Cultural Industries Promotion Plan

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The 17th Party Congress has clearly put forward that it is necessary to vigorously develop public interest cultural undertakings, energetically develop cultural industries, set off all ethnicities’ cultural creation vitality, to more consciously and more actively promote great cultural development and great cultural flourishing. In order to implement the central spirit, simultaneously with attaching importance to developing public interest cultural undertakings, accelerating the promotion of the cultural industries, fully giving free rein to cultural industries’ important function in structural readjustment, expanding of internal demand, increasing employment, promoting development, integrating the present new circumstances dealing with the international financial crisis and the urgent need to reform and develop the cultural sphere, this Plan is formulated.

I, Accelerating the cultural industry promotion’s importance and urgency
The cultural industries are an important medium of making socialist culture flourish and develop under market conditions, are an important channel to satisfy the masses’ diverse, multi-level and many-faceted spiritual culture needs, and are also an important rallying point for promoting economic structural adjustment, and transforming the economic development method. Since the 16th Party Congress, the Party Central Committee, and the State Council have given high attention to developing the cultural industries, and have adopted a number of policy steps, to deeply move cultural system reform forward, accelerate and promote cultural industry development. State-owned commercial culture work units transferring into enterprises have obtained important progress, and has made a batch of cultural enterprises and enterprise groups having relatively strong power and competitiveness emerge, cultural industry scale is progressively expanded, the beginning of a cultural industry structure jointly developed with public ownership system as the centre, together with many kinds of ownership systems has been shaped. The pace of cultural industries “stepping out” has accelerated, cultural import and export trade deficits have progressively decreased, and our country’s cultural industry’s international competitiveness is strengthened incessantly. Generally speaking, our country’s cultural sector displays the desirable situation of being healthy, on the advance and developing prosperously, and is in the process of becoming an important engine of promoting the great development and great flourishing of socialist culture and a growth point for economic development.

At the same time it is necessary to notice that our country’s cultural industry development level is not yet high, its vitality is not yet strong, it is not yet adapted to the masses’ daily increasing spiritual needs, it is not yet adapted to the daily more perfect socialist market economy system, it is not yet adapted to the swift development and broad application of modern science and technology, it is not yet adapted to the circumstances of our country’s incessantly larger opening up to the outside world. At present, the bottom of the international financial crisis is not yet in view, which has large influence on cultural sector development, but difficulties and challenges contain new opportunities and advantageous conditions, culture has an opposing and adjusting function, facing economic decline, the cultural industries have the characteristic of being an exceptional case, this had brought about a critical juncture for creative cultural structures and mechanisms, enlarging and strengthening the cultural industries. It is necessary to grasp opportunities, and energetically promote the cultural sector, to contribute to “guaranteeing growth, enlarging internal demand, structural adjustment, spurring reform, benefiting people’s livelihood”.

II, Guiding ideology, basic principles and planning objectives
(1) Guiding ideology. Completely implementing the spirit of the 17th Party Congress, persisting in taking Deng Xiaoping Theory and the important though of the “Three Represents” as guidance, deeply implementing the scientific development view, closely centring on all cultural industry development objectives and tasks determined in the “National ’11th Five-Year Plan’ Period Cultural Development Planning Scheme” and the present cultural structure reform focus, energetically fostering market subjects, accelerating development methods of transforming cultural industries, further liberating and developing cultural production power, realistically safeguarding our country’s cultural security, promoting cultural industry development to be both good and quick, making cultural industry fostering a growth point in the national economy.

(2) Basic principles. Persisting in putting social interest first, endeavouring to realize the unification of social interest and economic interest; persisting in taking structural reform and technological progress as impetus, strengthening the cultural industries’ development vitality, raising cultural creation ability; persisting in walking the road of cultural industry development with Chinese characteristics, studying and learning from excellent world cultures, vigorously promoting the flourishing and development of Chinese ethnic culture; persisting in taking restructuring as main thread, accelerating promotion of major projects and programmes, expanding industry scale, strengthening the cultural industries’ comprehensive power and competitiveness; persisting in domestic and foreign simultaneous development, vigorously opening up the domestic and international cultural markets, strengthening the influence of Chinese culture on the international level.

(3) Planning objectives. Completing commercial cultural work units’ system transformation into enterprises, further perfection of cultural market subjects, further strengthening of vitality, incessant expansion of cultural industry scale, promotion of giving more rein to the function and effect to economic and social development.
1, Further perfection of cultural market subjects. According to the principles of creating systems, transforming systems, facing the market and strengthening vitality, basically completing commercial cultural work units’ system transformation into enterprises, further perfecting cultural market subjects, further strengthening vitality.

2, Further optimization of the cultural industry structure. Clearly strengthening focal sectors’ and programmes’ pulling function to culture, industries such as cultural creation, film and television production, publishing and distribution, printing and duplication, advertising, performing arts and entertainment, cultural exhibitions, digital content and cartoons, etc., gaining relatively quick development, obtaining important progress with capital as the link for moving cultural enterprises mergers and reorganization forward, striving to form a batch of backbone cultural enterprises and enterprise groups of which the operations cross sectors and regions, having relatively strong market competitiveness, of which the output value exceeds 10 billion.

3, Further raising cultural creation ability. Cultural systems and mechanisms creation obtaining substantial progress, clearly strengthening cultural industry development vitality, shaping the first stages of a cultural creation system with enterprises as the centre, the market as guidance, mutual integration of industry, learning and research, further raising cultural original creation ability, giving extensive application to digitalization and networked technology, clearly raising cultural enterprise equipment levels and technological content.

4, Further completing modern cultural market systems. Giving even more rein to the basic function of the market in cultural resource distribution, reasonably letting cultural products and essential production factors move, further development of town and county cultural markets, modern circulation organization and circulation forms to further become important functions in the cultural circulation area, incessant expansion of the cultural consumption area, clearly expanding the proportion of town and county resident in consumption patterns.

5, Further increasing cultural product and services export. Shaping the first stages of a batch of foreign-oriented backbone cultural enterprises and international famous brands, further expanding foreign-related cultural trade channels and networks, substantially enlarging cultural products and services export, clearly reducing the cultural trade deficit, becoming a focal growth point of our country’s services trade and export.

III, Focal duties
At present and in the coming period, it is necessary to strive to perform good work in the following eight aspects.

(1) Developing focal cultural industries. Taking industries such as cultural creation, film and television production, publication and distribution, printing and duplication, advertising, performance and entertainment, cultural exhibitions, digitalization content and cartoons, etc., as focal points, enlarging the level of support, completing industrial policy systems, realizing leapfrogging development. Cultural creative industries must emphasize development of industries such as cultural science and technology, music production, art creation, cartoons and gaming, etc., strengthening influence and driving force, hauling corresponding service sectors’ and manufacturing industries’ development. Film and television production must raise the production power of films, television dramas and television programmes, enlarge film and television production, distribution, screening and post-production development, satisfying many kinds of media and many kinds of termini’s requirements to digital film and television content. The publishing sector must promote industrial structure readjustment and upgrading, accelerate the digital publishing transformation from mainly depending on traditional paper medium publications to publications in many kinds of media. The publications distribution sector must vigorously develop interregional, intersectoral and inter-ownership system operation, shaping a number of large-scale distribution groups, raising overall strength and competitiveness. The printing and duplication centre must develop high-technology printing, colour printing, establishing a number of printing and duplication bases with each their characteristics and with advanced technology. The performing arts sector must accelerate the shaping of a batch of large-scale performing arts groups, strengthen performance network establishment. The cartoon sector must strive to forge internationalized cartoon images and brands that are deeply welcomed by the audience, shaping an important growth point for the cultural industries.

(2) Implementing a major programme spurring strategy. Taking cultural enterprises at the centre, enlarging the degree of policy support, fully mustering forces from all aspects of society, accelerating the establishment of a batch of major cultural industry programmes having major demonstration effects and industrial pulling function. Continuously promoting major cultural establishment programmes such as the domestic cartoon promotion project, the national digital film production base establishment project, multimedia databases and economic information platforms, the “China Character Library” project, the national “Intellectual Property Resources Database” publication project, etc. Choosing a batch of major programmes having implementation conditions to give support.

(3) Fostering backbone cultural enterprises. Striving to foster a batch of backbone cultural enterprises having strength and influence, strengthening our country’s cultural industry’s overall strength and international influence. Persisting in government guidance, market functioning, scientific planning, reasonable deployment, choosing a batch of culture enterprises or enterprise groups with good maturity and strong competitiveness from the cultural industries, enlarging the degree of policy support, promoting alliances or groupings across regions and across sectors, as quickly as possible expanding enterprise scale, raising the level of operation intensification, promoting resource integration and structural adjustment in the cultural area. Encouraging and guiding cultural enterprises meeting conditions to look towards the financial market for capital, fostering a batch of strategic investors in the cultural area, realizing low cost expansion, further enlarging and strengthening.

(4) Accelerating cultural industry parks and bases establishment. Strengthening overall planning over cultural industry park and base deployment, persisting in standards, breaking through in characteristics, raising levels, promoting reasonable deployment of all sorts of resources and industrial job division. To industry parks and bases conforming to planning, granting support in aspects such as basic infrastructure, land use, fiscal administration, etc. Establishing a number of regional cultural product logistics centres radiating nationwide, establishing a batch of industry demonstration bases in cultural creation, film and television production, publication and distribution, printing and duplication, performing arts and entertainment, cartoons, etc., supporting and accelerating the development of cultural industry groups having regional and ethnic characteristics.

(5) Expanding industrial consumption. Incessantly adapting to the present new developments and new aesthetic requirements of town and country residents’ consumption patterns, innovating cultural products and services, raising cultural consumption consciousness, fostering new consumption hotspots. Strengthening original creation of original products, forging a batch of famous cultural brands having core competitiveness. Vigorously lowering costs, providing a rich and diverse range of spiritual culture products and services at reasonable prices. Developing service-related consumption integrated with culture such as education and training, fitness, travel, leisure, etc., spurring corresponding industrial development.

(6) Establishing a modern cultural market system. Establishing and perfecting a cultural products market and cultural element market in all categories, promoting the reasonable mobility of cultural products and production factors. Focusing on establishment of cultural transmission channels with quick transmission and broad coverage. Developing art and performance venue chains, promoting the chain operation of performance venues in main cities. Supporting cultural ticket service network establishment nationwide. Moving cable television network integration forward, encouraging regional integration an interregional operation if radio and television networks through methods such as mergers, grouping, etc. Moving forward interregional integration of cinema chains and digital cinema chains as well as establishment and transformation of digital cinemas. Supporting State-owned publishing and distribution enterprises to implement interregional mergers and grouping through financial ties. Encouraging non-public capital to enter in areas such as cultural innovation, television and film production, performing arts and entertainment, cartoons, etc. Supporting priority selection and use of cultural facilities and products with indigenous intellectual property rights and high product quality levels.

(7) Developing new cultural industry attitudes. Adopting high technology such as digital and network technology, etc, energetically promoting cultural industry upgrading. Supporting development mobile media radio and television, network radio and television, digital multimedia broadcast, mobile telephone radio and television, developing added value services such as mobile cultural information services, digital entertainment products, etc., providing content services for all sorts of convenient display terminals. Accelerating radio and television transmission and film screening digitalization projects. Vigorously moving forward the construction of next-generation radio and television network, giving rein to core technology development such as 3rd generation mobile communication networks, broadband optical connection networks, etc., accelerating key technological equipment transformation and renewal.

(8) Expanding foreign-related cultural trade. Implementing preferential State polices encouraging and supporting export of cultural products and services, giving support in aspects such as market opening, technological innovation, customs passage, etc. Formulating the “National Culture Export Focal Enterprises and Programmes Catalogue in 2009 – 2010”, shaping long-term mechanisms encouraging and supporting cultural product and service export. Focusing on supporting export of products and services having ethnic characteristics such as cultural art, exhibitions, films, television dramas, cartoons, network games, publications, ethnic music, dance and acrobatics, etc., grasping international commercial network establishment. Supporting cultural products such as cartoons, network games, electronic publications, etc., to enter international markets. Encouraging cultural enterprises to use many kinds of ways such as wholly-owned, joint venture, holding and share purchasing, to initiate cultural entities abroad, establishing cultural product commercial network points, realizing landing and operation. Organizing national focus supported cultural exhibitions, promoting cultural product and service export through the China (Shenzhen) International Cultural Industries Fair, the China International Radio, Film and Television Fair, the Beijing International Book Fair, etc. Supporting cultural enterprises to participate in international large-scale exhibitions and cultural activities such as book fairs, film and television fairs, art festivals, etc.

IV, Policy steps
(1) Lowering entry thresholds. Implementing relevant state regulations concerning non-public capital and foreign capital entering the cultural industries, according to the different sorts of the cultural industries, through many channels such as wholly owned, joint venture and cooperation, vigorously absorbing social capital and foreign capital to enter in cultural industry spheres approved by policies, participating in State-owned cultural enterprises’ share holding system transformation, shaping a cultural industry setup with the public-owned systems as the main part, developing together with many kinds of ownership systems.

(2) Enlarging political input. All central and local levels’ People’s Governments must enlarge input into the cultural industries, through means such as lending and interest discount, programme subsidies, capital supplementing, etc., supporting national-level cultural industry base establishment, supporting cultural industry focal programmes and interregional integration, supporting State-owned or controlled cultural enterprise shareholding system reform, supporting research and development of new products and new technologies in the cultural area. Supporting a large quantity of cultural product and service export. Substantially enlarging the central financial administrations’ “Special Development Fund Supporting Cultural Industries” and special funds for cultural structural reform, incessantly enlarging support strength for cultural industry development and cultural structural reform.

(3) Implementing fiscal policies. Implementing the policies relevant to preferential taxation in the “State Council Secretariat Notice Concerning Printing and Distribution of the Two Regulations on Commercial Cultural Undertaking Work Unit Transforming Into Enterprises in Cultural Structural Reform and Supporting Cultural Enterprise Development”, researching and determining the concrete scope of cultural industry supporting technology, enlarging fiscal support strength, supporting cultural industry development.

(4) Enlarging financial support. Encouraging the banking sector and financial organs to expand financial support strength to cultural enterprises. Vigorously initiating and encouraging guarantee and re-guarantee organs to powerfully develop lending guarantee professional assortment supporting cultural industry development and cultural enterprises “stepping out”. Supporting cultural enterprises meeting conditions to enter into the financial market on the main board or the establishment board, encouraging cultural enterprises already on the market to conduct mergers and acquisitions through financial methods such as public offering, private offering, etc., to speedily enlarge and strengthen. Supporting cultural enterprises meeting conditions to distribute enterprises bonds.

(5) Establishing Chinese cultural industry investment bases. According to relevant management rules, through central financial administration investment guidance, absorbing State-owned backbone cultural enterprise, large-scale State-owned enterprise and financial organ subscriptions. Funding to be managed through specialized organs, implementing market operation, through methods such as shareholding and investment, etc., promoting resource grouping and restructuring, promoting realization of the objectives of the State cultural development strategy.

V, Guaranteeing conditions
(1) Strengthening organizational guidance. All levels’ local People’s Governments must, according to the requirements of the scientific development view, realistically including implementation of the “Plan” into the important matters agenda, bringing the objectives and tasks put forward in the “Plan” into the general planning for economic and social development, establishing corresponding examination, appraisal and job responsibility systems, to act as important content for appraising local development levels, evaluating development quality and guiding cadre work achievements. Administrative culture controlling entities, under the coordination and guidance of Party Committee Propaganda Departments, concretely organize implementation, relevant entities shall closely cooperate, guaranteeing the implementation of all matters put forward in the “Plan”.

(2) Deepening cultural structural reform. Through deepening cultural structural reform, further liberating and developing cultural production strength, setting off the cultural creative vitality of the entire society. It is necessary to closely grasping this central link of transformation into enterprises and remoulding market subjects, accelerate the promotion of publications and distribution work units to transform into enterprises and merge and reorganize, accelerating film production, distribution and screening work units, and art venue groups to transfer into enterprises and reform structurally, grasping well the separate reform of Party newspapers and periodical distribution systems and radio and television programme broadcast. Energetically promoting administrative management system reform and government function transformation, establishing unified and high-efficiency comprehensive cultural market law enforcement organs.

(3) Fostering cultural industry talent. Continuously grasping the talent-fostering project of “one batch with four points” in the cultural system, striving to strengthen fostering of leading personnel and all sorts of specialized talent. Continuously arranging commercial management personnel training classes, fostering a batch of talents who know the principles of market economics well, and understand commerce and good management. Attracting excellent talents in areas such as economics, finance, science and technology, etc., to enter the cultural industry area. Stressing the attraction of foreign high-end talents in cultural creativity, research and development, management, etc., providing a strong and powerful talent guarantee for our country’s cultural industry development.

(4) Strengthening legislation work. Further completing the legal system, according to the law, strengthening standardized management of cultural industry development. Perfecting our country’s intellectual property rights protection system, strictly attacking all sorts of pirating and infringing activities, promoting the construction of State cultural creativity ability.

文化产业振兴规划
党的十七大明确提出,要积极发展公益性文化事业,大力发展文化产业,激发全民族文化创造活力,更加自觉、更加主动地推动文化大发展大繁荣。为贯彻落实中央精神,在重视发展公益性文化事业的同时,加快振兴文化产业,充分发挥文化产业在调整结构、扩大内需、增加就业、推动发展中的重要作用,结合当前应对国际金融危机的新形势和文化领域改革发展的迫切需要,特制定本规划。
一、加快文化产业振兴的重要性紧迫性
文化产业是市场经济条件下繁荣发展社会主义文化的重要载体,是满足人民群众多样化、多层次、多方面精神文化需求的重要途径,也是推动经济结构调整、转变经济发展方式的重要着力点。党的十六大以来,党中央、国务院高度重视发展文化产业,采取了一系列政策措施,深入推进文化体制改革,加快推动文化产业发展。国有经营性文化单位转企改制取得重要进展,涌现出一批具有较强实力和竞争力的文化企业和企业集团,文化产业规模逐步壮大,以公有制为主体、多种所有制共同发展的文化产业格局初步形成。文化“走出去”步伐加快,文化进出口贸易逆差逐步缩小,我国文化产业的国际竞争力不断增强。总的看,我国文化产业呈现出健康向上、蓬勃发展的良好态势,正在成为推动社会主义文化大发展大繁荣的重要引擎和经济发展新的增长点。
同时要看到,我国文化产业的发展水平还不高、活力还不强,与人民群众日益增长的精神文化需求还不相适应,与日趋完善的社会主义市场经济体制还不相适应,与现代科学技术迅猛发展及广泛应用还不相适应,与我国对外开放不断扩大的新形势还不相适应。当前,国际金融危机仍未见底,并对文化产业发展产生诸多影响,但困难和挑战中蕴含着新的机遇和有利条件,文化具有反向调节功能,面对经济下滑,文化产业有逆势而上的特点,这为创新文化体制机制、做大做强文化产业带来了契机。要抓住机遇,大力振兴文化产业,为“保增长、扩内需、调结构、促改革、惠民生”作出贡献。
二、指导思想、基本原则和规划目标
(一)指导思想。全面贯彻党的十七大精神,坚持以邓小平理论和“三个代表”重要思想为指导,深入贯彻落实科学发展观,紧紧围绕《国家“十一五”时期文化发展规划纲要》确定的文化产业发展的各项目标任务和当前文化体制改革的重点,大力培育市场主体,加快转变文化产业发展方式,进一步解放和发展文化生产力,切实维护我国文化安全,推动文化产业又好又快发展,将文化产业培育成国民经济新的增长点。
(二)基本原则。坚持把社会效益放在首位,努力实现社会效益和经济效益的统一;坚持以体制改革和科技进步为动力,增强文化产业发展活力,提升文化创新能力;坚持走中国特色文化产业发展道路,学习借鉴世界优秀文化,积极推动中华民族文化繁荣发展;坚持以结构调整为主线,加快推进重大工程项目,扩大产业规模,增强文化产业整体实力和竞争力;坚持内外并举,积极开拓国内国际文化市场,增强中华文化在国际上的影响力。
(三)规划目标。完成经营性文化单位转企改制,文化市场主体进一步完善,活力进一步增强,文化产业规模不断扩大,推动经济社会发展的功能和作用得到较好发挥。
1、文化市场主体进一步完善。按照创新体制、转换机制、面向市场、增强活力的原则,基本完成经营性文化单位转企改制,文化市场主体进一步完善,活力进一步增强。
2、文化产业结构进一步优化。重点行业和项目对文化的拉动作用明显增强,文化创意、影视制作、出版发行、印刷复制、广告、演艺娱乐、文化会展、数字内容和动漫等产业得到较快发展,以资本为纽带推进文化企业兼并重组取得重要进展,力争形成一批跨地区跨行业经营、有较强市场竞争力、产值超百亿的骨干文化企业和企业集团。
3、文化创新能力进一步提升。文化体制机制创新取得实质性进展,文化产业发展活力明显增强,以企业为主体、市场为导向、产学研相结合的文化创新体系初步形成,文化原创能力进一步提高,数字化、网络化技术广泛运用,文化企业装备水平和科技含量显著提高。
4、现代文化市场体系进一步完善。市场在文化资源配置中的基础性作用得到更好的发挥,文化产品和生产要素合理流动,城乡文化市场进一步发展,现代流通组织和流通形式逐步成为文化流通领域的主要力量,文化消费领域不断拓展,在城乡居民消费结构中的比重明显增加。
5、文化产品和服务出口进一步扩大。一批外向型骨干文化企业和国际知名品牌初步形成,对外文化贸易渠道和网络进一步拓展,文化产品和服务出口大幅增长,文化贸易逆差明显缩小,成为我国服务贸易出口的重要增长点。
三、重点任务
当前和今后一个时期,要着力做好以下八个方面工作:
(一)发展重点文化产业。以文化创意、影视制作、出版发行、印刷复制、广告、演艺娱乐、文化会展、数字内容和动漫等产业为重点,加大扶持力度,完善产业政策体系,实现跨越式发展。文化创意产业要着重发展文化科技、音乐制作、艺术创作、动漫游戏等企业,增强影响力和带动力,拉动相关服务业和制造业的发展。影视制作业要提升影片、电视剧和电视节目的生产能力,扩大影视制作、发行、播映和后产品开发,满足多种媒体、多种终端对影视数字内容的需求。出版业要推动产业结构调整和升级,加快从主要依赖传统纸介质出版物向多种介质形态出版物的数字出版产业转型。出版物发行业要积极开展跨地区、跨行业、跨所有制经营,形成若干大型发行集团,提高整体实力和竞争力。印刷复制业要发展高新技术印刷、特色印刷,建成若干各具特色、技术先进的印刷复制基地。演艺业要加快形成一批大型演艺集团,加强演出网络建设。动漫产业要着力打造深受观众喜爱的国际化动漫形象和品牌,成为文化产业的重要增长点。
(二)实施重大项目带动战略。以文化企业为主体,加大政策扶持力度,充分调动社会各方面的力量,加快建设一批具有重大示范效应和产业拉动作用的重大文化产业项目。继续推进国产动漫振兴工程、国家数字电影制作基地建设工程、多媒体数据库和经济信息平台、“中华字库”工程、国家“知识资源数据库”出版工程等重大文化建设项目。选择一批具备实施条件的重点项目给予支持。
(三)培育骨干文化企业。着力培育一批有实力、有竞争力的骨干文化企业,增强我国文化产业的整体实力和国际竞争力。坚持政府引导、市场运作,科学规划、合理布局,在重点文化产业中选择一批成长性好、竞争力强的文化企业或企业集团,加大政策扶持力度,推动跨地区、跨行业联合或重组,尽快壮大企业规模,提高集约化经营水平,促进文化领域资源整合和结构调整。鼓励和引导有条件的文化企业面向资本市场融资,培育一批文化领域战略投资者,实现低成本扩张,进一步做大做强。
(四)加快文化产业园区和基地建设。加强对文化产业园区和基地布局的统筹规划,坚持标准、突出特色、提高水平,促进各种资源合理配置和产业分工。对符合规划的产业园区和基地,在基础设施建设、土地使用、税收政策等方面给予支持。建设若干辐射全国的区域文化产品物流中心,建设一批文化创意、影视制作、出版发行、印刷复制、演艺娱乐和动漫等产业示范基地,支持和加快发展具有地域和民族特色的文化产业群。
(五)扩大文化消费。不断适应当前城乡居民消费结构的新变化和审美的新需求,创新文化产品和服务,提高文化消费意识,培育新的消费热点。加强原创性作品的创作,打造一批具有核心竞争力的知名文化品牌。努力降低成本,提供价格合理、丰富多样的精神文化产品和服务。加快建设具有自主知识产权、科技含量高、富有中国文化特色的主题公园。开发与文化结合的教育培训、健身、旅游、休闲等服务性消费,带动相关产业发展。
(六)建设现代文化市场体系。建立健全门类齐全的文化产品市场和文化要素市场,促进文化产品和生产要素的合理流动。重点建设传输快捷、覆盖广泛的文化传播渠道。发展文艺演出院线,推动主要城市演出场所连锁经营。支持全国文化票务网络建设。推进有线电视网络整合,鼓励通过并购、重组等方式,进行广电网络的区域整合和跨地区经营。推进电影院线、数字电影院线的跨地区整合以及数字影院的建设和改造。支持国有出版发行企业以资本为纽带实行跨地区兼并重组。鼓励非公有资本进入文化创意、影视制作、演艺娱乐、动漫等领域。支持优先选用拥有自主知识产权、产品质量水平高的文化设备及产品。
(七)发展新兴文化业态。采用数字、网络等高新技术,大力推动文化产业升级。支持发展移动多媒体广播电视、网络广播影视、数字多媒体广播、手机广播电视,开发移动文化信息服务、数字娱乐产品等增值业务,为各种便携显示终端提供内容服务。加快广播电视传播和电影放映数字化进程。积极推进下一代广播电视网建设,发挥第三代移动通信网络、宽带光纤接入网络等网络基础设施的作用,制定和完善网络标准,促进互联互通和资源共享,推进三网融合。积极发展纸质有声读物、电子书、手机报和网络出版物等新兴出版发行业态。发展高新技术印刷。运用高新技术改造传统娱乐设施和舞台技术,鼓励文化设备提供商研发新型电影院、数字电影娱乐设备、便携式音响系统、流动演出系统及多功能集成化音响产品。加强数字技术、数字内容、网络技术等核心技术的研发,加快关键技术设备改造更新。
(八)扩大对外文化贸易。落实国家鼓励和支持文化产品和服务出口的优惠政策,在市场开拓、技术创新、海关通关等方面给予支持。制定《2009-2010年度国家文化出口重点企业和项目目录》,形成鼓励、支持文化产品和服务出口的长效机制。重点扶持具有民族特色的文化艺术、展览、电影、电视剧、动画片、网络游戏、出版物、民族音乐舞蹈和杂技等产品和服务的出口,抓好国际营销网络建设。支持动漫、网络游戏、电子出版物等文化产品进入国际市场。鼓励文化企业通过独资、合资、控股、参股等多种形式,在国外兴办文化实体,建立文化产品营销网点,实现落地经营。办好国家重点支持的文化会展,通过中国(深圳)国际文化产业博览会、中国国际广播影视博览会、北京国际图书博览会等推动文化产品和服务出口。支持文化企业参加境外图书展、影视展、艺术节等国际大型展会和文化活动。
四、政策措施
(一)降低准入门槛。落实国家关于非公有资本、外资进入文化产业的有关规定,根据文化产业不同类别,通过独资、合资、合作等多种途径,积极吸收社会资本和外资进入政策允许的文化产业领域,参与国有文化企业的股份制改造,形成以公有制为主体、多种所有制共同发展的文化产业格局。
(二)加大政府投入。中央和地方各级人民政府要加大对文化产业的投入,通过贷款贴息、项目补贴、补充资本金等方式,支持国家级文化产业基地建设,支持文化产业重点项目及跨区域整合,支持国有控股文化企业股份制改造,支持文化领域新产品、新技术的研发。支持大宗文化产品和服务的出口。大幅增加中央财政“扶持文化产业发展专项资金”和文化体制改革专项资金规模,不断加大对文化产业发展和文化体制改革的支持力度。
(三)落实税收政策。贯彻落实《国务院办公厅关于印发文化体制改革中经营性文化事业单位转制为企业和支持文化企业发展两个规定的通知》中的相关税收优惠政策,研究确定文化产业支撑技术的具体范围,加大税收扶持力度,支持文化产业发展。
(四)加大金融支持。鼓励银行业金融机构加大对文化企业的金融支持力度。积极倡导鼓励担保和再担保机构大力开发支持文化产业发展、文化企业“走出去”的贷款担保业务品种。支持有条件的文化企业进入主板、创业板上市融资,鼓励已上市文化企业通过公开增发、定向增发等再融资方式进行并购和重组,迅速做大做强。支持符合条件的文化企业发行企业债券。
(五)设立中国文化产业投资基金。按照有关管理办法,由中央财政注资引导,吸收国有骨干文化企业、大型国有企业和金融机构认购。基金由专门机构进行管理,实行市场化运作,通过股权投资等方式,推动资源重组和结构调整,促进国家文化发展战略目标的实现。
五、保障条件
(一)加强组织领导。地方各级人民政府要按照科学发展观的要求,切实将《规划》的实施列入重要议事日程,把《规划》提出的目标任务纳入经济社会发展总体规划,建立相关的考核、评价和责任制度,作为评价地区发展水平、衡量发展质量和领导干部工作实绩的重要内容。文化行政主管部门在党委宣传部门协调指导下,具体组织实施,相关部门密切配合,确保《规划》提出的各项任务落到实处。
(二)深化文化体制改革。通过深化文化体制改革,进一步解放和发展文化生产力,激发全社会的文化创造活力。要紧紧抓住转企改制、重塑市场主体这个中心环节,加快推进出版发行单位转企改制和兼并重组,加快电影制片、发行、放映单位和文艺院团转企改制,抓好党报党刊发行体制和广播电视节目制播分离改革。大力推动行政管理体制改革和政府职能转变,建立统一高效的文化市场综合执法机构。
(三)培养文化产业人才。继续抓好全国宣传文化系统“四个一批”人才培养工程,着力加强领军人物和各类专门人才的培养。继续办好经营管理人才培训班,培养一批熟悉市场经济规律,懂经营、善管理的人才。吸引财经、金融、科技等领域的优秀人才进入文化产业领域。注重海外文化创意、研发、管理等高端人才的引进,为我国文化产业发展提供强有力的人才保障。
(四)加强立法工作。进一步完善法律体系,依法加强对文化产业发展的规范管理。完善国家知识产权保护体系,严厉打击各类盗版侵权行为,促进国家文化创新能力建设。

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    […] Implementing the “Cultural Industry Promotion Plan” promoting cultural industries to become a strategic industry of the […]

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