Internet Public User Account Information Service Management Regulations (Revision Draft – Opinion-seeking Version)

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Chapter I: General provisions

Article 1: These Regulations are formulated in order to standardize Internet public account information services, safeguard national security and the public interest, and protect the lawful interests of citizens, legal persons and other organizations, on the basis of the “Cybersecurity Law of the People’s Republic of China”, the “Internet Information Service Management Rules”, the “Online Information Content Ecology Governance Regulations” and other such laws, regulations and relevant State provisions.

Article 2: These Regulations apply to the provision and conduct of Internet public account information services within the territory of the People’s Republic of China.

Internet public accounts as mentioned in these Regulations, refers to online accounts of Internet users registered and operated on Internet sites, application software and other such online platforms, to produce and disseminate written, pictorial, audiovisual and other such information content to the social public.

public account platform as mentioned in these Regulations, refers to online information service providers providing public account registration and operation, information content dissemination and technical protection services to Internet users.

Public account producers and operators as mentioned in these Regulations, refers to natural persons, legal persons and non-legal person organizations registering and operating public accounts and engaging in content dissemination. 

Article 3: The national cybersecurity and informatization department is responsible for Internet public account information service supervision, management and law enforcement work nationwide. Local cybersecurity and informatization departments are, according to their duties and responsibilities, responsible for Internet public account information service supervision, management and law enforcement work within their administrative areas.

Article 4: Public service information service platforms and public account producers and operators shall abide by laws and regulations, fulfil social responsibilities and moral responsibilities, uphold the correct public opinion orientation and value orientation, carry forward the Socialist core value view, produce and disseminate healthy and upward, true and objective excellent information content, create a crisp and bright cyberspace, and stimulate progress of society and civilization. 

All levels’ Party and government bodies, enterprise and undertaking work units, and people’s organizations are encouraged to register and operate public accounts, produce and disseminate high-quality government affairs information or public service information, satisfying public information demand, and promoting economic and social development.

Public service information service platforms are encouraged to vigorously enhance government affairs information publication, public service and social government levels for Party and government bodies, enterprise and undertaking work units, and people’s organizations, provide full and necessary technical support and security protection.

Article 5: Public account information service platforms providing Internet public account information services, shall obtain corresponding qualifications as provided in national laws and regulations.

Public service information service platforms and public account producers and operators shall obtain an Internet news information service licence to provide Internet news information services to the social public.

Chapter II: Public service information service platforms

Article 6: Public service information service platforms shall bear dominant responsibility for information content and public account management, allocate management personnel and technical capabilities suited to the business scale, appoint persons to position responsible for content security, establish, complete and strictly implement management structures for account registration, content examination and verification, information inspection, ecological governance, emergency response, cybersecurity, data security, personal information protection, copyright protection, credit evaluation, etc., and uphold the security of the platform’s information content and public accounts, and the security of data and personal information. 

Public service information service platforms shall, on the basis of relevant laws and regulations and relevant State provisions, formulate and publish management norms and platform conventions for information content production, public account operations, etc., and conclude service agreements with public account producers and operators, clarifying both sides’ content dissemination limitations, account management responsibilities and other such rights and obligations. 

Article 7: Public service information service platforms shall, according to relevant national standards and norms, establish categorized public account registration and categorized production structures, implement categorized management, and file the matter with the provincial, autonomous region or municipal cybersecurity and informatization department of the locality of the public account.

Public service information service platforms shall, on the basis of indicators and dimensions such as an account’s information content quality, the credit evaluation of the account’s subject, etc., establish tiered management structures, and implement tiered account management. 

Public service information service platforms formulating content production and account operations management norms, platform conventions and other such important structures and measures shall file them with the local provincial, autonomous region or municipal cybersecurity and informatization department; when bringing related new technologies, new applications or new functions online, they shall conduct a security assessment according to relevant regulations. 

Article 8: Public service information service platforms shall adopt measures such as composite verification, etc., to conduct real identity information authentication  of Internet users applying to register for a public account, based on mobile telephone number, resident identity card number or unified social credit code and other such methods, and raise the accuracy of authentication. Where users do not provide real identity information, or improperly use real identity information of organizations, bodies or other persons to conduct a false registration, no related service may be provided to them.

Public service information service platforms shall conduct inspection of the legal and regulatory compliance of public account names, portraits, bios, etc. of public accounts registered by Internet users, where they discover an account name, portrait or bio does not conform to the subject’s real identity information, and especially where they use or link to Party or government bodies, enterprise and undertaking work units and other such organizations and bodies or well-known social personalities without authorization, as well as where the corresponding registration information contains unlawful or harmful information, they shall suspend the provision of services and notify the user to correct matters within a limited time, where these refuse to correct the matter, the provision of services shall be terminated.

Public service information service platforms shall prohibit public accounts closed according to the law or to the convention to re-register under a similar name; where an account name with a high degree of connectedness to them is registered, the real identity information, service qualifications, etc. of the account subject shall also be subject to necessary checks.

Article 9: Public service information service platforms shall require public accounts applying to register and engage in the production of information content in areas such as economics, education, health, judicial affairs, etc., require users to provide their specialized background at the time of registration, as well as corresponding materials to prove professional qualifications or service qualifications they have acquired according to laws and administrative regulations, and conduct the necessary checks.

Public service information service platforms shall add a special symbol to public accounts after they are checked and passed, and according to the different subject nature of the user, externally announce content production categories, the name of operating subjects, the registered business address, uniform social credit code, contact method and other such registration information, to facilitate social supervision and inspection. 

Public service information service platforms shall establish dynamic checking and inspection structures, and at suitable times check the veracity and validity of registration information of producers and operators. 

Article 10: Public service information service platforms shall set reasonable upper limits to the number of registered public accounts of the same subject on their platform.  Where users apply to register for multiple public accounts, their subject nature, service qualifications, business scope, credit evaluation etc. shall also be checked.

Public service information service platforms may, on the basis of the service agreement suspend or terminate provision of services to public accounts who have not logged on or have been used for over six months after the Internet user registered.

Public service information service platforms shall complete technical measures to prevent and deal with unlawful registration acts by Internet users such as registration in excess of quota, malicious registration, false registration, etc.

Article 11: Public service information service platforms shall, according to the law and the convention, prohibit public account producers and operators to transfer, lend or illegally trade, sell or buy public accounts in violation of regulations. 

Where public account producers and operators transfer or donate public account use rights to other users, they shall put forward an application with the platform. The platform shall, on the basis of the provisions in the previous Paragraph, authenticate and check the user on the receiving side, and publish the subject change information. Where the platform discovers a producer or operator has transferred a public account without inspection or authorization, it shall timely suspend or terminate the provision of services.

Public account producers and operators voluntarily terminating account operations may apply with the platform for suspension or termination of use. The platform shall suspend or terminate the provision of services according to the service agreement. 

Article 12: Public service information service platforms shall establish public account supervision and assessment mechanisms, and prevent acts of falsification of account subscriptions, user following numbers, content click rates, repost or comment quantities and other such data.

Public service information service platforms shall standardize public account recommendation, subscription and following mechanisms, and complete technological measures to timely discover and deal with unusual changing circumstances in account subscription and following numbers. Without the knowledge and agreement of the Internet user, subscription and following of other users’ public accounts may not be forced.

Article 13: Public service information service platforms shall establish tiered credit management systems, and provide corresponding services on the basis of credit tiers.

Public service information service platforms shall establish and complete mechanisms to warn for, discover, trace, refute, delete and in other ways deal with online rumours and other such false information, and reduce the credit tier or blacklist public account producers and operators who produced and disseminated rumours and other such false information. 

Article 14: Public service information service platforms shall, when conducting content supply and account recommendation cooperation with producers and users, standardize commercial activities such as management of advertising and operations, knowledge payment, e-commerce sales, user gratuities, etc., they may not disseminate false advertising, conduct exaggerated propaganda, commit commercial fraud, etc., preventing operations violating laws and regulations. 

Public service information service platforms shall strengthen copyright protection of originally produced information content, preventing acts of piracy and infringement. Platforms may not abuse their advantaged position to interfere in the lawful and compliant operations of producers and operators, or infringe users’ lawful rights and interests.

Chapter III: Public account information producers and operators.

Article 15: Public account information producers and operators shall, on the basis of categorized platform management norms, at the time of registering the public account, accurately fill out user’s subject nature, registered location, business location, content production category, contact method and other such basic information, enterprises, organizations, bodies and other such Internet users shall also indicate their main activity or business scope.

Public account producers shall aide by platform management norms, platform conventions and service agreements, and engage in information content production and dissemination in the relevant sectoral area on the basis of the registered content production category indicated at the time of public account registration.

Article 16: Public account producers and operators shall bear dominant responsibility for information content production and public account operations and management, and engage in information content production and account operations and activities according to laws and regulations. 

Public account producers and operators shall establish and complete  information content security examination and verification mechanism for the entire process of topic planning, editing and production, dissemination and popularization, interactive comments, etc., strengthen gatekeeping over information content’s orientation, veracity and legality, and maintain a benign order in online communication. 

Public account information producers and operators shall establish and complete security management mechanisms for the entire process of public account registration and use, operations and popularization, etc., manage and operate the account in a civilized, rational and standardized manner, attract the public’s attention, subscription, interaction and sharing with high-quality information content, and maintain a benign social image of the account.

Article 17: Public account producers and operators shall, when reposting information content originally created by other persons, abide by copyright protection-related laws and regulations, indicate the original creator and a traceable information source, and respect and protect the lawful rights and interests of copyright holders. 

Public account producers and operators shall manage messages, posts, comments and other such interactive segments on their account. Platforms may, on the basis of the subject nature and credit tier of the public account, rationally set up management limits, and provide corresponding technological support. 

Where public account producers and operators conduct account operations, content provision and other such cooperation with third-party bodies , both sides shall conduct checks and gatekeeping of the account’s operations and activities, supplied information content, etc.

Article 18: Public account producers and operators may not commit the following acts in violation of laws and regulations:

(1) Not registering with real identity information, or registering with a public account name, portrait, bio, etc. that is not conform with one’s own real identity information;

(2) Maliciously posing as, imitating or misappropriating the public account of an organization, body or other person to produce and disseminate information content;

(3) Providing Internet news information gathering, dissemination and other such services without a licence or in excess of a licence’s scope;

(4) Manipulatively using accounts on multiple platforms, to publish batches of homogenous information content, generating false flow data, and creating false public opinion hot spots;

(5) Using sudden public incidents to incite extreme emotions and acts, or commit online violence harming the reputation of other persons and organizations, influencing social harmony and stability;

(6) Fabricating false information, counterfeiting originally-created content, quoting or concocting untrue information sources, distorting facts and truths, misleading the social public;

(7) Using paid dissemination and deletion of information and other such methods to commit illegal online surveillance, marketing frauds, extortion and blackmail, in pursuit of improper gain;

(8) Registering in batches, hoarding or illegally trading, buying and selling public accounts;

(9) Producing, reproducing or disseminating unlawful information, or not adopting measures to prevent and resist the production, reproduction or dissemination of harmful information;

(10) Other acts prohibited in laws and administrative regulations. 

Chapter IV: Supervision and management

Article 19: Public service information service platforms shall strengthen supervision and management of public service information service activities, and timely discover and deal with information or activities violating laws and regulations. 

Public service information service platforms shall, on the basis of service agreements and platform conventions, adopt measures to deal with public accounts violating these regulations and relegated laws and regulations including warnings and alerts, limiting account functions, suspending content renewal, ceasing advertising dissemination, closing or cancelling accounts, blacklisting, termination of re-registration, etc., preserve relevant records, and timely report the matter to cybersecurity and informatization and other such relevant competent department. 

Article 20: Public service information service platforms and producers and operators shall consciously accept social supervision.

Public service information service platforms shall set up eye-catching and convenient reporting interfaces, publish appeals, complaints and reporting methods and other such information, complete reporting information acceptance, screening, handling and feed-back mechanisms, clarify handling workflows and feed-back time limits, and timely and effectively deal with complaints by producers and operators, and complaints and reports from the public.

Internet sectoral organizations are encouraged to conduct public appraisal, promote strict self-discipline of public service information service platforms and producers and operators, establish authoritative mediation mechanisms with participation from multiple sides, fairly and relationally resolve sectoral disputes, and safeguard users’ lawful rights and interests according to the law.

Article 21: All levels’ cybersecurity and informatization departments will establish and complete coordinated supervision and management work mechanisms together with relevant competent departments, to supervise and guide public service information service platforms and producers and operators to conduct related information service activities according to laws and regulations.

Public service information service platforms and producers and operators shall cooperate with relevant competent departments’ lawful conduct of supervision and inspection, and provide the necessary technical support and assistance. 

Where public service information service platforms and producers and operators violate these Regulations, cybersecurity and informatization departments and relevant competent departments will impose punishment according to relevant laws and regulations within their scope of duties and responsibilities.

Article 22: These Regulations take effect on (day, month) 2020.

互联网用户公众账号信息服务管理规定(修订草案征求意见稿)

第一章 总则
第一条 为规范互联网用户公众账号信息服务,维护国家安全和公共利益,保护公民、法人和其他组织的合法权益,根据《中华人民共和国网络安全法》《互联网信息服务管理办法》《网络信息内容生态治理规定》等法律法规和国家有关规定,制定本规定。

第二条 在中华人民共和国境内提供、从事互联网用户公众账号信息服务,应当遵守本规定。

本规定所称互联网用户公众账号,是指互联网用户在互联网站、应用程序等网络平台注册运营,面向社会公众生产发布文字、图片、音视频等信息内容的网络账号。

本规定所称公众账号信息服务平台,是指为互联网用户提供公众账号注册运营、信息内容发布与技术保障服务的网络信息服务提供者。

本规定所称公众账号生产运营者,是指注册运营公众账号从事内容生产发布的自然人、法人或非法人组织。

第三条 国家网信部门负责全国互联网用户公众账号信息服务的监督管理执法工作。地方网信部门依据职责负责本行政区域内互联网用户公众账号信息服务的监督管理执法工作。

第四条 公众账号信息服务平台和公众账号生产运营者应当遵守法律法规,履行社会责任、道德责任,坚持正确舆论导向、价值取向,弘扬社会主义核心价值观,生产发布健康向上、真实客观的优质信息内容,营造清朗网络空间,促进社会文明进步。

鼓励各级党政机关、企事业单位和人民团体注册运营公众账号,生产发布高质量政务信息或公共服务信息,满足公众信息需求,推动经济社会发展。

鼓励公众账号信息服务平台积极为党政机关、企事业单位和人民团体提升政务信息发布、公共服务和社会治理水平,提供充分必要的技术支持和安全保障。

第五条 公众账号信息服务平台提供互联网用户公众账号信息服务,应当取得国家法律法规规定的相关资质。

公众账号信息服务平台和公众账号生产运营者向社会公众提供互联网新闻信息服务,应当取得互联网新闻信息服务许可。

第二章 公众账号信息服务平台

第六条 公众账号信息服务平台应当履行信息内容和公众账号管理主体责任,配备与业务规模相适应的管理人员和技术能力,设置内容安全负责人岗位,建立健全并严格落实账号注册、内容审核、信息巡查、生态治理、应急处置、网络安全、数据安全、个人信息保护、著作权保护、信用评价等管理制度,维护平台信息内容与公众账号安全、数据和个人信息安全。

公众账号信息服务平台应当依据相关法律法规和国家有关规定,制定并公开信息内容生产、公众账号运营等管理规则、平台公约,与公众账号生产运营者签订服务协议,明确双方内容发布权限、账号管理责任等权利义务。

第七条 公众账号信息服务平台应当按照国家有关标准和规范,建立公众账号分类注册和分类生产制度,实施分类管理,并将公众账号向所在地省、自治区、直辖市网信部门备案。

公众账号信息服务平台应当依据账号信息内容质量、账号主体信用评价等指标维度,建立分级管理制度,实施账号分级管理。

公众账号信息服务平台制定内容生产与账号运营管理规则、平台公约等重要制度措施,应当向所在地省、自治区、直辖市网信部门备案;上线相关新技术新应用新功能,应当按照有关规定进行安全评估。

第八条 公众账号信息服务平台应当采取复合验证等措施,对申请注册公众账号的互联网用户进行基于移动电话号码、居民身份证号码或统一社会信用代码等方式的真实身份信息认证,提高认证准确率。用户不提供真实身份信息的,或冒用组织机构、他人真实身份信息进行虚假注册的,不得为其提供相关服务。

公众账号信息服务平台应当对互联网用户注册的公众账号名称、头像和简介等进行合法合规性核验,发现账号名称、头像和简介与注册主体真实身份信息不相符的,特别是擅自使用或关联党政机关、企事业单位等组织机构或社会知名人士名义的,以及相关注册信息含有违法和不良信息的,应当暂停提供服务并通知用户限期改正,拒不改正的,应当终止提供服务。

公众账号信息服务平台应当禁止被依法依约关闭的公众账号以相同账号名称重新注册;对注册与其关联度高的账号名称,还应当对账号主体真实身份信息、服务资质等进行必要核验。

第九条 公众账号信息服务平台对申请注册从事经济、教育、卫生、司法等领域信息内容生产的公众账号,应当要求用户在注册时提供其专业背景,以及依照法律、行政法规获得的职业资格或服务资质等相关证明材料,并进行必要核验。

公众账号信息服务平台应当对核验通过后的公众账号加注专门标识,并根据用户的不同主体性质,对外公示内容生产类别、运营主体名称、注册运营地址、统一社会信用代码、联系方式等注册信息,方便社会监督查询。

公众账号信息服务平台应当建立动态核验巡查制度,适时核验生产运营者注册信息的真实性、有效性。

第十条 公众账号信息服务平台应当对同一主体在本平台注册公众账号的数量合理设定上限。对申请注册多个公众账号的用户,还应当对其主体性质、服务资质、业务范围、信用评价等进行核验。

公众账号信息服务平台对互联网用户注册后超过六个月不登录、不使用的公众账号,可以根据服务协议采取暂停或终止提供服务。

公众账号信息服务平台应当健全技术手段,防范和处置互联网用户超限量注册、恶意注册、虚假注册等违规注册行为。

第十一条 公众账号信息服务平台应当依法依约禁止公众账号生产运营者违规转让借用或者非法交易买卖公众账号。

公众账号生产运营者向其他用户转让或赠与公众账号使用权的,应当向平台提出申请。平台应当依据前款规定对受让方用户进行认证核验,并公示主体变更信息。平台发现生产运营者未经审核擅自转让公众账号的,应当及时暂停或终止提供服务。

公众账号生产运营者自行停止账号运营,可以向平台申请暂停或终止使用。平台应当按照服务协议暂停或终止提供服务。

第十二条 公众账号信息服务平台应当建立公众账号监测评估机制,防范账号订阅数、用户关注度、内容点击率、转发评论量等数据造假行为。

公众账号信息服务平台应当规范公众账号推荐订阅关注机制,健全技术手段,及时发现、处置账号订阅关注数量的异常变动情况。未经互联网用户知情同意,不得强制订阅关注其他用户公众账号。

第十三条 公众账号信息服务平台应当建立信用等级管理体系,根据信用等级提供相应服务。

公众账号信息服务平台应当建立健全网络谣言等虚假信息预警、发现、溯源、甄别、辟谣、消除等处置机制,对制作发布谣言等虚假信息的公众账号生产运营者降低信用等级或列入黑名单。

第十四条 公众账号信息服务平台与生产运营者开展内容供给与账号推广合作,应当规范管理广告经营、知识付费、电商销售、用户打赏等经营行为,不得发布虚假广告、进行夸大宣传、实施商业欺诈等,防止违法违规运营。

公众账号信息服务平台应当加强对原创信息内容的著作权保护,防范盗版侵权行为。平台不得滥用优势地位干扰生产运营者合法合规运营、侵犯用户合法权益。

第三章 公众账号生产运营者

第十五条 公众账号生产运营者应当根据平台分类管理规则,在注册公众账号时如实填写用户主体性质、注册地、运营地、内容生产类别、联系方式等基本信息,企业、组织机构等互联网用户还应当注明主要经营或业务范围。

公众账号生产运营者应当遵守平台管理规则、平台公约和服务协议,根据公众账号注册时登记的内容生产类别,从事相关行业领域的信息内容生产发布。

第十六条 公众账号生产运营者应当履行信息内容生产与公众账号运营管理主体责任,依法依规从事信息内容生产和账号运营活动。

公众账号生产运营者应当建立健全选题策划、编辑制作、发布推广、互动评论等全过程信息内容安全审核机制,加强信息内容导向性、真实性、合法性把关,维护网络传播良好秩序。

公众账号生产运营者应当建立健全公众账号注册使用、运营推广等全过程安全管理机制,文明理性、规范管理运营账号,以优质信息内容吸引公众关注订阅和互动分享,维护账号良好社会形象。

第十七条 公众账号生产运营者转载他人原创信息内容,应当遵守著作权保护相关法律法规,标注原创作者和可追溯信息来源,尊重和保护著作权人的合法权益。

公众账号生产运营者应当对账号留言、跟帖、评论等互动环节进行管理。平台可以根据公众账号的主体性质、信用等级,合理设置管理权限,提供相关技术支持。

公众账号生产运营者与第三方机构开展账号运营、内容供给等合作,双方均应当对账号运营行为、供给的信息内容等进行审核把关。

第十八条 公众账号生产运营者不得有下列违法违规行为:

(一)不以真实身份信息注册,或注册与自身真实身份信息不相符的公众账号名称、头像、简介等;

(二)恶意假冒、仿冒或盗用组织机构及他人公众账号生产发布信息内容;

(三)未经许可或超越许可范围提供互联网新闻信息采编发布等服务;

(四)操纵利用多个平台账号,批量发布同质信息内容,生成虚假流量数据,制造虚假舆论热点;

(五)借突发公共事件煽动极端情绪行为,或实施网络暴力损害他人和组织名誉,影响社会和谐稳定;

(六)编造虚假信息,伪造原创内容,引用或捏造不实信息来源,歪曲事实真相,误导社会公众;

(七)以有偿发布、删除信息等手段,实施非法网络监督、营销诈骗、敲诈勒索,牟取不当利益;

(八)批量注册、囤积或非法交易买卖公众账号;

(九)制作、复制、发布违法信息,或未采取措施防范和抵制制作、复制、发布不良信息;

(十)法律、行政法规禁止的其他行为。

第四章 监督管理

第十九条 公众账号信息服务平台应当加强对本平台公众账号信息服务活动的监督管理,及时发现和处置违法违规信息或行为。

公众账号信息服务平台应当依据服务协议和平台公约,对违反本规定及相关法律法规的公众账号采取警示提醒、限制账号功能、暂停内容更新、停止广告发布、关闭注销账号、列入黑名单、禁止重新注册等处置措施,保存有关记录,并及时向网信等有关主管部门报告。

第二十条 公众账号信息服务平台和生产运营者应当自觉接受社会监督。

公众账号信息服务平台应当设置醒目、便捷举报入口,公布申诉、投诉、举报方式等信息,健全举报信息受理、甄别、处置、反馈等机制,明确处理流程和反馈时限,及时有效处理生产运营者申诉和公众投诉举报。

鼓励互联网行业组织开展公众评议,推动公众账号信息服务平台和生产运营者严格自律,建立多方参与的权威调解机制,公平合理解决行业纠纷,依法维护用户合法权益。

第二十一条 各级网信部门会同有关主管部门建立健全协作监管等工作机制,监督指导公众账号信息服务平台和生产运营者依法依规从事相关信息服务活动。

公众账号信息服务平台和生产运营者对有关主管部门依法实施的监督检查,应当予以配合,并提供必要的技术支持与协助。

公众账号信息服务平台和生产运营者违反本规定的,由网信部门和有关主管部门在职责范围内依照相关法律法规处理。

第二十二条 本规定自2020年 月 日起施行。

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