National Cartoon Industry Development Plan for the “12th Five-Year Plan” Period

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Table of Contents

Foreword

I, Basic experience and the circumstances that are faced

(1) Basic experience

(2) Circumstances that are faced

II, Main tasks

(1) Guiding cartoon creation and production

(2) Innovating profit models, perfecting cartoon industry chains

(3) Optimizing cartoon industry composition and structures

(4) Moving cartoon industry innovation forward

(5) Implementing backbone enterprise and major programme driving strategies

(6) Strengthening talent grasping

(7) Promoting the cartoon industry to “march out”

III, Guarantee measures

(1) Expanding financial input

(2) Protecting intellectual property rights

(3) Perfecting investment policies

(4) Implementing fiscal preferences

(5) Strengthening organizational implementation

Foreword

The cartoon industry is a burgeoning cultural industry that is extremely full of vitality and energy. Developing the cartoon industry has an important significance for satisfying the popular masses’ spiritual culture requirements, disseminating advanced culture, enriching the lives of the masses, stimulating minors’ healthy growing up, further optimizing industrial structures, expanding consumption and employment, and fostering new economic growth points. The 5th and 6th Plenums of the 17th Party Congress have clearly put forward that it is necessary to promote the cultural industries to become pillar industries in the national economy, and for the cartoon industry to become an important component part of the cultural industries, that is deeply loved by the masses, and also broadly serves society, with very vast development prospects.

In order to completely implement the spirit of the Plenum of the 17th Party Congress, promote the leap-frogging development of the cartoon industry, according to the “Central Committee of the Chinese Communist Party Decision Concerning Deepening Cultural Structural Reform”, the “Outline of the 12th Five-Year Plan for National Economic and Social Development of the People’s Republic of China”, the “Outline of the Cultural Reform and Development Plan during the National “12th Five Year Plan” Period” and the “Some Opinions Concerning Promoting Our Country’s Cartoon Industry Development”, based on the development reality of the cartoon industry, and integrating market requirements, the basic thinking line of and main objectives for cartoon industry development during the “12th Five Year Plan” have been determined: with Deng Xiaoping Theory and the important “Three Represents” thought as guidance, deeply implementing the scientific development view, persisting in the progressive direction of advanced Socialist culture, completely putting social interest first, abiding by the development rules of the cartoon industry, strengthening construction and guidance of cartoon content; establishing a development line of thinking with a “large cartoon view and complete industry chains”, optimizing industrial structures, perfecting industry chains, giving rein to the vigorous function of markets in resource allocation, fostering a batch of cartoon enterprises full of vitality, with strong specialization, forging some cartoon brands having Chinese styles and international influence; strengthening government policy guidance and public service, striving to shape a cartoon industry development structure with rational composition and structuring, correspondingly integrated industry chains, advanced overall technology levels, orderly market competition and clear economic benefits, promoting cartoons to give rein to an even larger function in enriching the masses’ lives and the ideological and moral construction of minors, and to obtain even broader dissemination and application in all areas of social life. In order to realize the above objective, promote our country’s leapfrogging development from a large cartoon country to a small cartoon country, this Plan has been compiled.

I, Basic experience and the circumstances that are faced

Since the “11th Five-Year Plan”, our country’s cartoon industry has developed vigorously, and many beneficial experiences have been obtained in aspects such as raising ideological understanding, innovating structures and mechanisms, satisfying consumption demand, vigorously studying and learning, persisting in Chinese characteristics, etc. At present, our country’s cartoon industry development on the one hand faces beneficial circumstances, but many difficulties and challenges exist as well, requiring further clarification of lines of thinking, rational guidance, scientific planning, and overall raising our country’s cartoon industry development levels.

(1) Basic experiences

1, Persisting in the mutual adaptation of development concepts and industry practice, incessantly raising and deepening understanding of cartoon development. Following the incessant perfection of cartoon industry development concepts, the understanding of cartoons by all walks of society has become more complete, and it has become a common understanding that cartoons are not only art, but are also an important cultural industry category. Cartoon consumption age levels have progressively expanded, the social spheres of cartoon application have become broader, the “large cartoon view and complete industry chain” development line of thinking has largely expanded the development space for the cartoon industry.

2, Persisting in the integration of social interest and economic interest, taking satisfying the people’s spiritual culture requirements as starting point and stopover point. Persisting in putting social interest first in cartoon industry development from beginning to end, persisting in the progressive direction of advanced Socialist culture, striving to realize the integration of social interest and economic interest. Guaranteeing that the consistency of cartoon industry development with the progressive direction of advanced Socialist culture is maintained, and that it is adapted to the popular masses’ daily increasing spiritual culture requirements. Broad consumption demand has expanded the development space of the cartoon industry, our country’s cartoon product quantity, production value scales and profit levels have obtained a major advance in comparison with the beginning of the “11th Five-Year Plan”.

3, Persisting in integrating indigenous innovation with learning from international experience, marching the path of cartoon development with Chinese characteristics. On the basis of vigorously studying and learning from international successful experiences, our country’s cartoon world has persisted in giving first place for ourselves, using what is useful to us, striven to excavate excellent ethnic culture resource, persisted in marching the development path of originally-created cartoons with Chinese characteristics, and based on both international and domestic markets, has raised the overall strength and international competitiveness of the Chinese cartoon industry.

4, Persisting in integrating technology innovation and talent fostering, providing forceful support for cartoon industry development. The trend of high integration of artistry and technology has emerged in cartoon development, certain breakthroughs have been obtained in key cartoon technology research, development and application, and the rise of cartoon production efficiency and product quality has been effectively stimulated. Carton talent fostering work has been steadily moved forward, a batch of excellent creative and business management talents and large numbers of specialized technology talents have established a firm basis for cartoon industry development.

5, Persisting in the integration of government promotion and market operation, striving to create a desirable environment for cartoon industry development. The system of interministerial joint conferences supporting cartoon industry development has mustered the vigour from all sides to the largest extent, all member work units have united and coordinated, formulated policies, established platforms, and organized activities. All localities and all walks have given it high regard, social forces’ enthusiasm for investment in the cartoon industry development has surged, and cartoon industry development environments have been optimized.

(2) Circumstances that are faced

At present, our country’s cartoon industry development momentum is swift, production values have gone from less than 10 billion Yuan at the end of the “10th Five-Year Plan”, to 47.084 billion in 2010, an annual growth exceeding 30%; original creation capacity strengthens incessantly, product quantities expanded substantially, quality rose incessantly, during the “11th Five-Year Plan” period, domestically produced television cartoon production quantity expanded from 80.000 minutes to 220.000 minutes; cartoon television approval and filing quantities rose from 12 to 46, domestically produced cartoon film box office records smashed through 100 million continuously; comic periodicals’ annual distribution rate rose from 40 million copies to more than 100 million copies, comic books’ annual distribution rate rose from 30 million volumes to more than double; a batch of cartoon enterprises and cartoon products have burst into the limelight, cartoon industry chains are perfected daily, the pace of cartoons “marching out” has accelerated, the function of cartoons in all areas of social life has broadened, the development of the cartoon industry faces extremely beneficial conditions and trends.

At the same time, large differences still exist between our country and strong cartoon countries worldwide: understanding of the development rules of the cartoon industry remains to be raised; excellent products with market competitiveness are few; cartoon brands with international influence are lacking; industry structures are incompletely rational, a part of the enterprises continues to have weak profitability, industrial chains are still not completed; the phenomenon of infringement and piracy still exists; high-end creative planning and business management talents are insufficient, etc., we must grasp the strategic opportunity, be enthusiastic and press on, strive to realize leapfrogging development in our country’s cartoon industry, and contribute strength to promote the grand development and grand flourishing of Socialist culture.

II, Main tasks

During the “12th Five Year Plan”, striving to promote our country’s originally-created cartoon creative, research, development and production capacity to substantially rise, excellent cartoon products and masterpieces to incessantly emerge, technological innovation capacity to strengthen sustainedly, international competitiveness to rise greatly, giving rise to the vigorous function of market mechanisms in cartoon culture resource allocation, striving to forge five to ten famous domestically produced cartoon brands and backbone cartoon enterprises, fostering a batch of cartoon artists and entrepreneurs having a relatively strong market sense and fame at home and abroad, the cartoon industry’s influence, radiance and driving strength are to strengthen sustainedly, the dissemination and application of cartoons in all areas of social life is to become broader and deeper, becoming an important growth point in cultural industry development.

(1) Guiding originally-created cartoon creation and production

Persisting in the correct creation and production orientation, strengthening content guidance and construction, encouraging original creation, forging excellent products, stimulating the creation, production and dissemination of cartoon products carrying forward the excellent culture of the Chinese nation, with vigorous and healthy content, that stick close to the masses.

1, Strengthening content guidance

Persisting in the progressive orientation of advanced Socialist culture, guiding the broad cartoon workers to consciously practice the Socialist core value system, inherit and carry forward excellent culture of the nation, attract and learn from excellent world culture, encouraging and supporting cartoon workers and cartoon enterprises to create, produce, disseminate and popularize cartoon products that stick close to reality, stick close to life, stick close to the masses, that are rich in Chinese cultural spirit, and contain the characteristics of the times. Incessantly raising product research, development and original creation capacity, striving to raise product content, quality, art and technology levels, expanding support strength for content innovation, satisfying the popular masses’ spiritual culture life requirements, creating a good environment for minors’ healthy growing up.

2, Perfecting appraisal systems and incentive mechanisms

Perfecting cartoon product appraisal systems and incentive mechanisms, doing the reporting and selection work for the China Cultural Industry Government Award Cartoon Prize well, perfecting selection standards, establishing open, fair and just selection mechanisms, achieving the unification of mass appraisal, expert appraisal and market testing, rewarding excellent cartoon products with healthy content, strong artistry, high innovation, that are deeply loved by the people, raising authoritativeness and credibility, guiding the development orientation of the Chinese cartoon industry.

3, Expanding excellent cartoon product support and marketing strength

Implementing State excellent cartoon product projects, domestically-produced film and television cartoon support programmes, the “prime mover” originally-created cartoon publishing support plan, supporting originally-created cartoon products’ creation and production, establishing industrialized marketing platforms in for excellent cartoon creativity and products in aspects such as production, capital, licensing, propaganda and other aspects. Continuing to implement originally-created cartoon marketing plans, supporting and encouraging the screening, broadcast, publishing, competition, exhibition and all other dissemination and marketing activities of excellent originally-created cartoon products, through exhibition marketing, border popularization, media marketing, campus marketing and foreign marketing, forcefully propagating and marketing originally-created excellent cartoon products and excellent talents, raising their influence and fame.

BOX 1:

Programme name Programme content Responsible work unit Development objective
China cultural industry government award scheme Through a three-year award period, rewarding, selecting and honouring excellent cartoon works, brands, images, talents, organs and technological achievements, etc. Ministry of Culture, SARFT, General Administration of Press and Publications, Ministry of Education, Ministry of Industry and Information Technology Becoming the State awards and highest awards for Chinese cartoons, guiding cartoon art creation and industrial development orientations
State excellent cartoon product project Supporting the creation and production of originally created cartoon products, selecting a batch of excellent cartoon creations and works having industrial value, establishing an industrialization and marketing platform for them Ministry of Culture, SARFT, General Administration of Press and Publications Becoming the State-level permanent programme in the cartoon area, promoting cartoon products’ further branding, marketization and industrialization
Domestic film and television cartoon support fund Selecting and rewarding annual excellent cartoon works, creative talent, and production organs, rewarding excellent cartoon broadcast organs, propagating and marketing excellent cartoon works SRFT Guiding film and television cartoon content creation to march the path of excellent products, fostering excellent cartoon talents, encouraging creative organs to vigorously throw themselves into excellent product creation, expanding the social influence of excellent cartoon works, talent and enterprises
“Prime mover” originally created cartoon publishing support plan Annually supporting the creation and publication of a batch of excellent originally created cartoon works having relatively good market potential General Administration of Press and Publications Concentrating support of originally created cartoon publishing organs, products and creators, guiding the excellent products and masterpieces in creating and publishing cartoons.

BOX 2:

Programme name Programme content Responsible work unit Development objective
Originally-created cartoon marketing plan Through launching exhibition marketing, border marketing, campus marketing, media marketing, overseas marketing, translation subsidy and other methods, supporting cartoon enterprises to vigorously explore international and domestic markets, striving to shape domestic and foreign famous cartoon brands and images Ministry of Culture, Ministry of Commerce, Ministry of Education, SARFT, General Administration of Press and Publications During the “12th Five-Year Plan” period, supporting 30-50 enterprises to participate in domestic and international famous cartoon exhibitions, organizing cartoon marketing activities in Tibet, Xinjiang, Qinghai and other border ethnic regions, supporting cartoon products’ foreign language and ethnic minority language translation. Supporting cartoon products to enter international markets.

4, Strengthening domestically produced cartoon broadcast structures

Cartoon broadcast organs must abide by the principles of “high quality and high price, high quality at excellent times, high quality and high rewards”, incessantly expand the scope of domestically-produced cartoon broadcast. All levels’ film and television cartoon broadcast organs must openly publish cartoon broadcast purchasing standards and procedures, establish and perfect purchase systems for film and television cartoons with price based on quality. A domestically produced cartoon film screening scale must be formed, creating good conditions for domestically produced cartoons to be pushed towards mainstream cinema chains and important cinemas.

(2) Innovating profit models, perfecting cartoon industry chains

Fully giving rein to the vigorous function of the market in cartoon culture resource allocation, raising cartoon industry profit capacity. Completely grasping the internal relationships in all links of the cartoon industry, and with cartoon creativity and images at the core, build mutually supporting and perfected cartoon industry chains, shaping positive interaction between upstream and downstream industries.

1, Giving rein to the vigorous function of markets, innovating profit models

Creating good market environments, encouraging all categories of ownership system subjects to engage in fair competition, guiding cartoon enterprises to vigorously explore innovative industrial profit models, forcefully developing cartoon factor markets and product markets, encouraging all sorts of factors to circulate in high efficiency through markets, raising cartoon enterprise profit capacity. Strengthening the cooperation of the cartoon industry with the apparel, toy, foodstuff, stationery and other industries.

2, Giving rein to the basic function of comic creation.

Giving high regard to the basic function of comic creation in cartoon industry chains, expanding support and guidance strength, encouraging the creation and production of even more excellent comic products carrying forward the Socialist core value system, that have characteristics of the nation. Promoting the integration of excellent comics with the cartoon, gaming, derivative product and other sectors, vigorously developing cartoon image authorization, forging comic images and products that the audience welcomes, and have market bases.

3, Establishing and perfecting cartoon publishing structures

During the “12th Five Year Plan”, implementing the “prime mover” cartoon publishing support plan, with backbone cartoon books, periodicals, audiovisual and electronic publishing work units as handhold, focusing on forging a batch of excellent cartoon publications with good social effect, high economic effect, that the audiences love to see and hear, laying down cartoon creation, publishing, distribution and other segments, raising the scale, intensification, and specialization levels of cartoon publishing, providing even smoother publishing channels for the cartoon industry.

4, Vigorously developing film and television cartoons

Maintaining smooth development of film and television cartoons, by the end of the “12th Five Year Plan”, annual television cartoon production quantity is to be maintained at about 5000 hours, annual film cartoon production quantity is to be maintained at about 30. Encouraging the creation and production of excellent television cartoon and film cartoon products that are rich in the characteristics of the nation, reflect the characteristics of the time, and are deeply welcomed by the masses, with quality at the core, striving to raise television and film cartoon writing and creative capacity. It is necessary to strive to establish multi-level, diversified broadcast structures with central and local television stations jointly participating, satellite channels and terrestrial channels mutually coordinating, specialized channels and non-specialized channels mutually supplementing, traditional media and burgeoning media vigorously participating, television platforms and cinema chains jointly stimulating, build stable and effective broadcasting markets, strive to shape the novel broadcast forms of interactive broadcast, characteristic broadcast and multimedia broadcast. Implementing certain encouraging measures for domestically produced cartoon film screening.

5, Focusing on fostering new media cartoons

Vigorously promoting traditional cartoon products’ dissemination through new media, encouraging cartoon creation and theory research aimed at mobile Internet and other new media channels and mobile telephone, tablet computer and other intelligent terminals, rolling out a batch of new media excellent cartoon products having relatively strong influence, developing and expanding new media cartoon industries. Researching and formulating mobile telephone cartoon sector standards, promoting corresponding production tool development, opening up new media industry chains, realizing cartoon content inter-platform sharing, lowering content production and product popularization costs.

6, Encouraging cartoon stage play development

Encouraging all categories of performing arts organs to deeply coordinate with cartoon enterprises, vigorously participate in the creation, production and performance of cartoon performance, forging even more originally-created excellent cartoon stageplay products, moulding cartoon performance model images. Encouraging cartoon enterprises to participate in the creation and operation of cartoon stageplays through brand licensing, realizing the popularization and rise of cartoon images and brands.

7, Forcefully developing applied cartoons

Implementing the “large cartoon” view of industry, stressing the social popularization and technical application of cartoons, forcefully developing applied cartoons. Continuing to promote the broad application of cartoon creativity and technology in education and popular science, medicine, aerospace, exhibitions, advertising, design, architecture, nuclear power and other areas. Stimulating the integrated development of the cartoon industry with the manufacturing sector, the service sector and other related industries, making cartoon creativity and technology become boosters for the transformation and upgrading of related industries.

8, Expanding the market scale of derivative cartoon products

Stimulating the production and operation of apparel, toys, foodstuffs, stationery, electronic games and other derivative products related to cartoon images, extending cartoon industry chains, expanding the profit space and market scale of the cartoon industry. Forcefully developing cartoon brand licensing business, promoting enterprises’ interaction and cooperation in all segments.

(3) Optimizing cartoon industry composition and structures

According to the principle of comprehensive planning and sustainable development, accelerating the strategic adjustment of cartoon industry composition and structures, shaping a coordinated development structure with rational distribution, outstanding characteristics, clear effects of concentration, with high-efficiency resource use.

1, Stimulating the coordinated development of regional cartoon industries

Strengthening comprehensive planning, giving prominence to focus points, integrating resources, organically integrating cartoon industry development with regional superiorities and characteristics, stimulating the rational allocation of resources and industrial division of labour and cooperation, supporting regions meeting conditions to develop cartoon industries having clear regional and ethnic characteristics, avoiding blind development and disordered competition. Integrating all regional special plans of the country, doing implementation work of all policies related to the cartoon industry well in all localities.

2, Strengthening the construction and management cartoon industry bases and parks, and theme parks

Comprehensive planning, giving prominence to characteristics, controlling overall quantities, raising levels, focusing on constructing 35 national-level cartoon industry demonstration bases and parks having demonstration and guidance functions, optimizing base and park distribution, strengthening cartoon-type theme park construction and management. Perfecting the functioning of cartoon industry bases and parks in promoting industrial concentration, product exhibition, talent fostering, enterprise incubation, technological support, copyright trade and international cooperation.

3, Rationally developing cartoon exhibition and trading activities

Strengthening management over cartoon exhibitions, festivals, competitions, forums and other activities, controlling and compressing government-participated and organized exhibitions, distributing scientifically, raising content, giving prominence to characteristics, stressing practical results. Giving rein to the function of platforms for exhibition, exchange and trade of cartoon exhibition and trading activities, forging 35 cartoon industry exhibition brands that are first-rate in Asia, and famous globally. Focusing on supporting the China International Cartoon and Game Fair, the China International Cartoon Festival, the China International Comic Festival and other exhibition and trade activities.

Promoting the application of burgeoning technology in the cartoon industry, accelerating the formation of a cartoon technology innovation system with enterprises at the core, the market as guidance, integrating industry, learning and research, strengthening key technology research and development in the cartoon area, strengthening common cartoon industry technology service platform construction and management.

1, Strengthening key technology research, development and popularization.

Expanding technological research and development support strength, supporting cartoon industry key technology, core technology and general technology research, development and industrialized popularization and dissemination. Encouraging enterprises, higher education institutes and scientific research institutes to provide cartoon creation tools and related services to relevant work units, supporting and launching cooperation between industry, learning and research, aiming at key areas and weak links in industrial development, researching and developing key patens and technology standards having indigenous intellectual property rights, completely raising our country’s cartoon technology application capacity and overall technological equipment levels.

2, Perfecting general technology service support structures.

Establishing cartoon technology equipment and general technology service support structures and sharing mechanisms, optimizing and elevating the function of existing cartoon general technology service platforms, realizing resource interaction and joining and information sharing, raising resource utilization rates. Constructing State cartoon general source material databases and State cartoon industry public information platforms, perfecting sharing mechanisms, effectively educing enterprises’ creation costs.

BOX 3:

Programme name Programme content Responsible work unit Development objective
Cartoon industry general technology service platform Providing production, equipment lease, research and development, training and other technological support services to cartoon enterprises The office of the interministerial conference supporting cartoon industry development Constructing 5-10 focus cartoon industry general technology service platforms, annually serving more than 100 enterprises
Cartoon area core and key technology research and development Deploying the research and development of a batch of key general technologies with indigenous intellectual property rights in cartoon modelling, motion capture, operational processing, rendering and compositing and other key technologies, and stressing cartoon production and high-level computing, cloud computing and other advanced technology integration, researching and developing cartoon technology indigenous to our country The office of the interministerial conference supporting cartoon industry development Completing 2 to 3 core and key cartoon technology research and development programmes, and realizing industrialized popularization and application
State cartoon common factor database Constructing common cartoon factor database conforming to production standards and the requirements of the times, providing specialized factor services for domestic cartoon enterprises and production teams The office of the interministerial conference supporting cartoon industry development A common cartoon factor database that is the largest in domestic scale
State cartoon industry public information service platform Providing policy information dissemination, consulting and statistics services to the industry, launching e-government services Ministry of Culture The most authoritative information dissemination and sharing platform for the domestic cartoon industry

Implementing backbone enterprise and major programme driving strategies, with industry and programmes as link, spurring the synchronized development of small and mid-size cartoon enterprises, raising cartoon industry scale, intensification and specialization levels, stimulating industries to rise from quantitative to qualitative growth.

1, Fostering and expanding market subjects

Expanding policy support strength, fostering backbone enterprises, supporting small and mid-size enterprises, forging a batch of cartoon enterprises with influence, brands and competitiveness. Supporting and expanding State-owned cartoon enterprises, making them give rein to a guiding function in developing industry and letting markets flourish. Supporting cartoon enterprises’ healthy development in all categories of ownership systems. Supporting all categories of small and mid-size cartoon enterprises to develop through credit support, strengthening service and many other ways. Improving cartoon enterprise business environments, helping to resolve problems of funding and other bottlenecks.

2, Implementing major programme driving strategies

Vigorously allying relevant departments, accelerating the construction of a batch of major cartoon industry programmes having a demonstration effect, reflecting policy orientations, raising industrial scales and overall quality, accelerating the optimization and upgrading of industrial structure adjustment. Constructing State cartoon industry programme resource databases, providing excellent programme resources to all departments and localities. Moving the construction of State cartoon industry comprehensive demonstration park, China cartoon and game city, cartoon area core and key technology research and development and other major programmes forward. Coordinating relevant departments, supporting State focus cartoon enterprises’ launching major programme construction.

(6) Strengthening talent support

With fostering high-end creative talents and business management talents as focus point, implementing cartoon high-end talent fostering plans, incessantly perfecting talent fostering mechanisms, completely raising cartoon industry talent team overall quality, providing strong talent support for cartoon industry development.

1, Building cartoon industry talent fostering structures.

According to market requirements and industrial development trends, building cartoon talent fostering structures covering higher education, professional education, continuous education and other different levels. Bringing cartoon talent fostering into State culture and art-category talent fostering plans, granting vigorous support in scientific classification, degree programme setup, teaching and research funding. Continuing to organize State cartoon industry development high-level research classes, striving to foster comprehensive high-end talent both understanding creativity and good in business management, which are urgently needed by the industry. Fully giving rein to the vigour of higher education institutes, cartoon enterprises, scientific research institutes, sector associations and training organs, vigorously launching social training at all sorts of levels. Accelerating the process of talent fostering standardization, giving assessment titles to cartoon employees conforming to conditions.

2, Raising cartoon education quality

Strengthening special comic, cartoon, and digital media art standard formulation, special cartoon standardization processes and teaching material development, striving to shape a cartoon-type teaching material structure having Chinese characteristics and global levels. Promoting higher education institutes’ use of the superior resources of domestic and foreign enterprises, with cxxi requirements as guidance, strengthening cooperation with enterprises to jointly build extracurricular practical education bases for the university students of the country, vigorously employing domestic and foreign enterprises’ creative, technological and business management experts to teach, fostering high-quality cartoon talents through many channels.

BOX 4:

Programme name Programme Content Responsible work unit Development objective
State Cartoon Industry High-Level Research Classes With the high-end talents of cartoon enterprises and institutes as target, organizing market, management, editing, production, direction, screenwriting, technology and other research classes The office of the interministerial conference supporting cartoon industry development During the “12th Five-Year Plan” period, focusing on organizing 8-10 series of high-level research classes, training more than 500 high-end talents
Cartoon talent fostering standardization project Researching cartoon talent fostering rules, formulating standardized training material structures, launching standardized talent social training Ministry of Culture Organizing some low, middle and high-level standardized training classes, fostering more than 10000 employees in all categories
Cartoon high-end talent joint experiment class plan Under the joint interuniversity body established by the Beijing Normal University, Communication University of China and the Beijing Film Academy, annually selecting a batch of undergraduates to enter into the experiment class to conduct joint fostering. Conducting focus exploration of four aspects: talent selection methods, teaching structures, talent fostering models, practical education segments Ministry of Education, Ministry of Culture Exploring the establishment of new mechanisms for higher education institutes to jointly foster cartoon talents with research institutes and sector enterprises associations, striving to foster a batch of high-quality specialized cartoon talents
Comic, cartoon and digital media art special standardization investigation, research and formulation programme Launching comic, cartoon and digital media art specialized standardization investigation, research and formulation of specialized standards. Ministry of Education Guiding higher education and science to establish cartoon-type specializations, raising specialist talent fostering quality
Higher education cartoon-category teaching material construction programmes Strengthening cartoon-type specialized teaching material construction: newly editing, selecting and translating cartoon-category excellent teaching materials, promoting their use in higher education institutes’ cartoon-type specializations in the entire country Ministry of Education, Ministry of Culture Moving cartoon-category textbook editing and import work forward, striving to build cartoon-type teaching material structures having Chinese characteristics and world levels

(7) Promoting the cartoon industry to “march out”

Fully utilizing both domestic and foreign markets, through information sharing, policy consulting, propaganda and popularization, domestic and foreign exhibition participation, honours, awards and other methods, promoting cartoon enterprises, products and services to march towards international market, completely raising our country’s cartoon industry’s internationalization levels.

1, Stimulating the export of cartoon products and services.

Vigorously encouraging the export of excellent cartoon products and services, striving to clearly increase export quantities and effects, clearly raising the competitiveness on international markets and market share. Vigorously encouraging cartoon enterprises atom apply for State focus culture export enterprises and focus programmes on the basis of the “Cultural Product and Service Export Guidance Catalogue”. Continuing to perfect service and outsourcing personnel support structures, strengthening support strength for cartoon talent fostering and training. Encouraging our country’s enterprises to accumulate experience and foster talent through accepting service outsourcing, raising cartoon industry creation levels. Constructing State cartoon and games’ overseas market databases and information support platforms.

2, Supporting cartoon enterprises to “march out”

Encouraging cartoon enterprises to directly invest or purchase abroad, or establish joint venture branch organs. Through capital operations, fully utilizing foreign talent, resource and technology superiority, moving our country’s cartoon industry’s internationalization forward. Vigorously supporting cartoon enterprises to participate in foreign international cartoon exhibitions, festivals, competitions and other activities, assisting and promoting domestically organized cartoon exhibition and trade fairs’ internationalized operation capacity. Fully giving rein to the function of foreign embassies’ cultural offices (groups), commercial offices, overseas Chinese culture centres and other organs abroad, vigorously assisting cartoon enterprises to expand overseas markets.

3, Strengthening international cartoon industry exchange and cooperation

Fully utilizing our country’s official foreign culture exchange channels and platforms, strengthening exchange and cooperation with foreign developed cartoon industry regions, encouraging cartoon enterprises to engage in programme cooperation with foreign powerful cartoon enterprises and production organs. Vigorously studying foreign advanced production technology and management experience. Fully excavating our country’s rich cultural resources, entering international mainstream markets through cooperation.

III, Guarantee measures

Further perfecting policy structures supporting cartoon industry development, continuing to give rein to the important function of the interministerial joint conference system for cartoon development to promote cartoon industry development, accelerating and perfecting financial, fiscal, financial and other support policies, strengthening intellectual property rights protection, creating good environments beneficial to leapfrogging cartoon industry development.

Continuing to give rein to the leverage function of finance and funding, expanding the scale of the special central financial fund supporting cartoon industry development, raising capital use efficiency. Focusing on supporting the creation, production, popularization and dissemination of originally-created cartoon products, high-end talent training, core and key technology research and development, industrialization as well as cartoons “marching out”, supporting focus cartoon enterprises’ major programme construction.

Encouraging cartoon creators to conduct cartoon product and image copyright registration and trademark registration, expanding the intellectual property rights protection strength of domestic originally created cartoon images, brands and derivative products. Protecting excellent ethnic cartoon brands, standardizing intellectual property right trade procedures, strengthening cartoon market supervision and management, strengthening protection over excellent famous cartoon products and digital copyright protection, launching special discipline campaigns for the cartoon market, strictly investigating and prosecuting acts of infringing cartoon intellectual property rights, establishing a fair and competitive market order, creating a desirable market environment.

Encouraging and guiding the expansion of all categories of cultural industries’ investment funds, small and mid-size enterprise start-up investment funds towards cartoon industry investment, encouraging powerful large-scale enterprises to enter into the cartoon industry through shareholding, share control, mergers or other methods. Guiding social capital to invest in the cartoon industry through many kinds of methods, and participate in the research, development, creation and production of all categories of cartoon products, and participate in major programme implementation. Promoting policy banks’ provision of financial support for cartoon enterprises meeting conditions. Bringing cartoon enterprises conforming to conditions into the scope of corresponding policy funding assistance. Supporting cartoon enterprises to go on the financial markets.

Revision and perfecting the “Cartoon Enterprise Accreditation Management Rules (Trial)”, doing cartoon enterprise, focus cartoon product and focus cartoon enterprise accreditation work well. Implementing  all State preferential fiscal policies for cartoon enterprises. Promoting and rolling out preferential fiscal policies for cartoon industry general technology service platform equipment import. Enterprises exporting cartoon products enjoy export tax rebate (exemption) policies provided uniformly by the State. Foreign income over which tax has already been paid may be deducted according to regulation.

All localities and all relevant departments must uniform thoughts, raise understanding, strengthen leadership, plan matters scientifically, earnestly organize implementation, and carry the implementation of all policies out well. The member work units of the joint conferences supporting cartoon industry developments at all levels must mutually support each other, strengthen coordination and cooperation, guide and promote the development of the cartoon industry. All levels’ joint conference offices must raise comprehensive coordination capacity, coordinate closely with all departments, undertake all daily work matters, and guarantee that all tasks put forward in the “Plan” are carried out satisfactorily. Encouraging all localities to establish different levels of cartoon sector organizations on the basis of the level of concentration of the cartoon industry, promoting the establishment of the China Cartoon Sector Association, fully give rein to the function of sector associations in aspects such as sector coordination, self-discipline, training, standard formulation, etc.

“十二五”时期国家动漫产业发展规划
动漫办发〔2012〕1号
前言

动漫产业是极具生机和活力的新兴文化产业。发展动漫产业对于满足人民群众精神文化需求、传播先进文化、丰富群众生活、促进青少年健康成长、进一步优化产业结构、扩大消费和就业、培育新的经济增长点都具有重要意义。党的十七届五中、六中全会明确提出要推动文化产业成为国民经济支柱性产业,动漫产业作为文化产业的重要组成部分,深受群众喜爱,又广泛服务社会,发展前景十分广阔。

为全面贯彻落实党的十七届六中全会精神,推动动漫产业跨越式发展,根据《中共中央关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》、《中华人民共和国国民经济和社会发展第十二个五年规划纲要》、《国家“十二五”时期文化改革发展规划纲要》、《国务院办公厅转发财政部等部门关于推动我国动漫产业发展若干意见的通知》,立足动漫产业发展实际,结合市场需求,确定“十二五”时期动漫产业发展的基本思路和主要目标:以邓小平理论和“三个代表”重要思想为指导,深入贯彻落实科学发展观,坚持社会主义先进文化前进方向,始终把社会效益放在首位,遵循动漫产业发展规律,加强动漫内容建设和引导;树立“大动漫观、全产业链”的发展思路,优化产业结构、完善产业链条,发挥市场在资源配置中的积极作用,培育一批充满活力、专业性强的动漫企业,打造若干具有中国风格和国际影响的动漫品牌;加强政府政策引导和公共服务,努力形成布局结构合理、产业链条相对完整、整体技术水平先进、市场竞争有序、经济效益显著的动漫产业发展格局,推动动漫在丰富群众生活和未成年人思想道德建设方面发挥更大作用,在社会生活各领域得到更加广泛的普及应用。为实现上述目标,推动我国从动漫大国向动漫强国跨越发展,特编制本规划。

一、基本经验和面临的形势

“十一五”以来,我国动漫产业蓬勃发展,在提高思想认识、创新体制机制、满足消费需求、积极学习借鉴、坚持中国特色等方面取得了许多有益的经验。当前,我国动漫产业发展既面临着有利的形势,又存在诸多的困难和挑战,需要进一步明确思路、合理引导、科学规划,全面提高我国动漫产业发展水平。

(一)基本经验

1、坚持发展理念与产业实践相适应,不断提高和深化对动漫发展的认识。随着动漫产业发展理念的不断完善,社会各界对动漫的认识更加全面,动漫不仅是艺术、也是重要的文化产业门类已经成为共识。动漫消费的年龄阶层逐步扩大,动漫应用的社会领域更加广泛,“大动漫观、全产业链”的发展思路极大拓展了动漫产业的发展空间。

2、坚持社会效益与经济效益相统一,以满足人民精神文化需求为出发点和落脚点。动漫产业发展中始终坚持把社会效益放在首位,坚持社会主义先进文化前进方向,努力实现社会效益与经济效益相统一。确保动漫产业发展与社会主义先进文化前进方向保持一致、与人民群众日益增长的精神文化需求相适应。广泛的消费需求为动漫产业拓展了发展空间,我国动漫产品数量、产值规模和盈利水平相比“十一五”之初取得了重大进展。

3、坚持自主创新与借鉴国际经验相结合,走具有中国特色的动漫发展道路。在积极学习借鉴国际成功经验的基础上,我国动漫界始终坚持以我为主、为我所用,努力挖掘民族优秀文化资源,坚持走中国特色的原创动漫发展道路,立足国际国内两个市场,不断提高中国动漫产业的整体实力和国际竞争力。

4、坚持技术创新与人才培养相结合,为动漫产业发展提供有力支撑。动漫发展呈现出艺术与技术高度融合的趋势,动漫关键技术研发及应用取得一定突破,有效促进了动漫生产效率和产品质量的提升。动漫人才培养工作稳步推进,一批优秀的创意与经营管理人才和大量专业技术人才为动漫产业发展奠定了坚实基础。

5、坚持政府推动和市场运作相结合,努力营造动漫产业发展良好环境。扶持动漫产业发展部际联席会议制度最大限度地调动了各方积极性,各成员单位团结协作,制订政策、搭建平台、举办活动。各地方各界高度重视,积极开展工作,社会力量投资动漫产业的热情高涨,动漫产业发展环境得到优化。

(二)面临的形势

当前,我国动漫产业发展势头迅猛,产值从“十五”期末不足100亿元,到2010年达470.84亿元,年均增长率超过30%;原创能力不断增强,产品数量大幅增长,质量不断提高,“十一五”期间,国产电视动画片产量从8万分钟增长到22万分钟;动画电影批准备案数量从12部增长到46部,国产动画电影票房纪录连续破亿;漫画期刊年发行量从4000万册增长到1亿多册,漫画图书年发行量从3000万册增长一倍以上;一批动漫企业和动漫品牌崭露头角,动漫产业链日益完善,动漫“走出去”步伐加快,动漫在社会生活各领域的应用更加广泛,动漫产业的发展面临着极为有利的条件和形势。

同时,我国与世界动漫强国相比,仍然存在很大的差距:对动漫产业发展规律性的认识还有待提高;具有市场竞争力的精品力作不多,缺少具有国际影响力的动漫品牌;产业结构不尽合理,部分企业持续盈利能力不强,产业链尚不完整;侵权盗版现象依然存在;高端创意策划与经营管理人才不足等等,必须要紧抓机遇,奋发有为,努力实现我国动漫产业跨越发展,为推动社会主义文化大发展大繁荣贡献力量。

二、主要任务

“十二五”期间,努力推动我国原创动漫创意、研发、制作能力大幅提升,动漫精品力作不断涌现,技术创新能力持续增强,国际竞争力大大提高,发挥市场机制对动漫文化资源配置的积极作用,着力打造5至10个知名国产动漫品牌和骨干动漫企业,培育出一批具有较强市场意识、国内外知名的动漫艺术家和企业家,动漫产业的影响力、辐射力、带动力持续增强,动漫在社会生活各领域的普及应用更加广泛深入,成为文化产业发展的重要增长点。

(一)引导原创动漫创作生产

坚持正确的创作生产方向,加强内容引导和建设,鼓励原创、打造精品,促进弘扬中华民族优秀文化、内容积极健康、贴近群众的动漫产品的创作、生产和传播。

1、加强内容引导

坚持社会主义先进文化前进方向,引导广大动漫工作者自觉践行社会主义核心价值体系,继承弘扬民族传统文化、吸收借鉴世界优秀文化,鼓励、扶持动漫工作者和动漫企业创作、生产、传播和推广贴近实际、贴近生活、贴近群众、富有中国文化精神、饱含时代特点的动漫产品。不断提高产品研发和原创能力,着力提升产品内涵、质量、艺术和技术水平,加大对内容创新的支持力度,满足人民群众精神文化生活需求,为青少年健康快乐成长营造良好氛围。
2、完善评价体系和激励机制

完善动漫产品评价体系和激励机制,做好中国文化艺术政府奖动漫奖的申报评选工作,完善评选标准,建立公开、公平、公正的评选机制,做到群众评价、专家评价和市场检验相统一,奖励内容健康、艺术性强、创新度高、深受群众喜爱的优秀动漫产品,提高权威性和公信度,引导中国动漫产业发展方向。

3、加大优秀动漫产品扶持推广力度

实施国家动漫精品工程、国产影视动画扶持项目、“原动力”原创动漫出版扶持计划,扶持原创动漫产品的创作生产,在制作、资本、授权宣传等方面为优秀动漫创意和产品搭建产业化推广平台。继续实施原创动漫推广计划,支持和鼓励优秀原创动漫产品的播映、演出、出版、比赛、展览等各项传播、推广活动,通过展会推广、边疆推广、媒体推广、校园推广和海外推广,大力宣传和推广原创动漫精品和优秀人才,提高其影响力和知名度。

专栏一

专栏一
专栏二

专栏二
4、强化国产动画播映体系

动画播出机构要遵循“优质优价、优质优时、优质优奖”的原则,不断扩大播出国产动画片的规模。各级影视动画播出机构要公开公布动画片播映采购标准和流程,建立完善按质论价的影视动画节目购买制度。要形成国产动画电影放映规模,为国产动画电影推向主流院线和重要影院创造良好条件。

(二)创新盈利模式,完善动漫产业链条

充分发挥市场对动漫文化资源配置的积极作用,提高动漫产业盈利能力。全面把握动漫产业各环节的内在联系,以动漫创意和形象为核心,构建相互支撑、完善的动漫产业链条,形成产业上下游之间的良性互动。

1、发挥市场机制积极作用,创新盈利模式

营造良好市场环境,鼓励各类所有制主体进行公平竞争,引导动漫企业积极探索创新产业盈利模式,大力发展动漫要素市场、产品市场,鼓励各种要素通过市场进行高效流通,提高动漫企业盈利能力。加强动漫产业与服装、玩具、食品、文具以及其他产业的合作。

2、发挥漫画创作的基础性作用

高度重视漫画创作在动漫产业链中的基础性作用,加大支持和引导力度,鼓励创作生产更多弘扬社会主义核心价值,具有民族特色的优秀漫画作品。推动优秀漫画与动画、游戏、衍生产品等行业的结合,积极发展动漫形象授权,打造受众欢迎、具有市场基础的漫画形象和产品。

3、建设完善动漫出版体系

“十二五”时期,实施“原动力”动漫出版扶持计划,以骨干动漫图书、期刊、音像电子出版单位为抓手,重点打造一批社会效益好、经济效益高、为受众喜闻乐见的精品动漫出版物,打通动漫创作、出版、发行等环节、提高动漫出版的规模化、集约化、专业化水平,为动漫产业提供更加畅通的出版渠道。

4、积极发展影视动画

保持影视动画平稳发展,到“十二五”末,电视动画年产量保持在5000小时左右,动画电影年产量保持在30部左右。鼓励创作生产富有民族特色、体现时代特征、深受群众欢迎的电视动画和动画电影精品,以质量为核心,着力提高影视动画的编剧创意能力。要努力建立中央和地方电视台共同参与,上星频道、地面频道相互协调,专业频道和非专业频道互相补充,传统媒体和新兴媒体积极参与,电视平台与电影院线共同促进的多层次多元化的播映体系,构建稳定有效的播映市场,努力形成互动传播、特色传播、多媒体传播的新型传播方式。对国产动画电影放映实施一定的鼓励措施。

5、重点培育新媒体动漫

积极推动传统动漫产品通过新媒体传播,鼓励面向移动互联网等新媒体渠道及手机、平板电脑等智能终端的动漫创作和理论研究,推出一批具有较强影响力的新媒体动漫精品,发展壮大新媒体动漫产业。研究制订手机动漫行业标准、推动相应制作工具开发,打通新媒体产业链条,实现动漫内容的跨平台共享,降低内容制作和产品推广成本。

6、鼓励动漫舞台剧发展

鼓励各类演艺机构与动漫企业的深度合作,积极参与动漫演出的创作、制作和演出,打造更多原创动漫舞台剧精品,塑造动漫演出经典形象。鼓励动漫企业通过品牌授权,参与动漫舞台剧创作、经营,实现动漫形象、品牌的推广与提升。

7、大力发展应用动漫

贯彻落实“大动漫”产业观,注重动漫的社会推广与技术应用,大力发展应用动漫。继续推进动漫创意、技术在教育科普、医疗卫生、航天、会展、广告、设计、建筑、核电等各领域的广泛应用。促进动漫产业与制造业、服务业等相关产业融合发展,使动漫创意和技术成为相关产业转型升级的助推器。

8、扩大动漫衍生产品市场规模

促进与动漫形象有关的服装、玩具、食品、文具、电子游戏等衍生产品的生产和经营,延伸动漫产业链,扩大动漫产业的盈利空间和市场规模。大力发展动漫品牌授权业务,推动各环节企业的互动合作。

(三)优化动漫产业布局结构

按照统筹协调和可持续发展原则,加快动漫产业布局结构的战略性调整,形成布局合理、特色突出、集聚效应明显、资源高效利用的协调发展格局。

1、促进区域动漫产业协调发展

加强统筹规划,突出重点、整合资源,将动漫产业发展与区域优势和特点有机结合,促进资源的合理配置和产业分工合作,支持有条件的地区发展具有鲜明地域、民族特色的动漫产业,避免盲目发展、无序竞争。结合国家各项区域性专项规划,做好动漫产业相关政策在各地的落实工作。

2、加强动漫产业基地园区、主题公园的建设与管理

统筹规划、突出特色、控制总量、提高水平,重点建设3—5家具有示范引领作用的国家级动漫产业示范基地园区,优化基地园区布局,加强动漫类主题公园的建设和管理。完善动漫产业基地园区推动产业集聚、产品展示、人才培养、企业孵化、技术支撑、版权交易和国际合作等功能。

3、合理发展动漫会展交易活动

加强对动漫会展节庆比赛论坛等活动的管理,控制和压缩政府参与主办的会展交易活动,科学布局、提升内容、突出特色、讲求实效。发挥动漫会展交易活动的展示、交流、交易的平台作用,打造3—5个亚洲一流、世界知名的动漫产业会展品牌。重点支持中国国际动漫游戏博览会、中国国际动漫节、中国国际漫画节等会展交易活动。

(四)推进动漫技术创新

推动新兴技术在动漫产业中的应用,加快形成以企业为主体、市场为导向、产学研相结合的动漫技术创新体系,加强动漫领域关键技术研发,加强动漫产业公共技术服务平台建设和管理。

1、加强关键技术的研发推广

加大技术研发支持力度,支持动漫产业关键技术、核心技术和共性技术的研发与产业化推广应用。鼓励企业、高校、科研院所向有关单位提供动漫创作工具和相关服务,支持开展产学研合作,针对产业发展中的关键领域和薄弱环节,研发具有自主知识产权的核心专利和技术标准,全面提升我国动漫技术应用能力和整体技术装备水平。

2、完善公共技术服务支撑体系

建立动漫技术设备、公共技术服务支撑体系和共享机制,优化提升现有动漫公共技术服务平台的功能,实现资源互联互通和信息共享,提高资源利用效率。建设国家动漫公共素材库和国家动漫产业公共信息平台,完善共享机制,有效降低企业创作成本。

专栏三

专栏三
(五)实施骨干企业和重大项目带动战略

实施骨干企业和重大项目带动战略,以产业、项目为纽带,带动中小动漫企业同步发展,提高动漫产业规模化、集约化、专业化水平,促进产业由量的增长到质的提升。

1、培育壮大市场主体

加大政策扶持力度,培育骨干企业,扶持中小企业,打造一批有影响、有品牌、有竞争力的动漫企业。支持和壮大国有动漫企业,使其在发展产业和繁荣市场方面发挥主导作用。支持各类所有制动漫企业健康发展。通过信贷支持、加强服务等多种形式扶持各类中小动漫企业发展。改善动漫企业经营环境,帮助解决融资等瓶颈问题。

2、实施重大项目带动战略

积极联合有关部门,加快建设一批具有示范效应、体现政策导向的重大动漫产业项目,提升产业规模和整体素质,加快产业结构调整和优化升级。建设国家动漫产业项目资源库,为各部门各地方提供优质项目资源。推进国家动漫产业综合示范园、中国动漫游戏城、动漫领域核心关键技术研发等重大项目建设。协调有关部门,支持国家重点动漫企业开展重大项目建设。

(六)强化人才支撑

以培养高端创意人才和经营管理人才为重点,实施动漫高端人才培养计划、不断完善动漫人才培养机制,全面提高动漫产业人才队伍的整体素质,为动漫产业发展提供强有力的人才支撑。

1、构建动漫产业人才培养体系

根据市场需求和产业发展趋势,构建覆盖高等教育、职业教育、继续教育等不同层次的动漫人才培养体系。将动漫人才培养纳入国家文化艺术类人才培养规划,在学科门类、学位设置、教学研究经费上给予积极支持。继续举办国家动漫产业发展高级研修班,着力培养产业发展急需的既懂创意又善经营管理的复合型高端人才。充分发挥高等院校、动漫企业、科研院所、行业协会和培训机构的积极性,积极开展各种层次的社会培训。加快动漫人才培养标准化进程,为符合条件的动漫从业人员评定职称。

2、提高动漫教育质量

加强漫画、动画、数字媒体艺术专业规范制定和动漫专业标准化教程及教材开发,努力形成具有中国特色、世界水平的动漫类教材体系。推动高等学校利用国内外企业的优势资源,以动漫产业需求为导向,加强与企业合作共建国家大学生校外实践教育基地,积极聘请国内外企业动漫创意、技术和企业经营管理专家授课,多种渠道培养高素质动漫人才。

专栏四

专栏四
(七)推动动漫产业“走出去”

充分利用国内国外两个市场,通过信息共享、政策咨询、宣传推广、境内外参展、表彰鼓励等方式,推动动漫企业、产品和服务走向国际市场,全面提高我国动漫产业国际化水平。

1、促进动漫产品和服务出口

积极鼓励优秀动漫产品和服务出口,力争出口数量和效益有明显增加,在国际市场的竞争力和市场份额显著提升。积极鼓励动漫企业根据《文化产品和服务出口指导目录》申报国家文化出口重点企业和重点项目。继续完善服务外包人才支持体系,加强对动漫人才培养和培训的支持力度。鼓励我国企业通过承接服务外包业务积累经验、培养人才,提升动漫产业创作水平。建设国家动漫游戏海外市场数据库和信息支撑平台。

2、支持动漫企业“走出去”

鼓励动漫企业在境外直接投资、并购或合资设立分支机构。通过资本运作,充分利用境外的人才、资源和技术优势,推进我国动漫产业的国际化。积极支持动漫企业参加境外国际动漫展会节庆比赛等活动,协助提升在国内举办的动漫展示交易会的国际化运营能力。充分发挥驻外使领馆文化处(组)、商务处、海外中国文化中心等驻外机构的作用,积极协助动漫企业开拓海外市场。

3、加强国际动漫产业交流合作

充分利用我国官方对外文化交流主渠道和平台,加强与国外动漫产业发达地区交流合作,鼓励动漫企业同国外有实力的动漫企业和制作机构进行项目合作。积极学习国外先进的制作技术和管理经验。充分挖掘我国丰富的文化资源,通过合作进入国际主流市场。

三、保障措施

进一步完善支持动漫产业发展政策体系,继续发挥扶持动漫产业发展部际联席会议制度推动动漫产业发展的重要作用,加快完善财政、税收、金融等扶持政策,加强知识产权保护,创造有利于动漫产业跨越发展的良好环境。

(一)加大财政投入

继续发挥财政资金的杠杆作用,扩大中央财政扶持动漫产业发展专项资金规模,提高资金使用效率。重点扶持原创动漫产品的创作生产和推广传播、高端人才培养、核心关键技术研发及产业化以及动漫“走出去”,支持重点动漫企业的重大项目建设。

(二)保护知识产权

鼓励动漫作者进行动漫产品、形象的著作权登记和商标注册,加大国产原创动漫形象、品牌和衍生产品的知识产权保护力度。保护优秀民族动漫品牌,规范知识产权交易秩序,强化动漫市场监管,加强对优秀知名动漫产品的保护和数字版权保护,开展动漫市场专项整治行动,严厉查处侵犯动漫知识产权的行为,建立公平竞争的市场秩序,营造良好的市场环境。

(三)完善投融资政策

鼓励引导各类文化产业投资基金、中小企业创业投资基金加大对动漫产业的投资,鼓励有实力的大型企业通过参股、控股或兼并等方式进入动漫产业。引导社会资本以多种形式投资动漫产业,参与各类动漫产品的研发、创作和生产,参与重大项目实施。推动政策性银行对符合条件的动漫企业提供融资支持。将符合条件的动漫企业纳入相关政策性基金资助范围。支持动漫企业上市融资。

(四)实行税收优惠

修订完善《动漫企业认定管理办法(试行)》,做好动漫企业、重点动漫产品和重点动漫企业认定工作。贯彻落实国家对动漫企业的各项税收优惠政策。推动出台动漫产业公共技术服务平台进口设备的税收优惠政策。企业出口动漫产品享受国家统一规定的出口退(免)税政策。境外已缴纳的所得税款可按规定予以抵扣。

(五)加强组织实施

各地、各有关部门要统一思想、提高认识、加强领导、科学谋划,认真组织实施,做好各项政策的落实。扶持动漫产业发展各级联席会议各成员单位要相互支持、加强协调配合,指导和推动动漫产业发展。各级联席会议办公室要提高综合协调能力,与各部门密切协作,承担各项日常工作,确保《规划》提出的各项任务落到实处。鼓励各地根据动漫产业发展的集聚程度成立不同层次的动漫行业协会,推动成立中国动漫行业协会,充分发挥协会的行业协调、自律、培训、标准制定等方面的作用。

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