Opinions Concerning Further Strengthening Comprehensive Satellite Television Channel Programme Management
Note: this document has not been made public. The following is a translation of a People’s Daily summary.
Update (5 January 2011): I have obtained a copy of the document, which is translated here.
People’s Daily, Beijing 26 October (Journalist Yuan Yue)Recently, SARFT issued the “Opinions Concerning Further Strengthening Comprehensive Satellite Television Channel Programme Management”, which puts forward that from 1 January next year, 34 comprehensive satellite television channels must raise the broadcast amount of news-type programmes, and at the same time implement control over broadcast of a part of programme categories, in order to prevent excessive entertaimentization and vulgar tendencies, satisfy the broad audiences’ diversifying and multi-level high-grade viewing requirements.
The “Opinion” reiterates that comprehensive satellite television channels are comprehensive channels with news and propaganda at the core, and must expand broadcast proportions of many kinds of programmes such as news, economics, culture, science and education, children’s programmes, documentaries, etc. The “Opinion” puts forward that from 1 January 2012, all comprehensive satellite television channels’ daily broadcasting of news programmes may not be less than two hours between 6:00 and 24:00; and between 18:00 and 23:30, they must broadcast two or more self-created news-type programmes, the duration of each news programme may not be less than 30 minutes; all comprehensive satellite television channels must also organize a thought and moral construction column carrying forward the traditional virtues of the Chinese nation and the core Socialist value system. It is reported that, from 1 September, all channels have already begun to successively roll out thought and moral construction columns.
The “Opinion” puts forward that, broadcast amount control is implemented over programme categories that duplicate programme formats, that excessively flow over with love, marriage or friend-making, talent competition shows, emotional story types, game competition types, comprehensive entertainment type, interview and talk show types, reality shows, etc. Every evening from 19:30 – 22:00, national comprehensive satellite television channels’ broadcasting amount of the above programme categories is limited to nine programmes, every comprehensive satellite television channels’ broadcasting amount of the above programme categories may not exceed two programmes per week. Every comprehensive satellite television channels’ broadcasting time of the above programme categories may not exceed 90 minutes between 19:30 and 22:00. SARFT also will implement structural regulation and control over programmes similar to these categories, to prevent programme categories’ excessive homogenization.
The “Opinion” requires that radio and television broadcast organs must persist in putting social interest first, persist in the organic integration of social interest and economic interest, establish scientific, objective and fair comprehensive programme appraisal systems. The “Opinion” clearly puts forward “three don’ts”, namely don’t make programme viewing rate tables, don’t merely make a last place elimination system on the basis of viewing rates and don’t merely measure broadcast organ and television programme quality by weighing viewing rates.
The “Opinion” also puts forward a series of requirements for the aspect of strengthening supervision and management. For example, all levels’ administrative radio and television management entities must realistically implement their supervision and management duties, establish and perfect all regulatory systems, determinedly achieve management according to laws and regulations, timely discover problems, resolutely and severely deal with them; all broadcasting organs must implement the three programme evaluation system, strictly keep the programme gate; for comprehensive satellite television channel programme management, a first-in-command responsibility system is implemented in broadcasting organs. The “Opinion” clearly requires that provincial-level administrative radio and television management entities must all establish specialized listening and watching organs, and provide special personnel, focus on following and examining excessive entertainmentization and vulgar tendencies on radio and television. The “Opinion” stipulates that for all problems appearing in programmes in aspects of political orientation, value orientation, style and themes, etc., with regard to their nature and gravity, steps such as criticism, ordering revision, warning, adjustment of broadcasting time up to cessation of broadcast will be imposed on that programme.
Furthermore, the “Opinion” put forward clear requirements concerning strengthening sector self-regulation, supporting social supervision, developing education and training, commending excellent programmes, strengthening imported television programme format management, etc.
人民网北京10月26日电 （记者 袁悦）近日,广电总局下发了《关于进一步加强电视上星综合频道节目管理的意见》，提出从明年1月1日起，34个电视上星综合频道要提高新闻类节目播出量，同时对部分类型节目播出实施调控，以防止过度娱乐化和低俗倾向，满足广大观众多样化多层次高品位的收视需求。