Notice concerning Further Strengthening Control over the “Fan Circle” Mess

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All provincial, autonomous region and municipal Party Committee cybersecurity and informatization offices, the Xinjiang Production-Construction Corps Party Committee Cybersecurity and Informatization Office”

Since the “Clear and Crisp ‘Fan Circle’ Mess Control” campaign was held, all localities have implemented relevant work requirements, and have gained certain achievements focusing on star rankings, trending topics, fan communities, interactive comments and other such focus segments, and deeply dealt with the problem of the “fan circle” mess. In order to further strengthen control, bring greater and substantial pressure to the dominant responsibilities of websites and platforms, make substantial breakthroughs in focus and difficult issues, incessantly consolidate and expand the achievements of the campaign, attack and resolve the “fan circle” mess with a heavy fist, hereby, relevant work measures are notified as follows. 

1. Cancel star and artist rankings. Cancel all rankings and lists involving individual stars and artists or groups, prohibit newly adding or covertly uploading individual rankings and related products or functions. Only rankings of music works, film and television works, etc. may be maintained, but no individual characteristic such as stars’ or artists’ names may appear.

2. Optimize and adjust ranking rules. When ranking music works, film and television works, etc., reduce the weight of registries, likes, comments and other such indicators, and increase the weight of indicators such as the work’s orientation and expert evaluation. Related functions that lead users to make lists may not be set up, paid-for registration functions or increasing registry numbers through added-value memberships and other such methods may not be set up, guide fans to pay more attention to the quality of cultural products, and reduce the heat of chasing stars.

3. Strictly manage star brokerage companies. Strengthen website platforms’ management responsibilities over the online conduct of star brokerage companies (offices), formulate related online operational standards, and make clear provisions concerning account registration and verification, content dissemination, commercial marketing, crisis PR, fan management and other such online conduct. Strengthen the responsibility of star brokerage companies (offices) to guide fan communities, adopt measures such as limiting flow, prohibition of speech, closure, etc., against stars and their brokerage companies (offices), fan groups and their accounts who incite mutual rifts of fans, struggles and incitements of battles, at the same time, the entire platform will reduce and even cancel all kinds of information dissemination related to [those] stars.

4. Standardize fan community accounts. Strengthen management of accounts of stars’ fan communities, backers, etc. require that fan communities and backers must be authorized or accredited by the star’s brokerage company (office), and their daily maintenance and supervision becomes the latter’s responsibility. Without authorization, no individual or organization may, without exception, register a star fan community account.

5. Strictly prohibit the emergence of mutual ripping information. Substantially implement management responsibilities, timely discover and clean up all kinds of harmful “fan circle” information where fans mutually tear at each other or hurl abuse, drag and trigger fights, start rumours and attacks, etc., strictly deal with accounts violating laws and regulations, effectively prevent heating up and fermentation of public opinion. Strictly punish website platforms where discovery is not timely and management is insufficient. 

6. Clean up community pages violating regulations. Continue to dissolve fan communities and groups with themes such as rank voting, reinforcement, collecting money, controlling comments, gossip, explosive materials, etc., close boards, channels, etc. that easily lead to fans collecting and exchanging their ranking experiences, discuss stars’ sex scandals, mutually assign data scraping, etc, and block channels that generate harmful inducements to fans and encourage stirring up of trouble.

7. Fans may not be incited to consume. Formulate detailed rules that stars’ and artists’ magazines or other works, products, etc., in the sales segment, may not display fans’ individual purchase amounts, contribution amounts and other such data, may not rank fans’ individual product purchase data or amounts, may not set up marketing activities that stimulate fans to consume such as task-based unlocking, custom-made benefits, limited-time PK, etc. 

8. Strengthen segment setup and management. Strengthen management of online arts and entertainment programmes’ online conduct, they may not set up “spend money to buy votes” functionalities, and are strictly prohibited from guiding or encouraging netizens to vote for candidates by material methods such as purchasing products, memberships etc.

9. Strictly control participation by minors. Further adopt measures to strictly prohibit minors from playing for rewards, it is strictly prohibited that minors respond to calls for consumption, minors may not act as related community heads or managers, minors are restricted from voting for rankings, clarify that star fan communities, backers, etc. may not, in their online conduct, influence minors’ regular study and rest, and may not organize minors to launch all kinds of online assemblies, etc.

10. Standardize reinforcement and fund-raising activities. Timely discover and clean up all kinds of information on calling for reinforcements and raising funds isolating regulations; deal with and punish website platforms where problems are concentrated, accountability is weak, who induce minors to participate in calls for reinforcement and fundraising according to laws and regulations; continue to investigate and prosecute foreign websites who provide ranking votes, reinforcement calls and fund-raising. 

All localities must further raise their political stance, substantially strengthen their sense of responsibility, sense of mission and sense of urgency, and understand and advance their work in bringing the “fan circle” mess under control from the height of online political security and ideological security, and creating a clear and crisp cyberspace. They must, in the first instance, arrange and implement matters, take further steps to break the matter down, formulate detailed implementation plans, and supervise local website platforms’ realistic grasp and implementation of these. 

CAC Secretariat

25 August 2021

关于进一步加强“饭圈”乱象治理的通知

各省、自治区、直辖市党委网信办,新疆生产建设兵团党委网信办:

“清朗·‘饭圈’乱象整治”专项行动开展以来,各地落实有关工作要求,围绕明星榜单、热门话题、粉丝社群、互动评论等重点环节,深入整治“饭圈”乱象问题,取得了一定成效。为进一步加大治理力度,压紧压实网站平台主体责任,切实突破重点难点问题,不断巩固和扩大专项行动成果,重拳出击解决“饭圈”乱象问题,现就有关工作措施通知如下。

1.取消明星艺人榜单。取消所有涉明星艺人个人或组合的排行榜单,严禁新增或变相上线个人榜单及相关产品或功能。仅可保留音乐作品、影视作品等排行,但不得出现明星艺人姓名等个人标识。

2.优化调整排行规则。在音乐作品、影视作品等排行中,降低签到、点赞、评论等指标权重,增加作品导向及专业性评价等指标权重。不得设置诱导粉丝打榜的相关功能,不得设置付费签到功能或通过充值会员等方式增加签到次数,引导粉丝更多关注文化产品质量,降低追星热度。

3.严管明星经纪公司。强化网站平台对明星经纪公司(工作室)网上行为的管理责任,制定相关网上运营规范,对账号注册认证、内容发布、商业推广、危机公关、粉丝管理等网上行为作出明确规定。强化明星经纪公司(工作室)对粉丝群体的引导责任,对引发粉丝互撕、拉踩引战的明星及其经纪公司(工作室)、粉丝团,对其账号采取限流、禁言、关闭等措施,同时,全平台减少直至取消相关明星的各类信息发布。

4.规范粉丝群体账号。加强对明星粉丝团、后援会等账号的管理,要求粉丝团、后援会账号必须经明星经纪公司(工作室)授权或认证,并由其负责日常维护和监督。未经授权的个人或组织一律不得注册明星粉丝团账号。

5.严禁呈现互撕信息。切实履行管理责任,及时发现清理“饭圈”粉丝互撕谩骂、拉踩引战、造谣攻击等各类有害信息,从严处置违法违规账号,有效防止舆情升温发酵。对发现不及时、管理不到位的网站平台从重处罚。

6.清理违规群组版块。持续解散以打投、应援、集资、控评、八卦、爆料等为主题的粉丝社区、群组,关闭易导致粉丝聚集、交流打榜经验、讨论明星绯闻、互相做任务刷数据的版块、频道等,阻断对粉丝群体产生不良诱导甚至鼓励滋事的渠道。

7.不得诱导粉丝消费。制定细化规则,对明星艺人专辑或其他作品、产品等,在销售环节不得显示粉丝个人购买量、贡献值等数据,不得对粉丝个人购买产品的数量或金额进行排行,不得设置任务解锁、定制福利、限时PK等刺激粉丝消费的营销活动。

8.强化节目设置管理。加强对网络综艺节目网上行为管理,不得设置“花钱买投票”功能,严禁引导、鼓励网民采取购物、充会员等物质化手段为选手投票。

9.严控未成年人参与。进一步采取措施,严禁未成年人打赏,严禁未成年人应援消费,不得由未成年人担任相关群主或管理者,限制未成年人投票打榜,明确明星粉丝团、后援会等线上活动不得影响未成年人正常学习、休息,不得组织未成年人开展各种线上集会等。

10.规范应援集资行为。及时发现、清理各类违规应援集资信息;对问题集中、履责不力、诱导未成年人参与应援集资的网站平台,依法依规处置处罚;持续排查处置提供投票打榜、应援集资的境外网站。

各地要进一步提高政治站位,切实增强责任感、使命感、紧迫感,从维护网上政治安全和意识形态安全、营造清朗网络空间的高度认识和推进“饭圈”乱象治理工作。要第一时间部署落实,进一步分解措施,制定细化实施方案,督促属地网站平台切实抓好落实。

中央网信办秘书局

2021年8月25日

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