Minister of Culture: Deepen cultural structural reform (again)

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This article by Minister of Culture Cai Wu was published in Seeking Truth on 16 January. In this article, Cai Wu rehashes a number of standard measures for cultural structural reform that have been touted for years, with varying degrees of success. In general, they can be reduced to one central observation: that cultural structural reform is greatly concerned with the forms and trappings of a successful cultural industry, and not with the essence: the creation of cultural goods and services that actually meet with market success. In this article, as in many policy documents in the past, much attention is given to the creation of particular financial products, trading platforms, cultural infrastructure, administrative streamlining and the training of specialist personnel. It does not mention, however, the stifling creative environment in which Chinese artists, writers and filmmakers live. Also, this article returns to the theme of national cultural soft power, by which the cultural administration hopes to enhance China’s image abroad. It suffices here to say that, however many efforts are made to foster China’s “discourse power”, the national image will continue to suffer from matters ranging from the recent Xu Zhiyong case to pollution and its stance in the East and South China Seas. The important bit in the article, as always, are the first few paragraphs, which frame the proposed measures in terms of the political line set at the recent 3rd Plenum and the follow-up meetings. In other words, it is the political signalling (biaotai ) that counts here, not the substance.

 Sound the Trumpet for Deepening Cultural Structural Reform

Cai Wu

The 3rd Plenum of the 18th Party Congress sounded a new trumpet for the comprehensive deepening of our country’s reform. On 30 December 2013, the CCP Politburo conducted the 12nd collective study session on researching the raising of national cultural soft power. General Secretary Xi Jinping stressed when he chaired the study session that we must build a strong Socialist culture country, and strive to raise national cultural soft power. At present, cultural structural reform has entered a period for storming ahead and a zone of deep water, it faces many profound contradictions and problems that restrain the scientific development of culture, which require that we analyse and explain them with even greater courage and even higher wisdom, and adopt strong and powerful measures to resolve them.

Continue to liberate thoughts, firmly establish new cultural development concepts under the guidance of the scientific development view. Liberating thoughts is the prime mover for liberating and developing social productive forces, and liberating and strengthening social vitality. The problems that cultural development faces include problems in the external environment, and systemic and mechanistic problems in cultural construction itself, there are old abuses that accumulated over many years, and there are new problems and new challenges brought by changes in the domestic and international environment. For example, the exchange, mingling and clashing of all sorts of ideology and culture are growing ever more frequent, the independence, selectivity, variability and differentiation of people’s ideological activities are incessantly strengthening, which has brought challenges to guiding social thinking trends and safeguarding national cultural security; the acceleration of the process of urbanization has brought new demands for resource allocation in public cultural services, improvement of facilities, personnel allocation and an increase in the quality of public cultural services, it has also brought new tasks for the protection and inheritance of traditional culture based on the agricultural civilization; high and new technology, represented by the Internet and information technology, has advanced by leaps and bounds, which brought new opportunities for upgrading traditional cultural business models and the development of new cultural business models, and put forward news demands to occupy the online cultural battlefield and raise cultural dissemination levels; how to implement the magnificent objectives of raising State governance capacity put forward at the 3rd Plenum of the 18th Party Congress in the cultural sphere; how to strengthen guidance over artistic creation, how to learn from and use foreign beneficial experiences, how to strengthen the integration of public cultural resources and promote the scientization of resource allocation; how to dissolve contradictions between the protection of cultural heritage and exploitation or use; how to build modern cultural market systems and stimulate the rational flow of cultural products and factors; how to make Chinese culture even more inspiring influential, etc. These all require that we must firmly establish new cultural development concepts that conform to the demands of the scientific development view, and persist in the cultural development path of Socialism with Chinese characteristics from beginning to end. Closely grasp the progressive orientation of advanced Socialist culture, persist in the guiding position of Marxism in the ideological area throughout, make building the Socialist core value system into a primary task, guarantee that regardless of what is reformed or how it is reformed, the orientation cannot be reformed and battlefields cannot be lost. Persist in the work orientation of putting people central throughout, give rein to the creative spirit of the people, promote that the creative vitality of the entire society competes, burst forth and fully gushes out.

Strengthen a sense of the overall picture, compose and plan cultural reform and development from the height of strategy. Cultural structural reform is an important component part of the comprehensive deepening of reform, and must progress in step with reform in the economy, politics and all other areas. At present, a number of local Party Committee and government leaders are mistaken in their understanding of the function and value of culture, they overlook, despise or are biased towards culture, they see cultural construction as a soft task, believe that it is all-right to grasp it or not to grasp it, say that it is important but do not treat it as important in their actions, and their sense of responsibility and urgency in accelerating cultural development is not strong. This has greatly constrained the development of cultural work. Because of this, all levels’ Party Committees and governments must put cultural construction in a more prominent position, and stimulate the coordination of cultural construction with economic and social development. Our country’s cultural reform and development process lags behind the speed of economic and social development, it is not suited to economic and social development levels, we must put in even more human power, material power and financial power, and strive to realize the comprehensive pushing forward and synchronized development of cultural construction, economic construction, political construction, social construction and ecological civilization construction, and thereby raise development quality, consolidate development results, and strengthen the aftereffects of development. At the same time, cultural construction must also start from the basic national conditions of the primary stage of Socialism, and start from the reality of economic and social development, formulate scientific plans, rationally arrange inputs, vigorously and reliably implement cultural construction programmes, strengthen the systemic nature and coordinated nature of cultural development and reform and development in other areas. We must comprehensively plan that forces in all areas promote cultural construction. Establish and complete work systems and work patterns with uniform leadership by Party Committees, in which propaganda, ideology and culture departments bear them ain responsibility, all Party and government departments grasp matter and manage affairs together, and all areas of society jointly participate.

Improve macro-level management, incessantly complete and perfect cultural management systems and mechanisms. Following our the deepening of our country’s economic structural reform and the profound change of social structures, there are problems such as the fact that old cultural management systems are no longer suited, the transformation of government functioning has not reached objectives, cultural enterprise and undertaking work units’ endogenous impetus and development vitality are insufficient, etc., which constrained the liberation of cultural productive forces. Because of this, we must correctly deal with the relationship between government and market, and government and society, incessantly complete and perfect cultural management systems with Party Committee leadership, government management, sectoral self-discipline, social supervision and enterprise and undertaking work units doing business according to the law, and cultural product production and business mechanisms that are rich in vitality. Further transform the function of administrative culture departments. According to the demand of building a rule of law government, a service-type government and an innovative government, transform the function of administrative departments into policy adjustment, market supervision, social management and public service, avoid the occurrence of neglect of duties, excess of duties, mistakes in duties and other situations. Further streamline administration and decentralize powers, move the reform of administrative examination and approval forward, grasp matters that should be managed tightly and manage them well, and firmly hand matters that should not be managed over to enterprises and society, pay more attention to supervision and control during and after events. Move the construction of a cultural legal system forward, accelerate cultural legislation, and raise the ability for and level of administration according to the law. Complete State-owned cultural asset management systems, implement the integration of managing people, managing affairs, managing assets and managing the orientation. Perfect comprehensive cultural market law enforcement and management systems, raise the efficiency of comprehensive cultural market law enforcement. Strengthen planning, organization and policy research for cultural development, ensure that plans and policies that are rolled out, are more scientific and rational. Innovate mechanisms and service methods, establish and perfect comprehensive coordination mechanisms for the construction of public cultural service systems, avoid resource fragmentation and waste, adopt the establishment of funds, government tendering, specifically oriented subsidies and other such methods for important public cultural products , major public cultural programmes and public interest-type cultural activities. Foster qualified cultural market subjects. Deepen the reform of State-owned commercial cultural work units into enterprises, promote that transformed cultural enterprises accelerate the transformation of their corporate structure and shareholding structure, establish modern enterprise systems perfect legal person governance structures, strengthen market competition capacity. Encourage focus cultural enterprises to implement cross-regional, cross-sectoral and cross-ownership systems mergers and reorganizations with capital as the link. Lower cultural industry access thresholds, move the pluralization of investment subjects forward. Support the development of all forms and kinds of cultural micro-enterprises, encourage non-publicly owned cultural enterprises to vigorously provide diversified cultural products and services. Develop new cultural business models, stimulate the transformation and upgrading of cultural industries. With supply , circulation and sales as the basis, establish multi-level cultural product and factor markets, encourage the integration of financial capital, social capital and cultural resources. Accelerate the construction of policy platforms for the cultural industries, eliminate policy barriers, regional differences and differences across ownership systems, and create a fair and free market environment. Strengthen the development vitality of cultural undertaking work units. Clarify the functions of different cultural undertaking work units, give prominence to their public interest nature, and strengthen their service role. Promote the enterprise-type management of cultural work units that have maintained their undertaking nature, perfect human resource management, income allocation, artistic production management and other such mechanisms. Promote the organization of boards of directors for public libraries, museums, cultural centres, etc., perfect long-term guarantee mechanisms for free-of-charge opening, raise the ability for and level of serving the masses. Encourage the development of culture-type social organizations. Complete sector standards, perfect sector management, vigorously foster culture-type sector associations, societies, funds and other such non-governmental organizations, give full rein to their role in coordination, supervision, service and rights defence. Perfect cultural management, evaluation and appraisal, technology trade, import consulting and other such cultural intermediary service organs, ensure that intermediary organs and sector organizations become bridges and nodes linking government with the cultural market.

Strengthen cultural input, provide powerful guarantees for the flourishing development of culture. At present, financial input in cultural construction by all levels’ governments remains relatively little in quantity and quite low in proportion, it is not suited to the masses’ expectations and the demands of economic and social development, and it is urgently necessary to expand support strength, give prominent support to focus points and optimize support methods. Strengthen budget input into culture by financial administration at all levels. Our country’s cultural undertaking expenses have fluctuated between 0,3 and 0,4 per cent of total national financial expenses for many years, because of this, we must further expand input, raise the proportion of cultural expenditure in financial expenditure, and strive to achieve that the growth rate of all levels’ governmental public finance input into cultural construction is higher than the growth rate of regular financial income. Strengthen public cultural infrastructure construction. Because of the low starting point in the past, and much underinvestment, our country’s public cultural facilities are gravely insufficient in quantity. We must incessantly perfect public cultural service facility networks, and strive to promote the construction of major national cultural facilities, district and city-level cultural facilities and village-level cultural facilities. Persist in moving the centre of gravity down, direct more resources towards old, minority, border and poor regions and the integration of town and country, promote the rational allocation of public cultural resources, move the standardization and equalization of basic public cultural services forward. Expand support for corresponding platforms and concrete programmes. Strengthen the development and operation of cultural industry development service platforms, cultural market supervision and management platforms, foreign cultural trade service platforms, international cultural product trade platforms and other such special platforms, increase support amounts of special finds for cultural projects benefiting the people, the free-of-chare opening of public cultural facilities, creation support for stage art, cultural industry development, cultural heritage and intangible cultural heritage protection and other areas. Vigorously explore scientific and rational financial support methods. Establish and complete finance outcome evaluation mechanisms, raise the use efficiency of financial capital. Promote the establishment of basic public cultural finance guarantee mechanisms, appropriately reduce the proportion of financial supplementary capital for grass roots and deprived regions, raise the capacity and efficiency of grass roots governmental integrated public finance resources. Pay attention to giving rein to the leverage function of financial capital in prying loose social capital, adopt programme subsidies, directed financial assistance, lending discounts, service contracting and many other methods to guide social forces to vigorously participate in cultural construction.

Broaden cultural opening up, further raise the levels of foreign-related cultural exchange and cultural trade. Expanding opening-up to the outside world in the cultural area is a necessary choice for stimulating the flourishing and development of culture and increasing national cultural soft power. We must incessantly strengthen a sense of openness in cultural development, comprehensively deal with both domestic and international pictures, use both domestic and international markets and resources, handle the relationship between “bringing in” and “marching out” well, and enhance cultural openness levels. Strive to expand foreign cultural exchange. With a global view and a broad mind, persist in letting the foreign serve China, tolerance and open-mindedness, learn from all beneficial experiences that may benefit strengthening our country’s Socialist cultural construction and positive results that enrich our the cultural lives of the people of our country. According to the thinking of “comprehensive government planning, social participation, joint action between officials and the people, and market operation”, integrate government exchange with people-to-people exchange, integrate bilateral exchange with multilateral exchange, integrate the mustering of domestic forces with drawing support from foreign forces, expand in breadth, increase in depth, meticulously plan cultural activities, shape string joint forces for and comprehensive effects of foreign cultural exchange. Strengthen dialogue in the ideological area, build exchange mechanisms in the humanities, and encourage social organizations and Chinese-financed organs to run exchange programmes in the humanities. Focus on the coordination and cooperation of domestic and foreign propaganda, comprehensively plan domestic and international public opinion guidance, strengthen international communication capacity and discourse system construction, and enhance the understanding of and identification by international society, safeguard security in the ideological area. Vigorously develop foreign cultural trade. Vigorously import excellent foreign talents, advanced technology and management experience, attract foreign capital to enter into cultural industry areas where permitted by laws and regulations, promote Sino-foreign cooperation in the cultural industries, encourage foreign-invested enterprises to carry out cultural science and technology research and development in China. Research and formulate policies to encourage the export of core cultural products and services, foster foreign-oriented backbone cultural enterprises, and establish foreign-oriented cultural industry concentration areas. Strive to forge cultural trade platforms that have international influence, promote cultural products’ “marching out” with enterprises as subjects, with marketized operations as main methods, strive to raise the share of our country’s cultural products on the international market, progressively change the situation of the cultural trade deficit.

Strengthen team construction, forge a line of cultural talent teams on a large scale. At present, the construction of our country’s talent teams in the cultural area does not match the demands of cultural developments, fostering, encouragement and guarantee mechanisms for all kinds of cultural specialist talents are also not perfect. This has become a bottleneck constraining the scientific development of culture. Because of this, we must forcefully implement a strategy of talent letting culture prosper, and closely grasp the leadership power, management power, discourse power and initiative power in cultural reform and development. Implement talent support programmes in national art bases, focus on implementing cultural celebrity projects, cultural cadre capacity construction training plans, cultural creative and entrepreneurial fostering plans, foreign-oriented cultural talent fostering plans, and high-level cultural industry commercial management talent fostering plans, train high-level commanding personalities and high-quality cultural talent teams. Resolve rural cultural station personnel allocation, launch special work for the “three regions” talent support plan for cultural workers, expand education and training strength for grass roots cultural teams, implement all kinds of guarantee measures. Forcefully develop artistic and professional education, and social education, accelerate the reform of talent fostering systems and mechanisms and the innovation of policy. Complete talent use mechanisms, promote the establishment of high-level literature and art talent introduction, fostering and support programmes, explore the “operation” of talents through marketized and socialized means. We must give high regard to the role of intellectual elites in cultural construction, explore channels to establish good communication relationships inside and outside of the system, and between cultural personalities at all levels, to muster their vigour, initiative and creativity to the largest possible extent, and train a batch of cultural workers with firm politics, who are of one heart and mind with the Party, who persist in serving Socialism, and serving the people.

(The author is the Party Secretary and Minister of the Ministry of Culture)

吹响深化文化体制改革新号角
蔡 武
党的十八届三中全会吹响了我国全面深化改革新的号角。2013年12月30日,中共中央政治局就提高国家文化软实力研究进行第十二次集体学习。习近平总书记在主持学习时强调,要建设社会主义文化强国,着力提高国家文化软实力。当前,文化体制改革进入了攻坚期和深水区,面临许多制约文化科学发展的深层次矛盾和问题,需要我们以更大的勇气、更高的智慧去破解,采取强有力的举措去解决。
继续解放思想,牢固树立科学发展观指导下的新的文化发展理念。解放思想是解放和发展社会生产力、解放和增强社会活力的原动力。文化发展所面临的问题,既有外部环境的问题,也有文化建设自身体制机制的问题,既有多年来的积弊,也有国内国际环境变化所带来的新问题新挑战。比如,各种思想文化交流交融交锋更加频繁,人们思想活动的独立性、选择性、多变性、差异性不断增强,给引领社会思潮、维护国家文化安全带来的挑战;城镇化进程的加快,给公共文化服务资源配置、设施跟进、人员配备、公共文化服务质量提升带来的新要求,对基于农耕文明的传统文化的保护与传承带来的新课题;以互联网、信息技术为代表的高新技术突飞猛进,对传统文化业态升级、新兴文化业态发展带来了新机遇,对于占领网络文化阵地、提高文化传播水平提出了新要求;十八届三中全会提出的提高国家治理能力的宏伟目标如何在文化领域得到落实;如何加强对艺术创作的引导,怎样借鉴利用国外的有益经验,如何加强公共文化资源的整合,推动资源配置的科学化;如何破解文化遗产保护与开发利用的矛盾;如何构建现代文化市场体系,促进文化产品和要素合理流动;如何使中华文化更加具有感召力、影响力,等等。这些都要求必须牢固树立符合科学发展观要求的新的文化发展理念,始终坚持中国特色社会主义文化发展道路。牢牢把握社会主义先进文化前进方向,始终坚持马克思主义在意识形态领域的指导地位,把建设社会主义核心价值体系作为首要任务,确保无论改什么、怎么改,导向不能改,阵地不能丢。始终坚持以人民为中心的工作导向,发挥人民的首创精神,推动全社会文化创造活力竞相迸发、充分涌流。
增强全局意识,从战略高度布局和谋划文化改革发展。文化体制改革作为全面深化改革的重要组成部分,必须与经济、政治等各领域改革协同推进。目前,一些地方党委政府的领导对文化的功能价值认识存在偏差,存在着对文化忽视、轻视、偏视的观念,把文化建设视为软任务,认为可抓可不抓,说起来重要、做起来不重要,加快文化发展的责任感、紧迫感不强。这在很大程度上制约了文化工作的开展。因此,各级党委政府必须把文化建设摆到更加突出的地位,促进文化建设与经济社会发展相协调。我国文化改革发展进程滞后于经济社会发展速度,与经济社会发展水平不相适应,必须投入更多的人力物力财力,努力实现文化建设与经济建设、政治建设、社会建设、生态文明建设整体推进、同步发展,从而提高发展质量、巩固发展成果、增强发展后劲。同时,文化建设也要从社会主义初级阶段的基本国情出发,从经济社会发展实际出发,科学制定规划,合理安排投入,积极稳妥实施文化建设项目,增强文化发展与其它领域改革发展的系统性、协同性。要统筹各方面力量推动文化建设。建立健全党委统一领导、宣传思想文化部门主要负责、党政各部门齐抓共管、社会各方面共同参与的工作体制和工作格局。
改善宏观管理,不断健全和完善文化管理体制机制。随着我国经济体制深刻变革、社会结构深刻变动,旧有的文化管理体制存在不适应性,政府职能转变不到位、文化企事业单位内生动力和发展活力不足等问题,制约了文化生产力的解放。因此,必须正确处理好政府与市场、政府与社会的关系,不断健全和完善党委领导、政府管理、行业自律、社会监督、企事业单位依法运营的文化管理体制和富有活力的文化产品生产经营机制。进一步转变文化行政部门职能。按照建设法治政府、服务型政府、创新型政府的要求,把文化行政部门的职能转到政策调节、市场监管、社会管理、公共服务上来,避免失位、越位、错位等情况的发生。进一步简政放权,推进行政审批改革,把该管的事抓在手上管好,把不该管的事坚决交给企业和社会,更加注重对事中、事后的监管和调控。推进文化法制建设,加快文化立法,提高依法行政的能力和水平。健全国有文化资产管理体制,实行管人管事管资产管导向相统一。完善文化市场综合执法管理体制,提高文化市场综合执法效率。加强文化发展规划编制和政策研究,使出台的规划和政策更加科学合理。创新机制和服务方式,建立和完善公共文化服务体系建设统筹协调机制,避免资源分散和浪费,对重要公共文化产品、重大公共文化项目和公益性文化活动,采取建立基金、政府招标、定向资助等手段,进一步提升服务效能。培育合格的文化市场主体。深化国有经营性文化单位转企改制,推动已转制文化企业加快公司制、股份制改造,建立现代企业制度,完善法人治理结构,增强市场竞争能力。鼓励重点文化企业以资本为纽带,实行跨地区、跨行业、跨所有制兼并重组。降低文化产业进入门槛,推进投资主体多元化。支持各种形式小微文化企业发展,鼓励非公有制文化企业积极提供多样化的文化产品和服务。发展新型文化业态,促进文化产业转型升级。以供给、流通和消费为基础,建立多层次文化产品和要素市场,鼓励金融资本、社会资本、文化资源相结合。加快构建文化产业政策平台,消除政策壁垒、地区差别、所有制差别,营造公平宽松的市场环境。增强文化事业单位发展活力。明确不同文化事业单位功能定位,突出公益属性,强化服务功能。推动保留事业单位性质的文化单位实行企业化管理,完善人事管理、收入分配、艺术生产管理等机制。推动公共图书馆、博物馆、文化馆等组建理事会,完善免费开放长效保障机制,提高服务群众的能力和水平。鼓励发展文化类社会组织。健全行业规范,完善行业管理,积极培育文化类行业协会、学会、基金会等非政府组织,充分发挥协调、监督、服务、维权功能。发展文化经纪、评估鉴定、技术交易、推介咨询等文化中介服务机构,使中介机构和行业组织成为政府联系文化市场的桥梁和纽带。
增加文化投入,为文化繁荣发展提供强有力的保障。目前,各级政府财政对文化建设的投入依然总量偏小、比重偏低,与人民群众的期待和经济社会发展的要求不相适应,迫切需要加大支持力度、突出支持重点、优化支持方式。加强各级财政对文化的预算投入。我国文化事业费占国家财政总支出的比重多年来在0.3%—0.4%之间徘徊,因此,要进一步加大投入,提高文化支出占财政支出比例,力争各级政府公共财政对文化建设投入的增长幅度高于财政经常性收入增长幅度。加强公共文化基础设施建设。由于过去底子薄、欠账多,我国的公共文化设施数量严重不足。要不断完善公共文化服务设施网络,着力推动国家重大文化设施、地市级文化设施和村级文化设施建设。坚持重心下移,把更多的资源向老少边穷地区和城乡结合部倾斜,推动公共文化资源合理配置,推进基本公共文化服务标准化、均等化。加大对相关平台和具体项目的支持。加强文化产业发展服务平台、文化市场监管平台、对外文化贸易服务平台、国际文化产品交易平台等专项平台的开发和运营,增加文化惠民工程、公共文化设施免费开放、舞台艺术创作扶持、文化产业发展、文物和非物质文化遗产保护等方面专项资金的支持额度。积极探索科学合理的财政支持方式。建立健全财政绩效评价机制,提高财政资金使用效益。推动建立基层公共文化财政保障机制,对重大文化惠民项目,适当降低基层贫困地区的财政配套资金比例,提高基层政府整合公共财政资源的能力和效率。注重发挥财政资金撬动社会资本的杠杆作用,采取项目补贴、定向资助、贷款贴息、服务外包等多种方式,引导社会力量积极参与文化建设。
扩大文化开放,进一步提升对外文化交流和文化贸易的水平。扩大文化领域对外开放,是促进文化繁荣发展、提升国家文化软实力的必然选择。要不断增强文化发展的开放意识,统筹国内国际两个大局,利用国际国内两个市场、两种资源,处理好“引进来”与“走出去”的关系,提升文化开放水平。努力扩大对外文化交流。以世界的眼光、博大的胸怀,坚持洋为中用、兼收并蓄,借鉴一切有利于加强我国社会主义文化建设的有益经验和丰富我国人民文化生活的积极成果。按照“政府统筹、社会参与、官民并举、市场运作”的思路,把政府交流与民间交流结合起来,把双边交流与多边交流结合起来,把调动国内力量与借助国外力量结合起来,拓展广度、增进深度,精心策划文化活动,形成对外文化交流的强大合力和整体效应。加强思想领域对话,构建人文交流机制,鼓励社会组织、中资机构承担人文交流项目。注重内宣和外宣的协调配合,统筹国内国际舆论引导,加强国际传播能力和话语体系建设,增进国际社会的了解和认同,维护意识形态领域安全。积极发展对外文化贸易。积极引进国外优秀人才、先进技术、管理经验,吸收外资进入法律法规许可的文化产业领域,推动中外文化产业合作,鼓励外资企业在华进行文化科技研发。研究制定鼓励核心文化产品和服务出口的政策,培育外向型骨干文化企业,建立外向型文化产业聚集区。着力打造具有国际影响力的文化交易平台,以企业为主体、以市场化运作为主要方式推动文化产品“走出去”,努力提高我国文化产品在国际市场的份额,逐步改变文化贸易逆差的局面。
加强队伍建设,打造一支规模宏大的文化人才队伍。目前,我国文化领域人才队伍建设与文化发展的要求尚不匹配,各类文化特殊人才的培养、激励和保障机制也不完善。这些都成为制约文化科学发展的瓶颈。因此,必须大力实施人才兴文战略,牢牢掌握文化改革发展的领导权、管理权、话语权、主导权。落实国家艺术基金的人才支持项目,重点实施文化名家工程、文化干部能力建设培训计划、文化创意创业人才培养计划、对外文化人才培养计划、文化产业高层次经营管理人才培养计划,造就高层次的领军人物和高素质的文化人才队伍。解决乡镇文化站人员编制,开展“三区”人才支持计划文化工作者专项工作,加大对基层文化人才的教育培训力度,落实各项保障措施。大力发展艺术职业教育和社会教育,加快人才培养体制机制改革和政策创新。健全人才使用机制,推动设立文化艺术高层次人才引进、培养和支持项目,探索通过市场化、社会化手段“经营”人才。要重视知识分子精英在文化建设中的作用,探索与体制内外、各层面文化界人士建立良好沟通联系的途径,最大限度调动他们的积极性、主动性、创造性,造就一大批政治坚定、与党同心同德、坚持为社会主义服务、为人民服务的文化工作者。
(作者:文化部党组书记、部长)

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