Notice concerning Questions Relating to IPTV Integrated Broadcast Construction

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This document has not been openly published by SARFT. The following is a translation of a press article outlining and analyzing the main changes of the new IPTV license regime. 

SARFT No. 43

Description of the IPTV business operation permit.

According to the requirements of corresponding radio and television management regulations, general and branch IPTV integrated broadcast control platforms, nationwide IPTV content service platforms and provincial-level content service platforms, and IPTV service enterprises, shall all respectively obtain an “Information Network Audiovisual Programme Broadcast Permit” through the corresponding permit programmes promulgated by SARFT. Only after all the above-mentioned parties obtain the corresponding permit, may they be linked up and launch services.

IPTV integrated broadcast general platform licenses are held by CCTV, IPTV integrated broadcast branch platform licenses are applied for by provincial-level television stations. Nationwide IPTV content service platform licences are applied for by central-level radio and television broadcast organs and provincial-level radio and television broadcast organs having nationwide programme resources, provincial-level IPTV content service platform licenses are applied for by radio and television broadcast organs having programme resources for their provinces. IPTV broadcast licences are applied for with SARFT by the China Telecom Group Co, China Unicom Network Telecom Group Co.
Furthermore, IPTV broadcast enterprises may provide programmes and EPG entries to integrated IPTV broadcast control platforms, after integrated IPTV broadcast control platform inspection, these are uniformly brought into the integrated broadcast control platform programme resources and EPG.

1, IPTV business has already been legalized, but the prospects of legalizations are to be controlled and managed by SARFT.

2, The original integrated IPTV licenses have ended their mission following the merger of the CCTV and Baishitong broadcast control platforms. These are replaced by the categories of licenses described in the new administration.

3, Integrated general broadcast control platform licenses undoubtedly belong to CCTV, Baishitong shall become a back-up main platform, but this point will not be reflected in the document. And integrated IPTV branch platforms will be one per province in the future.

4, Branch broadcast control platform subjects are provincial-level television stations, the city and county levels have no right of speech, thus the disputes over right of speech between provincial and city television stations may intensify. Provincial-level television stations are the largest beneficiaries.

5, The duties of general broadcast control platforms are even more located in management, planning and unifying design, such as EPG, BOSS, copyright management and other aspects, and branch broadcast control platforms stress concrete operations, business expansion, services as well as linking with operators. The latter grasp the right of speech.

6, Those obtaining national IPTV content service platforms are the three central stations and all satellite television stations. The significance of this sort of license is located in that IPTV content must mainly be provided by the radio and television system.

7, IPTV broadcast service licenses are newly established, and sensu stricto, SARFT should not have competence to distribute dissemination service licences, it is estimated that the objective of establishing this licence is a chip to gain bidirectional access and resource exchange with telecommunications operators.

8, Telecom operators still have a certain space for their own in matters of content, the size of that space depends on their relationship with the local television station.

9, The regionalized television operation characteristics of IPTV become clearer every day. If there is no improvement, under homogenization with traditional television content, the only difference lies in IP transmission.

10, As far as telecom operators are concerned, their gain is drawing support from IPTV, and successfully invading the traditional television media sector. Not only for their own broadband development have they bound up a void-filling sector, at the same time, value-added business may also become an income growth point in the future following scale expansion.

广电总局关于IPTV集成播控平台建设有关问题的通知

广电总局发布43号 关于IPTV业务运营许可的描述

依据广播电视管理相关法规的要求,IPTV集成播控总平台和分平台、全国性IPTV内容服务平台和省级内容服务平台、IPTV传输服务企业,均应分别取得广电总局颁发的具有相应许可项目的《信息网络传播视听节目许可证》。上述各方均取得相应许可证后,方可对接并开展业务。
IPTV集成播控总平台牌照由中央电视台持有,IPTV集成播控分平台牌照由省级电视台申请。全国性IPTV内容服务平台牌照由中央级广播电视播出机构和拥有全国性节目资源的省级广播电视播出机构申请,省级IPTV内容服务平台牌照由拥有本省节目资源的广播电视播出机构申请。IPTV传输服务牌照由中国电信集团公司、中国联通网络通信集团有限公司向广电总局申请。

另:IPTV传输企业可向IPTV集成播控平台提供节目和EPG条目,经IPTV集成播控平台审查后统一纳入集成播控平台的节目源和EPG。

1、IPTV业务已经合法化,但合法化的前提是广电总局的可控可管。
2、原有的IPTV集成牌照随着央视和百视通的播控平台的合并已经结束使命。取而代之的新政所描述的几类牌照。
3、集成播控总平台牌照毫无疑问属于中央电视台,百视通应为备份主平台,但这一点在文件中不会体现。而IPTV集成播控分平台未来将是各省一张。
4、分播控平台的主体为省级电视台,市、县级无话语权,由此可能将激化省和市电视台之间的话语权争夺。省级电视台是最大的获益者。
5、播控总平台的职责更多在于管理、规划、统一设计,譬如EPG、BOSS、版权管理等方面,而播控分平台则侧重于具体的运营、业务拓展、服务以及与运营商的对接。后者掌握话语权
6、全国性IPTV内容服务平台的获得者应是中央三大台和各上星电视台。该类牌照意义在于明确IPTV的内容必须以广电体系提供为主
7、IPTV传输服务牌照为新设立的,严格意义上总局应该没有权限发放传输服务牌照,估计设立此牌照的目的在于作为和通信运营商双向进入、资源置换的筹码。
8、通信运营商在内容方面存有一定的自主空间,空间大小取决于与地方电视台的关系。
9、IPTV的区域化电视运营特征日趋明显。如无革新,在和传统电视内容同质化下,仅在于IP化传输的差异。
10、对于通信运营商而言,收获是借助IPTV,成功的侵入了传统电视媒体行业。不仅为自身的宽带发展捆绑住了一个填充性业务,同时增值业务随规模的增加有可能也会成为未来收入增长点。

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