Notice concerning Cleaning Up Radio and Television “Gift-Giving” Advertising

This is a translation of the SARFT press release, the original text of this notice has not been made public.

Recently, SARFT issued the “Notice concerning Cleaning Up Radio and Television “Gift-Giving” Advertising”, requiring all levels’ radio and television stations to immediately delete advertising with content playing up “gift-giving”

The notice points out that in a small number of advertisements broadcast by some radio and television stations, content playing up “gift-giving’ such as “first choice for gift-giving”, “gift leader”, “gaining face with higher levels”, etc., there being no lack of famous watches, expensive stamps, gold and silver commemorative coins, etc., among the gifts, this communicates an incorrect value system, and easily foments undesirable social tendencies.

SARFT’s news spokesperson indicated that, the Centre has repeatedly stressed recently that all sectors and all departments must rigorously enforce diligence and thrift, oppose extravagance and waste, that the radio and television system must earnestly implement the Centre’s requirements concerning improving work styles and realistically linking up with the masses “Eight Rules”, and create a good public opinion environment in the whole society to practice strict economy and oppose waste. Radio and television stations are an important propaganda, ideology and cultural battlefield, and must fully give rein to their important function of guiding customs, educating the people, serving society and promoting development, forcefully carry forward the fine traditions of the Chinese nation and modern civilized living concepts, taking the lead in setting the example, implement strict self-discipline and make cleaning-up “gift-giving” advertising into a real action to implement the requirements of the Centre and a concrete measure in restraining the undesirable practice of gift-giving and gift-receiving, grasp implementation with determination and great force, to satisfy the popular masses.

In order to guarantee that the provisions are satisfactorily implemented, SARFT has required all levels’ administrative radio, film and television departments to realistically strengthen daily supervision and management, and standardize advertising broadcast order. At the same time, SARFT has also required all localities to further strengthen work to produce and broadcast public service advertising, strengthen the effect of positive guidance through effective propaganda with unobtrusive influence, and construct a desirable social atmosphere of joy and auspiciousness.

广电总局叫停“送礼”广告

近日，广电总局下发《关于清理广播电视“送礼”广告的通知》，要求各级电台电视台立即删除含有渲染“送礼”内容的广告。
通知指出，一些电台电视台播出的个别广告出现了“送礼首选”、“送领导”、“上级有面子”等渲染“送礼”的内容，且礼品中不乏名表、珍邮、金银纪念币等，传递了不正确的价值观，容易助长不良社会风气。
广电总局新闻发言人表示，近来中央反复强调，各行业各部门要厉行勤俭节约、反对铺张浪费，广播电视系统要认真贯彻落实中央关于改进工作作风、密切联系群众“八项规定”的要求，在全社会营造厉行节约、反对浪费的良好舆论环境。电台电视台作为重要的宣传思想文化阵地，要充分发挥好引领风尚、教育人民、服务社会、推动发展的重要作用，大力弘扬中华民族优良传统和现代文明生活理念，率先垂范，严格自律，把清理“送礼”广告作为落实中央要求的实际行动和遏制送礼、收礼不良风气的具体措施，下大决心、花大力气抓好落实，让广大人民群众满意。
为确保规定执行到位，广电总局要求各级广播影视行政部门切实加强日常监管，规范广告播出秩序。同时，广电总局还要求各地要进一步加强公益广告制作、播出工作，通过潜移默化的有效宣传，增强正面引导效果，营造喜庆祥和的良好社会氛围。

 

Advertisement