Guiding Opinions concerning Promoting the Healthy Development of Online Literature

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Notice concerning Printing and Issuance of the “Guiding Opinions concerning Promoting the Healthy Development of Online Literature”

All provincial, autonomous and municipal press, publications, radio, film and television bureaus, the Xinjiang Production-Construction Corps Press and Publications Bureau, the Liberation Army General Political Department Propaganda Department Press and Publications Bureau, all Centre and State organs’ ministries and commissions, all democratic parties, all people’s organizations’ press, publications, radio and television controlling departments, the China Publishing Group Co., relevant Internet publishing bodies:

In order to implement the deployments of the 18th Party Congress and the 3rd and 4th Plenums of the 18th Party congress, earnestly implement the spirit of the important speech that General Secretary Xi Jinping grave at the Literature and Art Work Conference, and promote the healthy and orderly development of online literature, the “Guiding Opinions concerning Promoting the Healthy Development of Online Literature” are hereby issued to you, please implement them earnestly. All localities and all relevant departments must fully understand the important significance of stimulating the healthy development of online literature, strengthen organizational leadership, adopt forceful measures, firmly move work forward in all areas, incessantly guide online literature to practice the Socialist core value system, carry forward the true, the good and the beautiful, and disseminate positive energy.

State Administration of Press, Publications, Radio, Film and Television

18 December 2014.

Guiding Opinions concerning Promoting the Healthy Development of Online Literature

Online literature is a new form of creating and disseminating literary works that relies on the Internet, it is characterized by rich content, varied forms, multiple themes, broad dissemination, convenient consumption, etc. In recent years, online literature has developed rapidly, and it has become an important component part of our country’s digital publishing industry, and an important category of online literature and art, the broad audiences, many literature lovers and youths love it. At the same time, we must consider that at present, prominent problems still exist in online literature, such as high quantity and low quality, that there are “high plains” but there is a lack of “peaks”, there is plagiarism and imitation, content is duplicate, there is mechanized production, fast food-style consumption as well as one-sided pursuit of market effect, infringement and piracy cannot be stopped despite repeated bans, some market subjects are good and others bad, management norms are not complete, and market supervision is not perfect.

Promote the healthy and orderly development of online literature is important to let literary creation flourish, guide literary and artistic innovation, improve the quality and service levels of digital publication products, foster new growth points in the publishing industry, enrich online content construction, stimulate the nation’s cultural creative vitality, satisfy the popular masses’ spiritual culture needs and strengthen national cultural soft power. Hereby, the following guiding opinions on the healthy development of online literature are put forward.

I, Guiding ideology, basic principles and development objectives

(1) Guiding ideology. Persist in the basic orientation of serving the people and serving Socialism, hold high the banner of the Socialist core value system, pursue the true, the good and the beautiful, disseminate positive energy; closely follow the developments of the times, grasp the people’s demands, make the Chinese Dream into the dominant theme of the times, make patriotism into the main melody, make the country’s spirit into a soul, make China’s excellent traditional culture into a basis, make the creation and production of excellent works into a central link throughout, push out ever more excellent works that the people love to see and hear, and ensure that the masses’ spiritual and cultural lives are ever richer, positive and upward.

(2) Basic principles. Persist in the principles of letting a hundred flowers bloom and a hundred schools contend, advocate the full development of genres, themes, forms and methods; put social effect and social values first, realize the integration of social effect with economic effect, social values and market values; persist in equally stressing the deepening of reform and stimulating development, combine standardized management with support and guidance, create a lively situation in which excellent works and masterpieces gush forth incessantly, and where excellent talents come to the fore; accelerate scientific and technological innovation and the application of their results, take the excellent works strategy, the brand strategy and focus programmes as drivers, arouse creative enthusiasm in all segments of the online literature industry chain, build and industrial structure with mutually supporting advantages, benign competition and orderly development.

(3) Development objectives. Use three to five years of time, ensure that creative leadership is ever more healthy, creative quality is clearly improved, successively produce a batch of originally-created excellent online literature products with profound ideology, exquisite artistry, with excellent production, which are deeply loved by the people; ensure that operational and service models become ever more mature, create deep multi-level and multi-area converged developments with books, film and television, drama and performance, cartoons and games, cultural creation and other such relevant industry forms, and ensure that the role of this becomes ever more prominent in online content construction and literature and art innovation; foster a batch of online literature publishing, integration and delivery backbone enterprises with strong original creation capabilities, a great scope of delivery, a broad scope of coverage and well-structured management, forge a batch of brands with market competitiveness, in order to carry forward advanced Socialist culture and enrich the popular masses’ spiritual and cultural lives, and promote its important role in the flourishing and development of digital publishing and cultural industries.

II, Focus tasks

(4) Grasp the correct orientation. Guide online literature creators to firmly establish a Marxist literature and art view, persist in the creative orientation of putting the people central, make the people into the dominant subject for creation and expression, make them into connoisseurs and judges of aesthetics, make satisfying the people’s spiritual and cultural needs into a starting point and stopover point for content creation and dissemination; guide online literature creation in taking root in real life, in writing for the people, expressing emotions for the people and being concerned about the people; guide online literature creation in moulding beautiful soul and leading social morals, ensure that the role of online literature in areas such as value guidance, spiritual guidance, aesthetic enlightenment, etc., can gain full rein.

(5) Implement excellent product projects. Guide online literature enterprises in making the publication of excellent works into a central link, strive to produce ever more excellent works that disseminate the value system of contemporary China, embody the spirit of Chinese culture, reflect the Chinese people’s aesthetic pursuits, and which organically unify ideology, artistry and enjoyability; guide online literature enterprises in taking the Socialist core value system as guidance, forcefully carrying forward China’s spirit, singing the main melody of patriotism, focusing on the Chinese Dream as the main theme of the times, inheriting China’s excellent traditional culture and displaying the unique charm of Chinese culture; ensure that online literature enterprises let a spirit of innovation penetrate into the entire process of creation and production, incessantly strengthening the attraction and infectiousness of online literature; promote the establishment of an “online literature excellent works project”, support online literature enterprises in vigorously undertaking national focus publishing projects and programmes, expand support strength in areas such as topic selection and project establishment, work production, selection, awards, and honours.

(6) Incessantly improve the quality of works. Make content quality into the lifeline of online literature, vigorously guide online literature in stressing status, focusing on style, discarding vulgarity and rejecting mischief [egao]; establish online long-term mechanisms for literature content quality management, complete work inspection and review systems, perfect proofreading workflows and management rules that conform to the publishing characteristics of online literature; support online literature enterprises in, on the basis of their own particularities, establishing editorial, examination and publishing quality evaluation systems and control mechanisms that are beneficial to the incessant emergence of excellent products and masterpieces.

(7) Complete editorial management mechanisms. Perfect online literature editorial staff management mechanisms, implement appointment qualification systems, establish and complete systems for real-name registration of authors of published works of online literature, responsible editors, publishing work unit signing, etc.; take clarifying scopes, standardizing order, strengthening supervision and responsibility tracing as focus point, strengthen the construction of online literature editors’ capacity to guide, judge and keep the gate of artistic levels for sent-in manuscripts, strengthen moral education and professional training of online literature editors, guide enterprises in building assessment methods and incentive mechanisms that are beneficial to the implementation of the editorial responsibility system.

(8) Establish and perfect work management systems. Persist in the principles of benefit to enterprise management, benefit to public inquiry and benefit to copyright protection and use, accelerate the promotion of research and development of registration identification, indication application, storage categorization and other kinds of work management technology standards, establish online literature work classification systems, copyright information systems and social notification and inquiry systems for originally created online literature works that are convenient to use, progressively establish and perfect effective management systems for large amounts of online literature works, provide effective information, scientific data and reliable support for the deep development of online literature industry chains and multiple use.

(9) Promote the construction of content delivery platforms. Encourage enterprises to fully use the Internet and the mobile Internet, with different forms, such as text, images and videos, to conduct comprehensive and multi-terminal development of use and communication of excellent originally-created online literature, realize that something is developed and produced once, and published on many kinds of carriers; support online literature enterprises in engaging in strategic cooperation and resource integration with e-commerce, finance, logistics, telecommunications and different other kinds of enterprises, build delivery and dissemination systems that integrate online and offline circulation; give rein to the characteristics of integrated and categorized literature website, which have a large quantity and many varieties of online literature works and correct target user orientation, forge open, comprehensive and multifunctional online literature work delivery platforms, raise delivery effectiveness and user satisfaction, broaden the coverage scope of excellent online literature works.

(10) Forcefully foster market subjects. Encourage State-owned publishing enterprises with superior resources, strong innovation capabilities and a high degree of marketization to launch online literature publishing activities, expand and strengthen these as quickly as possible, and give rein to the leading role of online literature production and creation; within a State-permitted scope, guide social capital to participate in online literature publishing through many kinds of forms, including exclusive investment share control, purchasing, mergers, etc., grant online literature publishing qualifications to people-run cultural enterprises with an outstanding core business, standardized management, solid strength and strong core competitiveness, give rein to their superiorities in areas such as product planning, capital use, technology use, production management, market retail, etc., ensure that online literature development channels become ever broader.

(11) Launch foreign exchange, promote “marching out”. Support online literature works’ position in holding fast to Chinese culture, inherit China’s excellent culture, on the basis of displaying Chinese aesthetic styles, study and learn from the world’s excellent cultural achievements and artistic forms; encourage online literature works to vigorously enter international markets, tell China’s story well on the international stage, communicate China’s voice well, explicate China’s spirit well, and display Chinese styles well; support online literature enterprises meeting conditions to expand overseas markets through overseas mergers, joint operations, the establishment of branch organs and other such methods, expand the strength to support the expansion of excellent online literature products’ foreign trade, copyright explore, and cooperative publishing and communication channels; encourage participation in international competition through our own superiorities and characteristics in technology, standards, products, branks, intellectual property rights and differentiated services.

III, Guarantee measures

(12) Launch online literature commentary guidance. Fully give rein to the role of literary commentary in praising the excellent and censuring the inferior, eliminating the bad and exalting the good, seek truth from facts in artistic quality and levels, express a clear position on great matters of right and wrong, speak true words and preach the right way; abide by the laws and characteristics of online literature creation and dissemination, vigorously launch deliberation and evaluation of many kinds and forms of online literature products and content, persist in making the satisfaction and approval of the popular masses into norms for evaluation, synthesise product value orientation, artistic standards, aesthetic appeal and readers’ praise, concentrate a social consensus, progressively establish a scientific online literature product evaluation system, realistically change the trend that literature websites purely pursue click rates.

(13) Give rein to the guiding role of scientific and technological innovation. Expand strength to promote the convergence of online literature and new media, innovate converged development methods, stimulate the sharing and circulation, and complementary advantages of many kinds of content resources, intermediary channels, technological applications and talent teams; support online literature enterprises in accelerating the research, development, creation, application and popularization of information application technology, digital copyright protection technology, product technology standards and other such high and new technology; encourage technological renewal for online literature in many segments, such as title selection management, production and creation, content expression, editing and proofreading, work dissemination, value-added services, etc., give rein to the guiding, demonstrative and driving role of scientific and technological innovation in promoting the healthy development of online literature.

(14) Realistically strengthen copyright protection. Complete laws and regulations, strengthen daily supervision and management, continue the attack on piracy and acts of infringement of online literature works, guarantee the lawful rights and interests of copyright holders, build long-term online literature copyright protection mechanisms; encourage enterprises to build standardized copyright asset registration, use, transfer and other such management structures, raise stored copyright asset valuation and incremental copyright asset use levels; accelerate the research, development and use of online literature products’ copyright protection technologies and standards, progressively shape copyright protection systems integrating the judiciary, the administration, technology and standards; expand copyright protection propaganda strength, guide all segments of the value chain and the social public to establish and strengthen a copyright protection consciousness.

(15) Standardize market order according to the law. Persist in administration according to the law and management according to the law, accelerate the construction of localized online publishing supervision and management structures and mechanisms, strengthen the construction of management departments’ online publishing law enforcement teams and supervision and management capabilities, give rein to the comprehensive coordination role of “sweeping pornography and striking illegality” offices, comprehensively use legal, administrative, economic and many other kinds of methods to expand the strength to attack the use of online literature to disseminate obscenity, sex and other such harmful content; forcefully deal with acts disordering market order, harming users’ interests, etc., guide the establishment of transparent and honest profit allocation mechanisms across all segments of the online literature industry chain; stimulate online literature enterprises in strengthening regularized management over contract signing, registering writers and free contributors; build digitized and convenient channels for social public opinion supervision, simplify the workflow for receiving users’ reports, explore convenient channels to guide public participation in supervision.

(16) Expand policy support strength. Vigorously strive for the support of all levels’ finance departments for the development of online literature, expand support for excellent original content; perfect corresponding support methods such as publishing funds and special funds, focus on supporting research and development of online literature and publishing industry programmes that conform to national cultural innovation and excellent product creation, that have a demonstrative and guiding nature, guide and drive even more social capital to participate through funding by the financial administration; vigorously promote the implementation of preferential value-added tax policies for online literature publishing and other such segments.

(17) Accelerate talent fostering. Strengthen the construction of online literature employees’ ideology and morality, deepen education about the Marxist view of literature and art, guide the creation, editing, publishing and dissemination of online literature in consciously practicing the Socialist core value system, foster a batch of famous writers and famous editors with high ideological, professional and moral standards; perfect online literature publishing talent fostering systems, strive to foster management talents, retail talents and planning talents, realistically resolve the problem that there is a lack of high-level, specialized and comprehensive talents; rely on social organizations, sector associations and higher education institutes to launch many kinds of specialist technological talent training, perfect talent evaluation standards, shape beneficially interacting mechanisms for the entire process of talent fostering, import, use, assessment, promotion and retirement, provide incessant talent guarantees for the flourishing and sustained development of online literature.

(18) Strengthen sectoral self-discipline. Support online literature enterprises in building a sector organization, to research new problems, exchange new experiences, strengthen the full communication, interaction and cooperation between all segments of the industry’s value chain, implement coordination, supervision, service and rights defence roles even better, complete sectoral norms, and perfect sectoral self-discipline and management; support industry associations in launching copyright agency, evaluation and authentication, technology trading, marketing, consulting and other such services, and stimulate common development.

All localities’ administrative press, publications, radio, film and television departments must, under the leadership of Party Committees, closely rely on online literature workers, respect and abide by the laws of literature and art, realistically strengthen guidance and support for online literature work, strengthen guidance over and unity of online literature employees, persist in taking and discharging their responsibility to protect the territory; they must, from the heights stimulating the cultural creative dynamism of the nation and strengthening national cultural soft power, fully understand the importance of promoting the healthy development of online literature, tightly grasp the research and formulation of opinions on doing online literature work under new circumstances well in their localities, further clarify policies, plans, concrete measures and effective rules; they must integrate this with the reality in their localities, ensure that all measures and tasks are implemented satisfactorily, realistically resolve prominent problems existing in development, and create beneficial environments and conditions that benefit the sustained and healthy development of online literature.

关于印发《关于推动网络文学健康发展的指导意见》的通知
新广出发〔2014〕133号
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国家新闻出版广电总局
2014年12月18日
关于推动网络文学健康发展的指导意见
网络文学是依托互联网创作和传播文学作品的新形态,具有内容丰富、形式多样、题材多元、传播广泛、消费便捷等特点。近年来,网络文学迅速发展,已成为我国数字出版产业的重要组成部分和网络文艺的重要类型,广受众多文学爱好者及青少年喜爱。同时必须看到,目前网络文学也存在数量大质量低,有“高原”缺“高峰”,抄袭模仿、内容雷同,机械化生产、快餐式消费以及片面追求市场效益,侵权盗版屡打不绝,市场主体良莠不齐,管理规则不健全,市场监管不完善等突出问题。

推动网络文学健康有序发展,对繁荣文学创作,引导文艺创新,提升数字出版产品质量和服务水平,培育出版产业新的增长点,丰富网络内容建设,激发民族文化创造活力,满足人民群众精神文化需求,增强国家文化软实力等都具有重要意义。现就网络文学健康发展提出如下指导意见。

一、指导思想、基本原则和发展目标

(一)指导思想。坚持为人民服务、为社会主义服务根本方向,高扬社会主义核心价值观旗帜,追求真善美,传播正能量;紧跟时代发展,把握人民需求,以中国梦为时代主题,以爱国主义为主旋律,以中国精神为灵魂,以中华优秀传统文化为根基,始终把创作生产优秀作品作为中心环节,推出更多人民喜闻乐见的优秀作品,使人民群众精神文化生活更加丰富和积极向上。

(二)基本原则。坚持百花齐放、百家争鸣方针,提倡体裁、题材、形式、手段充分发展;把社会效益和社会价值放在首位,实现社会效益与经济效益、社会价值与市场价值相统一;坚持深化改革与促进发展并重,规范管理与扶持引导并举,形成精品力作不断涌现、优秀人才脱颖而出的生动局面;加快科技创新和成果运用,以精品战略、品牌战略和重点项目为带动,激发网络文学产业链各个环节的创造热情,构建优势互补、良性竞争、有序发展的产业格局。

(三)发展目标。用3至5年时间,使创作导向更加健康,创作质量明显提升,陆续推出一批思想精深、艺术精湛、制作精良、深受群众喜爱的原创网络文学精品;使运营和服务的模式更加成熟,与图书影视、戏剧表演、动漫游戏、文化创意等相关产业形成多层次、多领域深度融合发展,在网络内容建设和文艺创新中的作用更加突出;培育一批原创能力强、投送规模大、覆盖范围广、管理有章法的网络文学出版和集成投送骨干企业,打造一批具有市场竞争力的品牌,为弘扬社会主义先进文化、丰富人民群众精神文化生活,推动数字出版和文化产业繁荣发展发挥重要作用。

二、重点任务

(四)把握正确导向。引导网络文学创作者牢固树立马克思主义文艺观,坚持以人民为中心的创作导向,把人民作为创作表现的主体,作为审美的鉴赏者和评判者,把满足人民精神文化需求作为内容创作和传播的出发点、落脚点;引导网络文学创作植根现实生活,为人民抒写、为人民抒情、为人民抒怀;倡导网络文学创作塑造美好心灵、引领社会风尚,使网络文学价值引导、精神引领、审美启迪等方面作用得到充分发挥。

(五)实施精品工程。引导网络文学企业把出版优秀作品作为中心环节,努力推出更多传播当代中国价值观念、体现中华文化精神、反映中国人审美追求,思想性、艺术性、观赏性有机统一的优秀作品;引导网络文学企业以社会主义核心价值观为引领,大力弘扬中国精神,唱响爱国主义主旋律,聚焦中国梦的时代主题,传承中华优秀传统文化,展示中国文化独特魅力;倡导网络文学企业把创新精神贯穿创作生产全过程,不断增强网络文学的吸引力和感染力;推动设立“网络文学精品工程”,支持网络文学企业积极承担国家重点出版工程项目,在选题立项、作品生产、评选、评奖、表彰和宣传推广等方面加大扶持力度。

(六)不断提升作品质量。把内容质量作为网络文学的生命线,积极引导网络文学讲品位、重格调,弃粗鄙、戒恶搞;建立网络文学内容质量管理长效机制,健全作品抽查、阅评制度,完善符合网络文学作品出版特点的审读流程及管理办法;支持网络文学企业根据自身特点,建立有利于精品力作不断涌现的编、审、发出版全过程质量评估体系和控制机制。

(七)健全编辑管理机制。完善网络文学编辑人员管理机制,落实持证上岗制度,建立健全网络文学发表作品的作者实名注册、责任编辑及出版单位署名等管理制度;以明确范围、规范程序、强化监督和责任追溯为重点,加强网络文学编辑人员内容导向判断和艺术水准把关的发稿能力建设,加强网络文学编辑人员的职业道德教育和业务培训,引导企业建立有利于落实编辑责任制的考评办法和激励机制。

(八)建立完善作品管理制度。坚持有利于企业管理、有利于公众查询、有利于版权保护及利用的原则,加快推动网络文学作品登记识别、标识申领、存储分类等作品管理技术标准研发,建立兼容性强、使用便捷的原创网络文学作品编目系统、版权信息系统和社会公示及查询系统,逐步建立完善海量网络文学作品有效管理制度,为网络文学产业链深度开发和多重使用提供有效信息、科学数据及可靠支撑。

(九)推动内容投送平台建设。鼓励企业充分利用互联网、移动互联网,以图文、音频、视频等不同形式,对优秀原创网络文学作品进行全方位、多终端化开发利用及传播,实现一次开发生产、多种载体发布;支持网络文学企业与电子商务、金融、物流、通信等不同类型企业进行战略合作和资源整合,构建线上和线下流通相结合的投送传播体系;发挥集成汇编类文学网站作品数量大、品种多、目标用户定位准等特点,打造开放式、综合性、多功能网络文学作品投送平台,提高投送实效性和用户满意度,扩大优秀网络文学作品的覆盖范围。

(十)大力培育市场主体。鼓励拥有优质资源、创新能力强、市场化程度高的国有出版企业开展网络文学出版业务,尽快做大做强,发挥网络文学生产创作引领作用;在国家许可范围内,引导社会资本以独资、控股、收购、并购等多种形式参与网络文学出版,对导向正确、主业突出、管理规范、实力雄厚、核心竞争力强的民营文化企业授予网络文学出版资质,发挥其产品策划、资本运作、技术运用、生产管理、市场营销等多方面优势,使网络文学发展路径更加宽阔。

(十一)开展对外交流,推动“走出去”。支持网络文学作品在坚守中华文化立场,传承中华优秀文化,展示中华审美风范的基础上,学习借鉴世界优秀文化成果和艺术形式;鼓励网络文学作品积极进入国际市场,在世界舞台讲好中国故事、传播好中国声音、阐发中国精神、展示中国风貌;支持有条件的网络文学企业通过海外并购、联合经营、设立分支机构等方式开拓海外市场,加大对优秀网络文学作品对外贸易、版权输出、合作出版传播渠道的拓展扶持力度;鼓励以技术、标准、产品、品牌、知识产权、差异化服务等自身优势和特点参与国际竞争。

三、保障措施

(十二)开展网络文学评论引导。充分发挥文学评论褒优贬劣、激浊扬清的作用,在艺术质量和水平上实事求是,在大是大非问题上表明立场,说真话、讲道理;遵循网络文学创作传播的规律和特点,积极开展多种形式的网络文学作品内容研讨和评论,坚持把人民群众满意认可作为衡量标准,综合作品价值取向、艺术水准、审美情趣、读者口碑,凝聚社会共识,逐步建立科学的网络文学作品评价体系,切实改变文学网站单纯追求点击率倾向。

(十三)发挥科技创新引领作用。加大推动网络文学与新媒体的融合力度,创新融合发展模式,促进多种内容资源、媒介渠道、技术应用、人才队伍的共享融通、优势互补;支持网络文学企业加快信息应用技术、数字版权保护技术、产品技术标准等高新技术的研发研制及应用推广;鼓励网络文学在选题管理、制作生产、内容表现、编校审读、作品传播、增值服务等诸多环节的技术更新,发挥科技创新在推动网络文学健康发展过程中的引领、示范和带动作用。

(十四)切实加强版权保护。健全法律法规,加强日常监管,持续打击网络文学作品侵权盗版行为,保障著作权人合法权益,构建网络文学版权保护的长效机制;鼓励企业建立规范的版权资产登记、使用、流转等环节管理制度,提高存量版权资产评估和增量版权资产使用水平;加快网络文学作品版权保护技术及标准研发和运用,逐步形成司法、行政、技术和标准相结合的版权保护体系;加大版权保护宣传力度,引导产业链各环节及社会公众树立和强化版权保护意识。

(十五)依法规范市场秩序。坚持依法行政、依法管理,加快推进网络出版监管属地管理体制机制建设,加强管理部门网络出版执法队伍和监管能力建设,发挥“扫黄打非”综合协调作用,综合运用法律、行政、经济等多种方式,加大对利用网络文学传播淫秽、色情等有害内容的打击力度;大力整治扰乱市场秩序、侵害用户利益等行为,引导网络文学产业链各环节建立透明、诚信的收益分成机制;督促网络文学企业加强对签约、注册作者和自由撰稿人的规范化管理;搭建数字化社会舆论监督的便捷通道,简化读者举报受理流程,探索引入公众参与监督的便捷途径。

(十六)加大政策扶持力度。积极争取各级财政对网络文学发展的扶持,加大对优质原创内容支持;完善相关出版基金和专项资金的支持方式,重点扶持符合国家文化创新和精品生产、具有示范性和导向性的网络文学出版产业项目研发,以财政资金引导带动更多社会资本的参与;积极推动网络文学出版等环节增值税优惠政策的落实。

(十七)加快人才培养。加强网络文学从业者思想道德建设,深化马克思主义文艺观教育,引导网络文学创作、编辑、出版、传播等环节自觉践行社会主义核心价值观,培养造就一批思想、业务、道德水平高的名作家、名编辑;完善网络文学出版人才培养体系,着力培养管理人才、营销人才、策划人才,切实解决高层次、专业化、复合型人才短缺问题;依托社会组织、行业协会、大专院校开展多种形式的专业人才技术培训,完善人才评价标准,形成人才培养、引进、使用、考核、晋升、退出等全过程良性互动机制,为网络文学繁荣持续发展提供源源不断的人才保障。

(十八)加强行业自律。支持网络文学企业组建行业组织,研究新问题,交流新经验,加强产业链各环节间的充分沟通、互利合作,更好地履行协调、监督、服务、维权等职能,健全行业规范,完善行业自律管理;支持行业协会依照相关法规和章程,开展版权代理、评估鉴定、技术交易、推介咨询等服务,促进共同发展。

各地新闻出版广电行政部门要在党委领导下,紧紧依靠网络文学工作者,尊重和遵循文艺规律,切实加强对网络文学工作的指导和扶持,加强对网络文学从业者的引导和团结,坚持守土有责、守土尽责;要从激发民族文化创造活力,增强国家文化软实力的高度,充分认识推动网络文学健康发展的重要意义,抓紧研究制定本地区做好新形势下网络文学工作的意见,进一步明确政策措施、具体路径和有效办法;要结合本地区实际情况,确保各项任务措施落到实处,切实解决发展中存在的突出问题,营造有利于网络文学持续、健康发展的良好环境和条件。

One thought on “Guiding Opinions concerning Promoting the Healthy Development of Online Literature

    Latest Updates | China Copyright and Media said:
    February 7, 2015 at 10:20 am

    […] Guiding Opinions concerning Promoting the Healthy Development of Online Literature (SAPPRFT, December 2014) […]

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