Notice concerning Earnestly Doing the Distribution and Screening Work of the Films “The Young Lei Feng”, “Lei Feng in 1959” and “Lei Feng’s Smile” Well

On 4 March, SARFT issued the “Notice concerning Earnestly Doing the Distribution and Screening Work of the Films ‘The Young Lei Feng’, ‘Lei Feng in 1959’ and ‘Lei Feng’s Smile’ Well” to all provincial, autonomous region and municipal radio, film and television bureaus, all cinema chain companies, rural digital cinema chain companies, relevant film studio work units, the China Film Co. Ltd., the Huaxia Film Distribution Co. Ltd., the Film Channel Programme Centre, the Film Digital Programme Centre and the China Film Distribution and Screening Association, the Notice sais that the films “The Young Lei Feng”, “Lei Feng in 1959” and “Lei Feng’s Smile” are excellent films that have been meticulously produced to remember the 50th anniversary of Mao Zedong and other older-generation revolutionaries’ writing about Comrade Lei Feng. These three films use moving stories, vivid images and lively details to display the short but magnificent life of Lei Feng from different angles, with the real history of Lei Feng’s growing up as the core thread. In order to carry forward the Lei Feng spirit, embody passing down the torch of the Lei Feng Spirit, fully give rein to the important function of the films in building a Socialist harmonious society and stimulating the construction of a spiritual civilization, hereby, the following matters relating to the distribution and screening works of these three films are notified as follows:

I, Doing the distribution and screening work of the films “The Young Lei Feng”, “Lei Feng in 1959” and “Lei Feng’s Smile” well, is a concrete practice to carry out and implement the spirit of the 18th Party congress, all radio, film and television bureaus and relevant film work units must fully understand its importance, firmly keep their responsibility in mind, strengthen leadership, plan matters meticulously, fully give rein to the function of films to bring teaching into entertainment, and create a good cultural environment and atmosphere for the entire society to surge towards a new high wave of learning from Comrade Lei Feng. We must, through film screening, organization bookings, rural mobile screening and many other matters, screen the films for the broad masses, vigorously broaden the social influence of the films, give rein to the educational, guiding and encouraging functions of films.

II, All distribution companies, cinema chain companies and cinemas must vigorously produce propaganda, distribution and screening marketing plans and schemes, timely provide film copies and propaganda goods to satisfy market demand, and attract even more audiences to walk into cinemas through group tickets, preferential ticket prices and excellent service. We must fully utilize cinema halls, electronic screens and propaganda billboards to do the battlefield propaganda work for the films well, and guarantee sufficient time and screenings to be arranged for the films.

III, Relevant film production work units must actively cooperate with the propaganda, distribution and screening work for the film, vigorously organize their production units and main creative personnel to participate in film propaganda, marketing and promotion activities, and timely provide necessary materials for rural screening and dubbing into minority languages.

IV, The Film Digital Programme Management Centre must actively provide information to digital cinema chain companies and screening teams, and satisfy rural film screening requirements.

V, The Film Channel Programme Management Centre, all film media and other relevant work units must coordinate with the propaganda, distribution and screening of the films, vigorously do propaganda and promotion work for the films well, give rein to their function in correctly guiding public opinion, and further raise the influence and propagation of the films in society.

VI, The China Film Distribution and Screening Association must fully give rein to its function as sector association, in coordinating cinema schedules, propaganda planning and other aspects, it must actively serve member work units. It must strengthen sector supervision, follow market information, and report the relevant situation within the sector through bulletins.

广电总局关于认真做好电影《青春雷锋》、《雷锋在1959》和《雷锋的微笑》发行放映工作的通知

3月4日,广电总局向各省、自治区、直辖市广播影视局，各电影院线公司、农村数字电影院线公司，有关制片单位，中国电影股份有限公司，华夏电影发行有限责任公司，电影频道节目中心，电影数字节目中心，中国电影发行放映协会发出《关于认真做好电影<青春雷锋>、<雷锋在1959>和<雷锋的微笑>发行放映工作的通知》（广发〔2013〕22号），通知说，电影《青春雷锋》、《雷锋在1959》和《雷锋的微笑》是纪念毛泽东等老一辈革命家为雷锋同志题词50周年而精心创作的优秀影片。这3部影片从不同的视角，以雷锋成长真实经历为线索，用动人的故事、生动的影像和鲜活的细节展示了雷锋短暂而又伟大的一生。为弘扬雷锋精神，体现雷锋精神的薪火相传，充分发挥影片在构建社会主义和谐社会、促进精神文明建设中的重要作用，现就做好3部影片发行放映工作的有关事宜通知如下：

一、做好电影《青春雷锋》、《雷锋在1959》和《雷锋的微笑》的发行放映工作，是贯彻、落实十八大精神的具体实践，各广播影视局和有关电影单位要充分认识其重要意义，牢记责任，加强领导，精心策划，充分发挥电影寓教于乐的作用，为全社会掀起向雷锋同志学习新高潮营造良好文化环境和氛围。要通过影院放映、团体包场、农村流动放映等多种形式，为广大群众放映好影片，积极扩大影片的社会影响，发挥好影片教育、引导和激励作用。

二、各发行公司、院线公司和电影院，要积极制定宣传发行放映营销策划方案，及时提供满足市场需求的电影拷贝和宣传品，以团体票或优惠的票价和优质的服务吸引更多的观众走进电影院。要充分利用影院大厅、电子屏幕、宣传橱窗做好影片的阵地宣传工作，保证足够时间和场次排映影片。

三、有关电影制片单位要主动配合影片的宣传发行放映工作，积极组织摄制组和主创人员参与影片的宣传和营销推介活动，及时为农村放映、民族语译制提供所需素材。

四、电影数字节目管理中心要主动为农村数字院线公司、放映队提供信息，满足农村电影放映需求。

五、电影频道节目中心，各电影媒体等有关单位要配合影片的宣传发行放映，积极做好影片的宣传推广工作，发挥舆论的正确引导作用，进一步提高影片在社会中的影响力和传播力。

六、中国电影发行放映协会要充分发挥行业协会的作用，在档期协调，宣传策划等方面主动为会员单位服务。要加强行业监管，关注市场信息，并将有关情况以简报形式向业内发布。

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