Implementation Rules concerning Supporting Popular Capital to Participate in Publishing Business Activities

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In order to promote the grand development and grand flourishing of Socialist culture, fully muster popular capital to participate in cultural construction, stimulate the publishing sector’s scientific development, on the basis of the “State Council Secretariat Some Opinions concerning Encouraging and Guiding the Healthy Development of Popular Investment”  (GF No. 2010(13), and in integration with the characteristics of the publishing sector, hereby, the following implementation rules to support popular capital to participate in publishing business activities are put forward.

I, Continue to support popular capital to invest in the establishment of printing and reproduction enterprises, engaging in business activities concerning the printing of publications, packaging and mounting printed products as well as other printed products, recordable compact disc production and the printing and reproduction of read-only compact discs.

II, Continue to support popular capital to invest in the establishment of publications wholesale, retail, rental and chain operations enterprises, engaging in wholesale and retail activities of books, newspapers, periodicals, audiovisual products, electronic publications and other such publishing products.

III, Continue to support popular capital to invest in the establishment of online publishing including online games publishing, mobile telephone publishing, electronic book publishing, content software exploitation and other such digital publishing enterprises, engaging in electronic publications business activities.

IV, After Party newspaper and Party periodical publishing work units have implemented  “two separation” of editorial and business sides and under the precondition that the state-owned capital proportion in the publishing work unit is 51% or higher, support popular capital to invest in share participation in newspaper and periodical publishing work units’ distribution, advertising and other such business, to raise market share.

V, Support popular capital to invest in the establishment of cultural enterprises that participate in science and technology, finance and economics, learning and tutoring, music and art, children’s reading material and other specialist book publishing business activities through topic planning, content provision, project cooperation, as a department of a State-owned publishing enterprise and other methods.

VI, Support popular capital to participate in publishing business activities through publicly-traded State-owned publishing and media enterprises’ stock market funding, support State-owned publishing and media enterprises’ to attract popular capital through market capitalization methods, realize the orderly opening up of popular capital.

VII, Support popular capital to participate in “marching out” publishing activities, engage in the export business of books, newspapers, periodicals, audiovisual products, electronic publications and other such publishing products, establish branches and stations abroad, run newspapers and periodicals, open plants and stores and other such business activities. With permission, foreign-language publications produced for sales on foreign markets may be granted special publishing rights.

VIII, Support popular capital to invest in the establishment of copyright agents and other such intermediary organs, to launch copyright trading business.

IX, Support popular capital-invested cultural enterprises to apply for press and publications reform and development project with the local administrative press and publications department, and apply to the National Cultural Industry Development Fund.

X, Support popular capital to participate in the construction of publishing industry parks and industrial bases, grant equal treatment to State-owned capital in areas such as project arrangement, financial support, fiscal preferences, etc.

Supporting popular capital to participate in publishing activities has an extremely important significance for the healthy and sustained development of the publishing sector. All levels’ administrative press and publications management departments must earnestly implement the spirit of Document No. GF (2010)13, continue to deepen reform, standardize market entry, and provide a good environment and systemic guarantees for popular capital to engage in publishing business activities. They must strengthen guidance and management, guide popular capital investment subjects to abide by the requirements of State laws and regulations, earnestly implement examination, approval and filing procedures, manage affairs according to the law, be honest and sincere, and implement their social responsibility. We must incessantly raise management levels and achieve management according to the law, scientific management and effective management, to ensure the healthy development of popular capital participation in publishing business activities.

 

新闻出版总署关于支持民间资本
参与出版经营活动的实施细则

为推动社会主义文化大发展大繁荣,充分调动民间资本参与文化建设,促进出版行业科学发展,根据《国务院办公厅关于鼓励和引导民间投资健康发展的若干意见》(国发〔2010〕13号),结合出版行业特点,现就支持民间资本参与出版经营活动,提出如下实施细则:
一、继续支持民间资本投资设立印刷复制企业,从事出版物、包装装潢印刷品及其他印刷品、可录类光盘生产和只读类光盘印刷复制经营活动。
二、继续支持民间资本投资设立出版物总发、批发、零售、连锁经营企业,从事图书、报纸、期刊、音像制品、电子出版物等出版产品发行经营活动。
三、继续支持民间资本投资设立网络出版包括网络游戏出版、手机出版、电子书出版和内容软件开发等数字出版企业,从事数字出版经营活动。
四、支持民间资本在党报党刊出版单位实行采编与经营“两分开”后,在报刊出版单位国有资本控股51%以上的前提下,投资参股报刊出版单位的发行、广告等业务,提高市场占有率。
五、支持民间资本投资设立的文化企业,以选题策划、内容提供、项目合作、作为国有出版企业一个部门等方式,参与科技、财经、教辅、音乐艺术、少儿读物等专业图书出版经营活动。
六、支持民间资本通过国有出版传媒上市企业在证券市场融资参与出版经营活动,支持国有出版传媒企业通过上市融资的方式吸收民间资本,实现对民间资本的有序开放。
七、支持民间资本参与“走出去”出版经营,从事图书、报纸、期刊、音像制品、电子出版物等出版产品的出口业务,到境外建社建站、办报办刊、开厂开店等出版发行业务。经批准,对面向境外市场生产销售外语出版物的,可以配置专项出版权。
八、支持民间资本投资成立版权代理等中介机构,开展版权贸易业务。
九、支持民间资本投资设立的文化企业通过所在地区新闻出版行政管理部门申报新闻出版改革和发展项目,申请国家文化产业发展专项资金。
十、支持民间资本参与出版产业园区和产业基地建设,在项目安排、资金支持、税收优惠等方面予以国有资本同等待遇。
支持民间资本参与出版经营活动,对于出版行业持续健康发展具有十分重要的意义。各级新闻出版行政管理部门要认真贯彻落实国发〔2010〕13号文件精神,继续深化改革,规范市场准入,为民间资本从事出版经营活动提供良好环境和制度保障。要切实加强指导和管理,引导民间投资主体按照国家的法律法规要求,认真履行审批备案程序,依法经营,诚实守信,履行社会责任。要不断提高管理水平,做到依法管理、科学管理、有效管理,确保民间资本参与出版经营活动健康发展。

 

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