Self-Discipline Convention for Internet Search Engine Services

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Chapter I: General provisions

Article 1: In order to standardize Internet search engine services, protect the lawful rights and interests of Internet users, safeguard a reasonable and orderly market order with fair competition, and stimulate the sustained and healthy development of our country’s Internet search engine sector, this Convention is formulated.

Article 2: Internet search engine services as named in this Convention refers to Services where Internet service providers use specific computer procedures to provide online information searches to users through keywords and other search methods.

Article 3: This Convention applies to member work units of the Internet Society of China and Internet business work units that have acceded to the “China Internet Sector Self-Discipline Convention”, and it is proposed that other business work units vigorously abide by it.

Article 4: Internet search engine service providers shall abide by the fundamental principles of respecting the law, sincerity, fairness, neutrality and objectivity, they shall abide the spirit of the Internet that is open, equal, cooperative and sharing, they shall vigorously safeguard the national interest, the public interest and the sector’s interest, and respect the lawful rights and interests of rights holders.

Chapter II, Self-discipline content

Article 5: Strictly abide by relevant State laws, regulations, rules and policies, launch Internet search engine services according to the law, consciously abide by sectoral conventions and norms, actively strengthen sectoral self-regulation, strive to create a healthy and orderly Internet search engine service environment.

Article 5: Consciously abide by the principles of the “Self-Regulation Norms for Internet Search Engine Service Companies to Prevent Obscenity, Sex and Other Such Unlawful and Harmful Information”, persist in resisting the dissemination of obscenity, sex and other such unlawful and harmful information through search engines, vigorously build a healthy, civilized and upward Internet search engine dissemination order.

Article 7: Respect common international sector practices and commercial norms, respect robot protocols.

Robot protocols refers to robots.txt files that Internet site owners use, that provide website instructions to web robots.

Web robots (also called web tourists, reptile programmes or spider programmes) are automatic web crawling programmes. Search engines use these programmes to search the content of websites, junk mail senders use web robots to scan and obtain e-mail addresses, web robots have many other uses.

Article 8: Internet site owners setting up robot protocols shall abide by the principles of fairness, openness and stimulating the free circulation of information, they shall have reasons generally recognized as reasonable in the sector to limit indexing by search engines, they shall nut use robot protocols to commit improper competitive activities, and vigorously encourage a positive competitive environment that encourages innovation, justice and fairness.

Article 9: Respect intellectual property rights, respect the lawful rights and interests of rights holders, vigorously resist piracy and other such acts of infringement; with regard to content indexed in violation of robot protocols before the promulgation of this convention, after receiving notification from the right holder that conforms to the provisions of the law, this is to be timely deleted and the infringing links are to be cut off, strive to safeguard a healthy and orderly online environment.

Article 10: Search engine service providers have the duty to assist in the protection of users’ privacy and personal information security, after they receive notification from rights holders that conforms to the provisions of the law, they shall timely delete and sever links to infringing content.

Article 11: Support fair and reasonable competition, resist improper competitive acts, safeguard a fair, open, competitive and orderly market order, and vigorously create a market environment with fair participation, reasonable competition and sustained development.

Article 12: Encourage artistic and commercial model innovation, perfect search services, optimize search results, economize on network resources, foster and safeguard a sectoral ecological system that is innovative and dynamic, open and win-win, and made of virtuous cycles.

Article 13: Strengthen social responsibility, strengthen self-restraint, establish effective reporting and complaints channels, actively accept social supervision, timely discover and improve insufficiencies in services, consciously standardize the business acts of Internet search engine service enterprises.

Chapter III, The implementation of the Convention

Article 14: The Internet Society of China Sectoral Self-Discipline Work Committee is the implementing organ of this Convention, it is responsible for organizing the signature and implementation of this Convention, and will propagate relevant State policies, laws and regulations to signatory work units.

Article 15: Signatory work units shall consciously abide by all provisions of this Convention, where they violate the Convention and create a harmful influence, any work unit or individual has the right to report this to the implementing organ of this Convention. After the implementing organ of this Convention checks and verifies matters or organises a survey, it issues an internal warning, it issues an open censure in many mainstream media nationwide or deals with matters in other ways, in view of the circumstances.

Article 16: When disputes or conflicts occur between signatory work units, they shall, according to the principle of safeguarding the overall interest of the sector, strive to resolve matters in a consultative manner, with agreement of both sides, it is also permitted that they submit the matter to the implementing organ of this Convention for mediation, the implementing organ of this Convention has the duty to organize corresponding mediation work through reasonable and lawful manners, and to report the mediation result to every corresponding work unit; where it is impossible to resolve matters through sectoral mediation, it is permitted to put forward a suggestion for handling matters to the relevant management departments.

Chapter IV: Supplementary provisions

Article 17: This Convention takes effect after it is signed by more than two thirds of the initiating work units, and is promulgated to society by the Internet Society of China.

Article 18: This Convention abides by the principle of “dynamic revision, gradual perfection”, where the implementing organ of this Convention or more than a third of the signatory work units move so, and more than two thirds of the signatory work units agree, revisions may be made to this Convention.

Article 19: All Internet search engine service providers that accept the self-regulation provisions in this Convention may sign this Convention; signatory work units may withdraw from this Convention, and notify the implementing organ of this Convention in writing; the implementing organ of this Convention regularly publishes lists of signatory and withdrawn work units.

Article 20: For corresponding implementation rules for this Convention and matters that may easily incite debate, the implementing organ of this Convention organizes concentrated discussion fora for Internet search engine enterprises, parts where consensus is reached, are attached to this Convention and publicly promulgated by the Internet Society of China, signatory work units shall jointly abide by these. Where a consistent opinion cannot be reached, under the principles of openness, fairness and justice, the implementing organ of this Convention organizes a decision by vote among Internet search engine service enterprises, and the result of the vote shall be an important basis for the implementing organ of this Convention to put forward suggestions to handle matters to corresponding management departments.

Article 21: The interpretation of this Convention is the responsibility of the Internet Society of China Sectoral Self-Regulation Work Committee.

Article 22: This Convention takes effect on the date of promulgation.

互联网搜索引擎服务自律公约第一章 总则
第一条 为规范互联网搜索引擎服务,保护互联网用户的合法权益,维护公平竞争、合理有序的市场环境,促进我国互联网搜索引擎行业健康可持续发展,制定本公约。
第二条 本公约所称互联网搜索引擎服务是指互联网服务提供者运用特定的计算机程序向用户提供的通过关键词等检索方法进行网上信息查询的服务。
第三条 本公约适用于中国互联网协会会员单位和自愿加入《中国互联网行业自律公约》的互联网从业单位,并且倡议其他从业单位积极遵守。
第四条 互联网搜索引擎服务提供者应当遵循守法、诚信、公平、中立、客观的基本原则,遵从开放、平等、协作、分享的互联网精神,积极维护国家利益、公共利益和行业利益,尊重权利人的合法权益。
第二章 自律内容
第五条 严格遵守国家有关法律、法规、规章和政策,依法开展互联网搜索引擎服务,自觉遵守行业公约和规范,主动加强行业自律,努力营造健康有序的互联网搜索引擎服务环境。
第六条 自觉执行《互联网搜索引擎服务商抵制淫秽、色情等违法和不良信息自律规范》的规定,坚决抵制淫秽、色情等违法和不良信息通过搜索引擎传播,积极构建健康、文明、向上的互联网搜索引擎传播秩序。
第七条 遵循国际通行的行业惯例与商业规则,遵守机器人协议(robots协议)。
机器人协议(robots协议)是指互联网站所有者使用robots.txt文件,向网络机器人(Web robots)给出网站指令的协议。
网络机器人(Web robots也叫网络游客、爬虫程序、蜘蛛程序),是自动爬行网络的程序。搜索引擎利用这些程序索引网站内容,垃圾邮件发送者使用网络机器人扫描获取电子邮件地址,网络机器人还有很多其他用途。
第八条 互联网站所有者设置机器人协议应遵循公平、开放和促进信息自由流动的原则,限制搜索引擎抓取应有行业公认合理的正当理由,不利用机器人协议进行不正当竞争行为,积极营造鼓励创新、公平公正的良性竞争环境。
第九条 尊重和保护知识产权,尊重权利人的合法权益,积极抵制盗版等侵权行为;对于本公约公布前违反robots协议抓取的内容,在收到权利人符合法律规定的通知后,及时删除、断开侵权链接,努力维护健康有序的网络环境。
第十条 搜索引擎服务提供者有义务协助保护用户隐私和个人信息安全,收到权利人符合法律规定的通知后,应及时删除、断开侵权内容链接。
第十一条 倡导公平理性竞争,抵制不正当竞争行为,维护公平、开放、竞争、有序的市场秩序,积极营造平等参与、理性竞争、持续发展的市场环境。
第十二条 鼓励技术和商业模式创新,完善搜索服务,优化搜索结果,节省网络资源,培育和维护创新活跃、开放共赢、良性循环的行业生态体系。
第十三条 增强社会责任,加强自我约束,设立有效的举报投诉通道,主动接受社会监督,及时发现并改善服务中的不足,自觉规范互联网搜索引擎服务企业经营行为。
第三章 公约的执行
第十四条 中国互联网协会行业自律工作委员会为本公约的执行机构,负责组织本公约的签署和实施,并及时向签署单位宣传国家相关政策、法律和法规。
第十五条 签署单位应当自觉遵守本公约各项规定,违反本公约并造成不良影响的,任何单位和个人均有权向本公约执行机构举报。本公约执行机构在查证核实或者组织测评后,视情况给予内部警告和在全国多数主流媒体公开谴责等处理。
第十六条 签署单位之间发生争议和纠纷时,应当本着维护行业整体利益的原则,争取以协商方式解决,经双方同意,也可以提请本公约执行机构进行调解,本公约执行机构有义务通过合理合规的方式尽快组织相关调解工作,并将调解结果通报各相关单位;通过行业调解无法解决的,可以向有关管理部门提出处理建议。
第四章 附则
第十七条 本公约经三分之二以上发起单位签署后生效,并由中国互联网协会向社会公布。
第十八条 本公约遵循“动态修订、逐步完善”的原则,经本公约执行机构或者本公约三分之一以上签署单位提议,并经三分之二以上签署单位同意,可以对本公约进行修订。
第十九条 凡接受本公约自律规定的互联网搜索引擎服务提供者,均可以签署本公约;签署单位可以退出本公约,并书面通知本公约执行机构;本公约执行机构定期公布签署及退出单位名单。
第二十条 本公约的相关实施细则和容易引起争议的事项,由公约执行机构组织互联网搜索引擎企业集中研究讨论,达成共识的部分,作为公约附则由中国互联网协会公开发布,签约单位应当共同遵守。如达不成一致意见,在公开、公平、公正的原则下,由公约执行机构组织互联网搜索引擎服务企业投票表决,表决结果作为公约执行机构向有关管理部门提出处理建议的重要依据。
第二十一条 本公约由中国互联网协会行业自律工作委员会负责解释。
第二十二条 本公约自公布之日起施行。

One thought on “Self-Discipline Convention for Internet Search Engine Services

    Latest Updates | China Copyright and Media said:
    January 18, 2014 at 1:04 pm

    […] Self-Discipline Convention for Internet Search Engine Services (ISC, 2012) […]

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