganda, raise the influence of films, vigorously providing required materials for rural screening and ethnic language dubbing, making films engendering a desirable social interest and economic interest in the two holidays period.

3, All film distribution work units must firmly grasp doing well film copy supply and coordination work, timely provide film copies and propaganda materials satisfying market requirements; all cinema chain companies and distribution companies shall timely sign film buying and selling agreements with film copyright work units, order a satisfactory number of copies or digital hard drives, formulate propaganda, distribution, screening and promotion policies and plans. China Film New Rural Distribution Company and the Administration Centre of Digital Film Content must take the initiative to provide film information to rural digital cinema chain companies and screening teams, satisfying the rural film screening holiday requirements. All film printing work units must vigorously raise film copy printing quality, timely providing adequate excellent quality copies to the market.

4, All cinema chain companies and urban cinemas must fully utilize all sorts of promotion methods, attracting even larger audiences to walk into cinemas through preferential ticket prices and high-quality service. Cinema chain companies must vigorously organize film sources, arrange theatre schedules, serve cinemas; screening work units must take the initiative to strengthen communication with organizations such as Party and Government, administrative education entities and trade unions, the Communist Youth League, the Women’s Federation, etc., earnestly organize group screening. Rural digital cinema chain companies and screening teams must order sufficient programmes, guaranteeing the screening of the complete number of performances.

5, All ethnic language film dubbing work units must expand film dubbing strength, letting the broad ethnic minorities’ film public watch and enjoy films.

6, The Administration Centre of Digital Film Content must guarantee production and transmission of films, provide high-quality service to rural digital film screening, and establishing corresponding columns on the Centre’s website.

7, All film screening work units must strengthen a safety monitoring consciousness, strictly implement all safety management systems and safety operating rules, guaranteeing physical safety, property safety and screening safety.

8, All sector associations must vigorously give rein to their guidance and coordination functions, providing attentive service to their member work units, must strengthen market supervision and sector self-regulation, and association member work units must finish film propaganda and recommendation work.

 

广电总局电影局关于做好2009年元旦、春节期间电影发行放映工作的通知
12月31日,广电总局电影局向各省、自治区、直辖市广播影视局、文化厅(局),各电影发行公司、电影院线公司、农村数字电影院线公司,有关电影制片单位、中国电影集团公司、华夏电影发行有限责任公司、中影新农村数字电影发行公司、电影数字节目管理中心、中国电影制片人协会、中国电影发行放映协会、中国城市影院发展协会,各电影频道,洗印厂发出《广电总局电影局关于做好2009年元旦、春节期间电影发行放映工作的通知》,通知说,2008年在党的十七大和十七届三中全会精神指引下,全国电影行业以科学发展观为统领,以电影事业、产业全面发展和繁荣为目的,取得了令人瞩目的优异成绩。为了进一步丰富和活跃广大人民群众的基层文化生活,发挥电影在促进和谐社会、精神文明和新农村建设中的重要作用,营造欢乐祥和的社会氛围,广电总局电影局决定在2009年元旦、春节期间在全国城乡广泛开展各种形式的电影放映活动,为使活动取得实效,现通知如下:
一、活动方案
(一)农村地区
1、按照中宣部通知要求,配合元旦、春节期间“三下乡”活动,广泛开展电影下乡活动。
2、认真贯彻执行《广电总局电影局关于开展纪念改革开放30周年优秀影片展映活动的通知》(2008)影字694号文件精神,将全国农村地区开展的“纪念改革开放30周年优秀国产影片献映”活动推向高潮,重点发行放映推荐的50部适合广大农村观众观看的优秀国产影片。
3、加快国家购置的7000余套农村数字电影放映设备的发放进度,春节前按计划发放到位并投入使用。
4、积极落实农村电影放映工程场次补贴政策,按照广电总局和财政部的有关规定,确保春节前后发放至放映员手中。
5、电影局拨专款购买电影胶片拷贝1000个,重点支持数字放映设备不足的中部地区的农村电影放映。
6、开展“为广大农民送电影10万场活动”,电影局组织在农民工主要输出地和工作地,以胶片或数字放映形式,向农民工免费提供10万场电影《农民工》。
7、鼓励有条件的地区组织广场公益放映或主题放映。
(二)城市地区
1、为满足市场需求,元旦期间继续做好《梅兰芳》、《叶问》等影片的发行放映工作,春节期间,推出一批深受广大电影观众喜爱的国产新片进入市场,力争社会效益和经济效益双丰收。
2、根据节日期间的电影市场特点,广泛开展各种形式的宣传、营销活动,鼓励低票价放映。
(三)电影频道
1、各电影频道在元旦、春节期间,选择欢乐祥和、适合节日期间放映的节目,广泛开展专题展播活动。
2、广电总局电影频道节目中心《爱电影》栏目,在全国部分省市开展送电影到基层活动。
二、活动要求
1、做好元旦、春节期间电影放映工作是满足广大人民群众文化生活需要的大事,各级电影行政主管部门要给予高度重视,组织好本地区的电影发行放映工作,要加强监督、检查和指导,为电影放映活动提供条件,并协调新闻媒体加大电影宣传力度。
2、有关电影制片单位要充分发挥重要电影档期的作用,
积极主动与发行、院线公司洽谈影片发行事宜,加大市场的推广力度,要积极组织摄制组和主创人员参与影片的宣传,提高影片的影响力,积极为农村放映和民族语译制提供所需素材,使影片两节期间产生良好的社会效益和经济效益。
3、各电影发行单位要抓紧做好影片拷贝的供应和协调工作,及时提供满足市场需求的电影拷贝和宣传品;各院线公司及各发行公司应及时与影片版权单位签定影片购销协议,订足拷贝或数字硬盘,制定宣传发行放映营销策划方案。中影新农村发行公司、电影数字节目管理中心要主动为农村数字院线公司、放映队提供影片信息,满足农村电影放映的节目需求。各电影洗印单位要积极提高电影拷贝洗印质量,为市场及时提供充足的优质拷贝。
4、各电影院线公司、城市影院要充分利用各种营销手段,以优惠的票价和优质的服务吸引更多的观众走进电影院。院线公司要积极组织片源,安排好档期,为影院服务;放映单位要主动与当地党政、教育行政部门和工会、共青团、妇联等组织加强联系,认真组织好团体放映。农村数字院线公司、放映队要订足节目,保证完成放映场次。
5、各民族语电影译制单位要加大影片的译制力度,让广大少数民族电影观众看到、看好电影。
6、电影数字节目管理中心要保证影片的制作和传输,为农村数字电影放映提供优质服务,并在中心网站上建立相关专栏。
7、各电影放映单位要加强安全防范意识,严格执行各项安全管理制度和安全操作规程,确保人身安全、财产安全和放映安全。
8、各行业协会要积极发挥指导和协调作用,为会员单位提供周到服务,要加强市场监管和行业自律,并协助会员单位做好影片的宣传推介工作。

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