Guiding Opinions Concerning Stimulating Flourishing and Development of the Film Industry

Posted on Updated on

NDC No. (2010)9

All provincial, autonomous region and municipal People’s Governments, all State Council ministries and commissions, all directly subordinate entities:

Film is one of the cultural entertainment forms deeply loved by the masses, the film industry is a cultural industry with high technological content, high added value, low resource consumption and low pollution. Vigorously flourishing and developing the film industry, has important significance for strengthening socialist culture construction, satisfying the masses’ spiritual culture needs, stimulating integrated development of economy and society, and to enlarging the international competitiveness and influence of Chinese culture, strengthening State culture soft power. In recent years, the film sector has been deeply reformed, resolutely innovated, products are more abundant every day, the market is more dynamic every day, obtaining beneficial societal effects and economic effects. In order to deeply implement the significant deployment of the 17th Party Congress concerning stimulating grand socialist culture development, earnestly implement Central policy deployment in reaction to the international financial crisis, preserving stable, relatively quick economic growth, accelerate cultural industry development, in order to stimulate the flourishing and development of the film industry, with the agreement of the State Council, the following guiding opinions are put forward.

I General requirements, basic principles and development objectives

(1) General requirements.

Taking Deng Xiaoping Theory and the important thought of the “Three Represents” as guidance, deeply implementing the scientific development view, according to the general requirements of raising high the flag, centring on the large picture, serving the people, reform and innovation, firmly grasping the correct orientation, persisting in the direction of the “Two Fors” and the “Double Hundred” policy, advancing the socialist core value system, walking the road of film development with Chinese characteristics, taking enriching products and accelerating industry development as main theme, taking reform and innovation as impetus, taking digital technology as support, taking modernization of infrastructure as backing, taking scientific management as guarantee, taking satisfying the people’s daily increasing spiritual cultural needs as starting point and stopping point, energetically stimulating our country’s film industry leapfrogging development, realizing the historic transition from a large film country to a strong film country.

(II) Basic principles.

1. Persisting in correct orientation, scientific development. Correctly grasping the double properties of films as ideology and cultural commodity, giving free rein to film’s double function as aesthetic entertainment and education, abiding by both socialist market economy and cultural creation and production principles, from beginning to end putting social interest first, diligently realizing the unification of social benefit and economic benefit.

2. Persisting in putting people first, serving the masses. Fixing the eyes upon guaranteeing the people’s basic cultural interest, satisfying the people’s multilevel, many-faceted and diverse spiritual cultural needs, endeavouring to enrich products, making the market flourish, raising quality, improving service, guiding consumption, stimulating growth.

3. Persisting in market operation, political stimulation. Fully giving rein to the basic function of the market in stimulating film industry development, raising money through many channels. Strengthening integration between market operation and political support, integration between industrial operation and public service, through deepening reform, perfecting policies, strengthening the construction of the legal system, vigorously stimulating system mechanism innovation, artistic innovation, scientific innovation, operational innovation and management innovation, basing on the country’s nature, studying and learning from excellent world culture, incessantly strengthening film industry development vitality and life force.

4. Persisting in focal breakthroughs, and general stimulus. Tightly grasping key links and focal problems in film industry reform and development, endeavouring to implement a good product strategy, key enterprise brand strategy and focal projects and major programme stimulation strategy, letting one unit guiding the whole, earnestly strengthening the whole strength, competitiveness and influence of the film sector.

(III) Development objectives:

The general objectives are: by the end of 2015, though reform and innovation, enlarging income, accelerating development, establishing and perfecting a film industry operation system with fair market competition and self-reliant enterprise operation, a public service film system with market functioning, enterprise operation, government buying, and the public receiving benefits, an administrative film management system administered according to the law, scientifically regulated and controlled, guaranteed forceful and effectively managed and a digital film distribution and screening network covering cities and villages, completely raising film creation production force, operation management skills, scientific innovation skills, public service skills and international dissemination skills, producing more excellent products, producing more talent, producing more benefit, incessantly satisfying the daily increasing spiritual culture needs of the people in cities and villages.

1. Clearly raising creation and operation skills and brand influence. Shaping a number of large-scale backbone film enterprises of excellent occupation, famous brand, solid force and strong competitiveness.

2. Clearly strengthening the function of scientific support. Film science research and quality examination work must be strengthened, technical standard systems and technical service supervision platforms must be established and perfected, film digitalization technology and equipment levels must be substantially raised, film production and processing quality must be clearly improved, film digitalization transformation, maintenance, storage, transmission and projection, cartoon software development, etc., must be significantly advanced.

3. Infrastructure construction must be clearly improved. Digital film distribution and screening networks must be improved daily. Cinema scale must be speedily enlarged, basically realizing digital cinema coverage of prefecture-level cities, county-level cities and county towns meeting conditions nationwide. From 2009 until 2012, basically completing prefecture-level city digital cinema establishment and transformation duties, completing part of county-level cities digital cinema establishment and transformation duties; from 2013 until 2015 basically completing county-level cities and county towns digital cinema establishment and transformation duties. Localities in the Eastern regions and those meeting conditions may take the lead in construction.

4. Rich and abundant products. Film quality must be substantially raised, output must steadily increase, shaping a multi-type, multi-variety and diverse creation and production setup, guaranteeing the presentation of a number of excellent products and masterpieces close to reality, close to life, close to the masses every year.

5. Clearly expanding of comprehensive industry benefits. The domestic film market scale and share must continuously grow, spectator numbers and screening numbers must double, investment and production must positively circulate, film economy amount growth speed must reach more than 20% per year, and at the same time bring along corresponding industry development, derivative industry chains must clearly expand, the comprehensive effect must clearly increase, making the film industry into an important component part of our country’s service sector.

6. Pubic service skill must clearly increase. Strengthening rural and school digital cinema chain establishment, improving screening conditions, providing public service, guaranteeing that all administrative villages screen a film once per month, guaranteeing that every semester, two patriotic education films are screened for primary and secondary students.

7. International competitiveness must increase daily. Vigorously stimulating films to step out, fostering international film dissemination enterprises having international competitiveness and influence, developing domestic films adapted for international markets; through organizing public service-natured Chinese film exhibitions abroad, attending international film festivals and organizing commercial foreign promotion sale events, incessantly raising domestic films’ international influence, competitiveness and market share, incessantly strengthening State cultural soft power.

II. Main steps

(1) Vigorously making creation and production flourish.

At the same time as stabilizing and increasing amounts, even more prominently raising quality, facing the masses, facing the market, vigorously implementing the excellent products strategy, diligently producing more outstanding works. Carrying forward the main melody, advocating diversification, meticulously organizing production of focal films carrying forward ethnic spirits and the spirit of the times, eulogizing the true, good and beautiful,  castigating the false, evil and hideous, reflecting true life and the dominant role of the people, putting forth effort to strengthen the organic unification of ideological content, art content and enjoyability, fully giving rein to the vigorous function of film in aspects of inspiring spirits, strengthening confidence, joining forces, and stimulating harmony. Vigorously supporting feature film creation about reality, rural, ethnic minority and youth themes, vigorously stimulating production of cartoons, documentaries, educational films as well as products suited for new media form transmission such as networks, mobile telephones, etc., diligently shaping a multi-type, multi-variety and diverse film creation and production setup. Realistically strengthening industry base establishment for sectors such as television film production, cartoons, etc., vigorously stimulating intensification and scope increase development of film creation and production. Strengthening special film research and development. Further improving government awards, developing vigorous and healthy culture awards, diligently constructing a desirable creative environment. Establishing and perfecting government financial investment systems, continuing to implement systems such as excellent film products special fund, etc, making government funds having a larger effect in guiding creativity and making creativity flourish. Further implementing the requirements of the “State Council General Office Transferring the Ministry of Finance and Central Propaganda Committee Notice Concerning Some Economic Policies Further Supporting Cultural Undertaking Development” (NDC No. (2006)43), continuing to establish special excellent film product funds, to be used for supporting focal film shooting programmes in those localities. Fully using cultural industry development funds, enlarging support strength for film creation and production.

(2) Vigorously fostering new-type enterprises

Accelerating promotion of State-owned film work units to transform into enterprises and company system and share-holding system reform. Implementing the spirit of the “State Council General Office Notice Concerning Printing and Distribution of Two Regulations for Commercial Culture Undertakings Transforming into Enterprises and Supporting Cultural Enterprise Development in Cultural System Reform” (SCS No. 2008(114)) and other relevant documents, strengthening policy and financial support. Taking creative enterprises and brands as the core, taking raising film quality and market sales ability as the beginning, integrating film-making, distribution and screening resources, extending industry links, promoting interregional, intersectoral, inter-ownership system development, striving to foster and develop a batch of State-owned or State-controlled leading backbone enterprises, strengthening State-owned economy control strength and vitality. Accelerating the development of a batch of “specialized, excellent, special and new” small and mid-size enterprises. Encouraging social capital investment, vigorously developing film production enterprises of many different kinds of ownership system forms, within the scope authorized by laws and regulations reducing examination and approval segments, simplifying examination and approval procedures, optimizing examination and approval service. Granting equal treatment as State-owned film enterprises to non-public film enterprises in aspects such as investment approval, land use, fiscal policies, financial services, foreign trade, etc.

(3) Continuously expanding cinema chain operation scale.

Further deepening cinema chain system reform, vigorously developing interregional-scale cinema chains, special cinema chains and digital cinema chains. Vigorously exploring cinema chain operating rules, sales methods and management experiences, strengthening film screening ticket service system establishment and management nationwide, incessantly raising cinema operation service levels. Striving to develop mainstream cinema chain markets, vigorously developing second-tier city markets and community film markets, rural screening markets, vigorously developing markets such as mobile and multimedia screening such as film broadcast on television, home cinema screening, internet broadcast, mobile telephones, etc., accelerating formation of modern film market systems with swift transmission, wide coverage, on many levels. Further expanding State-owned film distribution and screening, diligently implementing regulations concerning that domestic annual film screening time may not be lower than two thirds of the complete screening time, realistically strengthening domestic film distribution and screening assessment and awards. Continuing to implement State film undertaking development programme fund systems, to be used for strengthening film sector macroeconomic regulation and stimulating domestic film distribution and screening.

(4) Vigorously supporting city and town digital cinema establishment.

Taking city and town digital cinema establishment and transformation into national economy and social development planning, into cultural sector development planning and overall spiritual civilization establishment schemes, and into general town and country construction and land use planning and emphasizing stimulus. Persisting in integration of government promotion and market operation, adopting many methods and steps such as credit, fiscal benefits, subsidies and awards, etc., strengthening city and county digital cinema establishment, encouraging all sorts of capital to invest in establishment of commercial cinemas and community cinemas. The State grants the necessary financial support to Central and Western regions’ mid-size and small cities and county town cinema establishment, all localities grant vigorous support to establishment programme selection, listing, obtaining land, investment, handling licences, etc. Where town or country digital cinema establishment uses State-owned land conform to general land use regulations and city planning, land provision support will be granted, of these, where there is only one interested land user, provision may be concluded in the way of an agreement according to the provisions of laws and regulations. Investors must use land for this special purpose, and may not change their intention for use.

(5) Encouraging policy support for enlargement of investments.

Encouraging financial organs to expand financial support strength to film enterprises. Vigorously guiding and encouraging financial organs to expand financial methods and make a set of financial services adapted to film industry development; for film enterprises conforming to credit conditions, financial organs shall reasonably determine credit limits and interest, raise service quality and efficiency. Supporting film enterprises meeting conditions to expand their scale and expand their strength through many financial methods such as distributing enterprise bonds, short-term financial bonds, mid-term bills and using bank loans, etc., and broadening their financial channels in many aspects. Vigorously stimulating State-owned and State-controlled film enterprises meeting conditions to reorganize and go on the market. Vigorously exploring establishment of film risk investment systems, all localities may utilize investment funds such as for small and middle enterprise establishment and development, etc., to support film risk investment, encouraging large-scale enterprises to invest in films through methods such as share purchasing, holding, etc., encouraging powerful enterprises and groups to initiate establishment of all sorts of film investment companies according to the law, diligently fostering strategic film area investors.

(6) Vigorously stimulating scientific innovation.

Encouraging development of film industry area basic, strategic and advanced new technology research and development and application, diligently constructing a film technology innovation system with enterprises at the core, the market as guidance, industry, academia and development in mutual coordination, encouraging film technology enterprises to develop film technology research and development and basic facility and equipment transformation. Implementing film digitalization development planning, vigorously expanding the function of digital technology in links such as film production, distribution, screening, storage, supervision, etc. Raising the State’s China Film digital film production basis’ operation and management level, shaping intensive production skills. Attracting, absorbing and assimilating international advanced technology, strengthening indigenous innovation, accelerating perfection of a digital film standard system conform to the requirements of our country’s film industry development, raising digital film equipment’s domestication level. Researching and developing digital film technology service systems, accelerating construction of a nationwide and provincial-level digital film service supervision platform, perfecting 0.8k digital film mobile screening, 1.3k and 2k digital film screening market services and technological supervision systems. Accelerating research and development of network real-time inspection and control system technology, perfecting digital distribution and reception systems. Firmly grasping implementation of stored films’ digitalization maintenance projects, accelerating digital film programme databases’ construction and use.

(7) Completely strengthening public service.

Vigorously implementing rural digital film screening projects. Vigorously fostering and developing rural cinema chain companies and rural film screening teams of many different kinds of ownership systems, disseminating digital mobile screening, localities meeting conditions may fully use town and country general cultural stations, village cultural rooms to establish fixed screening spots; establishing and perfecting public finance guarantee systems and public copyright film source guarantee systems, enlarging input, improving service, innovating systems, strengthening management, vigorously stimulating rural film screening standardization, systematization, sustainability; encouraging film enterprises to penetrate into town and country communities, factories and mines, schools, barracks and public squares, etc. to develop public screening activities. Vigorously advocating film distribution and screening enterprises to adopt many kinds of methods such as preferential ticket fees, etc., to satisfy the film-viewing needs of groups such as peasant workers, urban low-income workers, etc.; continuing to enlarge support strength for ethnic minority language film dubbing work, guaranteeing that ethnic minorities can well understand films. Bringing the viewing of patriotic education films into education planning for primary and secondary, and secondary-level vocational schools. Fees needed for rural compulsory education phase schools screening of patriotic films will be paid from public funds, fees needed for urban compulsory education phase schools film education will be brought into the scope of public expenditure.

(8) Diligently strengthening international influence.

Vigorously implementing films’ “stepping out” strategy, implementing preferential policies of the State encouraging and supporting cultural product and service export, through existing channels, enlarging film product and service export support strength, diligently shaping long-lasting systems. Accelerating fostering of foreign-selling market subjects, enlarging domestic film foreign sales strength, expanding channels, perfecting networks, exploring the establishment of domestic film foreign popularizing and sales systems, promoting domestic films to enter the international mainstream markets; supporting film enterprises, film products to participate in important international film festivals and trading markets, further organizing activities such as the “Shanghai International Film Festival”; promoting “China Film Channel”, etc., to adopt new media methods such as channel time cooperation, cable television network rent and the Internet, etc., to accelerate foreign landing pace, expand user scale; vigorously establishing broad friendly cooperation and popularizing systems with all nations’ governments, international film festival committees, film organs, social organizations, industry associations, etc., further strengthening foreign coproductions, continuing to organize activities such as the China Film Festival, diligently strengthening international influence.

(9) Incessantly perfecting supervision systems.

Firmly grasping promotion, establishment, completion and spurring of film industry development law, regulation and policy systems, focusing on moving film industry acceleration law formulation, promulgation and implementation forward, formulating and perfecting corresponding policy sets for deepening film reform. Accelerating planning and transfer work local administrative film management functions to be channelled to the proper authorities, striving to move forward all levels’ film entities further transforming functions, rationalize relations, optimize structures, raise efficiency, establishing administrative film management systems with unification of power and responsibility, reasonable work division, smooth implementation and strong supervision. Strictly implementing all management rules, strengthening market entry management, strictly guarding junctures such as project establishment, filing, examination, distribution, screening and broadcast, standardizing Internet film dissemination order. Realistically enlarging enforcement strength, integrating the application of methods of law, administration, economy and technology, etc., to strengthen supervision, counter all sorts and forms of illegal films, firmly attacking unlawful and criminal activities such as film smuggling, piracy, etc., protecting intellectual property rights related to film, standardizing screening activities, safeguarding market order. Integrating and standardizing film industry data statistics work, guaranteeing film market information completeness, accuracy, openness and transparency. Giving full rein to the function of organizations and groups such as film sector societies, specialist associations, etc., strengthening industry self-regulation, establishing desirable forms.

(10) Vigorously strengthening team establishment.

Creating conditions, perfecting steps, vigorously developing high-level film education and professional education, strengthening on-the-job staff study and training, and practice and exercise, diligently bringing up excellent talents that observe discipline and obey the law, love the country and respect their trade, proficient both in virtue and skill, with exquisite artistry, having a broad social influence, focusing in strengthening all sorts of professional team establishment, in creation, technology, operation, management, etc. Highly regarding young talent education and application, incessantly optimizing talent team structures. Highly regarding compound-type talents that both understand art and modern information technology, and the training of talents with outgoing personalities who both understand operation and management and have foreign language communication skills, and are well acquainted with international operation. Vigorously deepening personnel system reform, establishing and completing systems and mechanisms making excellent film talents to come to the fore.

III, Strengthening organizational guidance, earnest implementation.

All localities must, from the height of the overall situation, fully recognize the important meaning of film industry flourishing and development, and place promotion of film industry flourishing and development on the important task agenda, and bring it into the economic, social and cultural development plan of those localities, strengthen guidance, carefully deeply, perfect system formation, strengthen steps, moving film industry flourishing and development forward. They must, according to the objectives, tasks and requirements provided in this Opinion, integrated with the realities of those locations, grasp formulation of concrete implementation opinions, guaranteeing that they obtain actual effect. All relevant entities and work units must, according to function and work division, strengthen communication and consultation, act in close coordination, and formulate and perfect all policy steps and rule sets as soon as possible, and realistically strengthen guidance and supervision and inspection. All levels’ radio, film and television entities must realistically strengthen their responsibility consciousness, earnestly strive to concretely implement work, timely research new situations, and solve new problems

State Council General Office

21 January 2010

国务院办公厅关于促进电影产业繁荣发展的指导意见
国办发〔2010〕9号

各省、自治区、直辖市人民政府,国务院各部委、各直属机构:
电影是深受人民群众喜爱的文化娱乐形式之一,电影产业属于科技含量高、附加值高、资源消耗少、环境污染小的文化产业。大力繁荣发展电影产业,对于加强社会主义文化建设、满足人民群众精神文化需求、促进经济社会协调发展,对于扩大中华文化国际竞争力和影响力,增强国家文化软实力具有重要意义。近年来,电影业深化改革、锐意创新,产品日益丰富、市场日益活跃,取得了良好的社会效益和经济效益。为深入贯彻党的十七大关于推进社会主义文化大发展大繁荣的重大部署,认真落实中央应对国际金融危机、保持经济平稳较快发展、加快文化产业发展的决策部署,促进电影产业的繁荣发展,经国务院同意,现提出以下指导意见。
一、总体要求、基本原则和发展目标
(一)总体要求。
以邓小平理论和“三个代表”重要思想为指导,深入贯彻落实科学发展观,按照高举旗帜、围绕大局、服务人民、改革创新的总要求,牢牢把握正确导向,坚持“二为”方向和“双百”方针,弘扬社会主义核心价值体系,走中国特色电影发展道路,以丰富产品和加快产业发展为主题,以改革创新为动力,以数字化技术为支撑,以现代化基础设施为依托,以科学化管理为保障,以满足人民群众日益增长的精神文化需求为出发点和落脚点,大力推动我国电影产业跨越式发展,实现由电影大国向电影强国的历史性转变。
(二)基本原则。
1.坚持正确方向、科学发展。准确把握电影的意识形态和文化商品双重属性,发挥电影的审美娱乐和教育双重功能,遵循社会主义市场经济和艺术创作生产双重规律,始终把社会效益放在首位,努力实现社会效益与经济效益相统一。
2.坚持以人为本、服务大众。着眼于保障人民群众基本文化权益、满足人民群众多层次、多方面、多样性精神文化需求,着力丰富产品、繁荣市场,提高质量、改善服务,引导消费、促进增长。
3.坚持市场运作、政府推动。充分发挥市场在推动电影产业发展中的基础性作用,多渠道筹集资金。强化市场运作与政府扶持相结合、产业经营与公益服务相结合,通过深化改革、完善政策,加强法制建设,大力推动体制机制创新、艺术创新、科技创新、经营创新和管理创新,立足国情,学习借鉴世界优秀文化,不断增强电影产业发展的生机和活力。
4.坚持重点突破、整体推进。紧紧抓住电影产业改革发展的关键环节、重点问题,着力实施好精品战略、骨干企业品牌战略和重点工程、重要项目带动战略,以点带面,努力增强电影产业的整体实力、竞争力和影响力。
(三)发展目标。
总体目标是:到2015年底,通过改革创新、加大投入、加快发展,建立健全市场公平竞争、企业自主经营的电影产业运营体系,市场运作、企业经营、政府购买、群众受惠的电影公共服务体系,依法行政、科学调控、保障有力、管理有效的电影行政管理体系和覆盖城乡的电影数字化发行放映网络,全面提高电影的创作生产能力、经营管理能力、科技创新能力、公共服务能力和国际传播能力,多出精品、多出人才、多出效益,不断满足城乡群众日益增长的精神文化需求。
1.创作经营能力和品牌影响力显著提高。形成若干主业突出、品牌名优、实力雄厚、竞争力强的大型骨干电影企业。
2.科技支撑作用显著增强。电影科技研发和质量检测工作得到加强,技术标准体系和技术服务监管平台建立健全,电影数字化技术装备水平大幅提高,电影制作加工质量明显改善,电影数字化转换、修护、存储、传输、放映,动画软件开发等取得重大进展。
3.基础设施建设明显改善。电影数字化发行放映网络日益完善。电影院规模迅速扩大,基本实现全国地级市、县级市和有条件县城的数字影院覆盖。2009年至2012年基本完成地级市数字影院建设改造任务,完成部分县级市数字影院建设改造任务;2013年至2015年基本完成县级市和有条件县城的数字影院建设改造任务。东部地区和有条件的地方可率先建设。
4.产品丰富多彩。电影质量大幅提高,产量稳步增长,形成多类型、多品种、多样化的创作生产格局,确保每年推出一批贴近实际、贴近生活、贴近群众的精品力作。
5.产业综合效益明显增长。国产影片市场规模和份额持续扩大,观众人次、放映场次倍增,投入产出良性循环,电影经济总量年均增长速度达到20%以上,同时带动相关产业发展,衍生产业链条明显加长,综合效益显著增长,使电影产业成为我国服务业的重要组成部分。
6.公共服务能力显著加强。加强农村和学校数字电影院线建设,改善放映条件,提供公益服务,确保每个行政村每月放映一场电影,确保每个学期为中小学生放映两场爱国主义教育影片。
7.国际竞争力日益提高。积极推动电影走出去,培育有国际竞争力和影响力的电影国际传播企业,开发适应国际市场需求的国产影片;通过在境外举办公益性的中国电影展、参加国际电影节和组织商业性的海外推广营销活动,不断提高国产影片的国际影响力、竞争力和市场占有率,不断增强国家文化软实力。
二、主要措施
(一)大力繁荣创作生产。
在数量稳定增长的同时,更加突出提高质量,面向群众、面向市场,大力实施精品战略,努力多出优秀作品。弘扬主旋律,提倡多样化,精心组织生产好弘扬民族精神和时代精神,讴歌真善美、鞭挞假丑恶,反映现实生活和人民主体地位的重点影片,着力强化思想性、艺术性和观赏性的有机统一,充分发挥电影在振奋精神、增强信心、凝聚力量、促进和谐方面的积极作用。积极扶持现实、农村、少数民族以及少儿题材的电影故事片创作,积极促进动画片、纪录片、科教片以及适合网络、手机等新媒体新形式传播的产品的生产,努力形成多类型、多品种、多样化的电影创作生产格局。切实加强影视制作、动漫等产业基地建设,努力推进电影创作生产的集约化、规模化发展。加强特种电影的研发。进一步改进政府评奖,开展积极健康的文艺批评,努力营造良好创作环境。建立健全政府资金投入机制,继续执行电影精品专项资金等制度,使政府资金在引导创作、繁荣创作方面发挥更大的效益。进一步落实《国务院办公厅转发财政部中宣部关于进一步支持文化事业发展若干经济政策的通知》(国办发〔2006〕43号)要求,继续设立电影精品专项资金,用于扶持本区域重点影片拍摄项目。充分运用文化产业发展资金,加大对电影创作生产的扶持力度。
(二)积极培育新型企业。
加快推进国有电影事业单位转企改制和公司制、股份制改造。贯彻落实《国务院办公厅关于印发文化体制改革中经营性文化事业单位转制为企业和支持文化企业发展两个规定的通知》(国办发〔2008〕114号)等有关文件精神,加强政策和资金支持。以创新企业品牌为核心,以提高影片质量和市场营销能力为龙头,整合制片发行放映资源,延伸产业链条,推进跨区域、跨行业、跨所有制发展,着力培育发展一批国有或国有控股龙头骨干企业,增强国有经济控制力和活力。加快发展一大批“专、精、特、新”的中小企业。鼓励社会资本投资,积极发展多种所有制形式的电影生产企业,在法律法规许可范围内,减少审批环节,简化审批手续,优化审批服务。对非公有制电影企业在投资核准、土地使用、财税政策、融资服务、对外贸易等方面给予国有电影企业同等待遇。
(三)继续扩大院线经营规模。
进一步深化院线制改革,大力发展跨区域规模院线、特色院线和数字院线。积极探索院线经营规律、营销方式和管理经验,加强全国电影放映票务系统建设和管理,不断提高影院经营服务水平。着力发展主流院线市场,大力开发二级市场和社区电影市场、农村放映市场,积极开发电影的电视点播、家庭影院放映、互联网点播、手机等移动多媒体播映等市场,加快形成传输快捷、覆盖广泛、层次多样的现代电影市场体系。进一步扩大国产影片发行放映,认真落实年放映国产电影时间不低于年放映时间总和三分之二的有关规定,切实加强国产影片发行放映考核奖励。继续执行国家电影事业发展专项资金制度,用于加强电影行业宏观调控和促进国产电影发行放映。
(四)大力支持城镇数字影院建设。
将城镇数字影院建设和改造任务纳入国民经济和社会发展规划,纳入文化产业发展规划和精神文明建设总体部署,纳入城乡建设和土地利用总体规划重点推进。坚持政府推动和市场运作相结合,采取信贷、税收优惠、补贴奖励等多种手段和措施,加强城镇数字影院建设,鼓励各类资本投资建设商业影院和社区影院。国家给予必要资金支持中西部地区中小城市及县城的影院建设,各地对建设项目选址、立项、征地、投入、办证等给予大力支持。对城镇数字影院建设使用国有土地符合土地利用总体规划和城市规划的,给予土地供应支持,其中只有一个意向用地者的,可按法律法规规定以协议方式供地。投资者要专地专用,不准改变用向。
(五)鼓励加大投融资政策支持。
鼓励金融机构加大对电影企业的金融支持力度,积极引导和鼓励金融机构拓展适合电影产业发展的融资方式和配套金融服务;对符合信贷条件的电影企业,金融机构应合理确定贷款期限和利率,提高服务质量和效率。支持具备条件的电影企业通过发行企业债券、短期融资券、中期票据和利用银行贷款等多种融资手段,多方面拓宽融资渠道,扩大规模,壮大实力。积极推动符合条件的国有和国有控股电影企业重组上市。积极探索建立电影风险投资机制,各地可以利用中小企业创业、发展等投资基金支持电影风险投资,鼓励大型企业通过参股、控股等方式投资电影,鼓励有实力的企业、团体依法发起组建各类电影投资公司,努力培育电影领域战略投资者。
(六)积极推动科技创新。
鼓励开展电影产业领域基础性、战略性和前瞻性的新技术研发和应用,努力构建以企业为主体、市场为导向、产学研相结合的电影技术创新体系,鼓励电影技术企业开展电影技术研发和基础设施设备改造。实施电影数字化发展规划,大力推广数字技术在电影制作、发行、放映、存储、监管等环节的应用。提高国家中影数字电影制作基地的经营管理水平,形成集约化生产能力。引进消化吸收国际先进技术,加强自主创新,加快完善符合我国电影产业发展要求的数字电影标准体系,提高电影数字设备国产化水平。研究开发数字电影技术服务体系,加快建设全国和省级电影数字化服务监管平台,完善0.8K数字电影流动放映,1.3K、2K数字电影放映的市场服务和技术监管系统。加快研发网络实时监控系统技术,完善数字化分发和接收系统。抓紧实施资料影片数字化修护工程,加快数字影片节目库的建设和利用。
(七)全面加强公共服务。
大力实施农村电影数字化放映工程。积极培育发展多种所有制形式的农村电影院线公司和农村电影放映队,普及数字化流动放映,有条件的地方可充分利用乡镇综合文化站、村文化室建立固定放映点;建立健全公共财政保障机制和公益版权片源保障机制,加大投入、改善服务、创新机制、加强管理,积极推动农村电影放映规范化、制度化、长效化;鼓励电影企业深入城乡社区、厂矿、校园、军营和广场等开展公益放映活动。大力提倡电影发行放映企业采取优惠票价等多种方式满足农民工、城市低收入居民等群体的观影需求;继续加大对少数民族语言电影译制工作的扶持力度,保障少数民族群众看懂看好电影。将观看爱国主义教育影片纳入中小学、中等职业学校教育教学计划。农村义务教育阶段学校为学生放映的爱国主义电影所需经费从公用经费中开支,城市义务教育阶段学生的影视教育经费纳入公用经费开支范围。
(八)努力增强国际影响力。
积极实施电影“走出去”战略,落实国家鼓励和支持文化产品和服务出口优惠政策,通过现有渠道,加大对电影产品和服务出口支持力度,努力形成长效机制。加快培育海外营销的市场主体,加大国产影片海外推广营销力度,拓展渠道,完善网络,探索建立国产影片海外推广营销体系,推动国产影片进入国际主流电影市场;支持电影企业、电影作品参加重要的国际电影节展和交易市场,进一步办好“上海国际电影节”等活动;推动“中国电影频道”等采用频道时段合作、有线电视网络租用及互联网等新媒体手段加快海外落地步伐,扩大用户规模;积极与各国政府、国际电影节展组委会、电影机构、社会组织、行业协会等建立广泛友好的合作推广机制,进一步加强对外合作拍片,继续举办好中国电影展等活动,努力增强国际影响力。
(九)不断完善监管体系。
抓紧推动建立完善促进电影产业发展的法律法规和政策体系,重点推进电影产业促进法的制定和公布实施,制定和完善深化电影改革的相关配套政策。加快地方电影行政管理职能归口划转工作,着力推进各级广电部门进一步转变职能、理顺关系、优化结构、提高效能,建立权责一致、分工合理、执行顺畅、监督有力的电影行政管理体制,不断提高依法行政水平。严格执行各项管理制度,强化市场准入管理,严把立项、备案、审查、发行放映和播出等关口,规范互联网电影传播秩序。切实加大执法力度,综合运用法律、行政、经济、技术等手段强化监管,防控各种形式的非法电影,坚决打击电影走私、盗版等违法犯罪活动,保护与电影有关的知识产权,规范放映行为,维护市场秩序。统一规范电影产业数据统计工作,保证电影市场信息全面、准确、公开、透明。充分发挥电影行业协会、专业学会等社团组织的作用,加强行业自律,树立良好形象。
(十)大力加强队伍建设。
创造条件,完善措施,积极发展电影高等教育和职业教育,加强在职人员的学习培训和实践锻炼,努力造就遵纪守法、爱国敬业、德艺双馨、技艺精湛、具有广泛社会影响力的优秀人才,重点加强创作、技术、经营、管理等各类专业人才队伍建设。高度重视青年人才的培养和使用,不断优化人才队伍结构。高度重视既懂艺术又懂现代信息技术的复合型人才,既懂经营管理又有外语交流能力、熟悉国际运作的外向型人才的培养。积极深化人事制度改革,建立和完善优秀电影人才脱颖而出的体制机制。
三、加强组织领导,认真贯彻落实
各地要从全局高度,充分认识繁荣发展电影产业的重要意义,将促进电影产业繁荣发展摆上重要议事日程,纳入当地经济社会文化发展总体规划和布局,加强领导,周密部署,完善配套,强化措施,推进电影产业繁荣发展。要按照本意见确定的目标任务和要求,结合当地实际,抓紧制定具体实施意见,确保取得实效。各有关部门和单位要按照职能分工,加强沟通协商,密切配合,尽快制定完善各项配套政策措施和办法,并切实加强指导和监督检查。各级广电部门要切实强化责任意识,认真抓好具体实施工作,及时研究新情况、解决新问题。
国务院办公厅
二○一○年一月二十一日

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s