China’s propaganda leaders outline priorities for 2015

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On 5 January, the Propaganda Department organised a conference for directors of local propaganda departments nationwide. Standing Committee member Liu Yunshan and Liu Qibao both gave speeches outlining propaganda priorities for 2015. Furthermore, it seems that the Cyberspace Administration of China organised a parallel meeting for propaganda online. There have been only intermittent references to this, which in a number of cases were removed from the Internet rapidly.

The following summary of the propaganda speeches was published on Xinhua’s website:

On 5 January, the Nationwide Propaganda Department Directors’ Conference was convened in Beijing. CCP Politburo Standing Committee Member and Central Secretariat Secretary Liu Yunshan attended and gave a speech. He stressed it was necessary to comply with the new demands of the development of the Party’s and State’s undertaking, firmly do propaganda and ideology work well, and provide powerful ideological and public opinion support for the comprehensive construction of a moderately prosperous society, comprehensively deepening reform, comprehensively govern the country according to the law, and comprehensively and strictly govern the Party.

Liu Yunshan pointed out that, to do propaganda and ideology work well, the most fundamental matter is using Socialism with Chinese characteristics to bring together an ideological consensus. We must persist in continuing to deeply study and implement the spirit of the series of important speeches by General Secretary Xi Jinping, work hard to understand the essence of this spirit, work hard to let it enter minds and hearts, and ensure that we study it so we can believe, use and practice it. Study to believe it means we must persist in ideals and convictions, and building firm spiritual supports; study to use it means we must persist in problem orientation, and use the spirit of the speeches to guide the resolution of real problems; study to practice it means we must internalize it in our hearts and externalize it in our practice, shaping strong forces for the promotion of the development of our undertaking and the realization of the Chinese Dream. Liu Yunshan stressed that propaganda and ideology work serves the bigger picture, it must closely revolve around the strategic “four comprehensives” deployment, grasp the correct public orientation guidance, strengthen propaganda and elucidation, create a beneficial environment, and promote the implementation of the Centre’s policy decisions. We must deeply move forward the construction of the Socialist cure value system, focus on model examples, focus on changing people through culture, focus on structures and standards, and incessantly consolidate the ideological and moral basis of the united struggle of the people of all ethnicities. We must persist in the creative orientation of putting people at the centre, stimulate writers to even more firmly take root among the people and take root in real life, and create ever more literary and artistic works that are imbued with real affairs and move people’s hearts, it is especially necessary to enhance the quality of works, stress social effect and prevent only looking at box office, only looking at viewing rates and only looking at clicks. We must fix our eyes on enhancing national cultural soft power, actively and colourfully tell China’s story well, strengthen the construction of international communication power, promote synergy with cultural marching out measures, and strive to create a good international public opinion environment. Liu Yunshan stressed that, to do propaganda and ideology work well, we must persist in Party management of propaganda and Party management of ideology, realistically grasp the leadership power and initiative in work. All levels’ Party Committees must bear general responsibility for ideological work, carry out the work to grasp the correct orientation and deploy guidance, strengthen supervision and inspection, grasp team construction, etc.; Party Committee secretaries must bear the first responsibility, take the lead in carrying professional responsibilities to the utmost; corresponding department s and work units must, in integration with their individual functions, make the responsibility they must bear more detailed, real and concrete.

CCP Politburo Member and Central Propaganda Department Director Liu Qibao chaired the Conference and provided work deployments, he stressed we must grasp the correct orientation, persist in value leadership, tell China’s story well, strengthen management according to the law, and strive for innovation and progress. We must deeply study, propagate and implement the spirit of the series of important speeches by General Secretary Xi Jinping, and deepen study, propaganda and education about Socialism with Chinese characteristics and the Chinese Dream; we must strengthen the Party Committees’ responsibility system in leading ideological work, and closely grasp the leadership power and the initiative in the ideological area; we must move forward the concretization and systematization of study, education and practice of the Socialist core value system, and strive to establish common value pursuits in all of society; we must improve public opinion guidance capacities and levels, consolidate and expand a positive, healthy and upward mainstream public opinion; stimulate literature and art workers to go deeply into life to let creation flourish, grasp the implementation of cultural structural reform tasks, truly, vividly and lively tell China’s story, improve national cultural soft power; strengthen grass-roots propaganda, ideology and cultural work, and promote the effective implementation of all tasks.

CCP Politburo Member and State Council Vice-Premier Liu Yandong attended the conference.


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