Ministry of Culture Plan for Redoubling Cultural Industries during the “12th Five-Year Plan” Period

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Table of contents:

Foreword

I Guiding ideology, development thoughts and main objectives

(1) Guiding ideology

(2) Development thoughts

(3) Main objectives

II Main tasks

(1) Fostering and expanding cultural market subjects

(2) Transforming cultural industry development methods

(3) Optimizing cultural industry distribution

(4) Strengthening cultural product creation and production guidance

(5) Expanding cultural consumption

(6) Moving cultural science and technology innovation forward

(7) Implementing major programme-driving strategies

(8) Completing financial input systems

(9) Strengthening talent support

(10) Promoting cultural industry “marching out”

III, Focus sectors

(1) Performing arts

(2) Entertainment

(3) Cartoons

(4) Games

(5) Cultural tourism

(6) Artworks

(7) Arts and Crafts

(8) Cultural Exhibitions

(9) Creative design

(10) Network culture

(11) Digital cultural services

IV, Guarantee measures

(1) Expanding government input strength

(2) Perfecting policy law and regulation systems

(3) Deepening cultural structure reform

(4) Standardizing cultural market order

(5) Strengthening industrial public services

(6) Strengthening organizational implementation

Foreword

The cultural industries are an important channel for satisfying the people’s diversified spiritual culture needs under the circumstances of a Socialist market economy, are an important carrier for stimulating the grand development and grand flourishing of Socialist culture, are a burgeoning sunrise industry having a guiding function, strategic function and pillar function for the national economy, are the main force for promoting Chinese culture to march out, and are an important point of support for promoting strategic readjustment of economic structures and an important rallying point for transforming economic development methods.

During the “11th Five Year Plan” period, the popular masses’ cultural consumption was dynamic, social forces’ investment into the cultural industries ruse enthusiastically, cultural products and services were enriched and diversified, sectors such as performance, entertainment, artworks, cultural tourism, cartoons and games, network culture, etc., developed vigorously, cultural industry added value growth speed was higher than GDP growth during the same period by far, prominently displaying its huge capacity to grow up into a backbone industry for the national economy.

But it should also be noticed that, at present, our country’s cultural industry development level is still not high, vitality and creativity are not yet strong, regional distribution is not fully rational, policy systems are still not perfect, and there is still a considerable distance with the requirements of being a backbone industry in the national economy. In order to completely implement the spirit of the 5th and 6th Plenums of the 17th Party Congress, promote the cultural industries to become a backbone industry in the national economy, accelerate the construction of a strong Socialist culture country, according to the “Central Committee of the Chinese Communist Party Decision Concerning Deepening Cultural Structural Reform”, the “Outline of the 12th Five Year Plan for National Economic and Social Development of the People’s Republic of China” and the “Outline of the Cultural Reform and Development Plan during the National “12th Five Year Plan” Period”, the “Ministry of Culture Plan for Redoubling Cultural Industries during the “12th Five-Year Plan” Period” is hereby formulated.

I, Guiding ideology, development thinking and main objectives

(1) Guiding ideology

With Deng Xiaoping Theory and the important “Three Represents” thought as guidance, deeply implementing the scientific development view, persisting in the progressive orientation of advanced Socialist culture, completely putting social interest first, strengthening cultural content guidance and construction, striving to realize the integration of social interest and economic interest, taking reform, innovation, and science and technological progress as drivers, strengthening the development vitality of the cultural industries, transforming the development methods of the cultural industries, fully giving rein to the vigorous function of the cultural industries in stimulating economic and social development, promoting the construction of the Socialist cure value system, disseminating advanced culture and raising national cultural soft power.

(2) Development thinking

Abiding by objective cultural development rules, adapting to the inherent demands of the Socialist market economy, persisting in the line of thought of double drive and flying with two wings of cultural undertakings and cultural enterprises, grasping public interest-type cultural undertakings with one hand, and grasping commercial cultural industries with one hand, realizing the mutual stimulation and joint development of cultural undertakings and cultural industries.

With structural adjustment as main strand, implementing a major programme driving strategy, planning and starting a batch of major projects and major programmes with a demonstrating function, basic function, strategic function and driving function, raising industrial scale and comprehensive quality, accelerating industrial structure adjustment, transformation and upgrading.

Giving rein to the vigorous function of markets in cultural resource allocation, strengthening government policy guidance and public service capacity, forging five large service platforms for policy support, public service, investment and finance, trade cooperation and talent training, providing desirable policy environments and market environments, creating an atmosphere for development, promoting industrial grouping, fostering market subjects.

Implementing diversified regional cultural industry development strategies, strengthening categorized guidance, giving rein to the superiority of each, striving to shape a cultural industry structure with the superiorities of “East, Middle and West” complementing each other, pulling each other and developing together. Encouraging Eastern regions to optimize industrial structures, and initiating cultural innovation, raising cultural qualities, and realizing leapfrogging development. Supporting Central regions to perfect industrial policies, expand cultural consumption, standardize market order and accelerate industrial rise. Guiding Western regions to give rein to their resource superiority, give prominence to regional characteristics, foster consumption markets and drive industrial development.

(3) Main objectives

During the “12th Five-Year Plan” period, the average annual growth speed of cultural industries managed by the Ministry of culture to exceed 20%, so that 2015 at least doubles 2010, realizing redoubling. Cultural creation capacity to further rise, cultural products and services to become even more enriched, cultural industries to become important channels for satisfying the people’s diversified spiritual culture requirements, and raising the people’s life happiness indicators. Cultural industries’ strong points such as large job quantities and formal flexibility to be given full rain, making them become into one of the industries with clear effects in attracting jobs. Cultural consumption to preserve a state of quick growth, incessantly raising the proportion occupied by rural residents’ consumption, making it become an important component part of expanding national domestic demand.

II, Main tasks

With realizing leapfrogging development as main theme, with optimizing structural distribution and accelerating the transformation of development methods as main line, with fostering cultural enterprises, expanding cultural consumption, moving cultural science and technology innovation forward, and developing characteristic cultural industries as focus point, strengthening content guidance, implementing a major cultural industry programme driving strategy, completely raising cultural industry innovation capacity and core competitiveness, pushing out a batch of cultural products with healthy and upward content, that the masses are deeply fond of, with a higher marketshare, originally created in China, striving to satisfy the people’s diversified spiritual cultural requirements, promoting cultural industries to become a backbone industry in the national economy.

(1) Fostering and expanding market subjects

To accelerate the development of the cultural industries, State-owned or State controlled cultural enterprises must be supported and expanded unwaveringly, and all sorts of non-publicly owned cultural enterprises’ healthy development must be encouraged and guided unwaveringly, shaping a cultural industry structure with public ownership at the core, and jointly developing with many kinds of ownership, moulding and fostering cultural market subjects, raising cultural industry vitality and competitiveness, and stimulating the coordinated development of all kinds of cultural enterprises.

1. Fostering backbone cultural enterprises

With establishing modern enterprise systems as focus, accelerating moving commercial cultural work unit reform forward, accelerating company structure and shareholding structure reform, perfecting legal person administration structures, shaping asset organization methods and business management models conforming to the requirements of modern enterprise systems and reflecting the characteristics of cultural enterprises, fostering market subjects meeting requirements. Fostering a batch of State-owned and State-controlled large-scale cultural enterprises and enterprise groups with core competitiveness, giving rein to their leading functions in developing industries and making markets flourish. Within the State-permitted scope, guiding, supporting and standardizing no-publicly owned capital to enter the cultural industries, non-publicly owned cultural enterprises are to be treated equally with State-owned cultural enterprises in aspects such as financial support, programme examination, financial input, tax preferences, talent attraction, awards and honours, land use, etc., constructing market competition with fair participation, and a structure and legal environment with equal enjoyment of legal protection. Encouraging powerful cultural enterprises to realize interregional, intersectoral, inter-ownership systems and cross-media mergers and reorganizations with capital as link, shaping a batch of enterprises or enterprises groups with influence, brands and competitiveness, forging a batch of relatively strong “cultural aircraft carriers” with international competitiveness.

2. Supporting small and mid-size cultural enterprises

Supporting small and mid-size cultural enterprise development through many kinds of methods such as government procurement, credit support, strengthening services, etc., shaping bodies of small and mid-size enterprises rich in vitality. Simplifying establishment formalities, reducing entry barriers, supporting the development of individual creators, cultural work offices, people-run non-enterprise cultural organs and specialized cultural industry cooperatives. Encouraging all sorts of small and mid-size cultural enterprises to develop in the direction of “expertise, excellence, characteristics, novelty”, strengthening characteristic business, characteristic products and characteristic services. Fostering organs for cultural asset valuation, appraisal, auction, management, etc., forcefully developing cultural enterprises n performance management, ticket sales, exhibition planning, copyright agency, creative design, etc.

(2) Transforming cultural industry development methods

Promoting cultural industry structure adjustment, raising cultural production quality and efficiency, stimulating cultural industries to transform models and upgrade, raise cultural industry upscaling, intensification and expertise levels, accelerating the transformation from stressing increase of scale and quantitative expansion to stressing the internal raising of quality and efficiency.

1. Encouraging collective development

Establishing about 10 State-level cultural industry demonstration areas with high starting points and economies of scale, that represent national levels and the development orientation of the future, and a batch of cultural industry demonstration bases with clear collective efficiency. Launching characteristic cultural industry demonstration area construction work, fostering about 100 characteristic cultural industry groups with clear characteristics and industry-leading prominence, and a batch of characteristic cultural industry towns in regions in which characteristic culture resources are richly available.

2. Stimulating industrial blending

Establishing and completing industrial blending and development systems and mechanisms, optimizing policy environments for industrial blending and development, stimulating culture to blend with sectors such as tourism, sports, information, logistics, industry, construction, exhibitions, commerce, leisure, etc., raising the cultural added value of the national economy. Supporting all kinds of enterprises to expand innovation and design input, raising the cultural content of textiles, light industry, packaging, etc., promoting creative designs to be extended to the production of home goods, home electronics, home textiles, home decorations, etc. Breaking through the boundaries between cultural industry categories, stimulating the formation of alliances between different cultural sectors, extending cultural industry chains.

3. Forging cultural brands

Strengthening brand consciousness, with State cultural industry demonstration bases as backing, fostering about 300 branded cultural enterprises. Launching influence evaluation activities of State cultural industry demonstration bases, encouraging demonstration bases to compete in first-class creation, expand influence and forge brands. Forging about 10 cultural exhibitions and festival activities with large social influence and high overall efficiency. Perfecting accreditation and protection mechanisms for traditional arts, crafts and skills, protecting the intellectual property rights of creations and designs. Establishing and completing brand authorization mechanisms, establishing cultural product brand retail and marketing platforms, expanding production and retail of excellent brand products

4. Strengthening and guiding regulation and control

Stressing guidance of regulation and control, preventing blind investment, and precipitous actions, promoting cultural industries to transform from a quantitative speed model to a qualitative efficiency model. Strengthening overall planning of cultural industry park and base distribution, persisting in naming and authentication standards, strictly controlling cultural industry park and base quality, strengthening cultural content, giving prominence to the superiority of each, raising development levels. Standardizing all sorts of cultural industry exhibition organization, preventing blind me-tooism, excess and overflow, causing waste of resources.

(3) Optimizing cultural industry distribution

Encouraging Eastern, Central and Western regions to establish cultural industry development focus points on the basis of resource endowments and functional orientation, giving rein to the superiority of each, relying on large cities and city groups to construct cultural industry belts, supporting small and mid-size cities and the countryside to develop characteristic cultural industry bodies, shaping a coordinated development structure for the cultural industries with regions, towns and the country.

1. Strengthening regional cultural industry distribution

Supporting the accelerated development in the Eastern regions of sectors such as cartoons and games, creative design, network culture, digital cultural services, etc., fostering science and technology-related cultural industry groups. Guiding Central and Western regions and the main functional regions with limited opening up to rely on local rich cultural resources, focusing on developing cultural sectors such as performance, cultural tourism, artworks, arts and crafts, festival exhibitions, etc., and marching a path of characteristic, differentiated and collective development. Integrating all special regional State planning, actively bringing cultural industry development into comprehensive regional development frameworks, accelerating the development of cultural industries with local characteristics.

2. Comprehensively planning town and country cultural industry development

Excavating urban cultural resources, developing characteristic cultural industries, establishing characteristic cultural cities. Supporting large cities and city groups to give rein to their superiority in technology, talent and capital concentration, accelerating the development of burgeoning cultural business models, shaping a batch of small and mid-size cities and city groups with international influence for cultural creation. Giving rein to the demonstration function of the capital as a cultural centre for the entire nation. Encouraging large cities and city groups to scientifically formulate functional and regional development plans, shaping spatial cultural industry distributions with each part having merit, rational division of labour, and prominent focus. Supporting small and mid-size cities to perfect cultural consumption base construction, utilizing characteristic cultural resources to forge industrial shining points. Encouraging resource-type cities to rationally utilize their idle and old factory buildings, discarded industrial facilities, etc., to develop cultural industry programmes for creative design, performance, exhibition, cultural tourism, etc. Encouraging the development of rural handicraft products, folk performances and rural cultural tourism, fostering and forging a batch of characteristic cultural industry towns and characteristic cultural industry villages, expanding rural employment, increasing rural income.

3. Fostering regional characteristic cultural industry groups

Excavating all localities’ characteristic cultural resources, through methods such as planning and guidance, policy support, models and demonstrations, etc., guiding the orderly collection of characteristic cultural industries, developing and expanding a batch of characteristic cultural industry bases with clear characteristics and high concentration. Encouraging all levels to vigorously develop tourism and related industries relying on cultural heritage, forging a batch of characteristic cultural products and services, fostering a batch of cultural industry groups with ethnic performance, cultural tourism, arts and crafts, etc, striving to move major projects such as the Tibet-Qiang-Yi cultural industry corridor, etc., forward, strengthening the collection strength, radiation and competitiveness of characteristic cultural industry groups.

(4) Strengthening cultural product creation and production guidance.

From beginning to end, persisting in the correct cultural product creation and production orientation, strengthening content guidance and construction, establishing cultural innovation mechanisms with cultural enterprises and individuals at the core, striving to create a desirable environment benefiting cultural innovation, incessantly perfecting cultural product appraisal systems and incentive mechanisms.

1. Persisting in the correct creation and production orientation

Persisting in the orientation of serving the people and serving Socialist, and the principle of letting a hundred flowers bloom and a hundred schools contend, sticking close to reality, sticking close to life and sticking close to the masses, truly starting from the needs of the masses, inheriting and carrying forward the excellent traditions of Chinese culture, absorbing and learning from global beneficial cultural achievements, striving to raise the content and quality of cultural products, rolling out even more excellent products and masterpieces that the masses are fond of, integrating artistry, ideology and enjoyability. Guiding the broad cultural industry workers and cultural enterprises to consciously practice the Socialist core value system, earnestly deal with and vigorously pursue the social effect of cultural products, carrying forward the true, the good and the beautiful, rejecting the false, the evil and the ugly, fully giving rein to the vigorous function of cultural industries in moving the construction of the Socialist core value system forward.

2. Encouraging cultural innovation

Letting a spirit of innovation penetrate through the entire process of cultural creation and production, integrating traditional elements with contemporary elements, and ethnic elements with global trends, strengthening the zeitgeist and attractions of cultural products, creating and producing even more excellent originally-created cultural products. Adopting many kinds of methods such as awards and honours, policy support, etc., to encourage cultural workers to go deep into life, create and produce works reflecting the spirit of the times, that are positive and upward, and rich in influence. Encouraging State cultural industry demonstration bases to incessantly promote cultural content and dissemination method innovation, raising product research and original creation capacity. Focusing on supporting originally-created cartoon product creation having clear ethnic characteristics and the traits of the times. Fully utilizing the special fund for cultural industry development and the State fund for culture and art, expanding support strength for cultural content innovation, guiding cultural product creation and production.

3. Perfecting appraisal systems and incentive mechanisms

Persisting in making abiding by the progressive orientation of advanced Socialist culture and satisfying the popular masses as the highest norms for appraising cultural products, uniting mass evaluation, expert evaluation and market examination, shaping scientific cultural product appraisal systems. Doing work for the China government culture and art award and cartoon award selection well, establishing open, fair and just award mechanisms, raising authoritativeness and credibility, guiding the development orientation of the Chinese cartoon industry. Expanding marketing strength for excellent cultural products, supporting the performance, screening, broadcast or exhibition of excellent works and masterpieces carrying forward mainstream values. Implementing the national cartoon excellent product project, supporting and encouraging the broadcast, performance, publication and exhibition, etc., of excellent originally-created cartoon products.

(5) Expanding cultural consumption

Making expanding cultural consumption into an important component part for expanding internal demand, establishing long-term mechanisms for expanding cultural consumption and demand, attracting consumers with high-quality and rich cultural products and services, strengthening cultural consumption quantities, raising cultural consumption levels, strengthening indigenous drivers for cultural industry development, satisfying the popular masses’ incessantly growing spiritual culture needs.

1. Fostering cultural consumption habits

Creating desirable cultural consumption environments and atmospheres, transforming town and country residents’ cultural consumption concepts, raising the consciousness and vigour of cultural consumption. Encouraging and implementing cultural consumption subsidy systems, guiding town and country residents’ cultural consumption, localities meeting conditions must provide appropriate subsidies for masses in dire straits and rural workers’ cultural consumption. Encouraging the arrangement or a certain number of low-value performances or tickers for commercial performances, encouraging network culture operators to launch even more low-price services. Giving rein to the market influence and drive or excellent cultural products, activating cultural consumption markets.

2. Improving cultural consumption conditions

Developing culture and art performance venues, supporting construction and renovation of basic cultural infrastructure such as theatres, etc. Raising basic cultural consumption levels, guiding cultural enterprise investment to build even more cultural consumption venues adapted to the requirements of the masses. Supporting social forces to initiate all sorts of cultural facilities, encouraging organs, schools and the army to open their cultural facilities to society. Accelerating the construction of a nationwide culture ticket service network. Developing modern distribution organizations and distribution methods such as chain business, logistics and delivery, electronic commerce, etc., building a cultural product distribution network with large cities as centres, supplemented by small and mid-size cities, linking up town and country. Vigorously launching cultural consumption credit products, enlivening cultural consumption markets.

3. Stimulating cultural consumption upgrading

Expanding mass cultural consumption markets, launching characteristic culture consumption, providing individualized and diversified cultural products and services, fostering new cultural consumption growth points. Strengthening cultural market demand and consumption trend forecast and research, guiding cultural enterprises to launch cultural products and services that are marketable and in great demand. Excavating the cultural content of festivals and all kinds of holidays, raising and enriching their cultural content and form. Forcefully launching network cultural products suited for carriers such as the Internet, mobile terminals, etc., stimulating the consumption of digital cultural content such as cartoons and games, network music and entertainment, etc. Raising urban cultural consumption quality and level, stimulating residents to upgrade their consumption patterns. Strengthening the construction of rural culture network points, expanding rural cultural consumption.

(6) Moving cultural science and technology innovation forward

Science and technology innovation is an important engine for cultural development. It is necessary to give rein to the mutually stimulating functions of culture, science and technology, deeply implementing science and technology driver strategies, strengthening indigenous innovation capacity. Completing cultural technology innovation systems with enterprises at the core, the market as guidance, and integrated with industry, learning and research, fostering a batch of cultural science and technology enterprises with clear characteristics and strong innovation capacity, supporting the construction of strategic unions between industry, learning and research, and public service platforms.

1. Strengthening technological transformation of the traditional cultural industries

Stimulating raising the scientific and technological content of traditional cultural industries such as performance, entertainment, artworks, arts and crafts, cultural exhibition, creative design, etc., accelerating the renovation and renewal of basic infrastructure in sectors such as performance, entertainment, etc, encouraging the research and development of new types of digital entertainment, audio, lighting and stage technology and equipment having indigenous intellectual property rights. Stimulating the informatization, digitization and standardization of chain operation, cultural tourism, ticket sales, artwork business, etc. Supporting the transformation and application of modern technology achievements into the cultural industries, accelerating moving forward with innovation in aspects such as content, form, methods, means, etc., in the traditional cultural industries. Grasping the development opportunity for three-network integration, cloud computing, logistics networks, etc., raising the technological level of all sectors of the cultural industry.

2. Accelerating moving forward the development of burgeoning cultural industries

Promoting and rolling out corresponding policy measures, stimulating the accelerated development of burgeoning cultural business models in cartoons, games, network culture, digital culture, etc., incessantly raising contributions of burgeoning cultural industries in accelerating economic development method transformation. Focusing on strengthening the research and development of high and new technology closely integrated with cultural business models such as digital technology, digital content, network technology, etc., raising production capacity of multimedia and multi-terminal dissemination of cultural products. Expanding the online and mobile production and sale of network music, network cartoons, network artworks and network performances, etc. Encouraging network enterprises, IT enterprises and communications enterprises to participate in network cultural content product production and creation.

3. Giving rein to the supporting and leading function of science and technology programmes

Establishing and completing comprehensive coordination mechanisms, bringing major cultural science and technology programmes into related State science and technology development programmes and plans, strengthening the attack on strategic passes in core technology, key technology and general technology, realizing major technological breakthroughs and integrated innovation for the cultural industries. Deploying and implementing some major programmes in State science and technology support plans, in joint State action plans for the integration of culture with science and technology, State culture science and technology upgrading plans and Ministry of Culture Science and Technology innovation programme planning. Vigorously coordinating relevant departments, in the special cultural industry development fund, the high technology industry development programme fund and the science and technology-type small and mid-size enterprise innovation fund, strengthening support for research and development of key and core technologies having indigenous intellectual property rights, and stimulating the transformation of cultural enterprises’ technological applications and achievements.

4. Moving cultural science and technology innovation system construction forward

Promoting enterprises to become centres of innovation, perfecting a cultural technology innovation system with enterprises at the core, the market as guidance, and integration of industry, learning and research, accrediting about 20 demonstration enterprises integrating culture with science and technology, supporting the development of strategic unions between industry, learning and research. Relying on State high and new technology parks, modern service industrialization bases, State-level cultural industry demonstration parks and State cultural industry demonstration bases, establishing State-level demonstration bases integrating culture with science and technology, all having special characteristics. Relying on higher education, research institutes and key cultural science and technology enterprises, in areas such as performance, cultural resource digitization, cartoons and games, network culture, etc., establishing about 5 ministerial-level focus laboratories and project science and technology research centres. Supporting the establishment of a batch of demonstration-type cultural industry public technology platforms, granting financial support and awards to platforms with outstanding service functions.

(7) Implementing major programme driving strategies

Vigorously uniting relevant departments, implementing a batch of major project having a broad nature, a driving nature, a public nature, a basic nature and a demonstration nature, strengthening the government coordination, guidance and public service capacity, strengthening content guidance demonstration, stimulating industrial concentration, enterprise incubation and talent training, moving industry and product upgrading forward, raising the overall quality of the industry, strengthening the after-effects of industrial development.

BOX: Focus cultural industry projects

Characteristic cultural industry development projects: promoting characteristic culture cities and characteristic cultural industry demonstration area construction, guiding all localities in expanding support strength, suiting measures to local conditions, shaping a batch of bases, parks and cultural industry bodies having local characteristics, raising cultural industry upscaling, intensification and specialization development levels.
Literature and art performance theatre chain construction projects: breaking through regional boundaries and market fragmentation, reducing the costs for circulation of performances, promoting chain operation of main cities’ performance venues, realizing the upscaling, intensification and high and new technology application of the performance industry.
Cultural industry public platform construction projects: integrating and concentrating all sorts of resources, providing basic infrastructure, technological equipment, information resources and intermediary services that can be shared and commonly used, reducing cultural enterprise establishment and operational costs, shaping concentration and effects of scale.
State digital cultural industry innovation projects: choosing key and public technologies from digital cultural industries and conducting focus attacks, shaping a support system for core digital culture technology having indigenous intellectual property rights, establishing digital cultural industry major technology application and demonstration programmes, accelerating cultural enterprise’s digitization, networking and informatization progress.
Domestic cartoon vitalization projects: expanding support strength for originally-created cartoon and game products, supporting focus cartoon enterprise and cartoon industry park development, forcefully developing new media cartoons such as network cartoons, mobile telephone cartoons, etc. Guiding the development orientation of the cartoon and game industry through aspects such as technological research and development, talent training, cultural content, etc. Promoting the construction of the China Cartoon and Game City (Beijing) and the State Cartoon Industry Comprehensive Demonstration Park (Tianjin).
State cartoon industry public technology service platform construction: constructing a batch of State-level cartoon industry public technology service platforms, constructing cartoon technology equipment, public technology service support systems and sharing mechanisms in cartoon concentration areas, providing high-quality cartoon product production support to cartoon enterprises, promoting key technology research and development for indigenous innovation in the cartoon sphere.
Moving cultural industry investment system construction forward projects: fostering financial market subjects serving the cultural industries, accelerating the development and popularization of financial products and services, establishing facile cultural industry finance channels, implementing cultural industry finance talent training projects, moving cultural industry investment theory research forward, establishing public service platforms for cultural industry investment.
Cultural industry programme service projects: Continuing to enrich State cultural industry programme resource databases, expanding the quantity of transactions of our country’s cultural products, services and investment programmes, making them become comprehensive platforms for cultural industry information exchange, programme cooperation and product exchange, stimulating the facilitation of investment.
The Tibet-Qiang-Yi cultural industry corridor: Implementing a batch of cultural industry programmes having driving and demonstration functions in the Tibet-Qiang-Yi region, making ethnic cultural resources’ superiorities become economic superiorities, expanding ethnic region employment, stimulating the protection and rational use of cultural resources.

(8) Completing investment systems

Deeply implementing the “Guiding Opinions concerning Financial Support of Cultural Industry Promotion, Development and Flourishing”, establishing and completing diversified, multi-level and multi-channel cultural industry investment systems. Stimulating the complete linking of cultural industries and the financial sector, encouraging all sorts of financial organs to innovate financial products, improve and upgrade cultural industry financial services, guiding and encouraging social capital to enter the cultural industries.

1. Moving complete bank sector support for the cultural industries forward.

Encouraging bank-type financial organs to vigorously launch credit products suited to the cultural industries, consolidating and deepening Ministry-industry cooperation mechanisms, expanding cultural industry credit input. Innovating cultural industry credit models, creating credit and funding systems for entire industry chains in the cultural industries. Vigorously launching a complete set of financial services such as cultural industry asset trust, investment management, settling of payment, etc. Encouraging financial organs to vigorously launch cultural industry consumption finance business, raising the level of cultural consumption, expanding cultural consumption scale. Encouraging non-bank-type financial organs to comprehensively use many kinds of financial business and financial products to link up with cultural enterprises.

2. Giving rein to the function of capital markets

Utilizing multi-level capital markets, promoting excellent cultural enterprises to utilize open distribution of shares to go on the market for funding, expanding cultural enterprises’ direct funding scale. Strengthening fostering reserves and recommendation mechanisms for cultural industries to go on the market, shaping structure of moving forward cultural enterprises’ going on the market in phases with “stocking a batch, fostering a batch, reporting a batch and distributing a batch”, fostering 30 cultural enterprises traded on the market. Supporting State-owned cultural enterprises to attract social capital and conduct share-holding reform. Supporting cultural enterprises to attract funds through bond markets, guiding cultural enterprises’ scientific use of many kinds of derivative products such as options, futures, etc. Exploring trial work for management of stock transfer systems on behalf of cultural enterprises.

3. Stimulating cultural industry investment

Fully giving rain to the driving function of investment, encouraging and guiding all sorts of social capital to enter the cultural industries, fostering strategic investors in the cultural industry sphere. Within the scope permitted by the State, guiding social capital to invest in cultural industries in many ways, participate in the reform of State-owned commercial culture work units into enterprises, and participate in the implementation of major cultural industry programmes and the construction of cultural industry parks. Vigorously giving rein to the demonstration and guidance function of backbone investment organs such as the Chinese Cultural Industry Investment Fund, etc., fostering investors for organs in the cultural industry sphere, encouraging risk investment funds, private equity funds, etc., to vigorously enter into burgeoning cultural business models.

4. Perfecting a set of cultural industry investment services

Promoting cultural industry insurance market construction, innovating cultural industry insurance products and service methods, summarizing and popularizing cultural industry trial dangers. Strengthening guidance to focus cultural asset transaction, according to the principle of “quantitative control, rational distribution, standardization according to the law, healthy order, guiding cultural asset trading organs’ healthy and orderly development. Exploring and perfecting systems for intangible cultural asset verification, assessment, pledge and transmission systems, providing specialized and comprehensive investment services to cultural enterprises. Exploring and innovating cultural industry guarantee methods, establishing multi-level cultural enterprise investment risk sharing and compensation mechanisms.

(9) Strengthening talent support

With fostering high-quality cultural industry business management talent as focus, establishing cultural industry talent education and training organs, perfecting on-the-job personnel training systems, encouraging higher education institutes to set up courses corresponding to the cultural industries, completely raising the comprehensive quality of cultural industry talent teams, providing strong talent support for cultural industry development.

1. Strengthening training and education

Establishing Chinese cultural industry research institutes, providing intelligence support to cultural industry development. Promoting cultural industry learning construction, incessantly expanding cultural industry talent teams in the form of formal education. Supporting the organization of high-level advanced research and study classes, EMBA classes, on-the-job training classes, incessantly raising the quality and level of cultural industry talent in non-formal education ways. Vigorously exploring cooperative training structures of government, higher education schools, institutes and enterprises, establishing a batch of cultural industry talent fostering bases and cultural industry pioneering parks and incubators, stimulating the unification of industry, learning and researchers. Through the method of “marching out, inviting in”, strengthening cooperation with the cultural industry world of all countries, fostering internationalized talent. Strengthening professional ethics construction and work style construction, strengthening and expanding cultural industry workers’ sense of social responsibility.

2. Perfecting talent policies

Through State focus talent project planning such as the famous cultural distinguished person project, fostering a batch of cultural entrepreneur teams with complete mastery of political qualities and strong business management abilities, bringing up a batch of famous distinguished cultural business persons. Encouraging all localities to formulate strategic cultural industry talent guidance catalogues, vigorously promoting chosen talents enjoying to enjoy the same treatment as State high science and technology talents, prioritizing planning for recommending all sorts of talents to enter the country. Completing talent use, circulation, encouragement ad guarantee mechanisms, adopting many kinds of methods such as contracts, programme cooperation, intellectual property rights sharing, etc. Perfecting cultural industry talent category demarcation, moving professional capacity appraisal and professional qualification accreditation forward. Forcefully attracting overseas high-level talents. Expanding policy support to private cultural enterprises’ excellent talents, resolving real problems such as settlement, residence, medical care, education, etc.

(1) Promoting cultural industry “marching out”

According to the principle of “government guiding, enterprises at the core, and marketized operation”, fully giving rein to the government’s leading function and service function, forcefully promoting the organic integration of foreign cultural exchange and foreign cultural trade stimulation work, vigorously promoting cultural enterprises and cultural products to march toward international markets, fostering a batch of foreign-oriented cultural enterprises and intermediary organs having international competitiveness, forging a batch of internationally famous cultural brands, strengthening Chinese culture’s inspiration strength influence at the global level.

1. Stimulating cultural product and service export

Perfecting policy measures supporting cultural product and service export, utilizing government foreign-oriented culture work platforms to vigorously promote the cultural industries to “march out”. Supporting cultural enterprises and products representing the excellent ethnic culture of China, and having indigenous intellectual property rights and brands to enter into international markets, focusing on supporting the export of products and services such as performance, cartoons, games, artworks, arts and crafts, network culture, etc., having ethnic characteristics. Establishing cultural product and service “arching out” resource databases, revising and perfecting the “Cultural Product and Service Export Guidance Catalogue”, issuing cultural export focus enterprise and programme catalogues together with departments such as the Ministry of Commerce, etc. Incessantly perfecting foreign culture trade statistics work. Simplifying examination and approval procedures, promoting export facilitation, establishing foreign cultural trade bases in focus export regions.

2. Encouraging cultural enterprises to expand into foreign markets.

Encouraging cultural enterprises to initiate cultural entities or establish branch organs abroad in many ways such as exclusive investment, joint venture, share control, share participation, etc., realizing the landing and operation of cultural enterprises abroad. Strengthening in-depth analysis of overseas cultural industries and markets, establishing international cultural market information gathering, editing, research and publication mechanisms, assisting enterprises to understand international market trends, expanding overseas retail networks. Vigorously supporting cultural enterprises to participate in foreign international large-scale exhibitions and cultural activities, assisting and raising domestically organized cultural exhibitions and trade fairs’ internationalized operation capacity. Fully giving rein to the function of cultural organs abroad such as cultural departments (groups) of embassies and consulates abroad, etc., vigorously guiding and assisting cultural enterprises to expand into international markets.

3. Strengthening international cultural industry exchange and cooperation

Implementing an international market and regional development strategy, vigorously participating in international cultural industry dialogues, establishing and participating in intergovernmental and international, bilateral and multilateral dialogue and cooperation mechanisms in the cultural industry area, participating in international cultural trade rule formulation, incessantly strengthening international power of discourse. Encouraging cultural enterprises to conduct programme cooperation with foreign powerful cultural organs, encourage the attraction of foreign excellent cultural products suited to our country’s market demand, enriching our country’s cultural markets, simultaneously vigorously learning from foreign advanced production technology and management experience, incessantly raising our country’s cultural industries’ comprehensive capacity to face international markets.

III, Focus sectors

Renovating and upgrading traditional cultural industries such as performance, entertainment, cultural tourism, arts and crafts, etc., accelerating the development of burgeoning cultural industries with extreme vitality and potential such as cartoons, games, network culture, digital cultural services, etc., building modern cultural industry systems with rational structures, complete categorization, high science and technology content and strong competitiveness, realizing the objective of redoubling with the speedy development of focus sectors, shaping a desirable picture of letting a hundred flowers bloom, and joint flourishing of all sectors, promoting the leapfrogging development of the cultural industries.

(1) Performing arts

Accelerating the construction of basic performance infrastructure such as theatres, stages, electronic ticketing, etc., creating conditions for expanding performance consumption. Establishing performance product creation and production subsidy mechanisms, expanding production of originally-created performance products. Accelerating the integration of performance with corresponding industries such as tourism, etc., fostering tourist performance markets, enriching tourist performance products, avoiding homogenization. Establishing and developing derivative performance products, extending performance industry chains.

BOX: Performing arts development objectives and main policy measures

Development objectives
During the “12th Five-Year Plan” period, establishing about 10 nationwide or interregional cultural performance theatre chains covering the main cities in the entire country, forging a batch of excellent plays that the popular masses are deeply fond of, and that can stand the test of time, shaping one or two internationally renowned performance industry concentration regions, forcefully expanding rural performance markets, basically satisfying the performance consumption demand of town and country residents, establishing a basis for realizing the leap from a large performance country to a strong performance country.
Main measures
– Accelerating the pace of State-owned culture and art troupes’ transforming into enterprises, guiding and supporting private capital to enter into the performance sphere, striving to foster a batch of backbone performance enterprises with relatively strong competitiveness.- Developing some interregional performance theatre chains with large-scale theatre groups as leaders, with central city theatres as support point, with two or three chain city theatres as network- Accelerating the renovation or renewal of basic performance infrastructure, focusing on encouraging producing new audio, lighting and stage technology equipment having indigenous intellectual property rights.

– Vigorously moving the construction of a nationwide cultural ticketing network forward, forging culture and art performance ticketing platforms.

– Relying on the cultural and artistic resources of all localities, giving rein to the radiation effect of already-formed local characteristic performance brands, fostering ethnic and folk performance industry bodies.

Policy support
– Researching, formulating and implementing economic policies supporting performance industry development.- Giving rein to the function of all sorts of State funds for culture and art, mustering the forces from all sides including the State, society, etc., promoting performance product innovation, encouraging the production of excellent stage works reflecting real life and displaying the spirit of the times.- Encouraging localities meeting conditions to establish “Special Performance Industry Development Funds”, focusing on supporting original performance programme creation, stage equipment renewal, theatre construction or renovation, performance chain construction, touring abroad, etc.

– Formulating and perfecting policies and regulations for performance industry market access and exit, market supervision and management, intellectual property rights protection, employment standards, etc.

(2) Entertainment

Stimulating song and dance entertainment venues and touring entertainment venues’ healthy development, vigorously developing burgeoning entertainment methods having ethnic characteristics, that are healthy and upward, and have advanced technology, innovating entertainment business models. Stimulating the entertainment sector to integrate with the leisure industry, expanding the development space for the entertainment sector. Adjusting and optimizing entertainment venue structures, encouraging entertainment enterprises’ chain operation. Promoting entertainment venue brand construction, strengthening the attractiveness of the Chinese entertainment sector in domestic and foreign markets.

BOX: Entertainment sector development objectives and main policy measures
Development objectives
During the “12th Five-Year Plan” period, forging 5 to 10 entertainment sector brands having a relatively large industrial scale and relatively strong competitiveness, promoting the indigenous innovation of the entertainment sector, making domestic entertainment equipment and domestic originally-created entertainment content occupy a proportion of more than 60% of the domestic market.
Main measures
– Supporting domestic entertainment equipment production enterprises to vigorously develop entertainment equipment having indigenous intellectual property rights, encouraging entertainment product content providers to vigorously develop entertainment products having indigenous intellectual property rights and healthy content.- Vigorously developing comprehensive entertainment facilities uniting performance, leisure, tourism, food and drink, shopping, fitness, etc., in large and mid-size cities.- Scientifically planning and appropriately developing entertainment parks with high science and technology content, that are rich in Chinese cultural characteristics, persisting in reasonable development, order and standardization, preventing blind construction.

– Strengthening entertainment venue guidance and management, expanding law enforcement strength, standardizing entertainment sector business order, cleaning up the entertainment market environment.

Policy support
– Encouraging all localities to lower entertainment sector business tax rates, stimulating mass entertainment sector development, enriching the popular masses’ spiritual culture life.- Promoting entertainment venues standardization construction, establishing entertainment venue hardware and equipment standard systems, technology standard systems and service standard systems.

(3) Cartoons

Optimizing cartoon industry structures, raising cartoon product quality, forging excellent cartoon products, progressively shaping a uniform, open, competitive and orderly cartoon industry system and mutually supporting and mutually interacting cartoon industry chains. Strengthening creation, fostering excellent products, initiating and supporting the cartoon industry to march the path of original creation integrating ethnic style with the characteristics of the times, persisting in marching the industrial development path of integrating technological innovation and market development.

BOX: Cartoon development objectives and main policy measures

Development objectives
Striving to ensure that by 2015, the added value of the cartoon sector exceeds 30 billion Yuan, cartoon creation and product quality to rise greatly, striving to forge 5 to 10 domestically produced cartoon brands and backbone cartoon enterprises having relatively strong competitiveness and influence, fostering a batch of internationally famous cartoon entrepreneurs and cartoon artists, realizing the qualitative leap of the cartoon industry, making it into a major growth point in cultural industry development and an important support point for minors’ ideology and moral construction.
Main measures
– Formulating the “12th Five-Year Plan” development plan for the cartoon industry.- Selecting Chinese culture and art government awards’ cartoon prizes, standardizing and guiding the healthy development of the cartoon industry.- Implementing State excellent cartoon product projects, setting up industrialized platforms for excellent cartoon creations and cartoon products, protecting intellectual property rights, promoting the shaping of cartoon industry chains developing jointly from top to bottom.

– Implementing originally-created cartoon marketing plans, including cartoon and game overseas marketing, exhibition marketing and neighbour country marketing.

– Strengthening key cartoon technology research and development, public cartoon technology service platforms and State public cartoon source material database programme construction, providing technological support to cartoon industry development.

– Strengthening management over existing State cartoon industry bases and parks, optimizing base and park distribution, raising bases and parks’ incubation, concentration, trading, exhibition and exchange functions.

– Implementing originally-created cartoon talent training plans together with the Ministry of Education, organizing State cartoon industry high-level advanced research and study classes, fostering high-end talents for industrial demand.

– Strengthening cartoon industry theory research work, issuing annual cartoon industry development reports and industry data.

Policy support
– Launching cartoon enterprise accreditation together with entities such as finance, taxation, etc., perfecting preferential tax policies facing cartoon enterprises- Continuing to implement preferential policies in tax areas such as business tax, value-added tax, income tax, import tariffs as well as import segment value-added tax, etc., supporting cartoon industry development.- Promoting and rolling out public cartoon industry technology service platform accreditation management and import duty preference policies.

(4) Games

Strengthening the core competitiveness of the game industry, promoting the development of originally-created games with ethnic characteristics, that are healthy and upward, raising the cultural content of game products. Encouraging the research and development of network game technology, electronic game software and hardware equipment having indigenous intellectual property rights, optimizing game industry structures, stimulating the coordinated development of game types such as network games, electronic games, etc. Encouraging gaming enterprises to forge Chinese gaming brands, vigorously expanding into overseas markets.

BOX: Games development objectives and main policy measures
Development objectives
By the year 2015, gaming sector market income scope to reach 200 billion Yuan. Encouraging network enterprises to invest overseas, shaping 10 backbone gaming enterprises with comprehensive strength to reach world levels, fostering a batch of excellent gaming products with healthy and upward content, and rich in ethnic characteristics, striving to roll out 100 network games to the world every year, of which 3=5 excellent network games are ranked among the 10 most well-liked network games internationally.
Main measures
– Promoting ethnic originally-created network game industries to quickly develop, forging excellent network game products with profound cultural content, that the masses are deeply fond of.- Strengthening tackling of key questions in science and technology, researching network game technology and electronic game hardware and software equipment having indigenous intellectual property rights, building public technology service platforms.- Adjusting and optimizing product structures and market structures, enriching network game categories, encouraging new products to fill market niches. Coordinatedly developing all gaming categories, raising the gaming industry’s core competitiveness.

– Strictly attacking activities infringing the intellectual property rights of network games such as “private servers”, “add-ons”, etc.

Policy support
– Stimulating gaming product export, encouraging our country’s gaming products to participate in international competition, building international exchange platforms for the gaming industry.- Perfecting laws and regulations corresponding to the gaming industry, building supervision and management interaction platforms, vigorously guiding sector and enterprise self-discipline.- Innovating talent fostering models, moving the integration of industry and learning forward, shaping gaming-related education and professional training systems suited to industrial development, fostering a batch of expert talents.

(5) Cultural tourism

Stimulating the integration of culture with tourism, raising tourism content with culture, expanding the dissemination and consumption of culture with tourism. Forging a series of activity brands for cultural tourism, supporting characteristic culture tourism programmes. Encouraging the integration of performance with tourism resources, launching excellent performance product programmes having local characteristics and ethnic styles. Strengthening research, development and design of tourism souvenirs and handicraft products, expanding cultural tourism industry chains.

BOX: Cultural tourism development objectives and main policy measures

Development objectives
During the “12th Five-Year Plan” period, further expanding the scale of the cultural tourism industry, protecting cultural tourism resources, standardizing cultural tourism market order, shaping comprehensive structures integrating cultural content with tourism carriers, that are mutually supporting, making cultural tourism become a new economic growth point and an important support for the cultural industries and tourism industries.
Main measures
– Scientifically editing cultural tourism development plans, vigorously planning excellent cultural tourism circuits, establishing famous cultural tourist streets and famous times, forging characteristic industrial concentration areas for cultural tourism.- Accrediting a batch of nationwide cultural tourism experimental regions having clear cultural features, great market influence, strong development vitality and a high level of openness, giving rein to their demonstration and guiding function.- Deeply excavating historical culture and local culture resources, forging a batch of tourist performance brands having indigenous intellectual property rights, having broad dissemination strength and international influence.

– On the basis of effective protection, conducting scientific and rational utilization of historical and cultural famous cities and cultural relics, rationally utilizing, inheriting and developing traditional handicraft skill-type and performance-type intangible cultural heritage, deeply developing cultural tourism handicraft products, broadening markets.

– Forging cultural tourism activity series brands, supporting cultural tourism programmes having local and ethnic characteristics. Starting from 2010, the Ministry of Culture and the State Administration of Tourism roll out a Chinese culture tourism theme year once every four years, and organize a China international culture tourism week once every two years.

– The Ministry of Culture and the State Administration of Tourism regularly issue a “National Cultural Tourism Focus Programme Catalogue”.

– Strengthening cultural tourism market management, creating desirable cultural tourism environments.

Policy support
– Further supporting State cultural tourism focus programmes, broadening financial input channels, guiding social capital to invest in the construction and development of cultural tourism programmes.- Expanding government input, focusing on use for cultural tourism propaganda and marketing, and construction of basic infrastructure such as for traffic.

(6) Artworks

Making artwork creation flourish, promoting the healthy development of the modern artwork industry. Building art development systems with mutually supporting art creation, academic appraisal and artwork markets. Guiding, fostering and constructing A-grade markets for artworks. Perfecting art region management models, encouraging artwork industry concentration development. Establishing Chinese artwork sector registration and certification databases. Vigorously supporting new media art.

BOX: Artwork development objectives and main policy measures

Development objectives
By the year 2015, artwork market exchange value to reach 200 billion, shaping 2 to 3 art industry concentration regions with global influence, constructing China to become an important global artworks exchange centre.
Main measures
– Encouraging original artwork creation, promoting the development of the art gallery sector, encouraging all localities to integrate their own resources to establish art industry concentration areas.- Encouraging the establishment of new media art centres and visual laboratories, encouraging the development of originally-created new media art.- Forging electronic artwork commerce platforms with high credibility, convenient exchange and rich product varieties.

– Supporting two internationalized, branded, high-grade artwork industry exhibitions.

Policy support
– Perfecting artwork market policies, laws and regulations, strengthening artwork market supervision strength, establishing artwork market credit management systems, safeguarding the regular order of artwork exchange markets- Perfecting artwork broker systems, market access and exit systems.- Fostering artwork industry leading talents, artists, appraisers and brokers.

(7) Arts and crafts

Excavating ethnic cultural elements, giving prominence to regional characteristics, strengthening brand consciousness. Effectively protecting traditional skills, incessantly launching new technologies, new crafts, and new products, stimulating the close integration of protection and inheritance with innovation and development, developing modern arts and crafts. Accelerating traditional arts and crafts products to integrate with creative design, modern technology and the elements of the times, increasing cultural content, science and technology content, raising the added value of products. Encouraging enterprise concentration, focusing on supporting arts and crafts industry concentration areas with clear characteristics.

BOX: Arts and crafts development objectives and main policy measures

Development objectives
By the year 2015, added value of the nationwide arts and crafts sector to exceed 600 billion Yuan, export value to exceed 20 billion Dollars. Establishing a batch of characteristic arts and crafts industry concentration regions and arts and crafts research and development, design and creation bases. Excavating rich ethnic cultural content, raising product added value, strengthening market competition, forging a batch of arts and crafts brands having broad influence, driving the complete development of the arts and crafts industry.
Main measures
– Supporting traditional arts and crafts to face the market, encouraging arts and crafts skill innovation and raising products’ science and technology content, developing even more products having indigenous intellectual property rights, expanding influence on the international level.- Relying on rich traditional ethnic and folk handicraft product resources, with small and mid-size cities and villages in which handicraft resources are correspondingly richly concentrated as core, strengthening creation and technology support, fostering traditional ethnic and folk handicraft product collection and distribution regions integrating creation, research and development, production and retail, and cultural experience.- Promoting rural handicraft sector development, encouraging peasants to expand their income and become rich through handicrafts, and foster a batch of characteristic cultural industry towns, peasant expert cooperatives, small cultural private enterprises and village cultural industry pioneers through industrial concentration, realizing that culture enriches the people.
Policy support
– Promoting and rolling out preferential taxation policies aimed at the arts and crafts sector, establishing financial input systems adapted to arts and crafts sector development.- Strengthening protection of valuable and rare mineral resources and raw natural resources especially needed for producing traditional arts and crafts products, providing support for traditional handicraft research, development and production.- Expanding resource input strength, strengthening traditional arts and crafts skills arrangement and inheritance, talent protection and skill protection work.

– Establishing scientific and perfected arts and crafts talent fostering mechanisms and education systems, creating desirable conditions for arts and crafts talents’ growing up.

(8) Cultural exhibitions

Scientific distribution, rational division of labour, raising content, giving prominence to characteristics, developing comprehensive and specialized differentiated cultural exhibitions. Transforming cultural exhibition sector operation methods, realistically raising the trading function and effect of cultural exhibitions, stimulating cultural exhibitions to integrate with tourism, urban construction and trade cooperation, raising the benefits of organizing exhibitions. Establishing and completing exhibition appraisal mechanisms, perfecting exhibition appraisal and feedback systems. Strengthening guidance over the standardization of cultural holiday activities, excavating the cultural content of traditional holidays, raising the cultural quality of burgeoning holidays.

BOX:  Cultural exhibition development objectives and main policy measures

Development objectives
– During the “12th Five-Year Plan” period, shaping 3 to 5 cultural exhibitions covering the entire country and having international influence, progressively establishing and structuring cultural exhibition sector systems with rational structures, clear characteristics and mutually supporting functions.
Main measures
– Focusing on fostering important exhibitions such as the China International Cultural Industry Exhibition and Trade Fair, etc., forging excellent exhibition product brands.- Transforming government functions, perfecting exhibition operation models, coordinating the development and upgrading of the exhibition sector and their corresponding industry chain.- Further excavating the cultural content of traditional holidays, raising the cultural quality of burgeoning holidays, fostering a batch of holiday activities with high mass participation, great social influence and good economic and social effects.

– Strengthening the social marketing and propaganda on brand-type cultural holiday activities, expanding brands’ influence and economic drive.

Policy Support
– Establishing and completing exhibition appraisal mechanisms, perfecting exhibition appraisal and feedback systems, stimulating the sustainable development of cultural exhibitions.- Accelerating standardization and guidance of local cultural exhibitions and holiday activities.

BOX: Focus development cultural industry exhibitions and holidays

Exhibition name – Development objective – Place or organization

Exhibition name

Development objective

Place or organization

China International Cultural Industry Exhibition and Trade Fair

Forging a comprehensive and internationalized cultural industry exhibition and trade fair enjoying relatively high international recognition and relatively great international influence

Shenzhen

China Beijing International Cultural and Creative Industry Exhibition

Giving rein to the demonstration function of the capital as the cultural centre for the entire country, forging a distinguished international cultural trade and exchange gathering concentrating cultural and creative resources, reflecting industry orientations and trends and stimulating industrial cooperation and product trade

Beijing

China Performing Arts Industry Exhibition

Building a comprehensive service platform integrating “exhibition, cooperation, trade and development” into one for the domestic and foreign performing arts world, making the performing arts flourish and develop.

Tianjin

China International Cartoon and Game Exhibition

Supporting it to become an exhibition activity that is first-rate domestically and well-known in Asia

Shanghai

China International Network Culture Exhibition

Guiding network culture industry development orientations, leading innovation trends in the digital content industry

Beijing

China (Beijing) Artwork Industry Exhibition

Forging a nationwide, specialized and branded artwork industry exchange platform

Beijing

China Western Region Culture Industry Exhibition

Building an important platform for displaying excellent cultural resources from the Central and Western regions, boosting cultural exchange between the Eastern, Central and Western regions, and promoting cultural industries from the Western regions to match towards the international area

Xi’an

China Yiwu Cultural Product Trade and Exhibition Fair

Becoming a platform for cultural industry investment, trade and technological cooperation with clear internationalized characteristics and correspondingly mature marketized operation models

Yiwu

China Northeast Cultural Industry Exhibition and Trade Fair

Building a national-level cultural industry exchange, display, trade and cooperation platform with prominent themes, rich content, novel forms, clear characteristics, perfected functions and broad participation

Shenyang

China Luoyang Peony Cultural Festival

Forging a national-level well-known cultural brand exhibition with flowers at the centre, merging cultural exchange, tourism and sightseeing, and trade and cooperation into one, and having broad international influence, becoming an engine for promoting regional economy development method transformation

Luoyang

China Originally Created Mobile Telephone Cartoon and Game Competition

Fostering excellent mobile telephone cartoon and game products, excavating excellent creation talent, becoming a first-rate competition activity for the domestic mobile telephone cartoon sphere

Changsha

(9) Creative design

Perfecting corresponding policy measures, creating an atmosphere for creative design, incessantly raising creative design capacity, comprehensively planning and promoting the rapid development of the creative design sector, raising the creative design level of cultural products, fully giving rein to the stimulating function of creative design in all industrial spheres such as the cultural industries, the production sector, the service sector, etc. Expanding the packaging and export of creative design services.

BOX: Creative design development objectives and main policy measures

Development objectives
During the “12th Five-Year Plan”, organizing 1 to 2 creative design exhibitions and competition activities having international influence, completely raising the creative design level of our country, supporting the forging of 3 to 5 globally known “designer cities”.
Main measures
– Vitalizing creative design markets, launching internationalized creative design marketing and creative design trade and branding exhibition activities.- Fostering and expanding creative design-type key enterprises having indigenous intellectual property rights and famous brands, having relatively strong competitiveness and good maturity.- Constructing creative design industry incubators, perfecting the incubating function of start-ups, creating conditions for university students to start enterprises or find jobs, promoting small and mid-size creative design enterprises to concentrate and mature.
Policy support
– Strengthening the intellectual property rights protection strength for creative design, shaping a desirable atmosphere respecting creative design and respecting creative design innovation.- Supporting creative design enterprises to establish creative design industry talent training bases together with higher education institutes, accelerating the fostering of creative design talent.

(10) Network culture

Vigorously implementing network content construction projects, promoting the network dissemination of excellent traditional cultural treasures and modern excellent cultural products, producing excellent products and masterpieces adapted to dissemination through the Internet and mobile networks, encouraging netizens to create network cultural products with healthy styles, raising original creation levels, raising cultural grades, giving rein to the important function of networks in cultural construction.

BOX: Network culture development objectives and main policy measures

Development objectives
During the “12th Five-Year Plan” period, raising the original creation capacity and cultural grade of network cultural products such as network music and entertainment, network artworks, network cartoons, network performance, network literature, etc., developing healthy and upward network culture, further strengthening culture core competitiveness.
Main measures
– Encouraging the integration of cultural content with network technology, incessantly innovating cultural business models, enriching cultural display forms, moving cultural industry structure adjustment forward.- Stimulating the integration and linking of segments corresponding to network cultural industry chains, innovating retail and marketing models, researching and establishing even more standardized and rational division models.- Encouraging and supporting digital technology enterprises, network technology enterprises, computer hardware enterprises and communications enterprises to participate in the production and operation of cultural content products.

– Continuously and steadily moving forward with Internet café chain forming, upscaling, specialization and branding operations.

Policy support
– Strengthening macro-level planning, perfecting policy support systems, supporting network cultural enterprise development.- Strengthening the construction of intellectual property rights protection systems, vigorously adopting new science and technology means to strengthen the protection of network cultural works.

(11) Digital cultural services

Promoting the broad application of high and new technology, such as digital technology, etc., in the cultural sphere, stimulating the digitization transformation and development of cultural content as well as products, accelerating the digitization process of cultural product production, dissemination and consumption, strengthening cultural content and digital technology’s integrated fostering of burgeoning cultural business models.

BOX: Digital cultural services development objectives and main policy measures

Development objectives
During the “12th Five-Year Project”, utilizing digital technology to completely raise the informatization service levels of all categories of cultural industry, accelerating the speed of reform and upgrading of traditional cultural industries, fostering burgeoning content industries based on digital technology, shaping a batch of cultural service enterprises using digital technology to provide services such as production, dissemination, sales, marketing, etc., providing support for the integration of the cultural industries with high and new technology.
Main measures
– Encouraging the integration of cultural content with digital and other high and new technologies, incessantly innovating cultural business models, enriching cultural display forms, providing cultural content for all sorts of display terminals.- Fostering high and new technology culture enterprises with informatized services, digitalized production and networked dissemination as specialty points.- Accelerating the digitalization and informatization process of cultural resources and products, establishing and completing shared cultural networks covering town and country. Encouraging and supporting the digitalization transformation and development of stage programmes, music, fine arts, cultural heritage, intangible cultural heritage and literary resources.

-Strengthening the transformation of science and technology innovation achievements, raising the technological equipment level in areas such as performance, cartoons, games, network culture, etc, strengthening the cultural industries core competitiveness.

Policy support
– Strengthening intellectual property rights protection strength, strengthening digital content supervision and management, guaranteeing national cultural security.- Vigorously constructing digital cultural product asset trade platforms, perfecting financial investment mechanisms and corresponding economic policies.

IV, Guarantee measures

Implementing the spirit of “expanding policy support strength to the cultural industries in areas such as finance, taxation, funding, land use, etc.”, put forward by the 6th Plenum of the 17th Party Congress, vigorously coordinating with relevant work units, progressively perfecting cultural industry policy, law and regulation frameworks, rolling out workable policy sets, accelerating the legislation process for promoting the cultural industries, deepening structural reform, standardizing market order, strengthening public service, completely creating a desirable environment benefiting the leapfrogging development of the cultural industries.

(1) Expanding government input strength

Strengthening the input strength of public finances into the cultural industries, raising the proportion that cultural industry expenditure occupies in financial expenditure, fully giving rein to the leveraging function of financial administration funding, promoting leapfrogging cultural industry development. Expanding the scale of the special fund for cultural industry development and the cultural industry investment fund, rationally determining support orientation, raising the application efficiency of the special fund for cultural industry development. Innovating policy input methods, through methods such as government procurement of services, programme subsidy, and replacing subsidies with awards, encouraging and guiding social forces to provide public cultural products and services, stimulating cultural industry development. Vigorously striving for Centrally=financed State-owned capital operation budgets expand support strength to the cultural industries, supporting and fostering cultural market subjects. Supporting the construction of major strategic, pioneering and driving cultural industry programmes, supporting cultural science and technology, research, development and application, and raising the technological equipment level of cultural enterprises. Encouraging and supporting localities meeting conditions to establish cultural industry investment guidance funds, striving to explore new forms of cultural industry investment models with government input as guidance, and mobilizing social participation.

(2) Perfecting policy, law and regulation systems

Further implementing taxation support policies concerning promoting commercial cultural undertaking work units to transform, supporting cultural enterprise development, supporting cultural product and service export, and encouraging technological innovation. Striving to bring the cultural industries into the “Western Region Encouraged Industry Catalogue”, Western region cultural enterprise income tax to be collected at a lower rate of 15%. Vigorously coordinating with relevant departments, earnestly researching the problem of the relatively high tax burden reflected by a part of the sector, progressively perfecting corresponding taxation policies. Supporting all localities to integrate the real situation, and bring cultural industry land use into town and country development plans and general land use plans, within the scope permitted by State land policies, striving to prioritize guaranteeing land use for concentrated cultural industry development. Coordinating with sector controlling departments, expanding land use supervision systems, incessantly raising cultural industry land use efficiency, strictly prohibiting the occupation of land under the name of cultural industries in violation of regulations. Incessantly lowering the production and operational costs of cultural enterprises, promoting and realizing that cultural enterprises conforming to the encouraged-type service categories pay the same price as industry for electricity, water, gas and heating. Accelerating cultural industry promotion legislation progress, striving to bring cultural industry policies that are effective in practice into State laws and regulations, providing legal guarantees for cultural industry development.

(3) Deepening cultural structural reform

Through deepening cultural structural reform, building structures and mechanisms benefiting the flourishing and development of the cultural industries, further liberating and developing cultural productive forces, arousing the cultural creation vitality of the whole society. Accelerating and moving forward the reform of commercial culture work units, moving the transformation into enterprises of standard State-owned culture and art theatres and troupes forward, promoting undertaking work units such as culture and art theatres and troupes representing ethnic characteristics and national levels, etc., to implement enterprise-type management, strengthening their service provision ability in facing the market and facing the masses. Deepening administrative culture management system reform, accelerating the transformation of government functions, strengthening the government’s coordinating, market supervision, social management and public service functions, promoting the separation of government and enterprises, and government and undertakings, rationalizing the relationship between the government and cultural enterprises and undertaking work units.

(4) Standardizing cultural market order

Completely combing out cultural market laws and regulations, doing legal system creation, reform and abolition work well. Fully using legal, economic and necessary administrative means to adjust market distribution and optimize market structures, guide and adjust cultural markets. Accelerating cultural market credit system construction, standardizing the relationships between market operation subjects, and operators and consumers, creating a fair and competitive market environment. Perfecting cultural market subject and product access systems, strengthening cultural market subject and content management, conducting content examination of cultural products according to the law. Deepening comprehensive cultural market law enforcement team construction. Vigorously utilizing information network technology, innovating cultural market management means, establishing and completing unified and high-efficiency nationwide technological cultural market supervision systems. Deeply launching “sweeping away pornography and striking illegality”, strengthening cultural market management, strictly investigating and prosecuting acts of unlawful cultural business, cleaning up the cultural market environment, safeguarding an honest, fair, competitive and orderly market order.

(5) Strengthening public industry services

According to the requirements of constructing a service-type government, incessantly perfecting cultural industry public services, planning and constructing a batch of comprehensive cultural industry public service platforms comprising functions including enterprise incubation, public technology support, financial investment services, information distribution, resource sharing, statistical analysis, etc. Constructing incubation bases for small and mid-size cultural enterprise establishment, lowering start-up costs and start-up risks, raising start-up efficiency. Incessantly perfecting cultural industry statistical target systems, innovating statistical methods, providing reliable statistics guarantees for promoting cultural industry development. Establishing cultural system and cultural industry statistics platforms, timely distributing statistical data. Relying on cultural industry demonstration parks and demonstration bases, establishing statistical systems focusing on cultural enterprises, timely and correctly reflecting the sector’s development trends and circumstances, providing data support and information services to all levels’ Party Committees and governments for policymaking.

(6) Strengthening organization and implementation

All levels’ administrative culture departments must, under the leadership of Party Committees and governments, unify thoughts, raise understanding and list cultural industry development on the important matters agenda, earnestly grasp the organization and implementation of the “Cultural Industry Redoubling Plan”, strengthen supervision and examination of the Plan’s implementation situation. They must earnestly implement their responsibilities, actively strengthen their communication and coordination with entities such as development and reform, finance, taxation, science and technology, commerce, education, land, banking, etc, strive to establish corresponding work mechanisms, jointly research and implement the development objectives and tasks put forward in this Plan, and guarantee that all policy measures are implemented satisfactorily, stimulating cultural industry leapfrogging development. Filly giving rein to all levels’ and all sorts of cultural industry associations’ important function in providing policy consultation strengthening sector self-regulation, stimulating sector development, safeguarding the lawful rights and interests of enterprises, formulating sector standards, etc., making them become bridges and bonds connecting the cultural industry world, striving to shape desirable interaction between cultural enterprises, sector associations and government departments.

文化部“十二五”时期文化产业倍增计划

 

前  言

一、指导思想、发展思路和主要目标

(一)指导思想

(二)发展思路

(三)主要目标

二、主要任务

(一)培育壮大市场主体

(二)转变文化产业发展方式

(三)优化文化产业布局

(四)加强文化产品创作生产的引导

(五)扩大文化消费

(六)推进文化科技创新

(七)实施重大项目带动战略

(八)健全投融资体系

(九)强化人才支撑

(十)推动文化产业“走出去”

三、重点行业

(一)演艺业

(二)娱乐业

(三)动漫业

(四)游戏业

(五)文化旅游业

(六)艺术品业

(七)工艺美术业

(八)文化会展业

(九)创意设计业

(十)网络文化业

(十一)数字文化服务业

四、保障措施

(一)加大政府投入力度

(二)完善政策法规体系

(三)深化文化体制改革

(四)规范文化市场秩序

(五)加强产业公共服务

(六)加强组织实施


前  言

文化产业是社会主义市场经济条件下满足人民多样化精神文化需求的重要途径,是促进社会主义文化大发展大繁荣的重要载体,是国民经济中具有先导性、战略性和支柱性的新兴朝阳产业,是推动中华文化走出去的主导力量,是推动经济结构战略性调整的重要支点和转变经济发展方式的重要着力点。

“十一五”期间,人民群众文化消费活跃,社会力量投资文化产业热情高涨,文化产品和服务丰富多样,演艺娱乐、艺术品、文化旅游、动漫游戏、网络文化等行业蓬勃发展,文化产业增加值年均增速远高于同期GDP增速,凸显出成长为国民经济支柱性产业的巨大潜力。

但也应该看到,目前我国文化产业发展水平还不高,活力和创造力还不强,区域布局不尽合理,政策体系还不完善,离国民经济支柱性产业的要求还有不小的距离。为全面贯彻落实党的十七届五中、六中全会精神,推动文化产业成为国民经济支柱性产业,加快建设社会主义文化强国,根据《中共中央关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》、《中华人民共和国国民经济和社会发展第十二个五年规划纲要》和《国家“十二五”时期文化改革发展规划纲要》,特制订《文化部“十二五”时期文化产业倍增计划》。

一、指导思想、发展思路和主要目标

(一)指导思想

以邓小平理论和“三个代表”重要思想为指导,深入贯彻落实科学发展观,坚持社会主义先进文化前进方向,始终把社会效益放在首位,加强文化内容引导和建设,努力实现社会效益和经济效益相统一,以改革创新和科技进步为动力,增强文化产业发展活力,转变文化产业发展方式,充分发挥文化产业在促进经济社会发展、推进社会主义核心价值体系建设、传播先进文化、提升国家文化软实力中的积极作用。

(二)发展思路

遵循文化发展的客观规律,适应社会主义市场经济的内在要求,坚持文化事业和文化产业双轮驱动、两翼齐飞的思路,一手抓公益性文化事业,一手抓经营性文化产业,实现文化事业和文化产业相互促进,共同发展。

以结构调整为主线,实施重大项目带动战略,谋划和启动一批具有示范性、基础性、战略性、带动性的重大工程和重大项目,提升产业规模和整体素质,加快产业结构调整和转型升级。

发挥市场对文化资源配置的积极作用,加强政府政策引导和公共服务职能,打造政策支撑、公共服务、投资融资、贸易合作、人才培养五大服务平台,提供良好的政策环境和市场环境,营造发展氛围,推动产业集聚,培育市场主体。

实施差异化的区域文化产业发展战略,加强分类指导,发挥各自优势,努力形成文化产业“东、中、西”优势互补、相互拉动、共同发展的局面。鼓励东部地区优化产业结构,倡导文化创新,提升文化品质,实现跨越发展。支持中部地区完善产业政策,扩大文化消费,规范市场秩序,加快产业崛起。引导西部地区发挥资源优势,突出区域特色,培育消费市场,带动产业发展。

(三)主要目标

“十二五”期间,文化部门管理的文化产业增加值年平均现价增长速度高于20%,2015年比2010年至少翻一番,实现倍增。文化原创能力进一步提高,文化产品和服务更加丰富,文化产业成为满足人民多样化精神文化需求、提高人民生活幸福指数的重要途径。文化产业就业容量大、形式灵活的优点得到充分发挥,成为吸纳就业效果显著的产业之一。文化消费保持快速增长态势,占城乡居民消费的比重不断提高,成为国家扩大内需的重要组成部分。

二、主要任务

以实现跨越式发展为主题,以优化结构布局、加快转变发展方式为主线,以培育文化企业、扩大文化消费、推进文化科技创新、发展特色文化产业为重点,加强内容引导,实施重大文化产业项目带动战略,全面提升文化产业创新能力和核心竞争力,推出一批内容健康向上、深受群众喜爱、市场占有率高的中国原创文化产品,努力满足人民多样化精神文化需求,推动文化产业成为国民经济支柱性产业。

(一)培育壮大市场主体

加快发展文化产业,必须毫不动摇地支持和壮大国有或国有控股文化企业,毫不动摇地鼓励和引导各种非公有制文化企业健康发展,形成公有制为主体、多种所有制共同发展的文化产业格局,塑造培育文化市场主体,提高文化产业活力和竞争力,促进各类文化企业协调发展。

1.培育骨干文化企业

以建立现代企业制度为重点,加快推进经营性文化单位改革,加快公司制股份制改造,完善法人治理结构,形成符合现代企业制度要求、体现文化企业特点的资产组织形式和经营管理模式,培育合格市场主体。培育一批核心竞争力强的国有或国有控股大型文化企业或企业集团,在发展产业和繁荣市场方面发挥主导作用。在国家许可范围内,引导、扶持、规范非公有资本进入文化产业,非公有制文化企业在资金扶持、项目评审、投融资、税收优惠、人才引进、奖励表彰、土地使用等方面与国有文化企业一视同仁,营造公平参与市场竞争、同等受到法律保护的体制和法制环境。鼓励有实力的文化企业以资本为纽带,实行跨地区、跨行业、跨所有制、跨媒体兼并重组,形成一批有影响、有品牌、有竞争力的企业或企业集团,打造一批具有较强国际竞争力的“文化航母”。

2.扶持中小文化企业   

通过政府采购、信贷支持、加强服务等多种形式扶持中小文化企业发展,形成富有活力的中小企业群体。简化创办手续,降低准入门槛,支持个体创作者、文化工作室、民办非企业文化机构、文化产业专业合作社发展。鼓励各类中小文化企业向“专、精、特、新”方向发展,强化特色经营、特色产品和特色服务。培育文化产权鉴定、评估、拍卖、经纪等机构,大力发展演艺经纪、票务销售、会展策划、版权代理、创意设计等文化企业。

(二)转变文化产业发展方式

推动文化产业结构调整,提升文化生产的品质和效益,促进文化产业转型升级,提高文化产业规模化、集约化、专业化水平,加快由注重数量扩张的规模增长转变到更加注重质量效益的内涵提高。

1.鼓励集聚发展

建设10家左右高起点、规模化、代表国家水准和未来发展方向的国家级文化产业示范园区和一批集聚效应明显的文化产业示范基地。开展特色文化产业示范区创建工作,在特色文化资源富集地区,培育100个左右特色鲜明、主导产业突出的特色文化产业集群和一大批特色文化产业乡镇。

2.促进产业融合

建立健全产业融合发展的体制机制,优化产业融合发展的政策环境,促进文化与旅游、体育、信息、物流、工业、建筑、会展、商贸、休闲等行业融合,提高国民经济的文化附加值。支持各类企业加大创意设计投入,提升纺织、轻工、包装等行业的文化内涵,推动创意设计向家具、家电、家纺、家饰生产延伸。打破文化产业门类的边界,促进不同文化行业之间的联姻融合,整合各种资源,延伸文化产业链。

3.打造文化品牌 

强化品牌意识,以国家文化产业示范基地为依托,培育300家左右品牌文化企业。开展国家文化产业示范基地影响力评价活动,激励示范基地争创一流、扩大影响、打造品牌。打造10个左右社会影响大、综合效益高的文化会展和节庆活动。完善传统工艺、技艺的认定保护机制,保护创意设计知识产权。建立健全品牌授权机制,建立文化品牌营销推广平台,扩大优秀品牌产品生产销售。

4.加强引导调控   

注重引导调控,防止盲目投资、一哄而上,推动文化产业从数量速度型向质量效益型转变。加强对文化产业园区、基地布局的统筹规划,坚持命名和认定的标准,严格控制文化产业园区、基地数量,强调文化内容,突出各自特色,提高发展水平。规范各类文化产业博览会的举办,防止盲目跟风、过多过滥,造成资源浪费。

(三)优化文化产业布局

鼓励东中西部地区根据资源禀赋和功能定位,确立文化产业发展重点,发挥各自优势,依托大型城市和城市群建设文化产业带,支持中小城市和农村发展特色文化产业群,形成区域、城乡文化产业协调发展格局。

1.加强文化产业区域布局   

支持东部地区加快发展动漫游戏、创意设计、网络文化、数字文化服务等行业,培育科技型文化产业集群。引导中西部地区及限制开发的主体功能区,依托当地丰富的文化资源,重点发展演艺、文化旅游、艺术品、工艺美术、节庆会展等文化产业,走特色化、差异化、集聚化发展之路。结合国家各项区域性专项规划,主动将文化产业发展纳入区域发展总体框架,加快发展地方特色文化产业。

2.统筹城乡文化产业发展  

发掘城市文化资源,发展特色文化产业,建设特色文化城市。支持大型城市和城市群发挥技术、人才、资金密集优势,加快发展新兴文化业态,形成一批具有国际影响的文化创意中心城市和城市群。发挥首都全国文化中心的示范作用。鼓励大型城市和城市群科学制定功能区域规划,形成各具特色、合理分工、重点突出的文化产业空间布局。支持中小城市完善文化消费基础设施,利用特色文化资源打造产业亮点。鼓励资源型城市合理利用其闲置旧厂房、废弃工业设施等,发展创意设计、演艺、会展、文化旅游等文化产业项目。鼓励发展农村手工艺品、民间演出和乡村文化旅游,培育打造一批特色文化产业乡镇和文化产业特色村,扩大农村就业,增加农民收入。

3.培育区域性特色文化产业群

挖掘各地特色文化资源,通过规划引导、政策扶持、典型示范等办法,引导特色文化产业有序聚集,发展壮大一批特色明显、集聚度高的特色文化产业基地。鼓励各地积极发展依托文化遗产的旅游及相关产业,打造一批特色文化产品和服务,培育一批民族演艺、文化旅游、工艺美术等文化产业集群,着力推进藏羌彝文化产业走廊等重大项目,增强特色文化产业群发展的聚集力、辐射力和竞争力。

(四)加强文化产品创作生产的引导

始终坚持正确的文化产品创作生产方向,加强内容引导和建设,建立以文化企业和个人为主体的文化创新机制,努力营造有利于文化创新的良好环境,不断完善文化产品评价体系和激励机制。

1.坚持正确创作生产方向

坚持为人民服务、为社会主义服务的方向和百花齐放、百家争鸣的方针,贴近实际、贴近生活、贴近群众,真正从群众需要出发,继承和发扬中华文化优良传统,吸收借鉴世界有益文化成果,着力提升文化产品的内涵和质量,推出更多深受群众喜爱、思想性艺术性观赏性相统一的精品力作。引导广大文化产业工作者和文化企业自觉践行社会主义核心价值体系,认真对待和积极追求文化产品社会效果,弘扬真善美,贬斥假恶丑,充分发挥文化产业在推进社会主义核心价值体系建设中的积极作用。

2.鼓励文化创新

把创新精神贯穿文化创作生产全过程,把传统元素与时尚元素、民族特色与世界潮流结合起来,增强文化产品时代感和吸引力,创作生产更多优秀原创文化产品。采取表彰奖励、政策扶持等多种方式,鼓励文化工作者深入生活,创作生产反映时代精神、积极向上、富于感染力的作品。鼓励国家文化产业示范基地不断推动文化内容形式、传播手段创新,提高产品研发和原创能力。重点支持具有鲜明民族特色、时代特点的优秀原创动漫产品创作。充分利用文化产业发展专项资金和国家有关文化艺术基金,加大对文化内容创新的支持力度,引导文化产品创作生产。

3.完善评价体系和激励机制

坚持把遵循社会主义先进文化前进方向、人民群众满意作为评价文化产品的最高标准,把群众评价、专家评价和市场检验统一起来,形成科学的文化产品评价体系。做好中国文化艺术政府奖动漫奖评选工作,建立公开、公平、公正评奖机制,提高权威性和公信度,引导中国动漫产业发展方向。加大优秀文化产品推广力度,支持展演展映展播展览弘扬主流价值的精品力作。实施国家动漫精品工程,支持和鼓励优秀动漫原创产品的播出、演出、出版和展览等活动。

(五)扩大文化消费

把扩大文化消费作为扩大内需的重要组成部分,建立扩大文化消费需求的长效机制,以优质、丰富的文化产品和服务吸引消费者,增加文化消费总量,提高文化消费水平,增强文化产业发展的内生动力,满足人民群众不断增长的精神文化需求。

1.培育文化消费习惯 

营造良好的文化消费环境和氛围,转变城乡居民文化消费观念,提高文化消费自觉性和积极性。鼓励实施文化消费补贴制度,引导城乡居民文化消费,有条件的地方要为困难群众和农民工文化消费提供适当补贴。鼓励在商业演出中安排一定数量的低价场次或门票,鼓励网络文化运营商开发更多低收费业务。发挥文化精品的市场影响力和带动力,激活文化消费市场。

2改善文化消费条件    

发展文艺演出院线,支持建设、改造剧院等文化消费基础设施。提高基层文化消费水平,引导文化企业投资兴建更多适合群众需求的文化消费场所。支持社会力量兴办各类文化设施,鼓励机关、学校和部队的文化设施面向社会开放。加快全国文化票务网络建设。发展连锁经营、物流配送、电子商务等现代流通组织和流通形式,构建以大城市为中心、中小城市相配套、贯通城乡的文化产品流通网络。积极开发文化消费信贷产品,活跃文化消费市场。

3促进文化消费升级   

拓展大众文化消费市场,开发特色文化消费,提供个性化、分众化的文化产品和服务,培育新的文化消费增长点。加强文化市场需求和消费趋势预测研究,引导文化企业开发适销对路的文化产品和服务。挖掘节假日和各类节庆活动的文化内涵,提升丰富其文化内容和形式。大力开发适宜互联网、移动终端等载体的网络文化产品,促进动漫游戏、网络音乐娱乐等数字文化内容的消费。提升城市文化消费的质量和层次,促进居民消费结构升级。加强农村文化网点建设,扩大农村文化消费。

(六)推进文化科技创新

科技创新是文化发展的重要引擎。要发挥文化和科技相互促进的作用,深入实施科技带动战略,增强自主创新能力。健全以企业为主体、市场为导向、产学研相结合的文化技术创新体系,培育一批特色鲜明、创新能力强的文化科技企业,支持产学研战略联盟和公共服务平台建设。

1.加强对传统文化产业的技术改造  

促进演艺、娱乐、艺术品、工艺美术、文化会展、创意设计等传统文化产业的科技含量的提高,加快演艺、娱乐等行业基础设施的改造更新,鼓励研发与生产具有自主知识产权的新型数字娱乐、音响、灯光和舞台技术装备。促进院线经营、文化旅游、票务销售、艺术品经营的信息化、数字化和标准化。支持现代科技成果向传统文化产业的转移与应用,加快推进传统文化产业在内容、形式、方式和手段等方面的创新。抓住三网融合、云计算、物联网等发展机遇,提升文化产业各行业技术水平。

2.加快推进新兴文化产业发展 

推动出台相关的政策措施,促进动漫、游戏、网络文化、数字文化服务等新兴文化业态加快发展,不断提高新新兴文化产业对加快经济发展方式转变的贡献。重点加强与新兴文化业态密切相关的数字技术、数字内容、网络技术等高新技术的研发,提升文化产品多媒体、多终端传播的制作能力。扩大网络音乐、网络动漫、网络艺术品、网络演出等在线和移动生产销售。鼓励网络企业、IT企业和通信企业参与网络文化内容产品的生产和经营。

3发挥科技项目的支撑引领作用  

建立健全统筹协调机制,把重大文化科技项目纳入国家相关科技发展规划和计划,加强核心技术、关键技术、共性技术攻关,实现文化产业重大技术突破和集成创新。部署实施若干个国家科技支撑计划重大项目,在国家文化与科技融合联合行动计划、国家文化科技提升计划和文化部科技创新项目计划中,安排实施一批文化产业科技项目。积极协调有关部门,在文化产业发展专项资金、高技术产业发展项目资金、科技型中小企业创新基金中,加强对研发具有自主知识产权的关键、核心技术的支持,促进文化企业的技术应用与成果转化。

4推进文化科技创新体系建设   

推动企业成为创新主体,健全以企业为主体、市场为导向、产学研相结合的文化技术创新体系,认定20家左右文化与科技融合示范企业,支持产学研战略联盟的发展。依托国家高新技术园区、现代服务业产业化基地、国家级文化产业示范园区和国家文化产业示范基地,建立各具特色的国家级文化与科技融合示范基地。依托高校、科研院所和文化科技龙头企业,在演艺、文化资源数字化、动漫游戏、网络文化等领域,建设5个左右部级重点实验室与工程技术研究中心。支持建设一批示范性的文化产业公共技术平台,对服务功能突出的平台给予资助和奖励。

(七)实施重大项目带动战略

积极联合有关部门,实施一批带有全局性、引导性、公共性、基础性、示范性的重大工程,增强政府引导调控和公共服务能力,加强内容引导示范,促进产业集聚、企业孵化和人才培养,推进产业和产品升级,提升产业总体素质,增强产业发展后劲。

专栏  文化产业重点工程

特色文化产业发展工程:推动特色文化城市和特色文化产业示范区建设,引导各地加大扶持力度,因地制宜,突出特色,形成一批具有地方特色的基地、园区和文化产业群,提升文化产业的规模化、集约化、专业化发展水平。

文艺演出院线建设工程:打破地域界限、市场分割,降低演出流通成本,推动主要城市演出场所连锁经营,实现演艺产业规模化、集约化和高科技化。

文化产业公共平台建设工程:整合集成各类资源,提供可共享共用的基础设施、技术设备、信息资源和中介服务,降低文化企业的创业和运营成本,形成集聚和规模效应。

国家数字文化产业创新工程:选择数字文化产业中关键和共性技术进行重点攻关,形成具有自主知识产权的核心数字文化技术支撑体系,建设数字文化产业重大技术应用示范项目,加快文化企业数字化网络化信息化进程。  

国产动漫振兴工程:加大对原创动漫游戏产品的扶持力度,支持重点动漫企业和动漫产业园区发展,大力发展网络动漫、手机动漫等新媒体动漫。从技术研发、人才培养、文化内涵等方面引导动漫游戏产业的发展方向。推动中国动漫游戏城(北京)和国家动漫产业综合示范园(天津)建设。

国家动漫产业公共技术服务平台建设:建设一批国家级动漫产业公共技术服务平台,在动漫产业集聚区建立动漫技术设备、公共技术服务支撑体系和共享机制,为动漫企业提供高品质动漫产品制作支持,推动动漫领域自主创新的关键技术研发。

文化产业投融资体系建设推进工程:培育服务于文化产业的金融市场主体,加快金融产品和服务开发推广,建立便捷的文化产业融资渠道,实施文化产业金融人才培养工程,推进文化产业投融资理论研究,建设文化产业投融资公共服务平台。

文化产业项目服务工程:继续丰富国家文化产业项目资源库,扩大我国文化产品和服务及投融资项目的交易量,使其成为文化产业信息交流、项目合作、产品交易的综合平台,促进投资便利化。

藏羌彝文化产业走廊:在藏羌彝地区实施一批具有带动示范作用的文化产业项目,把民族文化资源优势变为经济优势,扩大民族地区就业,促进文化资源的保护和合理利用。

(八)健全投融资体系

深入贯彻落实《关于金融支持文化产业振兴和发展繁荣的指导意见》,建立健全多元化、多层次、多渠道的文化产业投融资体系。促进文化产业与金融业全面对接,鼓励各类金融机构创新金融产品,改善提升文化产业金融服务,引导和鼓励社会资本投入文化产业。

1.推进银行业全面支持文化产业

鼓励银行类金融机构积极开发适合文化产业的信贷产品,巩固和深化部行合作机制,加大文化产业信贷投放。创新文化产业授信模式,打造文化产业全产业链信贷融资体系。积极开展文化产业资产托管、投资理财、支付结算等配套金融服务。鼓励银行机构积极开展文化产业消费金融业务,提升文化消费层次,扩大文化消费规模。鼓励非银行类金融机构综合利用多种金融业务和金融产品与文化企业对接。

2.发挥资本市场作用

利用多层次资本市场,推动优质文化企业利用公开发行股票上市融资,扩大文化产业直接融资规模。加强文化企业上市的培育储备和推荐机制,形成“储备一批、培育一批、申报一批、发行一批”的文化企业上市梯次推进格局,培育30家上市文化企业。支持国有文化企业吸引社会资本进行股份制改造。支持文化企业通过债券市场融资,引导文化企业科学利用期权、期货等多形式金融衍生品。探索文化企业代办股份转让系统试点工作。

3.促进文化产业投资

充分发挥投资拉动作用,鼓励引导各类社会资本投入文化产业,培育文化产业领域战略投资者。在国家许可范围内,引导社会资本以多种形式投资文化产业,参与国有经营性文化单位转企改制,参与重大文化产业项目实施和文化产业园区建设。积极发挥中国文化产业投资基金等骨干投资机构的示范引导作用,培育文化产业领域机构投资者,鼓励风险投资基金、私募股权基金等积极进入新兴文化业态。

4.完善文化产业投融资配套服务

推动文化产业保险市场建设,创新文化产业保险产品和服务方式,总结和推广文化产业试点险种。加强对重点文化产权交易所的指导,按照“总量控制、合理布局、依法规范、健康有序”的原则引导文化产权交易机构健康有序发展。探索完善文化类无形资产确权、评估、质押、流转体系,为文化企业提供专业化、综合性的投融资服务。探索创新文化产业担保方式,建立多层次文化企业投融资风险分担和补偿机制。

(九)强化人才支撑

以培养高素质文化产业经营管理人才为重点,建设文化产业人才教育培训机构,完善在职人员培训制度,鼓励高等院校开设文化产业相关专业,全面提高文化产业人才队伍的整体素质,为文化产业发展提供强有力的人才支持。

1.加强培训教育   

创办中国文化产业研究院,为文化产业发展提供智力支撑。推动文化产业学科建设,以学历教育形式不断壮大文化产业人才队伍。支持举办高级研修班、EMBA班、在职进修班,以非学历教育形式不断提升文化产业人才质量和水平。积极探索政府、高校、院所、企业合作培养机制,建立一批文化产业人才培养基地和文化产业创业园、孵化器,促进产学研一体化。通过“走出去、请进来”的方式,加强与各国文化产业界的交流,培养国际化人才。加强职业道德建设和作风建设,增强广大文化产业从业者社会责任感。

2.完善人才政策   

通过文化名家工程等国家重点人才工程计划,培育一支政治素质过硬、经营管理能力强的文化企业家队伍,造就一批文化经管名家。鼓励各地制定文化产业战略人才指导目录,积极推动入选人才享受国家高科技人才的同等待遇,优先推荐进入国家各类人才计划。健全人才使用、流动、激励、保障机制,采取签约、项目合作、知识产权入股等多种方式集聚文化人才。完善文化产业人才分类界定,推进职业技能鉴定和职业资格认定。大力引进海外高层次人才。加大对民营文化企业优秀人才的政策支持,解决落户、住房、医疗和子女教育等实际问题。

(十)推动文化产业“走出去”

根据“政府引导、企业主体、市场化运作”的原则,充分发挥政府的引导作用和服务职能,大力推动对外文化交流与对外文化贸易促进工作的有机结合,积极推动文化企业和文化产品走向国际市场,培育一批具有国际竞争力的外向型文化企业和中介机构,打造一批国际知名文化品牌,增强中华文化在世界上的感召力和影响力。

1.促进文化产品和服务出口 

完善支持文化产品和服务出口的政策措施,利用政府对外文化工作平台,积极推动文化产业“走出去”。支持代表中华优秀民族文化、具有自主知识产权和品牌的文化企业和产品进入国际市场,重点扶持具有民族特色的演艺、动漫、游戏、艺术品、工艺美术、网络文化等领域产品和服务的出口。建立文化产品和服务“走出去”资源库,修订完善《文化产品和服务出口指导目录》,联合商务部等部门发布文化出口重点企业和项目目录。不断完善对外文化贸易统计工作。简化审批手续,推动出口便利化,在重点出口地区建立对外文化贸易基地。

2.鼓励文化企业开拓境外市场 

鼓励文化企业通过独资、合资、控股、参股等多种形式在境外兴办文化实体、设立分支机构,实现文化企业在境外的落地经营。加强对海外文化产业、市场的深度分析,建立国际文化市场的信息收集、编辑、研究和发布机制,协助企业了解国际市场动态,扩大海外营销网络。积极支持文化企业参加境外国际大型展会和文化活动,协助提升在国内举办的文化博览会和交易会的国际化运营能力。充分发挥驻外使领馆文化处(组)、海外中国文化中心等驻外文化机构的作用,积极指导、协助文化企业开拓海外市场。

3. 加强国际文化产业交流合作

实施国际市场区域开发战略,积极参与国际文化产业对话,建立、参与政府间国际文化产业领域双边和多边对话与合作机制,参与国际文化贸易规则制定,不断增加国际话语权。鼓励文化企业同国外有实力的文化机构进行项目合作,鼓励引进适合我国市场需求的国外优秀文化产品,丰富我国文化市场,同时积极学习国外先进的制作技术和管理经验,不断提升我国文化产业面向国际市场的综合能力。

三、重点行业

改造提升演艺、娱乐、文化旅游、工艺美术等传统文化产业,加快发展动漫、游戏、网络文化、数字文化服务等极具活力和潜力的新兴文化产业,构建结构合理、门类齐全、科技含量高、竞争力强的现代文化产业体系,以重点行业的快速发展实现倍增目标,形成各行业百花齐放、共同繁荣的良好局面,推动文化产业跨越式发展。

(一)演艺业

加快剧院、剧场、电子票务等演艺基础设施建设,为扩大演艺消费创造条件。建立演艺产品创作生产补贴机制,扩大原创性演出产品的生产。加快演艺与旅游等相关产业的融合,培育旅游演艺市场,丰富旅游演艺产品,避免同质化。设计开发演艺衍生产品,延伸演艺产业链。

专栏 演艺业发展目标和主要政策措施

发展目标 “十二五”期间,建设10家左右覆盖全国主要城市的全国性或跨区域的文艺演出院线,打造一批深受人民群众喜爱、久演不衰的精品剧目,形成1-2个国际知名的演艺产业集聚区,大力拓展农村演艺市场,基本满足城乡居民对演艺的消费需求,为实现从演艺大国到演艺强国的跨越奠定基础。
主要举措 ● 加快国有文艺院团转企改制的步伐,引导支持民营资本进入演艺领域,着力培育一批有较强竞争力的骨干演艺企业。

● 发展以大型演艺集团为龙头,以中心城市剧场为支点,以二三线城市剧场为网络的若干个跨区域演出院线。

● 加快演艺基础设施改造更新,重点鼓励生产具有自主知识产权的新型音响、灯光和舞台技术装备。

● 积极推进全国文化票务网络建设,打造文艺演出票务平台。

● 依托各地文化艺术资源,发挥已形成的地方特色演艺品牌的辐射效应,培育民族民间演艺产业群。政策支持● 研究制定和落实支持演艺产业发展的经济政策。

● 发挥国家各类文化艺术基金的作用,调动国家、社会等各方面力量,推动演艺产品创新,鼓励创作反映现实生活和表现时代精神的优秀舞台作品。

● 鼓励有条件的地方设立“演艺产业发展专项资金”,重点支持演出节目原创、舞台设备更新、剧场建设改造、演出院线建设、出国巡演等。

● 制定完善演艺产业市场准入和退出、市场监管、知识产权保护、从业规范等政策法规。

(二)娱乐业

促进歌舞娱乐场所和游艺娱乐场所健康发展,积极开发具有民族特色、健康向上和技术先进的新兴娱乐方式,创新娱乐业态。促进娱乐业与休闲产业结合,扩大娱乐业发展空间。调整优化娱乐场所结构,鼓励娱乐企业连锁经营。推动娱乐场所品牌建设,增强中国娱乐业在国内外市场的吸引力。

专栏 娱乐业发展目标和主要政策措施

发展目标 “十二五”期间,打造5至10家具有较大产业规模和较强竞争实力的娱乐业品牌,推动娱乐业自主创新,使国产娱乐设备、国产原创娱乐内容占据国内市场60%以上份额。
主要举措 ● 扶持国内娱乐设备生产企业积极开发拥有自主知识产权的娱乐设备,鼓励娱乐产品内容提供商积极开发拥有自主知识产权、内容健康的娱乐产品。

● 在大中城市积极发展集演艺、休闲、旅游、餐饮、购物、健身等为一体的综合性娱乐设施。

● 科学规划、适度发展科技含量高、富有中国文化特色的娱乐园区,坚持合理布局,有序规范,防止盲目建设。

● 加强娱乐场所引导和管理,加大执法力度,规范娱乐业经营秩序,净化娱乐市场环境。政策支持● 鼓励各地调低娱乐业营业税税率,促进大众娱乐业发展,丰富人民群众精神文化生活。

● 推动娱乐场所标准化建设,建立娱乐场所硬件设施标准体系、技术标准体系和服务标准体系。

(三)动漫业

优化动漫产业结构,提升动漫产品质量,打造动漫精品,逐步形成统一、开放、竞争、有序的动漫产业体系和相互支撑、相互作用的动漫产业链条。加强创作,培育精品,倡导、扶持动漫产业走民族风格和时代特点相结合的原创之路,坚持走技术创新与市场开发相结合的产业发展道路。

专栏 动漫业发展目标和主要政策措施

发展目标 力争到2015年,动漫业增加值超300亿元,动漫创意和产品质量有很大提升,着力打造5至10个在国际上具有较强竞争力和影响力的国产动漫品牌和骨干动漫企业,培育一批国际知名的动漫企业家和动漫艺术家,实现动漫产业质的飞跃,成为文化产业发展的重要增长点和未成年人思想道德建设的重要支点。
主要举措 ● 制定动漫产业“十二五”发展规划。

● 评选中国文化艺术政府奖动漫奖,示范、引导动漫产业健康发展。

● 实施国家动漫精品工程,为优秀动漫创意和动漫产品搭建产业化平台,保护知识产权,推动形成上下游共同发展的动漫产业链条。

● 实施原创动漫推广计划,包括动漫游戏海外推广、展会推广和边疆推广。

● 加强动漫关键技术研发、动漫公共技术服务平台和国家动漫公共素材库项目建设,为动漫产业发展提供技术支撑。

● 加强对现有国家动漫产业基地园区的管理,优化基地园区布局,提高基地园区的孵化、集聚、交易、展示、交流功能。

● 联合教育部实施原创动漫人才培养计划,举办国家动漫产业高级研修班,培养产业需要的高端人才。

● 加强动漫产业理论研究工作,发布动漫产业发展年度报告和产业数据。政策支持● 与财政、税务等部门共同开展动漫企业认定,完善面向动漫企业的财税优惠政策。

● 继续在营业税、增值税、所得税、进口关税及进口环节增值税等税种实施优惠政策,扶持动漫企业发展。

● 推动出台动漫产业公共技术服务平台认定管理及进口税收优惠政策。

(四)游戏业

增强游戏产业的核心竞争力,推动民族特色、健康向上的原创游戏发展,提高游戏产品的文化内涵。鼓励研发具有自主知识产权的网络游戏技术、电子游戏软硬件设备,优化游戏产业结构,促进网络游戏、电子游戏等游戏门类协调发展。鼓励游戏企业打造中国游戏品牌,积极开拓海外市场。

专栏 游戏业发展目标和主要政策措施

发展目标 到2015年,游戏业市场收入规模达到2000亿元。鼓励网游企业到海外投资,形成10家综合实力达到世界水平的骨干游戏企业,培育一批内容健康向上、富有民族特色的游戏精品,力争每年向世界推出百款网游,其中3-5款精品网游跻身国际最受欢迎网游前十位排名。
主要举措 ● 推动民族原创网络游戏产业快速发展,打造具有深厚文化内涵、深受群众喜爱的网络游戏精品。

● 加强科技攻关,研发具有自主知识产权的网络游戏技术和电子游戏软硬件设备,搭建公共技术服务平台。

● 调整优化产品结构和市场结构,丰富网络游戏类型,鼓励新产品填补细分市场。协调发展各游戏门类,提高游戏产业的核心竞争力。

● 严厉打击网络游戏“私服”、“外挂”等侵犯知识产权的行为。政策支持● 促进游戏产品出口,鼓励我国游戏产品参与国际竞争,搭建游戏产业国际交流平台。

● 完善游戏产业相关法律法规,构建监管互动平台,积极引导行业和企业自律。

● 创新人才培养模式,推进产学结合,形成与产业发展相适应的游戏类教育和职业培训体系,培养一批专门人才。

(五)文化旅游业

促进文化与旅游相结合,以文化提升旅游的内涵,以旅游扩大文化的传播和消费。打造文化旅游系列活动品牌,扶持特色文化旅游项目。鼓励演艺与旅游资源整合,开发具有地域特色和民族风情的精品演出节目。加强旅游纪念品、工艺品的研发设计,拓展文化旅游产业链。

专栏 文化旅游业发展目标和主要政策措施

发展目标 “十二五”期间,进一步扩大文化旅游产业规模,保护文化旅游资源,规范文化旅游市场秩序,形成文化内容与旅游载体相互融合、相互支撑的总体格局,使文化旅游成为文化产业和旅游产业新的经济增长点和重要支撑。
主要举措 ● 科学编制文化旅游发展规划,积极策划文化旅游的精品线路,建设旅游文化名街、名镇,打造文化旅游特色产业集聚区。

● 认定一批文化特征鲜明、市场影响大、发展活力强劲、开放程度高的全国文化旅游实验区,发挥引领示范作用。

● 深入挖掘历史文化和地域文化资源,打造一批拥有自主知识产权、具有广泛传播力和国际影响力的旅游演艺品牌。

● 在有效保护的基础上,对历史文化名城、文物古迹进行科学合理利用,合理利用、传承发展传统手工技艺类和表演类非物质文化遗产,深度开发文化旅游工艺品,提升品位,拓宽市场。

● 打造文化旅游系列活动品牌,扶持具有地方、民族特色的文化旅游项目。从2010年开始,文化部、国家旅游局每4年推出一个中国文化旅游主题年,每两年举办一届中国国际文化旅游周。

● 文化部和国家旅游局定期发布《国家文化旅游重点项目名录》。

● 加强文化旅游市场管理,营造良好的文化旅游环境。政策支持● 进一步扶持国家文化旅游重点项目,拓宽投融资渠道,吸引社会资本投资文化旅游项目的建设开发。

● 加大政府投入,重点用于文化旅游宣传推介和交通等基础设施建设。

(六)艺术品业

繁荣美术创作,推动当代艺术品产业健康发展。创建艺术原创、学术评价、艺术品市场互为推进的艺术发展体系。引导、培育和建设艺术品一级市场。完善艺术区管理模式,鼓励艺术品产业集聚发展。建立中国艺术品行业登记认证数据库。积极扶持新媒体艺术。

专栏 艺术品业发展目标和主要政策措施

发展目标 到2015年,艺术品市场交易总额达2000亿,形成2-3家具有世界影响的艺术产业集聚区,将中国建设成为世界艺术品重要交易中心。
主要举措 ● 鼓励原创艺术创作,推动画廊业发展,鼓励各地结合自身资源建立艺术产业集聚区。

● 鼓励建立新媒体艺术中心和视觉实验室,鼓励原创新媒体艺术发展。

● 打造诚信度高、交易便捷、品种丰富的艺术品电子商务平台。

● 扶持两个国际化、品牌化、高品位的艺术品产业博览会。政策支持● 完善艺术品市场政策法规,加强艺术品市场监管力度,建立艺术品市场信用管理机制,维护艺术品交易市场的正常秩序。

● 完善艺术品经纪人制度、市场准入与退出制度。

● 培养艺术品产业领军人才、艺术家、鉴定人才和经纪人才。

(七)工艺美术业

发掘民族文化元素,突出地域特色,强化品牌意识。有效保护传统技艺,不断开发新技术、新工艺、新产品,促进保护传承与创新发展密切结合,发展现代工艺美术。加快传统工艺美术产品与创意设计、现代科技和时代元素融合,增加文化含量和科技含量,提高产品的附加值。鼓励企业集聚,重点扶持特色鲜明的工艺美术产业集聚区。

专栏 工艺美术业发展目标和主要政策措施

发展目标 到2015年,全国工艺美术业增加值超过6000亿元,出口额超过200亿美元。建设一批工艺美术特色产业集聚区和工艺美术研发、设计、创意基地。挖掘丰富的民族文化内涵,提升产品附加值,增强市场竞争力,打造一批具有广泛影响力的工艺美术品牌,带动工艺美术产业全面发展。
主要举措 ● 支持传统工艺美术面向市场,鼓励工艺美术技艺创新和提高产品科技含量,开发更多具有自主知识产权的产品,扩大在国际市场的影响力。

● 依托丰富的传统民族民间手工艺品资源,以工艺资源相对富集的中小城市和村镇为主体,加强创意和技术支持,培育集创意研发、生产销售、文化体验为一体的传统民族民间工艺品集散区。

● 推动农村手工艺业发展,鼓励农民通过手工技艺增收致富,通过产业集聚培育一大批特色文化产业乡镇、农民专业合作社、文化个体户及乡村文化产业带头人,实现文化富民。政策支持● 推动出台针对工艺美术行业的税收优惠政策,建立适应工艺美术产业发展的投融资体系。

● 加强对制作传统工艺美术产品特需的珍稀矿产资源和天然原材料的保护,为传统工艺美术的研究、开发和生产提供支持。

● 加大资金投入力度,加强传统工艺美术技艺整理传承、人才保护和技艺保护工作。

● 建立科学、完善的工艺美术人才培养机制和教育体系,为工艺美术人才的成长创造良好条件。

(八)文化会展业

科学布局、合理分工、提升内容、突出特色,发展综合性、专业化等不同类型的文化会展。转变文化会展业运作模式,切实提升文化会展的交易功能和作用,促进文化会展与旅游、城市建设、商贸合作的融合,提高办会效益。建立健全会展评估机制,完善会展评估和反馈体系。加强对文化节庆活动的规范引导,发掘传统节庆文化内涵,提升新兴节庆文化品质。

专栏 文化会展业发展目标和主要政策措施

发展目标 “十二五”期间,形成3-5个覆盖全国并具有国际影响力的文化会展,逐步建立结构合理、特色明显、功能互补的文化会展业体系。
主要举措 ● 重点培育扶持中国国际文化产业博览交易会等重要会展,打造精品会展品牌。

● 转变政府职能,完善会展运作模式,协调会展业及其相关产业链条的发展和提升。

● 进一步发掘传统节庆文化内涵,提升新兴节庆文化品质,培育一批群众参与度高、社会影响力大、经济和社会效益好的节庆活动。

● 加强品牌性文化节庆活动的社会推广和宣传,扩大品牌影响力和经济带动力。政策支持● 建立健全会展评估机制,完善会展评估和反馈体系,促进文化会展业可持续发展。

● 加强对地方文化会展和节庆活动的规范和引导。

            专栏 重点发展的文化产业展会节庆

展会名称

                发展目标 举办地
中国国际文化产业博览交易会 打造享有较高国际知名度和较大国际影响力的综合性、国际化文化产业博览交易会。 深圳
中国北京国际文化创意产业博览会 发挥首都全国文化中心示范作用,打造集聚文化创意资源、反映产业动向和趋势、促进产业合作和产品交易的国际文化经贸交流盛会。 北京
中国演艺产业博览会 为国内外演艺界搭建集“展示、合作、交易、发展”于一体的综合性服务平台,繁荣发展演艺产业。 天津
中国国际动漫游戏博览会 支持成为国内一流、亚洲知名的动漫游戏会展活动。 上海
中国国际网络文化博览会 引导网络文化产业发展方向,引领数字内容产业创新趋势。 北京
中国(北京)艺术品产业博览会 打造全国性、专业化、品牌化的艺术品产业交易交流平台。 北京
中国西部文化产业博览会 搭建展示中西部地区优秀文化资源、助推东中西部文化交流、推动西部文化产业走向国际的重要平台。 西安
中国义乌文化产品交易博览会 成为国际化特色明显、市场化运作模式相对成熟的文化产业投资、贸易和技术合作的平台。 义乌
中国东北文化产业博览交易会 构建主题突出、内容丰富、形式新颖、特色鲜明、功能完善、参与广泛的国家级文化产业交流展示和交易合作平台。 沈阳
中国洛阳牡丹文化节 打造以花为媒,融文化交流、旅游观光、经贸合作为一体的具有广泛影响力的国家级知名文化品牌节会,成为推动区域经济发展方式转变的引擎。 洛阳
中国原创手机动漫游戏大赛 培育手机动漫游戏精品,发掘优秀创作人才,成为国内手机动漫领域的一流赛事活动。 长沙

(九)创意设计业

完善相关政策措施,营造创意设计氛围,不断提高创意设计能力,统筹推动创意设计业快速发展,提高文化产品的创意设计水平,充分发挥创意设计对文化产业、制造业、服务业等各产业领域的促进作用。扩大创意设计服务外包和出口。

专栏 创意设计业发展目标和主要政策措施

发展目标 “十二五”期间,举办1-2个具有国际影响力的创意设计展会和赛事活动,全面提升我国创意设计水平,支持打造3-5个世界知名的“设计之都”。
主要举措 ● 搞活创意设计市场,开展国际性创意设计推广、创意设计交易和品牌展示活动。

● 培育壮大拥有自主知识产权和知名品牌、具有较强竞争力、成长性好的创意设计类龙头企业。

● 建设创意设计产业孵化器,完善创业孵化功能,为大学生创业就业创造条件,推动中小创意设计企业集聚和成长。政策支持● 加强创意设计知识产权保护力度,形成尊重创意设计、维护创意设计创新的良好氛围。

● 支持创意设计企业与高等院校联合建设创意设计产业人才培养基地,加快培养创意设计人才。

(十)网络文化业

积极实施网络内容建设工程,推动优秀传统文化瑰宝和当代文化精品网络传播,制作适合互联网和移动网络传播的精品佳作,鼓励网民创作格调健康的网络文化作品,提高原创水平,提升文化品位,发挥网络在文化建设中的重要作用。

专栏 网络文化业发展目标和主要政策措施

发展目标

“十二五”期间,提高网络音乐娱乐、网络艺术品、网络动漫、网络演出、网络文学等网络文化产品的原创能力和文化品位,发展健康向上的网络文化,进一步增强网络文化的核心竞争力。

主要举措

● 鼓励文化内容与网络技术结合,不断创新文化业态,丰富文化表现形式,推进文化产业结构调整。

● 促进网络文化产业链相关环节的融合与沟通,创新营销推广模式,研究建立更规范、合理的分成模式。

● 鼓励和支持数字技术企业、网络技术企业、计算机硬件企业和通讯企业参与网络文化内容产品的生产和经营。

● 继续稳步推进网吧连锁化、规模化、专业化、品牌化经营。

政策支持

● 加强宏观规划,完善政策支持体系,支持网络文化企业发展。

● 加强知识产权保护体系的建设,积极采用新的科技手段加强对网络文化作品的保护。

(十一)数字文化服务业

推动数字等高新技术在文化领域的广泛应用,促进文化内容以及产品的数字化转化和开发,加快文化产品的生产、传播、消费的数字化进程,加强文化内容与数字技术结合培育新兴文化业态。

专栏 数字文化服务业发展目标和主要政策措施

发展目标 “十二五”期间,利用数字技术全面提升文化产业各门类信息化服务水平,加快传统文化产业的改造提升速度,培育基于数字技术的新兴内容产业,形成一批采用数字技术提供制作、传播、营销、推广等服务的文化服务企业,为文化产业和高新技术融合发展提供支撑。
主要举措 ● 鼓励文化内容与数字等高新技术结合,不断创新文化业态,丰富文化表现形式,为各种新兴显示终端提供文化内容。

● 培育以信息化服务、数字化生产、网络化传播为特点的高科技文化企业。

● 加快文化资源和产品的数字化信息化进程,建设完成覆盖城乡的文化共享网络。鼓励扶持对舞台剧目、音乐、美术、文物、非物质文化遗产和文献资源进行数字化转化和开发。

● 加快科技创新成果转化,提高演艺、动漫、游戏、网络文化等领域技术装备水平,增强文化产业核心竞争力。政策支持● 加强知识产权保护力度,加强数字内容的监督管理,保证国家文化安全。

● 积极建设数字文化产品的产权交易平台,完善投融资机制和相关经济政策。

四、保障措施

贯彻落实十七届六中全会提出的“加大财政、税收、金融、用地等方面对文化产业的政策扶持力度”的精神,积极协调有关部门,逐步完善文化产业政策法规体系,出台具有可操作性的配套政策,加快文化产业振兴立法进程,深化体制改革,规范市场秩序,加强公共服务,全面创造有利于文化产业跨越式发展的良好环境。

(一)加大政府投入力度

增加公共财政对文化产业的投入力度,提高文化产业支出占财政支出比例,充分发挥财政资金杠杆作用,推动文化产业跨越式发展。扩大文化产业发展专项资金和文化产业投资基金规模,合理确定支持方向,提高文化产业发展专项资金的使用效率。创新政府投入方式,通过政府购买服务、项目补贴、以奖代补等方式,鼓励和引导社会力量提供公共文化产品和服务,促进文化产业发展。积极争取中央财政国有资本经营预算加大对文化产业的扶持力度,支持和培育文化市场主体。支持具有战略性、先导性、带动性的重大文化产业项目建设,支持文化科技研发应用和提高文化企业技术装备水平。鼓励和支持有条件的地方设立文化产业投资引导基金,努力探索以政府投入为引导,动员社会参与的新型文化产业投入模式。

(二)完善政策法规体系

进一步贯彻落实关于推动经营性文化事业单位转制、扶持文化企业发展、支持文化产品和服务出口、鼓励技术创新的税收扶持政策。争取将文化产业列入《西部地区鼓励类产业目录》,西部文化企业所得税减按15%的税率征收。积极协调有关部门,对部分行业反映出的税负较高问题认真加以研究,逐步完善相应的税收政策。支持各地结合实际情况,将文化产业用地纳入城乡发展规划、土地利用总体规划,在国家土地政策许可范围内,争取优先保证文化产业集聚发展用地。配合行业主管部门,加大土地使用监管力度,不断提高文化产业用地使用效率,严格禁止以文化产业之名违规占地。不断降低文化企业生产经营成本,推动实现符合鼓励类服务业条件的文化企业在用电、用水、用气、用热与工业同价。加快文化产业振兴立法进程,争取把行之有效的文化产业政策上升为国家法律法规,为文化产业发展提供法制保障。

(三)深化文化体制改革

通过深化文化体制改革,构建有利于文化产业繁荣发展的体制机制,进一步解放和发展文化生产力,激发全社会的文化创造活力。加快推进经营性文化单位改革,推进一般国有文艺院团转企改制,推动代表民族特色和国家水准的文艺院团等事业单位实行企业化管理,增强面向市场、面向群众提供服务能力。深化文化行政管理体制改革,加快政府职能转变,强化政府调节、市场监管、社会管理、公共服务职能,推动政企分开、政事分开,理顺政府和文化企事业单位关系。

(四)规范文化市场秩序

全面梳理文化市场法律法规,做好法规制度的立、改、废工作。充分运用法律、经济和必要的行政手段,调整市场布局,优化市场结构,引导和调节文化市场。加快文化市场诚信体系建设,规范市场经营主体之间、经营者与消费者之间的关系,营造公平竞争的市场环境。完善文化市场主体和产品准入制度,加强文化市场主体和内容管理,依法对文化产品进行内容审查。深化文化市场综合执法改革,统筹协调、监督指导文化市场综合执法工作,进一步完善文化市场综合执法机制,加强综合执法队伍建设。积极利用信息网络技术,创新文化市场管理手段,建立健全统一高效的全国文化市场技术监管系统。深入开展“扫黄打非”,加强文化市场管理,严厉查处违法文化经营行为,净化文化市场环境,维护诚信、公平、竞争有序的市场秩序。

(五)加强产业公共服务

根据建设服务型政府的要求,不断完善文化产业公共服务,策划建设一批包括企业孵化、公共技术支撑、投融资服务、信息发布、资源共享、统计分析等功能在内的文化产业综合服务平台。建设中小文化企业创业孵化基地,降低创业成本和创业风险,提高创业成功率。不断完善文化产业统计指标体系,创新统计方法,为推动文化产业发展提供可靠的统计保障。建立文化系统文化产业统计平台,及时发布统计数据。以文化产业示范园区和示范基地为依托,建立重点文化企业的统计制度,及时准确地反映行业发展动态情况,为各级党委政府决策提供数据支撑和信息服务。

(六)加强组织实施

各级文化行政部门要在党委、政府的领导下,统一思想,提高认识,把文化产业发展列入重要议事日程,认真抓好《文化产业倍增计划》的组织实施,加强对计划落实情况的监督检查。要认真履行职责,主动加强与发展改革、财政、税务、科技、商务、教育、土地、金融等部门的沟通协调,争取建立相应的工作机制,共同研究落实本计划提出的发展目标和任务,确保各项政策措施落到实处,促进文化产业跨越式发展。充分发挥各级各类文化产业协会在提供政策咨询、加强行业自律、促进行业发展、维护企业合法权益、制定行业标准等方面的重要作用,使之成为联系文化产业界的桥梁和纽带,努力形成文化企业、行业协会与政府部门之间的良性互动。

One thought on “Ministry of Culture Plan for Redoubling Cultural Industries during the “12th Five-Year Plan” Period

    […] in 2008 and general cultural industry development in 2009) did not mention this at all. The Ministry’s Five-Year Plan for the cultural industries, published in February of this year, did allow for closer cooperation with “foreign powerful […]

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