Implementation Rules concerning Supporting Popular Capital to Participate in Publishing Business Activities
In order to promote the grand development and grand flourishing of Socialist culture, fully muster popular capital to participate in cultural construction, stimulate the publishing sector’s scientific development, on the basis of the “State Council Secretariat Some Opinions concerning Encouraging and Guiding the Healthy Development of Popular Investment” (GF No. 2010(13), and in integration with the characteristics of the publishing sector, hereby, the following implementation rules to support popular capital to participate in publishing business activities are put forward.
I, Continue to support popular capital to invest in the establishment of printing and reproduction enterprises, engaging in business activities concerning the printing of publications, packaging and mounting printed products as well as other printed products, recordable compact disc production and the printing and reproduction of read-only compact discs.
II, Continue to support popular capital to invest in the establishment of publications wholesale, retail, rental and chain operations enterprises, engaging in wholesale and retail activities of books, newspapers, periodicals, audiovisual products, electronic publications and other such publishing products.
III, Continue to support popular capital to invest in the establishment of online publishing including online games publishing, mobile telephone publishing, electronic book publishing, content software exploitation and other such digital publishing enterprises, engaging in electronic publications business activities.
IV, After Party newspaper and Party periodical publishing work units have implemented “two separation” of editorial and business sides and under the precondition that the state-owned capital proportion in the publishing work unit is 51% or higher, support popular capital to invest in share participation in newspaper and periodical publishing work units’ distribution, advertising and other such business, to raise market share.
V, Support popular capital to invest in the establishment of cultural enterprises that participate in science and technology, finance and economics, learning and tutoring, music and art, children’s reading material and other specialist book publishing business activities through topic planning, content provision, project cooperation, as a department of a State-owned publishing enterprise and other methods.
VI, Support popular capital to participate in publishing business activities through publicly-traded State-owned publishing and media enterprises’ stock market funding, support State-owned publishing and media enterprises’ to attract popular capital through market capitalization methods, realize the orderly opening up of popular capital.
VII, Support popular capital to participate in “marching out” publishing activities, engage in the export business of books, newspapers, periodicals, audiovisual products, electronic publications and other such publishing products, establish branches and stations abroad, run newspapers and periodicals, open plants and stores and other such business activities. With permission, foreign-language publications produced for sales on foreign markets may be granted special publishing rights.
VIII, Support popular capital to invest in the establishment of copyright agents and other such intermediary organs, to launch copyright trading business.
IX, Support popular capital-invested cultural enterprises to apply for press and publications reform and development project with the local administrative press and publications department, and apply to the National Cultural Industry Development Fund.
X, Support popular capital to participate in the construction of publishing industry parks and industrial bases, grant equal treatment to State-owned capital in areas such as project arrangement, financial support, fiscal preferences, etc.
Supporting popular capital to participate in publishing activities has an extremely important significance for the healthy and sustained development of the publishing sector. All levels’ administrative press and publications management departments must earnestly implement the spirit of Document No. GF (2010)13, continue to deepen reform, standardize market entry, and provide a good environment and systemic guarantees for popular capital to engage in publishing business activities. They must strengthen guidance and management, guide popular capital investment subjects to abide by the requirements of State laws and regulations, earnestly implement examination, approval and filing procedures, manage affairs according to the law, be honest and sincere, and implement their social responsibility. We must incessantly raise management levels and achieve management according to the law, scientific management and effective management, to ensure the healthy development of popular capital participation in publishing business activities.