Press and Publications “Marching Out” Development Plan” for the “12th Five Year Plan” Period

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In order to implement the spirit of the 17th Party Congress concerning foreign cultural exchange and strengthening the international dissemination strength and influence of Chinese culture, consolidate and expand the achievement of countering the pounding of the international financial crisis, implement the focus tasks of concerning “marching out” in the “Cultural Industries Promotion Plan” and integrate the implementation of the “Press and Publications Sector “12th Five Year Plan” Development Plan”, this Plan is hereby formulated.

I, The press and publications sector “marching out” situation

Since the “11th Five-Year Plan”, the Party Centre and State Council have powerfully implemented the “marching out strategy”, and promoted cultural “marching out”, which includes the press and publications sector. The General Administration of Press and Publications and corresponding Central work units have also rolled out a series of policy measures to support the press and publication sector to “march out”, the “marching out” policy system for the press and publications sector has been basically formed, enterprises’ “marching out” vigour surges higher every day, enterprises “marching out” increase incessantly, “marching out” models are incessantly innovated, channels are gradually diversified, foreign trade organs are progressively perfected, a batch of influential products have successfully entered international mainstream market, and press and publications products and services exports have both realized growth, the Chinese culture has been forcefully promoted to march towards the world.

(1) Our country’s press and publications sector’s “marching out” achievements during the “11th Five-Year Plan” period are clear

1. Copyright trade deficits are incessantly narrowed, and structures continue to be perfected. In comparison to the end of the “10th Five-Year Plan”, the total quantity of copyright export has grown by 275%, the copyright import and export balance has shrunk from 7.2:1 to 2.9:1. Within that, book copyright export structures for acting as copyright trade subjects are incessantly optimized, total export quantities to focus developed countries has speedily grown, and has grown 14 times since the end of the “10th Five-Year Plan” period.

2. Digital publishing product export shows a powerful momentum. During the “11th Five-Year Plan” period, a batch of our country’s indigenously researched and developed network games have entered foreign markets, the export value of the year 2010 has broken through 200 million Dollars, periodical database’s overseas paid download income nears 10 million Dollars, electronic books’ overseas retail income has reached 50 million Yuan.

3. Press and publication material product export has continued to maintain growth. Despite the pounding of many kinds of factors such as the tide of digitalization, the financial crisis and the appreciation of the Renminbi, etc., material product export has still maintained steady growth in 2010, comparing with the end of the “10th Five Year Plan” period, export quantities have grown by nearly 30%, and the value has grown by 7%, the tendency of exported product variety being larger than imported product variety has been maintained. Within that, book export quantities have grown 36% and export value has grown 11% in comparison with the end of the “10th Five Year Plan” period. A batch of influential products has marched into international mainstream society.

4. Printing services export output value has increased year after years, and the surplus is clear. In 2009, our country’s printing services export income added up to approximately 51 billion Yuan, a growth of 75,86% in comparison with the end of the “10th Five Year Plan” period, and maintains a stable proportion of total printing industry output value of about 10%,

5. Press and publications enterprises ‘marching out” quantities have increased, and quality has risen. Through methods such as exclusive investment, joint venture and cooperation, the quantity and scale of periodicals, newspapers, publishing houses, plants and stores that Chinese enterprises have organized abroad incessantly expands. At present, there are more than 300 branch organs of all kinds operated abroad, and the quality has also clearly risen.

6. Press and publications “marching out” service platform functions are increasingly prominent. Copyright and material trade platforms, information service platforms as well as talent training platforms already constitute a powerful “marching out” platform support system. Domestic and international book fair platforms such as the Beijing International Book Fair, the Frankfurt Book Fair, etc., have already become an important channel for copyright export and material export.

(2) Main problems still existing for the press and publications sector “marching out”

Generally speaking, the entire sector’s understanding of the importance of “marching out” still needs to be further deepened, enterprises “marching out” vigour still needs to be further fostered; a number of support policies have not been able to gain effective implementation, corresponding supplementary policies still need to be further perfected; there still is a trade deficit in copyright export, brands need to be further strengthened; digital publishing product export potential needs to be further excavated; material product export scale needs to be further expanded; printing services export digitalization and low-carbonization levels still need to be raised; “marching out” backbone enterprises’ international competitiveness and influence still need to be further strengthened.

(3) The necessity and urgency of accelerating press and publications sector “marching out”

Accelerating the press and publications sector “marching out” is a necessary requirement for raising our country’s cultural soft power and strengthening the international competitiveness and influence of Chinese culture; it is an important channel for developing national public diplomacy ad stimulating the understanding and identification of international society with China; it is an important move in deepening cultural structural reform, forging a strong press and publications country, and promoting the cultural industries to become a pillar industry in the national economy; it is a necessary means for the press and publications sector to readjust industrial structures and transform development methods; and it is real need for vigorously utilizing “two sorts of resources and two market”, and raising enterprise anti-risk capacity. The whole sector certainly must further deepen their understanding of the importance of the press and publications sector “marching out” during the “12th Five Year Plan” period, and must further strengthen their consciousness of the opportune moment and a mentality of concern, realistically adopt all kinds of effective measures, to forcefully promote the press and publications sector “marching out” with a spirit of the time waiting for no-one.

II, Guiding ideology, basic principles and main objectives for promoting our country’s press and publications sector “marching out”

(1) Guiding ideology

With Deng Xiaoping Theory and the important “Three Represents” thought as guidance, deeply implementing the scientific development view, raising the banner high, revolving around the larger picture, comprehensively planning the two markets and two sorts of resources in domestic and international markets, comprehensively planning press and publications foreign exchange and foreign trade, comprehensively expanding export scale and adjusting export structures, focusing on prominent issues, strengthening steps, realistically accelerating the pace of press and publications sector “marching out”, incessantly expanding the international competitiveness and influence of Chinese culture.

(2) Basic principles

Persisting in the principles of giving first place to social interests, and the integration of social interests and economic interests; persisting in an operating structure with the government in the lead, enterprises at the core and marketized operations; persisting in a programme-driven operating structure with policy support, and platform support; persisting in scientific diving, incessantly raising the science and technology content of the press and publications sector “marching out”, persisting in diverse and simultaneous development, encouraging enterprises in all sorts of ownership systems to vigorously participate; persisting in “driving exports with imports”, strengthening the macro-level adjustment of press and publication product import and export; persisting in a strategy of diversity, according to the different cultural requirements of different countries and regions, adopting different policies and methods, persisting in taking people at the core, to the largest extent giving rain to the vigour, initiative and creativity of press and publications workers.

(3) Main objectives

Striving to achieve that by the end of the “12th Five Year Plan”, press and publications sector “marching out” policy systems are even more complete; copyright export quantities to break through 7000 items, the balance between import and export to drop to 2:1; digital publication product and service export value annual average growth to be 32%, and export value to break through 1 billion Dollars by the end of the “12th Five Year Plan” period; material export quantities and values to maintain continuous growth; export quantities to break through 11,5 million volumes (copies, boxes, discs), export value to break through 42 million Dollars; printing service export scale adding up to 100 billion Yuan; press and publications enterprises’ overseas investment value to clearly increase; fostering a batch of famous brands with international influence; forging six to seven “marching out” key enterprises with solid power and international competitiveness; fostering a batch of foreign-oriented high-level press and publications expert talents; distributing and mapping layouts in about 30 countries in a planned way, basically shaping a new structure of press and publications “marching out” with broad coverage, prominent focus and clear hierarchy, our country’s press and publications sector’s international competitiveness and influence to clearly strengthen.

III, Focus tasks

(1) Forcefully promoting copyright “marching out”

Realistically expanding copyright export quantities, further improving import-export balances; optimizing export structures, expanding copyright export strength towards developed countries, neighbouring countries and the Hong Kong, Macau and Taiwan regions, expanding copyright exports to developing countries; perfecting language structures, with Europe, America and neighbouring countries and regions as focus point, simultaneously dealing with other countries and regions; optimizing content structures, strengthening copyright export of publications in literature, science and technology, academia, etc., raising copyright export quality; improving forms and structures, strengthening digital publications product copyright export; improving cooperation methods, expanding cooperative publishing strength.

(2) Forcefully promoting digital publication product “marching out”

Implementing backbone driver strategies, expanding strength to support digital publication focus enterprises and industrial bases “marching out”; on the basis of encouraging all sorts of digital publication products to “march out”, focusing on supporting digital products such as cartoons, network games, periodical databases, electronic books, etc., to enter international markets; integrating traditional publishing enterprises’’ digital publishing product resources, raising their international negotiation capacity.

(3) Forcefully promoting material product “marching out”

Fully mustering the vigour of enterprises in all sorts of ownership, making material product export quantities and values maintain continued growth; implementing brand strategies, strengthening indigenous content innovation, focusing on rolling out a batch of brand products that carry forward the Socialist core value system, display the unique charm of Chinese culture, reflect the spiritual bearing and academic level of modern China, and that stick close to the cultural requirements and consumption habits of foreign audiences; enriching material export product forms, expanding the export strength of publication products such as books, newspapers, periodicals, electronics, audiovisuals, etc., promoting press and publications products to enter into international mainstream retail networks, influencing foreign mainstream crowds.

4. Forcefully promoting printing services “marching out”

Encouraging printing services export enterprises to undertake all sorts of overseas printing and processing business of high-end publications, packaging or mounting printed products, digitalized publishing and printing and other printed products; supporting printing enterprises and digital technology providers to jointly launch digitalized printing and packaging process management systems, realizing the long-distance linking with foreign commissioning clients; supporting printing and reproduction enterprises to use low-carbon technology, popularizing an image of environmental protection and green brands at the international level, attracting foreign commissioning clients.

(5) Forcefully promoting press and publications enterprises’ “marching out”

Focusing on supporting a batch of foreign-oriented backbone enterprises, through methods such as exclusive investment, joint venture, cooperation, etc., establishing publishing houses and stations, organizing newspapers and periodicals, and opening plants and stores abroad; encouraging press and publications enterprises meeting conditions to expand foreign capital and participate in international capital organization and international enterprise management through many kinds of methods such as going on the market, share participation, share control, etc.; guiding all enterprises in all sorts of ownership to orderly go abroad for investment and cooperation, raising internationalized operation levels, keeping guard against and dissolving foreign investment risks; creating desirable environments, encouraging and supporting enterprises in all sorts of ownership systems to expand press and publications product and service export business, and enterprises in all sorts of ownership systems are permitted to engage in press and publications product and services export business permitted by State laws and regulations, and enjoy equal treatment.

(6) Forcefully expanding international retail networks for “marching out”

Vigorously implementing strategies of “lending a boat to go to see”, strengthening cooperation with global and regional large-scale chain bookstores, further expanding international mainstream retail channels; integrating and consolidating the present overseas Chinese language publication retail channels; vigorously expanding new types of publications retail channels such as network bookstores, etc.; forcefully implementing localization strategies, vigorously utilizing overseas factors such as finance, talent, management experience, etc., to expand into overseas markets.

(7) Forcefully building “marching out” talent systems

With fostering foreign-oriented business management talents, copyright trade talents, specialized technology talents and translation talents as focus point, building talent fostering systems for press and publications sector “marching out”.

(8) Forcefully optimizing “marching out” structures

Striving to establish new “marching out” structures with developed countries, and neighbouring countries and regions as focus point, with developing countries as basis, with overseas Chinese language markets as support, with broad coverage, prominent focus and a clear hierarchy.

IV, Policy measures

(1) Expanding financial input into “marching out”

Fully utilizing the Special State Fund for Cultural Industry Development, the Special State Support Fund for Focus Cultural Export Enterprises and Programmes, the State Publishing Fund and the Special Fund for Ethnic Language Publications to grant subsidies to press and publications enterprises conforming to conditions for interest accrued through bank loans for implementing focus “marching out” programmes; giving subsidies to press and publications enterprises meeting conditions for focus “marching out” programmes in which their own capital is the main investment; granting awards to focus “marching out” enterprises according to actual export achievements; granting appropriate subsidies for asset insurance and export credit insurance fees needed for focus “marching out” programmes; granting support to copyright export of focus publications; paying attention to relevant funding programmes utilizing corresponding funds such as Central foreign trade development funds, foreign aid funds as well as small and mid-size enterprise international market expansion funds, etc.

(2) Expanding “marching out” financial and fiscal support strength

Earnestly implementing corresponding financial and fiscal policies for State support of cultural enterprise development, encouraging press and publications enterprises meeting conditions to use relevant credit products such as subsidized loans well and sufficiently; encouraging press and publications exercises to strengthen cooperation with banks, and strive to even more flexibly serve “marching out” credit-giving models; encouraging press and publications enterprises and programmes listed in the State culture export focus enterprises and programmes catalogue to vigorously utilize export credit insurance services and insurance fee subsidies, effectively breaking up operational “marching out” risks; not levying business tax over foreign income obtained by press and publications enterprises by providing cultural services abroad, not levying business tax over enterprises’ providing translation services and conducting copyright transfer abroad, deducting income tax that is already paid abroad according to existing relevant regulations; coordinating with relevant departments to further simplify press and publications enterprises’ procedures related to publications export customs declaration, tax rebates, personnel going abroad, foreign exchange handling, etc.

(3) Further optimizing “marching out” resource allocation

Granting preferential deployment and directed policies to enterprises realizing “marching out” at the publishing resource level; supporting publishing group companies and publishers having a certain copyright export scale to establish specialized publishing enterprises aimed at foreign book markets, and they may, after approval, be allocated with corresponding publishing resources; supporting the founding of completely foreign-oriented foreign language-type periodicals; giving focus guarantees to publishing programmes listed in the “marching out” focus project requiring publishing resources; deploying publishing resources towards completely foreign-oriented non-public enterprise trials having clear achievements in “marching out”.

(4) Forcefully implementing the “marching out” focus projects

Focusing on implementing the “Classical China” international publishing project, the China foreign book popularization plans, digital publication product “marching out” projects, China publications international retail channel expansion projects, focus press and publications enterprises overseas development support projects, border region press and publications sector “marching out” support project, cross-straits publishing exchange and cooperation programmes and other focus projects. Strengthening “marching out” subsidy programme in the ethnic minority press and publications “East Wind Project”; coordinating with the “Chinese Bridge” project, in European and American mainstream counties, neighbouring countries and regions with relatively high concentrations of overseas Chinese, focusing on popularizing teaching materials for Chinese as a foreign language.

(5) Strengthening “marching out” exhibition platforms

Striving to forge focus international copyright and material trade platforms such as the Beijing International Book Fair, Chinese guest of honour activities at important international book fairs, etc.; supporting press and publications enterprises to participate in international large-scale exhibitions and cultural activities such as the Frankfurt Book Fair, etc; carrying out international book exhibition hosting rights bidding systems; vigorously building press and publications trade platforms with Xinjiang, Tibet, Guangxi, Yunnan, Inner Mongolia and other border regions at the centre.

(6) Strengthening “marching out” information services

With perfecting international press and publications consulting databases as focus point, strengthening research concerning international cultural market, important countries’ cultural policies and international focus press and publications enterprises, strengthening research concerning “marching out” investment risk and safeguard methods; with information sharing and joint interflow as focus points, building translation talent databases, copyright trade information databases, focus programme databases and Chinese and foreign writer databases, building State-level “marching out” information service platforms in many languages, providing comprehensive information services concerning market supply and demand, copyright trade, policy consulting, legal services, translation services, etc., to companies.

(7) Improving “marching out” statistical target systems

Bringing digital publication product export, Sino-foreign cooperative publication products, writers and privately-run planning enterprises’ exported copyright and non-public cultural enterprises’ products sold abroad respectively into press and publications “marching out” statistical categories.

(8) Accelerating fostering and developing “marching out” intermediary organs

Fully giving rein to the function of existing sector associations, encouraging and supporting enterprises to establish press and publications product and service export stimulation organizations on a voluntary basis, strengthening sector self-discipline, expanding foreign-related propaganda, safeguarding enterprises’ rights and interests, providing policy consultancy and information services, assisting enterprises in expanding into overseas markets; fully giving rein to the function of social intermediary organs such as investment stimulation organs, copyright agency organs, talent training organs, legal consulting organs, exhibition service organs, etc.

(9) Strengthening press and publications “marching out” talent training strength

Forcefully implementing “marching out” talent training plans, establishing “marching out” talent training bases, enriching training forms and training methods; stressing the training of leading personalities and all kinds of high-level specialized talents, stressing the attraction of foreign talents and talents “returning from overseas”, stressing giving rein to the function of foreign writers and translation talents; strengthening cooperation of press and publications system talents, establishing talent sharing mechanisms.

(10) Perfecting “marching out” propaganda awards and honour mechanisms

Timely organizing “marching out” summarizing honouring conferences, timely summarizing and popularizing the model experiences of all regions, all work units and all departments in “marching out” aspects; further expanding reward strength for award programmes related to “marching out” such as the Chinese Special Book Contribution Award, etc.; annually conducting focus “marching out” awarding and honouring excellent publications, focus export enterprises and work units and individuals with excellent copyright trade.

(11) Strengthening organizational leadership of “marching out” work

All levels’ administrative press and publications controlling authorities must strengthen a sense of responsibility for promoting the press and publication sector “marching out”, clarify the press and publications sector “marching out” leading organs and work teams, be responsible for leading and coordinating press and publications sector “marching out” work; vigorously striving for the regard and support of local Party committees and governments, strengthening coordination and communication between departments, and guaranteeing that all objectives, tasks and measures in this Plan are implemented satisfactorily

 

新闻出版业“十二五”时期“走出去”发展规划

为贯彻党的十七大关于加强对外文化交流,增强中华文化国际传播力和影响力的精神,巩固和扩大应对国际金融危机冲击成果,落实《文化产业振兴规划》有关“走出去”的重点任务,结合《新闻出版业“十二五”发展规划》的实施,特制定本规划。

 

一、新闻出版业“走出去”现状

“十一五”以来,党中央、国务院大力实施“走出去”战略,推动包括新闻出版业在内的文化“走出去”。新闻出版总署及中央有关部门也出台了一系列政策措施支持新闻出版业“走出去”,新闻出版业“走出去”的政策体系基本形成,企业“走出去”积极性日益高涨,“走出去”企业不断增加,“走出去”模式不断创新,渠道日渐多元化,对外贸易结构逐步改善,一批有影响力的产品成功进入国际主流市场,实现了新闻出版产品和服务出口双增长,有力推动了中华文化走向世界。

(一)“十一五”期间我国新闻出版业“走出去”成绩显著

1.版权贸易逆差不断缩小,结构持续改善。与“十五”末相比,2010年版权输出总量增长275%,版权引进输出比从7.2:1缩小至2.9:1。其中,作为版权贸易主体的图书版权输出结构不断优化,对重点发达国家的输出总量增长迅速,比“十五”末增长近14倍。

2.数字出版产品出口表现出强劲势头。“十一五”期间,我国一批自主研发的网络游戏进入海外市场,2010年出口额突破2亿美元,期刊数据库的海外付费下载收入近千万美元,电子书海外销售收入达5000万元人民币。

3.新闻出版实物产品出口继续保持增长。尽管受到数字化浪潮、金融危机和人民币升值等多重因素的冲击,实物产品出口在2010年仍保持平稳增长,与“十五”末相比,出口数量增长近30%,金额增长7%,输出品种保持了大于引进品种的趋势。其中,图书出口数量与“十五”末相比增长36%,出口金额增长11%。一批有影响的产品走进国际主流社会。

4.印刷服务出口产值逐年扩大,顺差明显。2009年,我国印刷服务出口收入总计约510亿元人民币,比“十五”末增长75.86%,占印刷工业总产值的比例稳定保持在10%左右。

5.新闻出版企业“走出去”数量增加,质量提升。通过独资、合资、合作等方式,中国企业在境外办刊办报办社办厂办店的数量和规模在不断扩大。目前,在境外运营的各种分支机构已达300余家,质量也明显提高。

6.新闻出版“走出去”服务平台作用愈加凸显。版权和实物交易平台、信息服务平台以及人才培养平台已构成强有力的“走出去”平台支撑体系。北京国际图书博览会、法兰克福国际书展等国内外书展平台已成为版权输出及实物出口的重要途径。

(二)新闻出版业“走出去”存在的主要问题

从总体上看,全行业对“走出去”重要性的认识还有待进一步加深,企业“走出去”的积极性还有待进一步培育;一些扶持政策未能得到有效落实,相关配套政策有待进一步完善;版权输出仍存在逆差,品牌有待进一步强化;数字出版产品的出口潜力有待进一步挖掘;实物产品出口规模有待进一步扩大;印刷服务出口的数字化、低碳化水平有待进一步提高;“走出去”骨干企业的国际竞争力和影响力有待进一步增强。

(三)加快新闻出版业“走出去”的必要性和紧迫性

加快新闻出版业“走出去”是提升我国文化软实力、增强中华文化国际竞争力和影响力的必然要求;是发展国家公共外交、促进国际社会对中国的理解和认同的重要途径;是深化文化体制改革,打造新闻出版强国,推动文化产业成为国民经济支柱性产业的重要举措;是新闻出版业调整产业结构、转变经济发展方式的必要手段;是积极利用“两种资源,两个市场”,提高企业抗风险能力的现实需要。全行业一定要进一步加深对“十二五”时期新闻出版业“走出去”重要性的认识,要进一步增强机遇意识和忧患意识,切实采取各种有效措施,以时不我待的精神,大力推动新闻出版业“走出去”。

 

二、推动我国新闻出版业“走出去”的

指导思想、基本原则和主要目标

 

(一)指导思想

以邓小平理论和“三个代表”重要思想为指导,深入贯彻落实科学发展观,高举旗帜,围绕大局,统筹国内国际两个市场、两种资源,统筹新闻出版对外交流与对外贸易,统筹扩大出口规模与调整出口结构,突出重点、强化措施,切实加快新闻出版“走出去”步伐,不断扩大中华文化的国际竞争力和影响力。

(二)基本原则

坚持以社会效益为主,经济效益与社会效益相统一的原则;坚持以政府为主导、企业为主体、市场化运作的运行体制;坚持政策扶持、项目带动、平台支撑的运行机制;坚持科技带动,不断提升新闻出版“走出去”的科技含量;坚持多元并举,鼓励各种所有制企业积极参与;坚持“以进带出”,加强对新闻出版产品进出口的宏观调控;坚持差异化战略,根据不同国家和地区的不同文化需求,采取不同的策略和方式;坚持以人为本,最大限度地发挥新闻出版工作者的积极性、主动性和创造性。

(三)主要目标

力争到“十二五”末,新闻出版业“走出去”政策体系更加完备;版权输出数量突破7000项,引进与输出比例降至2:1;数字出版产品和服务出口金额年平均增长32%,到“十二五”末出口额突破10亿美元;实物出口数量和金额继续保持增长,出口数量突破1150万册(份、盒、张),出口金额突破4200万美元;印刷服务出口规模总量达到1000亿元人民币;新闻出版企业海外投资额显著增长;培育一批有国际影响力的知名品牌;打造六到七家实力雄厚、有国际竞争力的“走出去”龙头企业;培养一批外向型高层次的新闻出版专业人才;在30个左右国家有计划地布局布点,基本形成覆盖广泛、重点突出、层次分明的新闻出版业“走出去”新格局,我国新闻出版业的国际竞争力和影响力显著增强。

 

三、重点任务

 

(一)大力推动版权“走出去”

切实扩大版权输出数量,进一步改善进出口比例;优化输出结构,加大对发达国家、周边国家、台港澳地区的版权输出力度,拓展对发展中国家的版权输出;完善语种结构,以欧美及周边国家和地区为重点,兼顾其他国家和地区;优化内容结构,加强文学类、科技类、学术类等出版物的版权输出,提高版权输出的质量;改进形态结构,加强数字出版产品版权输出;改进合作方式,加大合作出版力度。

(二)大力推动数字出版产品“走出去”

实施骨干带动战略,加大扶持数字出版重点企业和产业基地“走出去”的力度;在鼓励各种数字出版产品“走出去”的基础上,重点支持动漫、网络游戏、期刊数据库、电子书等数字产品进入国际市场;整合传统出版企业数字出版产品资源,提升其国际谈判能力。

(三)大力推动实物产品“走出去”

充分调动各种所有制企业的出口积极性,使实物产品的出口数量和金额继续保持增长;实施品牌战略,加强内容自主创新,重点推出一批弘扬社会主义核心价值体系、展示中华文化独特魅力、反映当代中国精神风貌和学术水准、贴近国外受众文化需求和消费习惯的品牌产品;丰富实物出口的产品形态,加大图书、报纸、期刊、电子、音像等各类出版产品的出口力度,推动新闻出版产品进入国际主流营销网络,影响国外主流人群。

(四)大力推动印刷服务“走出去”

鼓励印刷服务出口企业承接海外各种高端出版物、包装装潢印刷品、数字化出版印刷品和其他印刷品的印刷加工业务;扶持印刷企业与数字技术供应商联合开发数字化印刷包装流程管理系统,实现与境外委托客户的远程对接;支持印刷复制企业应用低碳科技,在国际市场上推广环保形象和绿色品牌,吸引境外委托客户。

(五)大力推动新闻出版企业“走出去”

重点扶持一批外向型骨干企业,通过独资、合资、合作等方式,到境外建社建站、办报办刊、开厂开店;鼓励有条件的新闻出版企业通过上市、参股、控股等多种方式,扩大境外投资,参与国际资本运营和国际企业管理;引导各类所有制企业有序到境外投资合作,提高国际化经营水平,防范和化解境外投资风险;营造良好环境,鼓励和支持各种所有制企业拓展新闻出版产品和服务出口业务,各种所有制企业均可从事国家法律法规允许经营的新闻出版产品和服务出口业务,并享有同等待遇。

(六)大力拓展“走出去”国际营销网络

积极实施“借船出海”战略,加强与全球性和区域性大型连锁书店的合作,进一步拓展国际主流营销渠道;整合和巩固现有海外华文出版物营销渠道;积极开拓网络书店等新型出版物销售渠道;大力实施本土化战略,积极利用海外资金、人才、管理经验等要素,拓展海外市场。

(七)大力构建“走出去”人才体系

以外向型的经营管理人才、版权贸易人才、专业技术人才、翻译人才的培养为重点,构建新闻出版业“走出去”人才培养体系。

(八)大力优化“走出去”格局

努力建立以发达国家、周边国家和地区为重点,以发展中国家为基础,以海外华文市场为依托的覆盖广泛、重点突出、层次分明的“走出去”新格局。

 

四、政策措施

 

(一)加大对“走出去”的财政投入

充分运用国家文化产业发展专项资金、国家文化出口重点企业和项目扶持资金、国家出版基金、民族文字出版专项资金,对符合条件的新闻出版企业通过银行贷款实施的“走出去”重点项目所发生的利息给予补贴;对符合条件的新闻出版企业以自有资金为主投资的“走出去”重点项目给予补助;对“走出去”重点企业按照出口实绩给予奖励;对“走出去”重点项目所必须的财产保险和出口信用保险费用,给予适当补助;对重点出版物的版权输出给予扶持;注意利用中央外贸发展基金、援外资金以及中小企业国际市场开拓资金等有关资金扶持项目。

(二)加大“走出去”金融税收扶持力度

认真贯彻落实国家支持文化企业发展的相关金融税收政策,鼓励有条件的新闻出版企业用好用足贴息贷款等有关信贷产品;鼓励新闻出版企业与银行加强合作,争取更为灵活的服务于“走出去”的授信模式;鼓励列入国家文化出口重点企业和项目目录的新闻出版企业和项目积极利用出口信用保险服务及保险费补助,有效分散“走出去”的运作风险;对新闻出版企业在境外提供文化劳务取得的境外收入不征营业税,对企业向境外提供翻译劳务和进行著作权转让而取得的境外收入免征营业税,对在境外已缴纳的所得税款按现行有关规定抵扣;协调有关部门,进一步简化新闻出版企业出版物出口报关、退税、人员出国、外汇办理等有关手续。

(三)进一步优化“走出去”资源配置

对实现“走出去”新闻出版企业,在出版资源上给予优先配置和政策倾斜;支持出版集团公司和具有一定版权输出规模的出版社成立专门针对国外图书市场的出版企业,经批准可配备相应出版资源;支持创设完全外向型的外语类期刊;对列入“走出去”重点工程中的出版项目所需出版资源给予重点保障;对“走出去”成效显著的完全外向型的非公有制企业试点配置出版资源。

(四)大力实施“走出去”重点工程

重点实施“经典中国”国际出版工程、中国图书对外推广计划、数字出版产品“走出去”工程、中国出版物国际营销渠道拓展工程、重点新闻出版企业海外发展扶持工程,边疆地区新闻出版业“走出去”扶持计划、两岸出版交流合作项目等重大工程。在少数民族新闻出版“东风工程”中强化“走出去”资助项目;配合“汉语桥”工程,在欧美主流国家、周边国家及海外华人较集中的地区,重点推广对外汉语教材。

(五)强化“走出去”会展平台

努力打造北京国际图书博览会、重要国际书展中国主宾国活动等重点国际版权和实物交易平台;支持新闻出版企业参加法兰克福书展等国际大型展会和文化活动;推行国际书展承办权招投标制;积极搭建以新疆、西藏、广西、云南、内蒙古等边疆省份为中心,辐射周边国家的新闻出版交易平台。

(六)加强“走出去”信息服务

以完善国际新闻出版资讯库为重点,强化对国际文化市场、主要国家文化政策和国际重点新闻出版企业的研究,强化对“走出去”投资风险和防范手段的研究;以信息共享、互联互通为重点,构建翻译人才库、版权交易信息库、重点项目库、中外作家库,搭建多语种的国家级“走出去”信息服务平台,为企业提供市场供求、版权贸易、政策咨询、法律服务、翻译服务等全方位信息服务。

(七)改进“走出去”统计指标体系

把数字出版产品出口、中外合作出版的产品、作者和民营策划公司向境外输出的版权、非国有文化企业在境外销售的产品,分别纳入新闻出版业“走出去”统计范畴。

(八)加快培育和发展“走出去”中介机构

充分发挥现有行业协会的作用,鼓励和支持企业在自愿基础上成立新闻出版产品和服务出口促进组织,加强行业自律,扩大对外宣传,维护企业权益,提供政策咨询和信息服务,帮助企业开拓海外市场;充分发挥投资促进机构、版权代理机构、人才培训机构、法律咨询机构、会展服务机构等社会中介组织的作用。

(九)加强新闻出版业“走出去”人才培养力度

大力实施“走出去”人才培养计划,建立“走出去”人才培训基地,丰富培训形式和培训手段;注重领军人物和各类高层次专门人才的培养,注重国外人才与“海归”人才的引进,注重发挥国外作者和翻译人才的作用;加强新闻出版系统人才交流合作,建立人才共享机制。

(十)完善“走出去”宣传表彰奖励机制

适时召开“走出去”总结表彰大会,及时总结和推广各地区、各单位、各部门在“走出去”方面的典型经验;进一步加大对中华图书特殊贡献奖等有关“走出去”奖项的奖励力度;对“走出去”的年度优秀出版物、重点出口企业及版权输出优秀单位和个人进行重点表彰奖励。

(十一)加强“走出去”工作的组织领导

各级新闻出版行政主管部门要增强推动新闻出版业“走出去”的责任意识,明确新闻出版业“走出去”的领导机构和工作班子,负责指导、协调新闻出版业“走出去”工作;积极争取地方党委、政府的重视和支持,加强部门间的协调和沟通,确保本规划的各项目标、任务、措施落到实处。

One thought on “Press and Publications “Marching Out” Development Plan” for the “12th Five Year Plan” Period

    […] visit seems to fit hand in glove with the GAPP’s “Marching Out” strategy that was published about a year ago, in which one of the policy objectives was to increase […]

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