Opinions Concerning Further Strengthening Comprehensive Satellite Television Channel Programme Management

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Note: this document has not been made public. The following is a translation of a People’s Daily summary.

Update (5 January 2011): I have obtained a copy of the document, which is translated here.

People’s Daily, Beijing 26 October (Journalist Yuan Yue)Recently, SARFT issued the “Opinions Concerning Further Strengthening Comprehensive Satellite Television Channel Programme Management”, which puts forward that from 1 January next year, 34 comprehensive satellite television channels must raise the broadcast amount of news-type programmes, and at the same time implement control over broadcast of a part of programme categories, in order to prevent excessive entertaimentization and vulgar tendencies, satisfy the broad audiences’ diversifying and multi-level high-grade viewing requirements.

The “Opinion” reiterates that comprehensive satellite television channels are comprehensive channels with news and propaganda at the core, and must expand broadcast proportions of many kinds of programmes such as news, economics, culture, science and education, children’s programmes, documentaries, etc. The “Opinion” puts forward that from 1 January 2012, all comprehensive satellite television channels’ daily broadcasting of news programmes may not be less than two hours between 6:00 and 24:00; and between 18:00 and 23:30, they must broadcast two or more self-created news-type programmes, the duration of each news programme may not be less than 30 minutes; all comprehensive satellite television channels must also organize a thought and moral construction column carrying forward the traditional virtues of the Chinese nation and the core Socialist value system. It is reported that, from 1 September, all channels have already begun to successively roll out thought and moral construction columns.

The “Opinion” puts forward that, broadcast amount control is implemented over programme categories that duplicate programme formats, that excessively flow over with love, marriage or friend-making, talent competition shows, emotional story types, game competition types, comprehensive entertainment type, interview and talk show types, reality shows, etc. Every evening from 19:30 – 22:00, national comprehensive satellite television channels’ broadcasting amount of the above programme categories is limited to nine programmes, every comprehensive satellite television channels’ broadcasting amount of the above programme categories may not exceed two programmes per week. Every comprehensive satellite television channels’ broadcasting time of the above programme categories may not exceed 90 minutes between 19:30 and 22:00. SARFT also will implement structural regulation and control over programmes similar to these categories, to prevent programme categories’ excessive homogenization.

The “Opinion” requires that radio and television broadcast organs must persist in putting social interest first, persist in the organic integration of social interest and economic interest, establish scientific, objective and fair comprehensive programme appraisal systems. The “Opinion” clearly puts forward “three don’ts”, namely don’t make programme viewing rate tables, don’t merely make a last place elimination system on the basis of viewing rates and don’t merely measure broadcast organ and television programme quality by weighing viewing rates.

The “Opinion” also puts forward a series of requirements for the aspect of strengthening supervision and management. For example, all levels’ administrative radio and television management entities must realistically implement their supervision and management duties, establish and perfect all regulatory systems, determinedly achieve management according to laws and regulations, timely discover problems, resolutely and severely deal with them; all broadcasting organs must implement the three programme evaluation system, strictly keep the programme gate; for comprehensive satellite television channel programme management, a first-in-command responsibility system is implemented in broadcasting organs. The “Opinion” clearly requires that provincial-level administrative radio and television management entities must all establish specialized listening and watching organs, and provide special personnel, focus on following and examining excessive entertainmentization and vulgar tendencies on radio and television. The “Opinion” stipulates that for all problems appearing in programmes in aspects of political orientation, value orientation, style and themes, etc., with regard to their nature and gravity, steps such as criticism, ordering revision, warning, adjustment of broadcasting time up to cessation of broadcast will be imposed on that programme.

Furthermore, the “Opinion” put forward clear requirements concerning strengthening sector self-regulation, supporting social supervision, developing education and training, commending excellent programmes, strengthening imported television programme format management, etc.

人民网北京10月26日电 (记者 袁悦)近日,广电总局下发了《关于进一步加强电视上星综合频道节目管理的意见》,提出从明年1月1日起,34个电视上星综合频道要提高新闻类节目播出量,同时对部分类型节目播出实施调控,以防止过度娱乐化和低俗倾向,满足广大观众多样化多层次高品位的收视需求。

《意见》重申,电视上星综合频道是以新闻宣传为主的综合频道,要扩大新闻、经济、文化、科教、少儿、纪录片等多种类型节目播出比例。《意见》提出,从2012年1月1日起,每个电视上星综合频道每日6:00至24:00新闻类节目不得少于2小时;18:00-23:30必须有两档以上自办新闻类节目,每档新闻节目时间不得少于30分钟;各电视上星综合频道还要开办一个弘扬中华民族传统美德和社会主义核心价值体系的思想道德建设栏目。据悉,从9月1日起,各频道已开始陆续推出思想道德建设栏目。

《意见》提出,对节目形态雷同、过多过滥的婚恋交友类、才艺竞秀类、情感故事类、游戏竞技类、综艺娱乐类、访谈脱口秀、真人秀等类型节目实行播出总量控制。每晚19:30-22:00,全国电视上星综合频道播出上述类型节目总数控制在9档以内,每个电视上星综合频道每周播出上述类型节目总数不超过2档。每个电视上星综合频道每天19:30-22:00播出的上述类型节目时长不超过90分钟。广电总局还将对类型相近的节目进行结构调控,防止节目类型过度同质化。

《意见》要求各广播电视播出机构要坚持把社会效益放在首位,坚持社会效益和经济效益的有机统一,建立科学客观公正的节目综合评价体系。《意见》明确提出“三不”,即不得搞节目收视率排名,不得单纯以收视率搞末位淘汰制,不得单纯以收视率排名衡量播出机构和电视节目的优劣。

《意见》还在强化监管方面提出一系列要求。如,各级广播电视行政管理部门要切实履行监管职责,建立完善各项制度,坚决做到依法依规管理,及时发现问题,果断严肃处理;各播出机构要落实节目三审制度,严格节目把关;电视上星综合频道节目的管理实行播出机构一把手责任制。《意见》明确要求,省级广播电视行政管理部门均须建立专门收听收看机构,并配备专业人员,重点跟踪检查广播电视过度娱乐化和低俗问题。《意见》规定,凡在节目中出现政治导向、价值取向、格调基调等方面的问题,视其性质和严重程度,对该节目分别采取批评、责令整改、警告、调整播出时间以至停播等措施。

此外,《意见》还对加强行业自律、支持社会监督、开展教育培训、表彰优秀节目、加强引进电视节目形态管理等提出了明确要求。

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