On 18 February, SARFT circulated the “SARFT Notice Concerning Further Strengthening Television Drama Writing Quality Management” to all provincial, autonomous region and municipal radio, film and television bureaus, CCTV, the General Political and Propaganda Department Art Bureau and the China Education Television Channel, the Notice says that in recent years, television drama creation, production and broadcast have continuously flourished and developed, become universally liked by the popular masses, and broadly followed with interest by all walks of society, at the same time the problem of television drama writing quality had also gained more and more attention, the voices of relevant State entities and all walks of society that require further raising of television drama writing quality become louder and louder. Writing quality relates to the standardization and purity of national and ethnic language writing, relates to media images and correct guidance of the social masses, guaranteeing correct television drama language and writing use and raising television drama writing quality are important tasks for administrative radio and television entities, and are also basic social responsibilities for television drama broadcasting organs and production organs that they shall bear on their own initiative.
Consequently, in order to strengthen supervision and management over television drama writing quality, spur comprehensive television drama production quality to be further raised, the following is hereby required:
I, Television drama production organs shall conduct writing quality inspection of television dramas they produce, and guarantee television drama writing and language is correct and standardized, avoid appearance of wrongly written characters in subtitles, and at the same time as far as possible reduce pronunciation errors, vocabulary errors and expression errors. When submitting television dramas of approval, apart from submitting the materials provided in past regulations, a copy of the “Production Organ Television Drama Writing Quality Self-Examination Commitment Letter” must also be submitted, indicating that inspection of the submitted television drama writing quality has already been conducted by a specialist according to State language and writing standards and norms, that if writing quality dos not meet conditions, punishment will be received, and that the consequences will be borne by themselves. The “Production Organ Television Drama Writing Quality Self-Examination Commitment Letter” is produced uniformly by SARFT, and may be downloaded for use from the SARFT website television drama service hall.
II, Television drama examination organs must formulate clear and strict writing quality supervision systems, strengthen gatekeeping over submitted television drama writing quality. If it is found that submitted television drama writing quality does not conform to requirements during inspection, it shall be sent back, and the producing organ shall be required to re-submit it after rectification.
III, Television broadcast organs shall establish standardized and effective television drama writing quality examination systems. Television broadcast organs already having a television drama writing quality examination system, shall further perfect corresponding measures, and realistically implement them; television broadcast organ not yet having established television drama writing quality examination systems, shall immediately set about to formulate corresponding rules and measures, and may adopt methods such as organizing or employing specialists for examination, concluding corresponding contractual provisions with producing organs, etc., and as soon as possible begin implementation.
CCTV and provincial-level television satellite channels shall give free rein to their example function in the aspect of television drama writing quality, if it is discovered that subtitle errors appear twice in a television drama episode scheduled for broadcast in the golden hours, it shall be sent back to the production organ for rectification, and according to the contractual provisions the production organ is required to undertake corresponding duties, where writing quality does not meet standards, it may not be broadcast. When reporting programmes drafted for broadcast during the golden hours to SARFT, apart from submitting the required materials, one “Broadcasting Organ Television drama Writing Quality Promise Letter” must be submitted. The “Broadcasting Organ Television drama Writing Quality Promise Letter” is formulated uniformly by SARFT, and may be downloaded for use from the SARFT government website television drama service hall.
IV, Where already broadcast television dramas are discovered to still contain relatively many writing mistakes, the relevant production organs and broadcasting organs shall be correspondingly dealt with or punished by SARFT according to the law.
V, SARFT conducts special examination over the situation of provincial-level administrative radio and television entities implementing television drama writing quality supervision and management work, as well as writing quality of television dramas broadcast by television broadcasting organs , and shall announce the corresponding examination results publicly.
These Notice takes effect on 1 July 2011, all provincial, autonomous region and municipal radio, film and television bureaus are requested to transfer this Notice to all subordinate levels’ television stations, and communicate the spirit of these Regulations timely to television drama production organs within their jurisdiction.